The document summarizes the key discussions and events from the ICCA Congress in Shanghai, including:
- ICCA's membership is becoming more Asian as the industry's power base shifts east, with China being the fastest growing national membership.
- Record attendance was seen in Shanghai, the largest congress outside of Europe, reflecting Asia's growing importance.
- Financial reserves topped €1 million for the first time after a higher than expected surplus, and membership grew to 943 members.
Nurali Aliyev interview | why he has decided to get back to business
ICCA13_Congress_Daily_1
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DAILYTHE
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ICCA DAILY IN SHANGHAI 1
ICCA’s features grow more
Asian as power base shifts east
Millionaires at last -
ICCA breaks all records
Congrex
doubts persist
The record attendance in
Shanghai for a non-European
assembly reflects the changing
face of ICCA membership and
soon a quarter of members will
Asia-based, if current trends
continue, according to President
Arnaldo Nardone.
He told delegates: “This is a
good time to be meeting in Asia.
Within a few years, based on
current trends, a quarter of ICCA
members will be based in this
region. China is our very fastest
growing national membership,
but we are seeing growth
everywhere across this region,
from New Zealand to India.
“This year we have relocated our
Asia Pacific office to significantly
larger premises in Kuala Lumpur,
and expanded to nine personnel.
A few years ago this was just a
small, representative office with
only two staff. Now, it is truly
The association’s reserves
topped Euros 1 million for the
first time this year after a higher-
than-expected surplus of Euros
70,000 against a budget of just
Euros 11,000.
With membership growth steady
at 3 per cent annually, a near
record 102 new members were
recruited in the past year with
attrition at 8 per cent. The result
is 943 members – up from 917
– and financial reserves stand at
Euros 1,009,486.
another global centre for our work.
“China is powering growth across
the whole Asia Pacific region. One
of the most important reasons for
meeting here in Shanghai is to
gain an understanding of what
this means.”
He added that even in the most
dynamic markets, competition is
getting stronger, so it is vital for all
ICCA members to keep learning
and developing skills, to find
new ways to take advantage of
business opportunity.
Thefateofprofessionalconference
organiser Congrex Group was
occupying minds yesterday as
rumours circulated that another
subsidiary was on the brink
of a management buyout,
understood to be the executive
team at Congrex Switzerland.
Congrex Sweden and Congrex
Holding have filed for bankruptcy.
Congrex UK was taken over by its
managers.
CEO Martin Sirk said: “Our total
financial reserves stand at just
over one million Euros. Each year
the board ensures that our target
range for reserves is adequate
to cover anticipated risks and
long-term financial commitments.
“We are now in the upper half
of this target range, which will
enable us to make future strategic
investments when opportunities
arise, that the reserves are
currently at a sensible and
prudent level.”
Join the fan club:
Shanghai makes new
friends with thrilling
opening ceremony
as deaf and blind
performers give
delegates sense of
wonder.
2. 2 ICCA DAILY IN SHANGHAI
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Former president Pieter van der
Hoeven was named one of only
nine honourary members of
ICCA at the general assembly
yesterday, as he prepares to step
into retirement and close down
his consultancy business.
He received a standing ovation
from his friends and colleagues
and will be giving a short speech
during the closing session on
Wednesday.
It was standing room only
yesterday as almost 1,000
delegates filed into Ballroom
1 for the opening ceremony of
ICCA’s 52nd annual congress in
Shanghai.
A swarm of press photographers
hugged the stage as various
leaders from China’s burgeoning
tourism and meetings industry
stood at the podium to address
the audience.
DuYili,vicechairmanoftheChina
National Tourism Administration,
said China’s meeting industry
was highly valued
and entering a ‘new period of
development’.
And she was eager to forge links
with the international industry:
between the Chinese tourism.
“This congress marks a new
starting point of cooperation.
There were six million business
tourists to China last year –
enough, she said, to make
the government turn the MICE
industry into one of the main
‘pillars of tourism’. industry and
ICCA.”
