1. Distinguished LEAD Lectures
Magnus Lindkvist and Emily Brady
Monday 9 May 2011
The Al Manaar Ballroom, The Yas Hotel, Abu Dhabi, UAE
Leading Business into the Future
LEADERSHIP EXCELLENCE APPLIED DIPLOMA

2. The world is changing faster than ever before
and the future poses great opportunities
for business as well as threats. What are the
decisions that business leaders need to take
advantage of these opportunities? This LEAD
lecture will give you the insights to direct your
strategy and your innovation programmes,
and help you establish new businesses to take
advantage of the future as it unfolds.
Magnus Lindkvist is Director for Trendspotting and Future Thinking at the
Stockholm School of Entrepreneurship and is an active member of TED – the
world’s leading trends forum. He also heads an influential Swedish agency,
Pattern Recognition; he has an international reputation as a futurologist and is
one of Europe’s most in-demand conference speakers.
The future holds opportunities and threats for all business and organisations
and understanding how to recognise trends and changes for the future is an
important issue for all leaders. Will the global economy continue to recover from
the financial crisis of recent years, will the price of oil continue to soar, will stability
return to states in the Middle East and the Gulf region, will business collaboration
with China and India bring increased opportunity? We all have a host of
questions we would like to have answered but how can we define the future?
Magnus does not have a crystal ball that tells him what is going to happen;
more importantly, he has developed a set of approaches and tools that helps to
identify trends and the changes that will lead to an understanding of what is likely
to happen. Magnus will let us into these secrets and will excite us with his insight
into the way to think about the future and to plan how to make the most of the
opportunities in a changing world.
Emily Brady is the founder and CEO of ExpertKonnect, the leading on-line
connection tool for the supply chain industry. She is a graduate of the Advanced
Diploma in Entrepreneurship from the University of Cambridge Judge Business
School. Emily will talk about how entrepreneurs can shape the future and
what those entrepreneurs need to do to make their future successful. Emily
has worked for many years in large multinational businesses in senior supply
chain roles, including a considerable amount of time working in the Gulf States.
Emily has made the important move from large companies to becoming an
entrepreneur. She will also tell us how the future provides us with opportunities
for innovation and entrepreneurship – how to devise new products, processes
and services and bring these to market through your won new business.
Peter Hiscocks, Faculty
Director of the LEAD
Programme Cambridge Judge
Business School
As part of ALDAR Properties’
ongoing initiative to bring
outstanding learning and
development opportunities
to the UAE, we have created
an exceptional new series of
lectures for 2011.
Our second event in this new
series of Distinguished LEAD
Lectures offers a timely and
unparalleled learning opportunity.
It will showcase the latest
innovative thinking from two of
the world’s premier voices in the
realms of international politics,
leadership and management.
Please join me on 9 May 2011 to
continue in our journey towards
leadership excellence.
www.distinguished-lead-lectures.com
Distinguished LEAD Lectures
About the Distinguished LEAD Lectures
The Distinguished LEAD Lecture Series provides a
platform for inspirational thinkers and leaders to
explore some of the major trends and challenges
affecting business today. Through the unique
partnership of ALDAR Properties and the University
of Cambridge Judge Business School, academic
insight and real business challenges are combined
to bring new perspectives to the changing face of
leadership. The series examines how the world is
changing and how business and governments are
responding to this change, introducing leading-edge
thinking from the academic world and inspiring
stories from business and creative leaders to help
shape a new leadership for the 21st century.
Leading Business into the Future
Monday 9 May 2011

