LUSH
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Lush is a cosmetics company founded in the UK in 1970 that sells fresh, handmade bath and beauty products. It focuses on using fresh, organic ingredients and fighting animal testing. The company values ethical buying and campaigns for causes like animal protection. Lush products are sold in over 50 countries through their own retail shops, and the company promotes its brand through word-of-mouth and social media rather than traditional advertising.
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LUSH
- 1. 1/41
- 2. Plan HISTORY THEIR VALUES Fresh ingredients Fighting animal testing Ethical Buying Ethical campaign LUSH CONSUMERS LUSH COmpetitors MIX MARKETING Product Price PLACE Promotion 2/41
- 3. Plan HISTORY THEIR VALUES Fresh ingredients Fighting animal testing Ethical Buying Ethical campaign LUSH CONSUMERS LUSH COmpetitors MIX MARKETING Product Price PLACE Promotion
- 4. 1970 : Constantine & Weir Recipes for bath and beauty products 1976 1994 2007 2010 NOW 4/41
- 6. 1970 1976 2007 NOW 2010 1994 : Oppening of the first shop in United Kinghdom 6/41
- 10. 10/41
- 11. Plan HISTORY THEIR VALUES Fresh ingredients Fighting animal testing Ethical Buying Ethical campaign LUSH CONSUMERS LUSH COmpetitors MIX MARKETING Product Price PLACE Promotion 11/41
- 12. Fresh organic fruit & vegetables 12/41
- 13. 13
- 14. Fresh by hands own products and fragrances 14/41
- 15. Plan HISTORY THEIR VALUES Fresh ingredients Fighting animal testing Ethical Buying Ethical campaign LUSH CONSUMERS LUSH COmpetitors MIX MARKETING Product Price PLACE Promotion 15/41
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- 17. Plan HISTORY THEIR VALUES Fresh ingredients Fighting animal testing Ethical Buying Ethical campaign LUSH CONSUMERS LUSH COmpetitors MIX MARKETING Product Price PLACE Promotion 17/41
- 18. 18/41
- 19. Plan HISTORY THEIR VALUES Fresh ingredients Fighting animal testing Ethical Buying Ethical campaign LUSH CONSUMERS LUSH COmpetitorS MIX MARKETING Product Price PLACE Promotion 19/41
- 20. 20/41 « NAKED » campaign
- 21. What are the 4 values of lush ? 21/41
- 22. Plan HISTORY THEIR VALUES Fresh ingredients Fighting animal testing Ethical Buying Ethical campaign LUSH CONSUMERS LUSH COmpetitorS MIX MARKETING Product Price PLACE Promotion 22/41
- 23. 23/41 Feminine consumer (18 to 45 years) higher socioeconomic class
- 24. Plan HISTORY THEIR VALUES Fresh ingredients Fighting animal testing Ethical Buying Ethical campaign LUSH CONSUMERS LUSH COmpetitors MIX MARKETING Product Price PLACE Promotion 24/41
- 25. 25/41Competitors
- 26. Plan HISTORY THEIR VALUES Fresh ingredients Fighting animal testing Ethical Buying Ethical campaign LUSH CONSUMERS LUSH COmpetitorS MIX MARKETING Product Price PLACE Promotion 26/41
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- 29. 100% Never tested on animals Vegetarian 75% Vegan 70% Manufactured without preservatives 65% Without packaging 29/41
- 30. HOW IT’S MADE 30/41
- 31. 31/41 small picture of the creator of the product with his/her name
- 32. Plan HISTORY THEIR VALUES Fresh ingredients Fighting animal testing Ethical Buying Ethical campaign LUSH CONSUMERS LUSH COmpetitorS MIX MARKETING Product Price PLACE Promotion 32/41
- 34. 34/41 750 grams 12 € Vs 500 grams 21,95 €
- 35. 35/41
- 36. Plan HISTORY THEIR VALUES Fresh ingredients Fighting animal testing Ethical Buying Ethical campaign LUSH CONSUMERS LUSH COmpetitorS MIX MARKETING Product Price PLACE Promotion 36/41
- 37. Sold in their shops only 37/41 air and road
- 38. Plan HISTORY THEIR VALUES Fresh ingredients Fighting animal testing Ethical Buying Ethical campaign LUSH CONSUMERS LUSH COmpetitorS MIX MARKETING Product Price PLACE Promotion 38/41
- 39. 39/41 NO traditional advertising NO paper word-of-mouth website with an active forum Facebook page extra professional events & seminars
- 40. Plan HISTORY THEIR VALUES Fresh ingredients Fighting animal testing Ethical Buying Ethical campaign LUSH CONSUMERS LUSH COmpetitors MIX MARKETING Product Price PLACE Promotion 40/41
- 41. 41 + =