ICCA president Arnaldo
Nardone said: “All of us are
curious to learn more and engage
more with China, to better
understand the great changes that
are happening in your country.”
He added: “But it’s not just about
what we want to take away
from China. We want to leave a
legacy that will support Chinese
meetings professionals for years
to come.”
The ceremony drew to a close
with tear-jerking performances
from a blind children’s choir
and a group of deaf dancers
who followed hand-signals from
‘conductors’ on stage and in the
audience.
ICCA honours
van der Hoeven
Fan-tastic opening show with music and dance
Learning from
Puerto Rico Shanghai scores as delegate numbers soar
ICCA president Arnaldo
Nardone said: “I can’t let this
moment pass without paying
tribute to him. Pieter has been
involved with ICCA since the
Adelaide Convention Centre
became a member in 1986. It
took him a few years to decide to
take a leading role, being elected
to the board in 1993, and just 12
months later he became President
until 1998, remaining on the
Board until 2002. In 1998 he
became the first recipient of the
Consultants were hired to ensure
ICCA’s first congress in China runs
smoothly after members raised
complaints about last year’s
meeting in Puerto Rico.
James Rees, co-chair of ICCA’s
venue sector, said there were a
number of ‘shortfalls’ at the 51st
Congress relating to food and
beverage and the audio-visual set
up.
He said: “The board of directors
were really tough on Martin (Sirk)
and wanted to know how we
could make sure it didn’t happen
again.”
Rees said ICCA had recruited five
consultants with local knowledge
to help this year’s meeting run
more efficiently and, if successful,
this would be rolled out as a
‘template of best practice’.
Record numbers of delegates
are expected at this year’s ICCA
Congress in Shanghai, set to be
the largest yet outside of Europe.
More than 900 attendees have
been registered, far outstripping
the previous high for a
non-European congress, 814 in
Thailand in 2007.
Around a third of those registered
are at their first ICCA Congress,
and that reflects the geography of
this year’s event, said CEO Martin
Sirk.
Speaking to ICCA Daily at
Saturday’s board of directors
welcome drinks for first time
attendees, he added: “It’s one
thing to read about China, and
totally different to see the reality.
.He added: “If you are engaged
in a globally-connected business
you need to understand how
China is shaping and driving our
industry.
“People who are here for the first
time have been blown away with
what they are seeing.
“With walk-ins, there are 940
registered so far, that has been so
pleasing, as is the way that the
venue is collaborating with us. It
has gone out of its way.”
ICCA President Arnaldo Nardone
said the educational content also
reflected China’s growing global
economy.
He said: “Our congress in
Shanghai provides the perfect
opportunity to our members to
learn how to communicate and
work with Chinese consumers,
Chinese delegates, Chinese
business partners or Chinese
competitors.”
As well as sessions at the
Shanghai International
Convention Centre, the congress
programme also includes visits to
the Shanghai World Expo and the
research and development facility
of engineering company, SKF.
Martin Sirk added: “We’ve
incorporated innovative formats
than ever, and topics designed to
shake up traditional thinking.”
There were memorable moments at the opening ceremony
4. 4 ICCA DAILY IN SHANGHAI
Istanbul now back on track after summer of
protests,reports local PCO
What’s in a
name when
seeking new
revenue?
Convention centres should
pursue local partnerships
instead of big name brands
to boost their bottom line with
naming rights, delegates were
told yesterday.
As sport and music venues
such as the 02 Arena generate
additional revenue through
naming rights, there is a drive
for convention centres to follow
suit, the session heard.
James Rees, executive director
of conferences and events
at ExCeL London revealed
the venue is set to name its
first partner today (Monday),
while Stefan Lohnert, director
of guest events of the ICS
International Congress centre
in Stuttgart admitted 100
attempts to find an overall
naming rights partner had
drawn a blank.
