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DAILYTHE
CONGRESS
ICCA DAILY IN SHANGHAI 1
ICCA’s features grow more
Asian as power base shifts east
Millionaires at last -
ICCA breaks all records
Congrex
doubts persist
The record attendance in
Shanghai for a non-European
assembly reflects the changing
face of ICCA membership and
soon a quarter of members will
Asia-based, if current trends
continue, according to President
Arnaldo Nardone.
He told delegates: “This is a
good time to be meeting in Asia.
Within a few years, based on
current trends, a quarter of ICCA
members will be based in this
region. China is our very fastest
growing national membership,
but we are seeing growth
everywhere across this region,
from New Zealand to India.
“This year we have relocated our
Asia Pacific office to significantly
larger premises in Kuala Lumpur,
and expanded to nine personnel.
A few years ago this was just a
small, representative office with
only two staff. Now, it is truly
The association’s reserves
topped Euros 1 million for the
first time this year after a higher-
than-expected surplus of Euros
70,000 against a budget of just
Euros 11,000.
With membership growth steady
at 3 per cent annually, a near
record 102 new members were
recruited in the past year with
attrition at 8 per cent. The result
is 943 members – up from 917
– and financial reserves stand at
Euros 1,009,486.
another global centre for our work.
“China is powering growth across
the whole Asia Pacific region. One
of the most important reasons for
meeting here in Shanghai is to
gain an understanding of what
this means.”
He added that even in the most
dynamic markets, competition is
getting stronger, so it is vital for all
ICCA members to keep learning
and developing skills, to find
new ways to take advantage of
business opportunity.
Thefateofprofessionalconference
organiser Congrex Group was
occupying minds yesterday as
rumours circulated that another
subsidiary was on the brink
of a management buyout,
understood to be the executive
team at Congrex Switzerland.
Congrex Sweden and Congrex
Holding have filed for bankruptcy.
Congrex UK was taken over by its
managers.
CEO Martin Sirk said: “Our total
financial reserves stand at just
over one million Euros. Each year
the board ensures that our target
range for reserves is adequate
to cover anticipated risks and
long-term financial commitments.
“We are now in the upper half
of this target range, which will
enable us to make future strategic
investments when opportunities
arise, that the reserves are
currently at a sensible and
prudent level.”
Join the fan club:
Shanghai makes new
friends with thrilling
opening ceremony
as deaf and blind
performers give
delegates sense of
wonder.
2 ICCA DAILY IN SHANGHAI
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New Jakarta
New Spirit
New Plan
www.jcneb.com
Business TravelsMeetings Conventions Exhibitions
ICCA DAILY IN SHANGHAI 3
Former president Pieter van der
Hoeven was named one of only
nine honourary members of
ICCA at the general assembly
yesterday, as he prepares to step
into retirement and close down
his consultancy business.
He received a standing ovation
from his friends and colleagues
and will be giving a short speech
during the closing session on
Wednesday.
It was standing room only
yesterday as almost 1,000
delegates filed into Ballroom
1 for the opening ceremony of
ICCA’s 52nd annual congress in
Shanghai.
A swarm of press photographers
hugged the stage as various
leaders from China’s burgeoning
tourism and meetings industry
stood at the podium to address
the audience.
DuYili,vicechairmanoftheChina
National Tourism Administration,
said China’s meeting industry
was highly valued
and entering a ‘new period of
development’.
And she was eager to forge links
with the international industry:
between the Chinese tourism.
“This congress marks a new
starting point of cooperation.
There were six million business
tourists to China last year –
enough, she said, to make
the government turn the MICE
industry into one of the main
‘pillars of tourism’. industry and
ICCA.”
ICCA president Arnaldo
Nardone said: “All of us are
curious to learn more and engage
more with China, to better
understand the great changes that
are happening in your country.”
He added: “But it’s not just about
what we want to take away
from China. We want to leave a
legacy that will support Chinese
meetings professionals for years
to come.”
The ceremony drew to a close
with tear-jerking performances
from a blind children’s choir
and a group of deaf dancers
who followed hand-signals from
‘conductors’ on stage and in the
audience.
ICCA honours
van der Hoeven
Fan-tastic opening show with music and dance
Learning from
Puerto Rico Shanghai scores as delegate numbers soar
ICCA president Arnaldo
Nardone said: “I can’t let this
moment pass without paying
tribute to him. Pieter has been
involved with ICCA since the
Adelaide Convention Centre
became a member in 1986. It
took him a few years to decide to
take a leading role, being elected
to the board in 1993, and just 12
months later he became President
until 1998, remaining on the
Board until 2002. In 1998 he
became the first recipient of the
Consultants were hired to ensure
ICCA’s first congress in China runs
smoothly after members raised
complaints about last year’s
meeting in Puerto Rico.
James Rees, co-chair of ICCA’s
venue sector, said there were a
number of ‘shortfalls’ at the 51st
Congress relating to food and
beverage and the audio-visual set
up.
He said: “The board of directors
were really tough on Martin (Sirk)
and wanted to know how we
could make sure it didn’t happen
again.”
Rees said ICCA had recruited five
consultants with local knowledge
to help this year’s meeting run
more efficiently and, if successful,
this would be rolled out as a
‘template of best practice’.
Record numbers of delegates
are expected at this year’s ICCA
Congress in Shanghai, set to be
the largest yet outside of Europe.
More than 900 attendees have
been registered, far outstripping
the previous high for a
non-European congress, 814 in
Thailand in 2007.
Around a third of those registered
are at their first ICCA Congress,
and that reflects the geography of
this year’s event, said CEO Martin
Sirk.
Speaking to ICCA Daily at
Saturday’s board of directors
welcome drinks for first time
attendees, he added: “It’s one
thing to read about China, and
totally different to see the reality.
.He added: “If you are engaged
in a globally-connected business
you need to understand how
China is shaping and driving our
industry.
“People who are here for the first
time have been blown away with
what they are seeing.
“With walk-ins, there are 940
registered so far, that has been so
pleasing, as is the way that the
venue is collaborating with us. It
has gone out of its way.”
ICCA President Arnaldo Nardone
said the educational content also
reflected China’s growing global
economy.
He said: “Our congress in
Shanghai provides the perfect
opportunity to our members to
learn how to communicate and
work with Chinese consumers,
Chinese delegates, Chinese
business partners or Chinese
competitors.”
