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Straumann Digital Symposium
1.
@CoreyPerlman Social Media Myths,
Musts and Methods to the Madness
2.
Before we begin… •Positive
Tweets? @CoreyPerlman •Negative? MySpace.com •Text SLIDES to 66866 for my slides.
3.
Be Everywhere MYTH
4.
Focus on a
few and do them well.
5.
6.
Method to the madness…
7.
If your social
strategy is not generating leads, it’s just a hobby. MYTH
8.
You can lose
a lead if your process is broken.
9.
It’s Page One
or Bust on Google MUST
10.
Method: •Pay to play •Be
all over Google Local Biz •Title Tag •Write like your searchers search •Invest in Social
11.
Pay to Play •When
you don’t rank •Key search terms only •cost per click
12.
Google Listings
13.
Title Tags: •Blue link
on Google •Descriptive •About seven words •Write like your searchers search •Change my Title tag to….
14.
Invest in Social
15.
MUST
16.
• Facebook/ Instagram •
Boost • ReMarketing Today, you have to pay to play.
17.
18.
19.
Lookalike Audience
20.
Directories Myth or Must?Your
Website should be on WebsitesThatSuck.com
21.
Directories Remember this?
22.
Method: A Modern
Website Includes… •Responsive design •Critical info above the fold •A proper opt-in strategy •High-res, professional imagery
23.
Directories Critical information above
the fold
24.
Directories
25.
Directories You should never
let a verbal testimonial go unpublished. MUST MUST MUST
26.
•Directories •Google Biz, Yelp, Industry
directory •Social Channels •Facebook biz •LinkedIn Recs Where should they review?
27.
You can win
or lose business before they ever get to your Website.
28.
Directories Method: Ask for
reviews from happy clients. •Timing is everything •Let them know the channel •Give them suggestions •Sincere thanks in advance
29.
Directories
30.
Executives should double- down
on LinkedIn. MUST
31.
Directories Be Proud ofYour
LI Profile
32.
•Professional Headshot •Background photo •Professional
summary •Quality Recommendations • 500+ Connections Your LinkedIn Cheat Sheet
33.
Directories Professional Company Profile
34.
Update LI Daily
35.
Turn a cold-call
into a warm lead. •Use the search bar every session. •Look for #2s. •Let them sell your value.
36.
•Community Monday •Testimonial Tuesday •WTF
Wednesday • Thank you Thursday • Friday Funnies Method: Have a Content Calendar
37.
Community Monday
38.
Testimonial Tuesday
39.
WTF Wednesday
40.
ThankYou Thursday
41.
Friday Funnies
42.
43.
Take Advantage of
Facebook Live
44.
•Tax Tip of
the Week •Divide and conquer • Have guests •News jacking • Make it fun! FacebookVideo Idea
45.
Method: Syndicate to KeepYour
Sanity
46.
Share on your
LinkedIn Profile!
47.
Directories Build Rapport
48.
Directories Connect and Engage
49.
Directories You have to
be there to be referred
50.
51.
52.
• COREY@EBOOTCAMP.COM • TEXT:
SLIDES TO 66866 THANKYOU!
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