3. www.distinguished-lead-lectures.comwww.distinguished-lead-lectures.com
ALDAR Properties PJSC
ALDAR Properties is a leading property
development company, with strong
investment and management capabilities.
ALDAR Properties was established
primarily to create world-class real estate
developments for the nation of Abu Dhabi,
whilst providing a stable and profitable
investment portfolio for investors.
ALDAR Properties is dedicated to achieving
new standards of innovation, excellence
and value in urban design and sustainable
development for the future benefit of Abu
Dhabi and its residents.
www.aldar.com
The Leadership Excellence Applied
Diploma (LEAD)
The Leadership Excellence Applied Diploma
is a unique and exclusive executive
development programme taught by
the faculty of Cambridge University’s
Judge Business School. This prestigious
programme was launched in May 2007 by
ALDAR Properties.
The curriculum was strategically designed
for those who wish to take the next step
towards fulfilling their potential in high-level
business and government positions.
Due to the support of numerous companies,
this development programme has
substantial credibility in the local market.
The programme is unique to the whole
region enabling students to participate
without leaving full-time employment.
LEAD is enabling students to develop into
strategically sound leaders and world-class
managers capable of achieving UAE’s vision
in becoming an international hub for
education.
For more information about the LEAD
Programme please email
lead@jbs.cam.ac.uk
Cambridge Judge Business School
Cambridge Judge Business School is
internationally recognised as one of the
leading providers of innovative, intellectually
challenging and practical business
management education across a portfolio
of undergraduate, graduate and executive
programmes.
As a fully integrated department of a world
renowned university, Cambridge Judge
Business School hosts one of the largest
concentrations of interdisciplinary business
and management research activity in
Europe. Built on an ethos of collaboration,
the School is a unique place where policy
makers, regulators, industry leaders, not-
for-profit organisations, entrepreneurs and
academics can meet, interact and share
ideas. Cambridge Judge Business School
delivers business education for the 21st
Century networked economy, fostering
collaborative leadership skills, developing
communities of partners to meet the
challenges of the new global business
landscape.
Ranked 21st in the 2010 FT Global
Rankings of business schools, 11th in the
2009 Economist Intelligence Unit Global
MBA Rankings, and 3rd in the 2009
Forbes Global Rankings for one year MBA
programmes, the Cambridge MBA sits
alongside the very best in the world.
www.jbs.cam.ac.uk
Cambridge Executive Education
As part of the University of Cambridge,
Cambridge Executive Education inspires,
educates and engages the leaders of
today and tomorrow. Cambridge Executive
Education delivers programmes to help
achieve operational excellence and
business results. Cambridge Executive
Education’s open programmes are
designed for business professionals,
managers, leaders, and executives who
strive for professional and personal growth.
Customised programmes for organisations
are also developed and delivered to
support strategic objectives and improve
performance.
Cambridge Executive Education helps
organisations meet the demands of
changes in their own business and in the
marketplace, working in partnership to
provide an environment of collaborative
learning.
www.cambridgeexeced.com
Professor Christoph Loch
Director, Cambridge Judge
Business School
Cambridge Judge Business School
is pleased to partner with ALDAR
to offer you the Distinguished LEAD
Lecture Series.
This series, offered twice a year in
Abu Dhabi, features leaders from
the private and public sector, who
offer their perspectives on leading
organisations and the challenges
and opportunities to create value.
The speakers will discuss their own
experiences leading organisations
and relate it to context of the UAE
given its ambitious agenda to
develop human capital.
We look forward to welcoming you
to the event.
The Distinguished LEAD Lecture Sponsors

4. The Distinguished LEAD Lecture 2011
8.30am Coffee and registration
9.30am Facilitator introduces the lecture
9.50am Magnus Lindkvist speaks
10.35am Magnus Lindkvist Question and Answer session
11.00am Tea and coffee break
11.30am Emily Brady speaks
12.15pm Emily Brady Question and Answer session
12.45pm Session closes
1pm Lunch
The agenda
www.distinguished-lead-lectures.comwww.distinguished-lead-lectures.com
This is a closed session which requires pre-registration.
Please register for the lecture at:
www.distinguished-lead-lectures.com
Follow the links to the ‘Register now’ section.
Please contact Mercedes Steiner, Programme Manager
at Cambridge Judge Business School Executive
Education should you have any questions or require
further assistance.
Email: lead-lectures@jbs.cam.ac.uk
Tel: +44(0) 1223 332339
How to register
Leading Business into the Future