As well as sessions at the
Shanghai International
Convention Centre, the congress
programme also includes visits to
the Shanghai World Expo and the
research and development facility
of engineering company, SKF.
Martin Sirk added: “We’ve
incorporated innovative formats
than ever, and topics designed to
shake up traditional thinking.”
There were memorable moments at the opening ceremony
4 ICCA DAILY IN SHANGHAI
Istanbul now back on track after summer of
protests,reports local PCO
What’s in a
name when
seeking new
revenue?
Convention centres should
pursue local partnerships
instead of big name brands
to boost their bottom line with
naming rights, delegates were
told yesterday.
As sport and music venues
such as the 02 Arena generate
additional revenue through
naming rights, there is a drive
for convention centres to follow
suit, the session heard.
James Rees, executive director
of conferences and events
at ExCeL London revealed
the venue is set to name its
first partner today (Monday),
while Stefan Lohnert, director
of guest events of the ICS
International Congress centre
in Stuttgart admitted 100
attempts to find an overall
naming rights partner had
drawn a blank.
“Now things have calmed
down, the level of business is
back where it was beforehand.
I think that is something about
the Turkish people, we are laid
back and can help you forget
what has happened in the
past, quickly.”
Next year, Kenes Turkey will
organise the International
Federation of Clinical
Chemistry and Laboratory
Medicine Congress and
the World Stroke Congress
in Istanbul, plus the ICCA
Congress in Antalya.
Ege added: “I was surprised.
When we were bidding, I
expected some doubts from
the committees, but they were
not worried at all.”
Ege told Sunday’s session,
Terrified clients in an unsafe
world?, that the key to calming
fears was clear and sincere
communication and a smile.
Association business fell by
up to 30 per cent in Istanbul
in the wake of the Gezi Park
protests this year.
Clashes between police
and protesters in the park
and nearby Taksim Square
continued for a month in the
summer and, according to
PCO Sebnem Ege,
project manager at Kenes
Turkey, the number of
congresses slumped by
between 20 and 30 per cent.
“It had a very dramatic effect,”
she said. “But despite a number
of events being cancelled there
was still one mega congress of
6,000 delegates.
ICCA DAILY IN SHANGHAI 5
ICCAinPICTURES
6 ICCA DAILY IN SHANGHAI
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and energy runs through the hall. IMEX in Frankfurt
invigorates the whole meetings industry.
• Crucial business – Discover 3,500 meetings
and event suppliers from all over the globe –
over 60,000 business meetings are expected
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The worldwide exhibition for incentive travel, meetings and events.
Workshops big
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destinations
Outlook for centres ‘not too gloomy’, says survey
Talking heads:
Steen Jackobsen,
Dubai Convention
Bureau, and
Ulrike von
Arnold, Vienna
Convention
Bureau, reckon
meetings can
be a colour
battleground for
ideas
carried out by Association
Meetings International (AMI)
magazine.
The survey responded to a
growing feeling in the industry
that associations were
migrating from convention
centres to hotels, perhaps
because their meetings were
getting smaller.
However, the AMI survey
Berlin will host ICCA’s major
international client/suppliers
workshop next year when
paying suppliers get to meet
buying customers face to face.
No wonder Heike Mahmoud
of visitBerlin jumped at the
chance to make a full-scale
presentation of the city’s
history, tourism attributes
and accessibility Perhaps
the idea was to demonstrate
to the many first timers - the
marketing sector alone has 92
members from 50 countries
- how to sell a destination,
complete with slick video and
new venue announcements.
The supplier/client workshops
are becoming strong
self-contained features of the
sector’s entire operation with
specialisations such as ‘small’
and ‘European’ associations
being targeted.
Convention centres should
tackle delegate transport
costs if they want to deter
international associations
from choosing hotels for
their meetings, a survey has
suggested.
Transport costs, location, and
ease of access were cited as
the main benefits of meeting
in a hotel in a readers’ survey
showed an almost 50-50
split, amongst those who
responded, between those
who used hotels and those
who preferred to convene in
purpose-built centres.
Furthermore, the vast majority
of respondees (86.9 per cent)
said their meetings were either
getting bigger (42.8 per cent)
or staying the same size.
ICCA DAILY IN SHANGHAI 7
HOUS ON
Leading Medical Meetings
VisitHOUSTON.com/MedicalMeetings
The Greater Houston Convention and Visitors Bureau and
Houston’s Texas Medical Center are partnering to provide
meeting professionals with an unparalleled set of resources
to ensure a successful meeting.
Through this partnership, the Greater Houston Convention
and Visitors Bureau connects you to health institutions and
facilitates in creating scientific committees, identifying
conference speakers, and even securing sponsors.
TexasMedicalCenter
Give us digital
coherence, say
organisers
How to do business with China PICTURE CALLED
MARCUS LEE
These days every congress
should have a coherent digital
presence declares the World
PCO Alliance.
Per Ankaer, the Danish
President of WPCOA says: “It
is no longer enough to have a
Facebook or Twitter account
for conferences. It is important
to look at the whole picture
and create an online media
strategy with set goals for target
groups and the measurement
of results.”
Together with an online and
digital consulting company
- Seismonaut - WPCOA has
developed new standards for
the use of social media in
connection with congresses.
The purpose is to ensure
an optimal marketing mix,
to enhance the access to
information, to feed news, to
create networks and to share
knowledge before, during and
after the congress.
In a breath-taking, rapid-fire
presentation, Dr Marcus Lee,
chairman of the International
China Investment Forum and
economic adviser to the Chinese
government, described just how
to get Chinese meetings business.
Chinese networking was typically
drinks before dinner and Chinese
delegations wanted to go
shopping on fam trips.
“Chinese meeting planners spend
only 15 per cent of their time
looking at hotels and 85 per cent
in business meetings with local
leaders,” he said.
China invests all over the world,
in real estate, transport and
energy. Investment used to be in
commodities but now it is more
services. And by 2015, it is
estimated, there will be 100
million Chinese travelling abroad.
Dr Lee was addressing The
Story of China session yesterday
afternoon, following an equally
impressive presentation by Prof.
Lan Xing of Shanghai University,
who said China’s meetings
industry was in a transition
period.
