1. Offre de Services
Conversation
Overview
eCairn Conversation™ enables you to listen and
understand the nature of on-going discussions in
targeted communities, as it pertains to your brand,
competitors or topics of relevance. With Conservation
you engage collaboratively and efficiently with key
influencers.
Social media engagement is for brands that have
embraced the change brought by social media and
want to tell their stories to targeted communities and
influencers in order to grow their attention where it
makes the most sense.
Communities are driving the
conversation around your agenda
Located in Los Gatos, CA, eCairn brings science to
social media engagement with eCairn Conversation™
on-demand collaborative solution to identify,
understand, measure and engage social communities.
The eCairn logo, «eCairn », « eCairn Conversation(tm) are either registered trademarks or service marks of eCairn Inc.

2. Offre de Services
Conversation
By empowering your customers to connect with each Measure your attention
other, social media has effectively taken you out of
the driver’s seat and you are no longer in control of level from Influencers
your message. and within relevant
Conversations
Thus, now is the time to:
1. Invest in attention development
2. Focus on who matters: core influencers and
communities
3. Understand what matters through their lens
4. Build trust through focused and relevant
engagement and content
Conversation is an easy 4 steps collaborative
process:
1. Identify your communities
2. Listen to conversations as a team
3. Engage with key influencers as a team
4. Measure using 3 key metrics
5. Expand your reach using community relevant
SEO and advertising
Share of mind: find out who’s talking the most about Community Map
you.
Share of voice: understand your brand share of voice
and compare with your competitors to understand
how it trends over time.
Share of conversation: understand your share and
trend in selected conversation to compare against
your competitors.
eCairn’s leading PR and Marketing Understand conversations
Agencies Partner Network using Expression Text
eCairn complements its social media marketing Cloud
software platform with consulting from Partners.
Whether your needs are simple or extensive, eCairn's
connects you with the leading PR and Advertising
agencies in the US and in Europe to build quickly a
complete offering around your influencers and
community marketing.
eCairn Product Offerings conversation+sale@ecairn.com, Tel: 650-319-8919 www.ecairn.com