5. Magnus Lindkvist Emily Brady
The Distinguished LEAD Lecture 2011 speakers
Emily Brady is the founder and CEO of
ExpertKonnect, the leading on-line connection tool
for the supply chain industry. She is a graduate of
the Advanced Diploma in Entrepreneurship from the
University of Cambridge Judge Business School.
Emily will talk about how entrepreneurs can shape
the future and what those entrepreneurs need to do
to make their future successful. Emily has worked for
many years in large multinational businesses in senior
supply chain roles, including a considerable amount
of time advising Gulf State companies.
Emily has made the important move from large
companies to becoming an entrepreneur. She
will also tell us how the future provides us with
opportunities for innovation and entrepreneurship
– how to recognise opportunities for new products,
processes and services and bring these to market
through the adoption of innovated business models.
Magnus Lindkvist is Director for Trendspotting
and Future Thinking at Stockholm School of
Entrepreneurship, and an active member of TED
– the world’s leading trends forum. He also heads
an influential Swedish agency, Pattern Recognition,
which he founded in 2005. As one of Europe’s
most in-demand conference speakers he is one
of its most unusual, often beginning a speech with
a cartoon or ending up with a performance on the
ukulele! Along the way he dispenses insight, wisdom
and solid research to deliver a wake-up call to
business. A management consultant and filmmaker
by background, Magnus mixes quantifiable business
facts with the visionary art of futurology.
Magnus’s presentations are based on the principle
that we used to think tomorrow would be more or
less like today and we were often right: but now,
this is no longer the case. Whilst the brain is wired
to think in a linear way, we are living in exponential
times in which we need to harness our imagination
to prepare for the opportunities and challenges that
lie just around the corner. Magnus’s presentations
focus on the rise of ‘creative’ consumers like bloggers
and tweeters, and he believes business has to offer
customers a piece of the action: they must respond
to the principle of ‘profit for effort.’ If businesses
create something, be it a viral campaign or ideas
to improve a service, then they will get a reward –
whether it’s recognition or money (or both!).
www.distinguished-lead-lectures.com
Peter Hiscocks
Peter built the entrepreneurship resources within the
University of Cambridge, from the original Cambridge
Entrepreneurship Centre to Cambridge Enterprise
and achieved a considerable increase in the level of
commercialisation. He currently teaches Innovation
Management and Entrepreneurship at Cambridge
Judge Business School and is managing several
research projects on the success factors for new
hi-tech business ventures.
He is a scientist who worked in business; initially large
companies, then consultancy and finally starting his
own companies. Peter is the principal inventor of six
patents, is Chairman of two early stage companies
and is on the Board of three others: he has achieved
the successful sale of three companies. He is the
co-founder of a seed fund in the North East of
England and is on the advisory board of a VC firm.
For more information about the
Distinguished LEAD Lecture speakers,
please visit the website at
www.distinguished-lead-lectures.com
www.distinguished-lead-lectures.com

6. With a truly breathtaking location set half on
land and half on water, you have never seen
another hotel quite so excitingly distinctive,
inside and out.
From the outside, the incredible gridshell can be
seen for miles, whilst inside, design influences
everything in the contemporary and modern
499 rooms and suites. Situated on Yas Marina,
Yas Marina Circuit and close to the 18 hole
links golf course, the recreation on Yas Island
is an impressive complement to the hotel’s 13
restaurants and lounges, 8 treatment room spa
that includes a dedicated spa suite and rooftop
swimming pool.
The Yas Hotel
The Distinguished LEAD Lecture 2011
www.distinguished-lead-lectures.com
Situated on Yas Marina, Yas Marina
Circuit and a short distance from
the first 18 hole links golf course in
the region, The Yas Hotel boasts an
impressive 8 treatment room spa,
gym and rooftop swimming pool.

7. Register at:
• Develop new insights into the some of the
major forces shaping the world today
• Inspire new ways of thinking about the role of
business and leadership
• Look in depth at how global forces play out
in the Gulf region and what context they are
setting for the future of the region
• Share personal experiences of leadership in
very different challenging scenarios
The 2011 Distinguished LEAD Lecture will:
www.distinguished-lead-lectures.com
Why you
should
attend
LEADERSHIP EXCELLENCE APPLIED DIPLOMA