He described the historical
background and the communist
regime, with self reliance evolving
into planned recovery. Shanghai
was once a small fishing village
at the mouth of the Yangze river
forced by the British to become
a commercial port pen to the
world. Now it was the largest city
in China, an economic, trade,
financial and shipping centre and
a unique blend of western and
eastern cultures.
8 ICCA DAILY IN SHANGHAI
ICCA DAILY IN SHANGHAI 9
“I think it’s a very creative conference and will be very useful for us. We are looking at
new markets to make Macau more comprehensive as a destination. The association
market has huge potential for us and I want to get to know more about ICCA as an
organisation.”
Augustus Leung
Senior sales manager - tradeshow, Sands China, Macau
An estimated 300 first-time attendees at this year’s ICCA Congress will make up around a third of the total number
of delegates in Shanghai.
The association’s new members and ICCA debutantes were given a warm welcome during Saturday’s introduction
programme which included tips from Meetology Group CEO Jonathan Bradshaw on how to get the most from their
first congress, discussion groups and a networking welcome reception.
Trevor McCartney, director of business development at the Qatar National Convention Centre, was among the
‘mentors’ welcoming the first-time attendees.
He said: “Because we are in China, we are getting a great participation level from other Asian destinations using the
opportunity because it is right on their doorsteps.It’s good that they are getting an introduction to ICCA in this way.”
We asked some first-timers for their expectations this week:
“We want to find out if ICCA is the right platform to reach organisers. We provide
simultaneous interpreting services and hopefully this will help us understand the
needs of the industry. We’ve found ICCA a very welcoming institution.”
Paula Hiltunen
Director, Eurosis
“As a DMC, we want to know more about how to attract future congresses and
what we can do to promote ourselves.”
Paulius Janciauskas
The Micecream DMC, Latvia
“We get to share our business views with other centres, are we sharing the same
frustrations and seeing the same trends?”
Neil Nagooroo
Sales and marketing manager, Sandton Convention Centre
“We are here to meet new people and make new connections.”
Tatiana Zabolotskikh
Senior project manager, Tsar Events DMC and PCO
“It’s easier for us to attend as it is in China and we want to send more people in the
coming years. We want to make an alliance with other cities so we can work together.”
Jeong-Suk Jeong
Director – convention marketing
Gwangju Convention & Visitors Bureau
“We wanted a platform to meet professional conference organisers and convention
bureaux. You can see everyone wants to mingle, nobody is forming groups, they
have come to meet people, it’s refreshing to see. If I can come away with 10-20 solid
new contacts, it will be a good week.”
Jeff Karlson
Group vice president, Passkey
Shanghai welcomes ICCA ‘virgins’
Melbourne
wins ten major
association
eventsMelbourne Convention Bureau
has won 10 major international
conferences, generating an
estimated AU$55 million for the
Victorian economy.
The state’s priority sectors
are medicine, science and the
environment, technology and
engineering, and business and
education. Melbourne will host
more than 10,500 delegates as
Childhood Trauma: Understanding
the Basis of Change (August
2014); International Feng Shui
Convention (November 2014);
ACM International Conference
on Management of Data (May
2015); Annual Conference on
Global Economic Analysis (June
2015); 69th Annual Assembly
and International Conference
of the International Institute of
Welding (July 2016); International
Biotechnology Symposium
(October 2016); Annual World
Conference on Carbon (July 2017);
International Union of Phlebology
XVIII World Meeting (October 2017);
World Congress on Intensive and
Critical Care Medicine (September/
October 2019) and World
Engineers’ Convention (November
2019) are hosted in Melbourne.
Eight of the 10 conferences will be
held at the Melbourne Convention
and Exhibition Centre.
Karen Bolinger, (above) CEO
of Melbourne Convention Bureau
(MCB), said: “Winning events
in these sectors exposes our
scientists and industry leaders to
international best practice, boosts
the skills and experience of our
local workforce, and increases
access for Victorian industries to
international markets.
“The competition to attract
these international conferences
from Australia and countries across
the globe is fierce, so it is essential
that MCB takes a strategic
approach to win them. And it’s
fantastic to see it all pay off.”
10 ICCA DAILY IN SHANGHAI
Bidsplease!Jointhesilentauction
Share your memories on the
ICCA50 Wall
ICCA 51st
Anniversary
Specials
Find valuable
association
business in
ICCA Data
Just crazy for
CAT Night
This year’s auction prizes
have been donated by
generous companies from all
over the world, and will be on
display at the Silent Auction
stand, on the fifth floor,
throughout Congress. A guide
with a detailed explanation of
all the prizes is also available
on the SpotMe App.
The ICCA Silent Auction is
run in support of the ICCA
Education Fund, previously
known as the Ernst Stock
Fund, which was established
in 1992 to create more
educational opportunities for
young people working in
the international meetings
industry and help raise
professional standards. The
Check out the “ICCA50
Wall” on the third floor,
where you can read up on
ICCA’s 50-year history and
share your ICCA memories
and predictions for the future!
Use the Memories.pdf
postcard , illustratored above,
with old ICCA Congress logos,
to add your thoughts.
Let us take you on an imaginary
journey from Shanghai to
Beijing, to visit Tiananmen
Square and the Forbidden City,
the Bird’s Nest and the Great
Wall! The grandiose Shanghai
Exhibition Center, built in the
1950s as the Sino-Soviet
Friendship Building, will be
the setting for CAT Night –
the famous extravaganza of
competitive craziness between
chapters - and the perfect
setting for relaxing, having and
fun networking. Enjoy Pecking
Duck and other Beijing
specialities. Be amazed
by cultural and gymnastic
performances. Oh, and get
ready to hit the dance floor!
Dresscode: Casual.
ICCA’s 50th anniversary
year may be coming to an
end, but we’ve created some
great advertising deals to
keep the celebrations going
throughout 2014 - and to
say “thank-you” to our regular
supporters. Prices on our most
popular advertising packages
have been increased by only
one Euro (yes, €1!). More
association clients than ever
will receive mailings of printed
publications, and online pages
will be even more strongly
promoted to boost visits and
views.
Many ICCA publications
and online pages have strictly
limited advertising space and
regularly sell out. As all space
will be offered on a first-come,
first-served basis, please place
your orders as soon as possible
to avoid disappointment.
