Corey Perlman's Authentically Social Presentation for ATI

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Corey Perlman, Social Media Speaker and Consultant

Putting Culture, Community, and Connection at the Core of Your Digital Strategy

Business

• Text SLIDES to 66866
• I want to hear from you!
BEFORE WE BEGIN…

Why Be Authentically Social?
• Better results
• Employee retention,
engagement & growth
• Less expensive
• Stay out of compliance jail

6 AUTHENTICALLY
SOCIAL PRINCIPLES
1. Don’t Be a Jack of All Social
Media Sites, Master of None.

Is it finally time to start
talking about TikTok??

DRIVE This Home!
Prioritize Your
Platforms: Start
with FB/IG

2. Motion Moves the Needle
6 AUTHENTICALLY
SOCIAL PRINCIPLES

Motion Moves the Needle
• 81% of marketers agree that
interactive content
outperformed static content.
• 88% found that it helped them
stand out from competitors.
• 70% found this type of
content effective in converting
visitors to customers.
https://www.go-gulf.com/interactive-content-marketing/

Carousels, Stories, Reels, Oh My!
• Reels help win the
algorithm game
• Carousels brings
images to life
• Stories creates
experiences

Best Practice
Don’t try to create the
moment. Capture the
moment instead.
7000 Views!

DRIVE This Home!
Motion Moves
the Needle

Of the top 50 most followed Instagram
accounts, how many are brands?
7 Brands
43 Individuals

Case Study: Ray &
Dana’s Inman Auto Care
“9 out of 10 customers
come from Social Media.”

DRIVE This Home!
People First
Products Second

6 AUTHENTICALLY
SOCIAL PRINCIPLES
4. Don’t Be the Hero in Your
Own Digital Story

Turn the Spotlight On…
• Your Customers
• Your Community
• Your Team

DRIVE This Home!
More About Them,
Less About You

6 AUTHENTICALLY
SOCIAL PRINCIPLES
5. Be More Like the Wise
Owl and Less Like the
Squawking Parrot.

DON’T BE THE SQUAWKING PARROT
Products and promotions,
products and promotions,
products and promotions,
SQUAWK!!!!

Be The Wise Owl (3 E’s)
• Educate: In what ways can you
add value to your audience?
• Entertain: More Funny, More
Money
• Encourage: How can you be a
guide on our quest for safety
and reassurance?

Best Practice: More Funny, More Money
6,500 plays!

DRIVE This Home!
Are you serving
others or self-serving?

6 AUTHENTICALLY
SOCIAL PRINCIPLES
6. Don’t Fear the Future

• Spark creativity
• Be your ghostwriter
• Help you work smarter

DRIVE This Home!
AI is not a
replacement, it’s a tool

Thank You!
• corey@impactsocialmedia.com
• Text SLIDES to 66866

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Isn’t it cool - it’s the greatest time in history, as we have access to literally billions of people around the world. Yet, it’s also the worst time in history because we have access to… literally billions of other people around the world. Competition is fierce; you’re essentially 1-click away from disaster. It’s never been easier to get your story out there, but it’s also the hardest time because there is so much more noise out there. Isn't business fun? In the Digital Age, story matters now more than ever. If you have a strategy you can tell your true story. If you don't, you get lost in the noise of everything else. We were born to tell stories & we know how to listen to them, but rarely how to tell them. The story is what gives your customer clarity & certainty. It’s not a story about how awesome you are. Nor even how you might be the next “amazing” founder. Nor how you are going to “change the world”. They’ve heard it all before. Nothing seems to work in marketing? Can’t figure out who to blame? Ask yourself, what’s your strategy & how are you telling your story? Story matters in creating your own certainty, your own future for the real hero, your customers. This is your strategy. Welcome to digital storytelling. #digitaltransformation #strategy #leadership

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Corey Perlman's Authentically Social Presentation for ATI

1. Corey Perlman LinkedIn/In/CoreyPerlman

2. • Text SLIDES to 66866 • I want to hear from you! BEFORE WE BEGIN…

3. Why Be Authentically Social? • Better results • Employee retention, engagement & growth • Less expensive • Stay out of compliance jail

4. 6 AUTHENTICALLY SOCIAL PRINCIPLES 1. Don’t Be a Jack of All Social Media Sites, Master of None.

6. Is it finally time to start talking about TikTok??

9. DRIVE This Home! Prioritize Your Platforms: Start with FB/IG

10. 2. Motion Moves the Needle 6 AUTHENTICALLY SOCIAL PRINCIPLES

11. Adam Mosseri, Head of Instagram

12. Motion Moves the Needle • 81% of marketers agree that interactive content outperformed static content. • 88% found that it helped them stand out from competitors. • 70% found this type of content effective in converting visitors to customers. https://www.go-gulf.com/interactive-content-marketing/

13. Carousels, Stories, Reels, Oh My! • Reels help win the algorithm game • Carousels brings images to life • Stories creates experiences

14.

15.

16. Best Practice Don’t try to create the moment. Capture the moment instead. 7000 Views!

17. DRIVE This Home! Motion Moves the Needle

18. 3. HUMANize the Brand 6 AUTHENTICALLY SOCIAL PRINCIPLES

19. Of the top 50 most followed Instagram accounts, how many are brands? 7 Brands 43 Individuals

20. Case Study: Ray & Dana’s Inman Auto Care “9 out of 10 customers come from Social Media.”

21. Best Practice: Articles < Humans

22. Best Practice: Humanize the Brand

23. DRIVE This Home! People First Products Second

24. 6 AUTHENTICALLY SOCIAL PRINCIPLES 4. Don’t Be the Hero in Your Own Digital Story

25. Turn the Spotlight On… • Your Customers • Your Community • Your Team

26.

27. DRIVE This Home! More About Them, Less About You

28. 6 AUTHENTICALLY SOCIAL PRINCIPLES 5. Be More Like the Wise Owl and Less Like the Squawking Parrot.

29. DON’T BE THE SQUAWKING PARROT Products and promotions, products and promotions, products and promotions, SQUAWK!!!!

30. Be The Wise Owl (3 E’s) • Educate: In what ways can you add value to your audience? • Entertain: More Funny, More Money • Encourage: How can you be a guide on our quest for safety and reassurance?

31. Best Practice: More Funny, More Money 6,500 plays!

32.

33.

34. DRIVE This Home! Are you serving others or self-serving?

35. 6 AUTHENTICALLY SOCIAL PRINCIPLES 6. Don’t Fear the Future

36. • Spark creativity • Be your ghostwriter • Help you work smarter

37.

38.

39.

40. DRIVE This Home! AI is not a replacement, it’s a tool

41. In Summary!

42. Thank You! • corey@impactsocialmedia.com • Text SLIDES to 66866

Corey Perlman's Authentically Social Presentation for ATI

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