3. NewWaysTo PromoteYourself
The Pothole Gardener
Unexpected
Easily found and memorable
Point of difference and a simple message
Branded
“Shareability” and “Talkability”
Wide appeal
Timely
4. NewWaysTo PromoteYourself
Calling cards of guerilla marketing
Relies on time and imagination NOT a budget
Unexpected and unconventional
Unique/engaging/thought provoking
Referrals/word of mouth
5. NewWaysTo PromoteYourself
Social Media and ‘going viral’
“Social Media is all about creating a conversation, make sure
your project has a voice that people want to listen to”
“Social Media is like the gym, a couple of minutes every once
and a while wont help”
Have a consistent focus
Be easily found (use the same handle across all media)
6. NewWaysTo PromoteYourself
Promoting your creative project
Consistent message
Unique
Target audience
Build yourself a brand
Make sure you’re easily found
10. NewWaysTo PromoteYourself
HUMTOO is a user-generated production music library
The HUMTOO Bicycle Orchestra
Guerilla gigs around London over December to promote HUMTOO
HUMTOO tag line: “Makes it only about the music”