Check out the value of the
special deals available if you
purchase combinations of
print and online advertising.
Contact Sebastian Sew for
more details.
The Introductory ICCA Data
Workshops provide a
general introduction to ICCA’s
unique online Association
Database including the Hot
Leads, Key Contacts, Calendar
and other services which ICCA
offers. You will learn how to use
these research tools through
in-depth demonstrations and
case studies. Computers will
be available for a hands-on
session!
Location:	
3C+3D, Level 3
Dates:	
Monday	 4 November,
11.00-12.30
Tuesday	 5 November,
11.00-12.30
Wednesday 6 November,
10.30-12.30
(with coffee/tea break)
Besides this traditional
format, we encourage all
delegates to book advanced
one-on-one workshop
meetings with one of the three
researchers present at the
Congress. You can contact
them via the SpotMe app or
sign up in workshop rooms
3C+3D, Level 3!
Obtain practical solutions
for your most important
research challenges and get
advice on your individual
needs. Running constantly
throughout the three main
education programme days
of the Congress, delegates
will have the opportunity to
book 30-minute one-on-one
appointments with Kavitha,
Naimah or Marco.
Use the SpotMe app or
sign up in workshop rooms
3C+3D, Level 3!
Share your ICCA Congress memories!
Post your card to the ICCA 50 wall on Level 3 of the SHICC
fund also supports the Forums
for Young Professionals, held
at industry trade shows EIBTM
and AIME.
Bids for each item are
anonymous and the highest
bid received by Tuesday,
November 5, 2013 at 15:45
local time will win the prize.
Winners will be notified via
their SpotMe App and can
collect and pay for the prize(s)
at the Silent Auction desk.
ICCA DAILY IN SHANGHAI 11
Thank you to all volunteers and special
sponsor TTG Asia Media!
You have probably already
met some of our 100
volunteers. They are here to
point you in the right direction
and answer your questions.
These volunteers have been
drawn from two local Shanghai
universities which have
connections to ICCA member
recommendations for local
restaurants and bars, or any
companies plus some junior
staff from ICCA member
companies from Shanghai.
Please do not hesitate to ask
them for any guidance, other
local tourist information. We
would like to express a special
thank you to TTG Asia Media
for sponsoring the volunteer
staff uniforms and the local
area map.
ami
ASSOCIATION
MEETINGS
INTERNATIONAL
P U B L I C A T I O N S
THE DOMINANT FORCE
IN THE INTERNATIONAL
EVENTS INDUSTRY
FOR PROMOTIONAL OPPORTUNITIES, PLEASE EMAIL SALES@CAT-PUBLICATIONS.COM OR TELEPHONE +44 (0)1342 306706
12 ICCA DAILY IN SHANGHAI
Association meetings ‘doubling every ten years’,
Never mind the
jet-lag –
just smile!
Kuala Lumpur team lifts public relations prize
The number of international
association meetings has
increased by 100 per cent
in the last ten years and has
been growing at roughly the
same rate since the 1960s,
according to new statistics.
From 1963-1967 there
were 1,795 internationally-
rotating association meetings
logged by ICCA.
Between 2008-2012, that
number had grown to a healthy
54,844.
ICCA has released the
statistics to coincide with
the publication of a 70-page
document called A Modern
Delegates were forced to
look on the bright side of life,
whether they liked it or not,
when an afternoon session
concluded with a life-affirming
sing song.
The closing scene of Monty
Python’s Life of Brian was
resurrected when effervescent
moderator Roy Sheppard led
members in a rendition of
Always Look on the Bright Side
of Life.
In a highly entertaining
session, How to be Upbeat in
a Downbeat World, Sheppard
managed to sound convincing
when he said being happy was
simply a choice we make.
“Make being upbeat part of
your daily routine”, he said,
noting the amount of time
people devoted to their physical
fitness compared to their
mental wellbeing.
He urged delegates to ‘train’
the voices in their heads that
planted seeds of doubt, likening
the contents of most people’s
minds to a garden that needed
weeding.
“Did you have a teacher at
school who said you couldn’t
sing, and all these years later
the voice in your head still
reminds you?” he asked.
“Just remember these are just
thoughts, opinions, not fact.”
These were Amsterdam RAI,
GlasgowCityMarketingBureau,
Kuala Lumpur Convention
Centre, Seoul Tourism
Organisation and Wonderful
Copenhagen Convention
Bureau. The finalists and the
winner will receive worldwide
acknowledgement and
profiling via ICCA and IMR,
and have the opportunity give
a short presentation on their
PR strategy and campaigns
in a dedicated Media and PR
session.
The judging was undertaken
by IMR editors and ICCA’s PR
staff by evaluating the PR
coverage of ICCA members
over the course of the whole
year. They have been looking
out for strong story-telling, for
high-visibility coverage, for
brand consistency, for crisis PR
and PR that showcases
Kuala Lumpur Convention
Centre’s public relations team
was named winners, of the
first ICCA Best PR Award
yesterday at the ICCA Congress
in Shanghai.
They outscored their rivals
on “consistent creativity”
but also collected points for
the “hard-nosed” way they
evaluated results and proved
return on investment.
The award was presented
by Martin Lewis, chairman of
the Editorial Advisory Board of
International Meetings Review
(IMR), the sponsor of the
award, and he spoke of the
quality of the remaining four
short-listed entries when he
said: “The decision-making
was not easy because all five
of these organisations know
how to use public relations in a
professional and creative way.”
success, covering both
traditional print and web/social
media channels.
ICCA CEO Martin Sirk
said: “Our aim is to help
ICCA members gain the best
possible editorial coverage. We
are sure that our partnership
with IMR on this new award
and the PR tools that we offer
to our members will help to
dramatically improve ICCA
members’ PR performance.”
The judging panel consists
of Martin Lewis, chairman
of International Meetings
Review’s Editorial Advisory
Board and managing editor
of CAT Publications, James
Latham, Executive Producer of
International Meetings Review,
Roger Kellerman of Meetings
International and Mathijs
Vleeming, manager marketing
& PR of ICCA.
History of Association
Meetings, to mark its own
50-year anniversary.
The association cited the
need to spread knowledge
and showcase innovations as
the main drivers behind the
exponential growth, which
showed no let up during the
recent global financial crisis.
