More Related Content Similar to 2013 digital marketing trends Similar to 2013 digital marketing trends (20) More from EBriks Infotech Pvt. Ltd. More from EBriks Infotech Pvt. Ltd. (20) 2013 digital marketing trends5. I live and work about coffee.
I’m passionate in Ghent.
6. I work at digital agency Wijs (ex: Netlash-bSeen).
19. It’s a Winner Takes All world. 2012
will continue the trend of 1 big behemoth
that eats all its competition.
20. Death Stars
‣ Online will eat all communications
‣ Digital will eat all interfaces
‣ Facebook will eat all social networks
‣ Apple will eat the PC-market?
23. Network effects are dominant online.
Look it up. Metcalfe’s Law.
http://en.wikipedia.org/wiki/Metcalfe's_law
26. Yes, Facebook will be the dominant
‘general’ social network.
Next to that general SN, we will subscribe to
a truckload of niche-networks.
30. Communities can not be built. They form around
existing common interests.
Just like in real life (work, sport, bar, hobby, family...).
32. The Facebook IPO will spawn a new breed of
startups, ideas and business.
(2 - 3 years)
34. Context is the way to break through the
‘banner blindness’ of consumers.
35. Context is the way to break through the
‘banner blindness’ of consumers.
See: Google. Ads are relevant to the search words.
40. Location is the new context.
Make your online offering more relevant by
adding location as a filter.
43. Location sensors (gps) are only the beginning.
Our devices (starting with our smartphones) will
become aware of their surroundings.
47. Nest is a thermostat with activity, light,
temperature... sensors.
50. Twine is a DIY-kit with temperature, vibration,
moisture... sensors.
53. Watch out for:
‣ Cars with apps and sensors
‣ Face recognition
‣ Smart Clothing
‣ Even more sensors in smartphones
61. You will still use it wrong
‣ It’s not a marketing tool
‣ cfr. QR-codes
‣ cfr. Bluetooth
73. Siloes
‣ website ‣ analytics
‣ seo ‣ press releases
‣ sea ‣ community
‣ social ‣ affiliate
‣ e-mail marketing ‣ ...
77. Keep an eye out for...
‣ mobile payments
‣ Facebook credits
‣ API’s
‣ disappointing video
‣ HTML5
‣ tablets
82. There will be only 2 types of companies left.
The quick and the dead.