2013 digital marketing success ways - EBriks Infotech

1. rules
for digital
marketers
in 2013
PRESENTING THE FORTY RULES ABOUT ..
Social Media, Content Marketing, Digital Advertising, and Mobile
Marketing that you need to know in 2013. Not to mention the 5 BEST
WAYS TO ADVERTISE ONLINE, and the winning duet of Facebook Ads and
Bitly links that drive huge traffic to your website.
40 DIMITRI
KOTOV

2. 1There's never been
a better time to be
a business that
cares about digital
media.
Smartphone apps,
social media sites,
display advertising…
The options are
astounding in 2013.
But that also
means there are
too many options.
There's a lot of clutter out
there. Think of this as your
road map to an awesomely
digitised (but often
overwhelming) new world
of business.
2GO

3. 3Let's start with the social media sites
you're using. Think about why you're
there. If your customers aren't on the
network then you shouldn't be there
either. The time spent talking to people
who will never buy your product would
be better spent talking to those who
would. Remember, everything you spend
your time on in your business should
result in some kind of return.
FACEBOOK LINKEDIN TWITTER
*Users in Australia. Nov ‘12.
And just because social media marketing can cost less than
traditional forms, it doesn't mean that your return on time
(ROT) should be any less than your other business activities.4 GO

4. 5WAYS TO ADVERTISE
ONLINE AS TESTED
BY DIMITRI KOTOV
Linkedin is often
the only social network
where the big bosses
tend to play. This is
your best lead source if
you're a B2B business
or your product or
service is aimed at
the well-to-do.
Google AdWords
will drive traffic to your
website, guaranteed.
What isn't is the ROI your
business will receive from
this traffic. Make sure you
monitor your lead quality
from Google, and
compare it to
others here.
Retargeter displays
your banner ads across
the web to anyone who
has visited your website.
It's like using a lasso to
bring your customers
back to your website.
Facebook's
interest-based targeting
is unrivalled by any other
online platform. If you're a
start-up, or have a niche
product or service, Facebook
Ads will bring your business
more sales leads than any
other form of advertising
(online or traditional). But,
only when done right
(see No.9). Perfect Audience
remarkets to your
website visitors on
Facebook, essentially
following them online
from your website to
Facebook.
One new start up’s name you will want to drop
in your next meeting is Perfect Audience.
If your website has
large traffic, you
will find Retargeter
to be a rich source
of sales leads.
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5. USE
THIS
There's a new way
to drive tra!c to
your enquiry page
on your website.
The Hello Bar is a web toolbar that
"drives more attention to your most
important content". Use it to direct
people to your enquiry page.
Hey presto! More sales leads.
Looks like this.
6
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6. / Digital Media Strategist
/ Speaker
/ Consultant
Career Highlight: “A speaking
engagement that took me across
Australia and found me sharing the
stage with one of the world’s most
prominent Marketing Professor”
Best Result For Client: “I spent just
$700 on Facebook Ads for a client and
created a Facebook community of over
10,000 target customers from scratch,
in less than 20 days”
Currently works: “For clients in the
Automotive and Sustainability
industries and Australian-based SME’s”
7One type of online discussion site
you may want to investigate in your
digital media planning are forums.
In a shiny-object obsessed industry, forums still
remain relevant to many who were younger when
the first dot-com boom sweeped through Australia.
Research what forums are still active in your
industry and whether it makes sense for you to
engage on the sites. For many businesses one
qualified lead on a niche forum can result in more
revenue than a dozen from a generalist social media
site such as Facebook.
8Dimitri
Kotov
DIGITAL MEDIA
STRATEGIST
PROFILE
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7. / Digital Media Strategist
/ Speaker
/ Consultant
Career Highlight: “A speaking
engagement that took me across
Australia and found me sharing the
stage with one of the world’s most
prominent Marketing Professor”
Best Result For Client: “I spent just
$700 on Facebook Ads for a client and
created a Facebook community of over
10,000 target customers from scratch,
in less than 20 days”
Currently works: “For clients in the
Automotive and Sustainability
industries and Australian-based SME’s”
8Dimitri
Kotov
DIGITAL MEDIA
STRATEGIST
PROFILE
GO

8. 9-14 Everybody loves Facebook.
Stodgy old behemoth brands and hot young start ups
have all gone wild for Facebook Ads. Use this handy
cheat sheet so you can keep up with how businesses
are using them to increase their sales.
AD PROMOTING
FACEBOOK OFFER
AD LINKED TO
CONVERSION PAGE
ON FACEBOOK
AD LINKED TO
CONVERSION
PAGE ON WEBSITE
AD LINKED TO
YOUTUBE VIDEO
AD PROMOTING
FACEBOOK CONTENT
AD PROMOTING
FACEBOOK PAGE
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9. 15
USE
THIS
The humble pin
board got a digital
makeover in 2012.
The pin board seemed unimprovable for
decades (Just ask brides to be and house
mums.) Then the folks at Pinterest designed an
online pin board with social network
characteristics. If you’re business is fashion,
gardening, craft or home decoration you’re
missing out on valuable sales leads from your
target audience from this fast-growing network.
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10. 16Even your SEO
strategy has
gone social.
In 2012, Google updated its algorithm penalising poor content (Panda
updates) and poor links (Penguin updates), whilst rewarding social
content. It’s likely that in 2013 Google will continue to place greater
emphasis on a business’s ‘social signals’. Here’s 4 things to include in your
social media strategy in 2013 that will help your SEO.
Encourage
check-ins on
Facebook.
Google
includes
this in its
algorithm
Link content
on social
media sites
to content on
your website.
Encourage
social
sharing of
content on
your website,
especially
+1’s.
Encourage
customers to
reviews your
business on
Yelp,
TrueLocal and
your Google+
Local listing.
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17 18 19 20

11. 21How I doubled EnerLogic’s website
tra!c with Facebook Ads and Bitly
links in 60 days.
DIGITAL MEDIA
CASE
STUDY
EnerLogic is a sustainable window film that
won two Australian Business Awards in 2012.
One for Product Innovation, and another for
Sustainability. Despite this, their website
wasn’t receiving the highest possible volume
of traffic. By implementing a number of
different Social Media best practices on the
EnerLogic Facebook Page we were able to
double website traffic within 60 days.
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12. THIS IS A PREVIEW.
RULES 22-40 COMING MID JANUARY 2013.
INCLUDING .. Rules for Instagram, Blogging, and Tumblr not to mention 5 STEPS TO
GETTING MORE RETWEETS.
IN THE MEANTIME .. Connect with me on Linkedin: linkedin.com/in/dimitrikotov