CEO Martin Sirk said: “Half
a century is a long period
over which to collect detailed
and consistent information on
any subject, and in the world
of international meetings,
where most countries are still
struggling to obtain even a
partial picture of the current
size and impact of this complex
and fragmented industry, it
represents a monumental
achievement.”
He added: “Now that
we have 50 years of data
to study and consider, the
figures are showing what we
have long believed: that our
world is undergoing a truly
revolutionary period in the
creation and dissemination of
new knowledge and innovation,
and that association meetings
provide an excellent insight
into this dynamic, worldwide
process.”
Roy Sheppard delivered an upbeat
address
The Kuala Lumpur Convention Centre PR team collect their award from Martin Sirk

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ICCA13_Congress_Daily_1

  • 1. BROUGHT TO YOU BY I N S H A N G H A I YOUR PERSONAL COPY FOR NOVEMBER 4RD 2013 DAILYTHE CONGRESS ICCA DAILY IN SHANGHAI 1 ICCA’s features grow more Asian as power base shifts east Millionaires at last - ICCA breaks all records Congrex doubts persist The record attendance in Shanghai for a non-European assembly reflects the changing face of ICCA membership and soon a quarter of members will Asia-based, if current trends continue, according to President Arnaldo Nardone. He told delegates: “This is a good time to be meeting in Asia. Within a few years, based on current trends, a quarter of ICCA members will be based in this region. China is our very fastest growing national membership, but we are seeing growth everywhere across this region, from New Zealand to India. “This year we have relocated our Asia Pacific office to significantly larger premises in Kuala Lumpur, and expanded to nine personnel. A few years ago this was just a small, representative office with only two staff. Now, it is truly The association’s reserves topped Euros 1 million for the first time this year after a higher- than-expected surplus of Euros 70,000 against a budget of just Euros 11,000. With membership growth steady at 3 per cent annually, a near record 102 new members were recruited in the past year with attrition at 8 per cent. The result is 943 members – up from 917 – and financial reserves stand at Euros 1,009,486. another global centre for our work. “China is powering growth across the whole Asia Pacific region. One of the most important reasons for meeting here in Shanghai is to gain an understanding of what this means.” He added that even in the most dynamic markets, competition is getting stronger, so it is vital for all ICCA members to keep learning and developing skills, to find new ways to take advantage of business opportunity. Thefateofprofessionalconference organiser Congrex Group was occupying minds yesterday as rumours circulated that another subsidiary was on the brink of a management buyout, understood to be the executive team at Congrex Switzerland. Congrex Sweden and Congrex Holding have filed for bankruptcy. Congrex UK was taken over by its managers. CEO Martin Sirk said: “Our total financial reserves stand at just over one million Euros. Each year the board ensures that our target range for reserves is adequate to cover anticipated risks and long-term financial commitments. “We are now in the upper half of this target range, which will enable us to make future strategic investments when opportunities arise, that the reserves are currently at a sensible and prudent level.” Join the fan club: Shanghai makes new friends with thrilling opening ceremony as deaf and blind performers give delegates sense of wonder.
  • 2. 2 ICCA DAILY IN SHANGHAI where everyday means business events New Jakarta New Spirit New Plan www.jcneb.com Business TravelsMeetings Conventions Exhibitions
  • 3. ICCA DAILY IN SHANGHAI 3 Former president Pieter van der Hoeven was named one of only nine honourary members of ICCA at the general assembly yesterday, as he prepares to step into retirement and close down his consultancy business. He received a standing ovation from his friends and colleagues and will be giving a short speech during the closing session on Wednesday. It was standing room only yesterday as almost 1,000 delegates filed into Ballroom 1 for the opening ceremony of ICCA’s 52nd annual congress in Shanghai. A swarm of press photographers hugged the stage as various leaders from China’s burgeoning tourism and meetings industry stood at the podium to address the audience. DuYili,vicechairmanoftheChina National Tourism Administration, said China’s meeting industry was highly valued and entering a ‘new period of development’. And she was eager to forge links with the international industry: between the Chinese tourism. “This congress marks a new starting point of cooperation. There were six million business tourists to China last year – enough, she said, to make the government turn the MICE industry into one of the main ‘pillars of tourism’. industry and ICCA.” ICCA president Arnaldo Nardone said: “All of us are curious to learn more and engage more with China, to better understand the great changes that are happening in your country.” He added: “But it’s not just about what we want to take away from China. We want to leave a legacy that will support Chinese meetings professionals for years to come.” The ceremony drew to a close with tear-jerking performances from a blind children’s choir and a group of deaf dancers who followed hand-signals from ‘conductors’ on stage and in the audience. ICCA honours van der Hoeven Fan-tastic opening show with music and dance Learning from Puerto Rico Shanghai scores as delegate numbers soar ICCA president Arnaldo Nardone said: “I can’t let this moment pass without paying tribute to him. Pieter has been involved with ICCA since the Adelaide Convention Centre became a member in 1986. It took him a few years to decide to take a leading role, being elected to the board in 1993, and just 12 months later he became President until 1998, remaining on the Board until 2002. In 1998 he became the first recipient of the Consultants were hired to ensure ICCA’s first congress in China runs smoothly after members raised complaints about last year’s meeting in Puerto Rico. James Rees, co-chair of ICCA’s venue sector, said there were a number of ‘shortfalls’ at the 51st Congress relating to food and beverage and the audio-visual set up. He said: “The board of directors were really tough on Martin (Sirk) and wanted to know how we could make sure it didn’t happen again.” Rees said ICCA had recruited five consultants with local knowledge to help this year’s meeting run more efficiently and, if successful, this would be rolled out as a ‘template of best practice’. Record numbers of delegates are expected at this year’s ICCA Congress in Shanghai, set to be the largest yet outside of Europe. More than 900 attendees have been registered, far outstripping the previous high for a non-European congress, 814 in Thailand in 2007. Around a third of those registered are at their first ICCA Congress, and that reflects the geography of this year’s event, said CEO Martin Sirk. Speaking to ICCA Daily at Saturday’s board of directors welcome drinks for first time attendees, he added: “It’s one thing to read about China, and totally different to see the reality. .He added: “If you are engaged in a globally-connected business you need to understand how China is shaping and driving our industry. “People who are here for the first time have been blown away with what they are seeing. “With walk-ins, there are 940 registered so far, that has been so pleasing, as is the way that the venue is collaborating with us. It has gone out of its way.” ICCA President Arnaldo Nardone said the educational content also reflected China’s growing global economy. He said: “Our congress in Shanghai provides the perfect opportunity to our members to learn how to communicate and work with Chinese consumers, Chinese delegates, Chinese business partners or Chinese competitors.” As well as sessions at the Shanghai International Convention Centre, the congress programme also includes visits to the Shanghai World Expo and the research and development facility of engineering company, SKF. Martin Sirk added: “We’ve incorporated innovative formats than ever, and topics designed to shake up traditional thinking.” There were memorable moments at the opening ceremony