“Now things have calmed
down, the level of business is
back where it was beforehand.
I think that is something about
the Turkish people, we are laid
back and can help you forget
what has happened in the
past, quickly.”
Next year, Kenes Turkey will
organise the International
Federation of Clinical
Chemistry and Laboratory
Medicine Congress and
the World Stroke Congress
in Istanbul, plus the ICCA
Congress in Antalya.
Ege added: “I was surprised.
When we were bidding, I
expected some doubts from
the committees, but they were
not worried at all.”
Ege told Sunday’s session,
Terrified clients in an unsafe
world?, that the key to calming
fears was clear and sincere
communication and a smile.
Association business fell by
up to 30 per cent in Istanbul
in the wake of the Gezi Park
protests this year.
Clashes between police
and protesters in the park
and nearby Taksim Square
continued for a month in the
summer and, according to
PCO Sebnem Ege,
project manager at Kenes
Turkey, the number of
congresses slumped by
between 20 and 30 per cent.
“It had a very dramatic effect,”
she said. “But despite a number
of events being cancelled there
was still one mega congress of
6,000 delegates.
6. 6 ICCA DAILY IN SHANGHAI
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Outlook for centres ‘not too gloomy’, says survey
Talking heads:
Steen Jackobsen,
Dubai Convention
Bureau, and
Ulrike von
Arnold, Vienna
Convention
Bureau, reckon
meetings can
be a colour
battleground for
ideas
carried out by Association
Meetings International (AMI)
magazine.
The survey responded to a
growing feeling in the industry
that associations were
migrating from convention
centres to hotels, perhaps
because their meetings were
getting smaller.
However, the AMI survey
Berlin will host ICCA’s major
international client/suppliers
workshop next year when
paying suppliers get to meet
buying customers face to face.
No wonder Heike Mahmoud
of visitBerlin jumped at the
chance to make a full-scale
presentation of the city’s
history, tourism attributes
and accessibility Perhaps
the idea was to demonstrate
to the many first timers - the
marketing sector alone has 92
members from 50 countries
- how to sell a destination,
complete with slick video and
new venue announcements.
The supplier/client workshops
are becoming strong
self-contained features of the
sector’s entire operation with
specialisations such as ‘small’
and ‘European’ associations
being targeted.
Convention centres should
tackle delegate transport
costs if they want to deter
international associations
from choosing hotels for
their meetings, a survey has
suggested.
Transport costs, location, and
ease of access were cited as
the main benefits of meeting
in a hotel in a readers’ survey
showed an almost 50-50
split, amongst those who
responded, between those
who used hotels and those
who preferred to convene in
purpose-built centres.
Furthermore, the vast majority
of respondees (86.9 per cent)
said their meetings were either
getting bigger (42.8 per cent)
or staying the same size.
7. ICCA DAILY IN SHANGHAI 7
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The Greater Houston Convention and Visitors Bureau and
Houston’s Texas Medical Center are partnering to provide
meeting professionals with an unparalleled set of resources
to ensure a successful meeting.
Through this partnership, the Greater Houston Convention
and Visitors Bureau connects you to health institutions and
facilitates in creating scientific committees, identifying
conference speakers, and even securing sponsors.
TexasMedicalCenter
Give us digital
coherence, say
organisers
How to do business with China PICTURE CALLED
MARCUS LEE
These days every congress
should have a coherent digital
presence declares the World
PCO Alliance.
Per Ankaer, the Danish
President of WPCOA says: “It
is no longer enough to have a
Facebook or Twitter account
for conferences. It is important
to look at the whole picture
and create an online media
strategy with set goals for target
groups and the measurement
of results.”
Together with an online and
digital consulting company
- Seismonaut - WPCOA has
developed new standards for
the use of social media in
connection with congresses.
The purpose is to ensure
an optimal marketing mix,
to enhance the access to
information, to feed news, to
create networks and to share
knowledge before, during and
after the congress.