  • 4. 4 ICCA DAILY IN SHANGHAI Istanbul now back on track after summer of protests,reports local PCO What’s in a name when seeking new revenue? Convention centres should pursue local partnerships instead of big name brands to boost their bottom line with naming rights, delegates were told yesterday. As sport and music venues such as the 02 Arena generate additional revenue through naming rights, there is a drive for convention centres to follow suit, the session heard. James Rees, executive director of conferences and events at ExCeL London revealed the venue is set to name its first partner today (Monday), while Stefan Lohnert, director of guest events of the ICS International Congress centre in Stuttgart admitted 100 attempts to find an overall naming rights partner had drawn a blank. “Now things have calmed down, the level of business is back where it was beforehand. I think that is something about the Turkish people, we are laid back and can help you forget what has happened in the past, quickly.” Next year, Kenes Turkey will organise the International Federation of Clinical Chemistry and Laboratory Medicine Congress and the World Stroke Congress in Istanbul, plus the ICCA Congress in Antalya. Ege added: “I was surprised. When we were bidding, I expected some doubts from the committees, but they were not worried at all.” Ege told Sunday’s session, Terrified clients in an unsafe world?, that the key to calming fears was clear and sincere communication and a smile. Association business fell by up to 30 per cent in Istanbul in the wake of the Gezi Park protests this year. Clashes between police and protesters in the park and nearby Taksim Square continued for a month in the summer and, according to PCO Sebnem Ege, project manager at Kenes Turkey, the number of congresses slumped by between 20 and 30 per cent. “It had a very dramatic effect,” she said. “But despite a number of events being cancelled there was still one mega congress of 6,000 delegates.
  • 5. ICCA DAILY IN SHANGHAI 5 ICCAinPICTURES
  • 6. 6 ICCA DAILY IN SHANGHAI IMEX-FRANKFURT.COM POWERED BY UNMISSABLE OPPORTUNITIES You can feel it in the atmosphere like a pulse. The show floor is alive with electricity. Thousands of exhibitors, buyers and visitors are all caught in the thrill of business - discussing proposals, sharing ideas and making deals. A ripple of excitement and energy runs through the hall. IMEX in Frankfurt invigorates the whole meetings industry. • Crucial business – Discover 3,500 meetings and event suppliers from all over the globe – over 60,000 business meetings are expected to take place at IMEX in Frankfurt • Inspiring education – With an extensive education and targeted development programme, IMEX in Frankfurt is the place to learn more • Valuable networking – Find the perfect environment for doing business and meeting some of the industry’s most senior influencers. It pays to be at IMEX in Frankfurt Find out more and plan to be there: CALL: +44(0)1273 227311 EMAIL: info@imexexhibitions.com The worldwide exhibition for incentive travel, meetings and events. Workshops big business for destinations Outlook for centres ‘not too gloomy’, says survey Talking heads: Steen Jackobsen, Dubai Convention Bureau, and Ulrike von Arnold, Vienna Convention Bureau, reckon meetings can be a colour battleground for ideas carried out by Association Meetings International (AMI) magazine. The survey responded to a growing feeling in the industry that associations were migrating from convention centres to hotels, perhaps because their meetings were getting smaller. However, the AMI survey Berlin will host ICCA’s major international client/suppliers workshop next year when paying suppliers get to meet buying customers face to face. No wonder Heike Mahmoud of visitBerlin jumped at the chance to make a full-scale presentation of the city’s history, tourism attributes and accessibility Perhaps the idea was to demonstrate to the many first timers - the marketing sector alone has 92 members from 50 countries - how to sell a destination, complete with slick video and new venue announcements. The supplier/client workshops are becoming strong self-contained features of the sector’s entire operation with specialisations such as ‘small’ and ‘European’ associations being targeted. Convention centres should tackle delegate transport costs if they want to deter international associations from choosing hotels for their meetings, a survey has suggested. Transport costs, location, and ease of access were cited as the main benefits of meeting in a hotel in a readers’ survey showed an almost 50-50 split, amongst those who responded, between those who used hotels and those who preferred to convene in purpose-built centres. Furthermore, the vast majority of respondees (86.9 per cent) said their meetings were either getting bigger (42.8 per cent) or staying the same size.
  • 7. ICCA DAILY IN SHANGHAI 7 HOUS ON Leading Medical Meetings VisitHOUSTON.com/MedicalMeetings The Greater Houston Convention and Visitors Bureau and Houston’s Texas Medical Center are partnering to provide meeting professionals with an unparalleled set of resources to ensure a successful meeting. Through this partnership, the Greater Houston Convention and Visitors Bureau connects you to health institutions and facilitates in creating scientific committees, identifying conference speakers, and even securing sponsors. TexasMedicalCenter Give us digital coherence, say organisers How to do business with China PICTURE CALLED MARCUS LEE These days every congress should have a coherent digital presence declares the World PCO Alliance. Per Ankaer, the Danish President of WPCOA says: “It is no longer enough to have a Facebook or Twitter account for conferences. It is important to look at the whole picture and create an online media strategy with set goals for target groups and the measurement of results.” Together with an online and digital consulting company - Seismonaut - WPCOA has developed new standards for the use of social media in connection with congresses. The purpose is to ensure an optimal marketing mix, to enhance the access to information, to feed news, to create networks and to share knowledge before, during and after the congress. In a breath-taking, rapid-fire presentation, Dr Marcus Lee, chairman of the International China Investment Forum and economic adviser to the Chinese government, described just how to get Chinese meetings business. Chinese networking was typically drinks before dinner and Chinese delegations wanted to go shopping on fam trips. “Chinese meeting planners spend only 15 per cent of their time looking at hotels and 85 per cent in business meetings with local leaders,” he said. China invests all over the world, in real estate, transport and energy. Investment used to be in commodities but now it is more services. And by 2015, it is estimated, there will be 100 million Chinese travelling abroad. Dr Lee was addressing The Story of China session yesterday afternoon, following an equally impressive presentation by Prof. Lan Xing of Shanghai University, who said China’s meetings industry was in a transition period. He described the historical background and the communist regime, with self reliance evolving into planned recovery. Shanghai was once a small fishing village at the mouth of the Yangze river forced by the British to become a commercial port pen to the world. Now it was the largest city in China, an economic, trade, financial and shipping centre and a unique blend of western and eastern cultures.
  • 8. 8 ICCA DAILY IN SHANGHAI
  • 9. ICCA DAILY IN SHANGHAI 9 “I think it’s a very creative conference and will be very useful for us. We are looking at new markets to make Macau more comprehensive as a destination. The association market has huge potential for us and I want to get to know more about ICCA as an organisation.” Augustus Leung Senior sales manager - tradeshow, Sands China, Macau An estimated 300 first-time attendees at this year’s ICCA Congress will make up around a third of the total number of delegates in Shanghai. The association’s new members and ICCA debutantes were given a warm welcome during Saturday’s introduction programme which included tips from Meetology Group CEO Jonathan Bradshaw on how to get the most from their first congress, discussion groups and a networking welcome reception. Trevor McCartney, director of business development at the Qatar National Convention Centre, was among the ‘mentors’ welcoming the first-time attendees. He said: “Because we are in China, we are getting a great participation level from other Asian destinations using the opportunity because it is right on their doorsteps.It’s good that they are getting an introduction to ICCA in this way.” We asked some first-timers for their expectations this week: “We want to find out if ICCA is the right platform to reach organisers. We provide simultaneous interpreting services and hopefully this will help us understand the needs of the industry. We’ve found ICCA a very welcoming institution.” Paula Hiltunen Director, Eurosis “As a DMC, we want to know more about how to attract future congresses and what we can do to promote ourselves.” Paulius Janciauskas The Micecream DMC, Latvia “We get to share our business views with other centres, are we sharing the same frustrations and seeing the same trends?” Neil Nagooroo Sales and marketing manager, Sandton Convention Centre “We are here to meet new people and make new connections.” Tatiana Zabolotskikh Senior project manager, Tsar Events DMC and PCO “It’s easier for us to attend as it is in China and we want to send more people in the coming years. We want to make an alliance with other cities so we can work together.” Jeong-Suk Jeong Director – convention marketing Gwangju Convention & Visitors Bureau “We wanted a platform to meet professional conference organisers and convention bureaux. You can see everyone wants to mingle, nobody is forming groups, they have come to meet people, it’s refreshing to see. If I can come away with 10-20 solid new contacts, it will be a good week.” Jeff Karlson Group vice president, Passkey Shanghai welcomes ICCA ‘virgins’ Melbourne wins ten major association eventsMelbourne Convention Bureau has won 10 major international conferences, generating an estimated AU$55 million for the Victorian economy. The state’s priority sectors are medicine, science and the environment, technology and engineering, and business and education. Melbourne will host more than 10,500 delegates as Childhood Trauma: Understanding the Basis of Change (August 2014); International Feng Shui Convention (November 2014); ACM International Conference on Management of Data (May 2015); Annual Conference on Global Economic Analysis (June 2015); 69th Annual Assembly and International Conference of the International Institute of Welding (July 2016); International Biotechnology Symposium (October 2016); Annual World Conference on Carbon (July 2017); International Union of Phlebology XVIII World Meeting (October 2017); World Congress on Intensive and Critical Care Medicine (September/ October 2019) and World Engineers’ Convention (November 2019) are hosted in Melbourne. Eight of the 10 conferences will be held at the Melbourne Convention and Exhibition Centre. Karen Bolinger, (above) CEO of Melbourne Convention Bureau (MCB), said: “Winning events in these sectors exposes our scientists and industry leaders to international best practice, boosts the skills and experience of our local workforce, and increases access for Victorian industries to international markets. “The competition to attract these international conferences from Australia and countries across the globe is fierce, so it is essential that MCB takes a strategic approach to win them. And it’s fantastic to see it all pay off.”
  • 10. 10 ICCA DAILY IN SHANGHAI Bidsplease!Jointhesilentauction Share your memories on the ICCA50 Wall ICCA 51st Anniversary Specials Find valuable association business in ICCA Data Just crazy for CAT Night This year’s auction prizes have been donated by generous companies from all over the world, and will be on display at the Silent Auction stand, on the fifth floor, throughout Congress. A guide with a detailed explanation of all the prizes is also available on the SpotMe App. The ICCA Silent Auction is run in support of the ICCA Education Fund, previously known as the Ernst Stock Fund, which was established in 1992 to create more educational opportunities for young people working in the international meetings industry and help raise professional standards. The Check out the “ICCA50 Wall” on the third floor, where you can read up on ICCA’s 50-year history and share your ICCA memories and predictions for the future! Use the Memories.pdf postcard , illustratored above, with old ICCA Congress logos, to add your thoughts. Let us take you on an imaginary journey from Shanghai to Beijing, to visit Tiananmen Square and the Forbidden City, the Bird’s Nest and the Great Wall! The grandiose Shanghai Exhibition Center, built in the 1950s as the Sino-Soviet Friendship Building, will be the setting for CAT Night – the famous extravaganza of competitive craziness between chapters - and the perfect setting for relaxing, having and fun networking. Enjoy Pecking Duck and other Beijing specialities. Be amazed by cultural and gymnastic performances. Oh, and get ready to hit the dance floor! Dresscode: Casual. ICCA’s 50th anniversary year may be coming to an end, but we’ve created some great advertising deals to keep the celebrations going throughout 2014 - and to say “thank-you” to our regular supporters. Prices on our most popular advertising packages have been increased by only one Euro (yes, €1!). More association clients than ever will receive mailings of printed publications, and online pages will be even more strongly promoted to boost visits and views. Many ICCA publications and online pages have strictly limited advertising space and regularly sell out. As all space will be offered on a first-come, first-served basis, please place your orders as soon as possible to avoid disappointment. Check out the value of the special deals available if you purchase combinations of print and online advertising. Contact Sebastian Sew for more details. The Introductory ICCA Data Workshops provide a general introduction to ICCA’s unique online Association Database including the Hot Leads, Key Contacts, Calendar and other services which ICCA offers. You will learn how to use these research tools through in-depth demonstrations and case studies. Computers will be available for a hands-on session! Location: 3C+3D, Level 3 Dates: Monday 4 November, 11.00-12.30 Tuesday 5 November, 11.00-12.30 Wednesday 6 November, 10.30-12.30 (with coffee/tea break) Besides this traditional format, we encourage all delegates to book advanced one-on-one workshop meetings with one of the three researchers present at the Congress. You can contact them via the SpotMe app or sign up in workshop rooms 3C+3D, Level 3! Obtain practical solutions for your most important research challenges and get advice on your individual needs. Running constantly throughout the three main education programme days of the Congress, delegates will have the opportunity to book 30-minute one-on-one appointments with Kavitha, Naimah or Marco. Use the SpotMe app or sign up in workshop rooms 3C+3D, Level 3! Share your ICCA Congress memories! Post your card to the ICCA 50 wall on Level 3 of the SHICC fund also supports the Forums for Young Professionals, held at industry trade shows EIBTM and AIME. Bids for each item are anonymous and the highest bid received by Tuesday, November 5, 2013 at 15:45 local time will win the prize. Winners will be notified via their SpotMe App and can collect and pay for the prize(s) at the Silent Auction desk.