In a breath-taking, rapid-fire
presentation, Dr Marcus Lee,
chairman of the International
China Investment Forum and
economic adviser to the Chinese
government, described just how
to get Chinese meetings business.
Chinese networking was typically
drinks before dinner and Chinese
delegations wanted to go
shopping on fam trips.
“Chinese meeting planners spend
only 15 per cent of their time
looking at hotels and 85 per cent
in business meetings with local
leaders,” he said.
China invests all over the world,
in real estate, transport and
energy. Investment used to be in
commodities but now it is more
services. And by 2015, it is
estimated, there will be 100
million Chinese travelling abroad.
Dr Lee was addressing The
Story of China session yesterday
afternoon, following an equally
impressive presentation by Prof.
Lan Xing of Shanghai University,
who said China’s meetings
industry was in a transition
period.
He described the historical
background and the communist
regime, with self reliance evolving
into planned recovery. Shanghai
was once a small fishing village
at the mouth of the Yangze river
forced by the British to become
a commercial port pen to the
world. Now it was the largest city
in China, an economic, trade,
financial and shipping centre and
a unique blend of western and
eastern cultures.
9. ICCA DAILY IN SHANGHAI 9
“I think it’s a very creative conference and will be very useful for us. We are looking at
new markets to make Macau more comprehensive as a destination. The association
market has huge potential for us and I want to get to know more about ICCA as an
organisation.”
Augustus Leung
Senior sales manager - tradeshow, Sands China, Macau
An estimated 300 first-time attendees at this year’s ICCA Congress will make up around a third of the total number
of delegates in Shanghai.
The association’s new members and ICCA debutantes were given a warm welcome during Saturday’s introduction
programme which included tips from Meetology Group CEO Jonathan Bradshaw on how to get the most from their
first congress, discussion groups and a networking welcome reception.
Trevor McCartney, director of business development at the Qatar National Convention Centre, was among the
‘mentors’ welcoming the first-time attendees.
He said: “Because we are in China, we are getting a great participation level from other Asian destinations using the
opportunity because it is right on their doorsteps.It’s good that they are getting an introduction to ICCA in this way.”
We asked some first-timers for their expectations this week:
“We want to find out if ICCA is the right platform to reach organisers. We provide
simultaneous interpreting services and hopefully this will help us understand the
needs of the industry. We’ve found ICCA a very welcoming institution.”
Paula Hiltunen
Director, Eurosis
“As a DMC, we want to know more about how to attract future congresses and
what we can do to promote ourselves.”
Paulius Janciauskas
The Micecream DMC, Latvia
“We get to share our business views with other centres, are we sharing the same
frustrations and seeing the same trends?”
Neil Nagooroo
Sales and marketing manager, Sandton Convention Centre
“We are here to meet new people and make new connections.”
Tatiana Zabolotskikh
Senior project manager, Tsar Events DMC and PCO
“It’s easier for us to attend as it is in China and we want to send more people in the
coming years. We want to make an alliance with other cities so we can work together.”
Jeong-Suk Jeong
Director – convention marketing
Gwangju Convention & Visitors Bureau
“We wanted a platform to meet professional conference organisers and convention
bureaux. You can see everyone wants to mingle, nobody is forming groups, they
have come to meet people, it’s refreshing to see. If I can come away with 10-20 solid
new contacts, it will be a good week.”
Jeff Karlson
Group vice president, Passkey
Shanghai welcomes ICCA ‘virgins’
Melbourne
wins ten major
association
eventsMelbourne Convention Bureau
has won 10 major international
conferences, generating an
estimated AU$55 million for the
Victorian economy.