  • 11. ICCA DAILY IN SHANGHAI 11 Thank you to all volunteers and special sponsor TTG Asia Media! You have probably already met some of our 100 volunteers. They are here to point you in the right direction and answer your questions. These volunteers have been drawn from two local Shanghai universities which have connections to ICCA member recommendations for local restaurants and bars, or any companies plus some junior staff from ICCA member companies from Shanghai. Please do not hesitate to ask them for any guidance, other local tourist information. We would like to express a special thank you to TTG Asia Media for sponsoring the volunteer staff uniforms and the local area map. ami ASSOCIATION MEETINGS INTERNATIONAL P U B L I C A T I O N S THE DOMINANT FORCE IN THE INTERNATIONAL EVENTS INDUSTRY FOR PROMOTIONAL OPPORTUNITIES, PLEASE EMAIL SALES@CAT-PUBLICATIONS.COM OR TELEPHONE +44 (0)1342 306706
  • 12. 12 ICCA DAILY IN SHANGHAI Association meetings ‘doubling every ten years’, Never mind the jet-lag – just smile! Kuala Lumpur team lifts public relations prize The number of international association meetings has increased by 100 per cent in the last ten years and has been growing at roughly the same rate since the 1960s, according to new statistics. From 1963-1967 there were 1,795 internationally- rotating association meetings logged by ICCA. Between 2008-2012, that number had grown to a healthy 54,844. ICCA has released the statistics to coincide with the publication of a 70-page document called A Modern Delegates were forced to look on the bright side of life, whether they liked it or not, when an afternoon session concluded with a life-affirming sing song. The closing scene of Monty Python’s Life of Brian was resurrected when effervescent moderator Roy Sheppard led members in a rendition of Always Look on the Bright Side of Life. In a highly entertaining session, How to be Upbeat in a Downbeat World, Sheppard managed to sound convincing when he said being happy was simply a choice we make. “Make being upbeat part of your daily routine”, he said, noting the amount of time people devoted to their physical fitness compared to their mental wellbeing. He urged delegates to ‘train’ the voices in their heads that planted seeds of doubt, likening the contents of most people’s minds to a garden that needed weeding. “Did you have a teacher at school who said you couldn’t sing, and all these years later the voice in your head still reminds you?” he asked. “Just remember these are just thoughts, opinions, not fact.” These were Amsterdam RAI, GlasgowCityMarketingBureau, Kuala Lumpur Convention Centre, Seoul Tourism Organisation and Wonderful Copenhagen Convention Bureau. The finalists and the winner will receive worldwide acknowledgement and profiling via ICCA and IMR, and have the opportunity give a short presentation on their PR strategy and campaigns in a dedicated Media and PR session. The judging was undertaken by IMR editors and ICCA’s PR staff by evaluating the PR coverage of ICCA members over the course of the whole year. They have been looking out for strong story-telling, for high-visibility coverage, for brand consistency, for crisis PR and PR that showcases Kuala Lumpur Convention Centre’s public relations team was named winners, of the first ICCA Best PR Award yesterday at the ICCA Congress in Shanghai. They outscored their rivals on “consistent creativity” but also collected points for the “hard-nosed” way they evaluated results and proved return on investment. The award was presented by Martin Lewis, chairman of the Editorial Advisory Board of International Meetings Review (IMR), the sponsor of the award, and he spoke of the quality of the remaining four short-listed entries when he said: “The decision-making was not easy because all five of these organisations know how to use public relations in a professional and creative way.” success, covering both traditional print and web/social media channels. ICCA CEO Martin Sirk said: “Our aim is to help ICCA members gain the best possible editorial coverage. We are sure that our partnership with IMR on this new award and the PR tools that we offer to our members will help to dramatically improve ICCA members’ PR performance.” The judging panel consists of Martin Lewis, chairman of International Meetings Review’s Editorial Advisory Board and managing editor of CAT Publications, James Latham, Executive Producer of International Meetings Review, Roger Kellerman of Meetings International and Mathijs Vleeming, manager marketing & PR of ICCA. History of Association Meetings, to mark its own 50-year anniversary. The association cited the need to spread knowledge and showcase innovations as the main drivers behind the exponential growth, which showed no let up during the recent global financial crisis. CEO Martin Sirk said: “Half a century is a long period over which to collect detailed and consistent information on any subject, and in the world of international meetings, where most countries are still struggling to obtain even a partial picture of the current size and impact of this complex and fragmented industry, it represents a monumental achievement.” He added: “Now that we have 50 years of data to study and consider, the figures are showing what we have long believed: that our world is undergoing a truly revolutionary period in the creation and dissemination of new knowledge and innovation, and that association meetings provide an excellent insight into this dynamic, worldwide process.” Roy Sheppard delivered an upbeat address The Kuala Lumpur Convention Centre PR team collect their award from Martin Sirk