The state’s priority sectors
are medicine, science and the
environment, technology and
engineering, and business and
education. Melbourne will host
more than 10,500 delegates as
Childhood Trauma: Understanding
the Basis of Change (August
2014); International Feng Shui
Convention (November 2014);
ACM International Conference
on Management of Data (May
2015); Annual Conference on
Global Economic Analysis (June
2015); 69th Annual Assembly
and International Conference
of the International Institute of
Welding (July 2016); International
Biotechnology Symposium
(October 2016); Annual World
Conference on Carbon (July 2017);
International Union of Phlebology
XVIII World Meeting (October 2017);
World Congress on Intensive and
Critical Care Medicine (September/
October 2019) and World
Engineers’ Convention (November
2019) are hosted in Melbourne.
Eight of the 10 conferences will be
held at the Melbourne Convention
and Exhibition Centre.
Karen Bolinger, (above) CEO
of Melbourne Convention Bureau
(MCB), said: “Winning events
in these sectors exposes our
scientists and industry leaders to
international best practice, boosts
the skills and experience of our
local workforce, and increases
access for Victorian industries to
international markets.
“The competition to attract
these international conferences
from Australia and countries across
the globe is fierce, so it is essential
that MCB takes a strategic
approach to win them. And it’s
fantastic to see it all pay off.”
10. 10 ICCA DAILY IN SHANGHAI
Bidsplease!Jointhesilentauction
Share your memories on the
ICCA50 Wall
ICCA 51st
Anniversary
Specials
Find valuable
association
business in
ICCA Data
Just crazy for
CAT Night
This year’s auction prizes
have been donated by
generous companies from all
over the world, and will be on
display at the Silent Auction
stand, on the fifth floor,
throughout Congress. A guide
with a detailed explanation of
all the prizes is also available
on the SpotMe App.
The ICCA Silent Auction is
run in support of the ICCA
Education Fund, previously
known as the Ernst Stock
Fund, which was established
in 1992 to create more
educational opportunities for
young people working in
the international meetings
industry and help raise
professional standards. The
Check out the “ICCA50
Wall” on the third floor,
where you can read up on
ICCA’s 50-year history and
share your ICCA memories
and predictions for the future!
Use the Memories.pdf
postcard , illustratored above,
with old ICCA Congress logos,
to add your thoughts.
Let us take you on an imaginary
journey from Shanghai to
Beijing, to visit Tiananmen
Square and the Forbidden City,
the Bird’s Nest and the Great
Wall! The grandiose Shanghai
Exhibition Center, built in the
1950s as the Sino-Soviet
Friendship Building, will be
the setting for CAT Night –
the famous extravaganza of
competitive craziness between
chapters - and the perfect
setting for relaxing, having and
fun networking. Enjoy Pecking
Duck and other Beijing
specialities. Be amazed
by cultural and gymnastic
performances. Oh, and get
ready to hit the dance floor!
Dresscode: Casual.
ICCA’s 50th anniversary
year may be coming to an
end, but we’ve created some
great advertising deals to
keep the celebrations going
throughout 2014 - and to
say “thank-you” to our regular
supporters. Prices on our most
popular advertising packages
have been increased by only
one Euro (yes, €1!). More
association clients than ever
will receive mailings of printed
publications, and online pages
will be even more strongly
promoted to boost visits and
views.
Many ICCA publications
and online pages have strictly
limited advertising space and
regularly sell out. As all space
will be offered on a first-come,
first-served basis, please place
your orders as soon as possible
to avoid disappointment.
Check out the value of the
special deals available if you
purchase combinations of
print and online advertising.
Contact Sebastian Sew for
more details.
The Introductory ICCA Data
Workshops provide a
general introduction to ICCA’s
unique online Association
Database including the Hot
Leads, Key Contacts, Calendar
and other services which ICCA
offers. You will learn how to use
these research tools through
in-depth demonstrations and
case studies. Computers will
be available for a hands-on
session!
Location:
3C+3D, Level 3
Dates:
Monday 4 November,
11.00-12.30
Tuesday 5 November,
11.00-12.30
Wednesday 6 November,
10.30-12.30
(with coffee/tea break)
Besides this traditional
format, we encourage all
delegates to book advanced
one-on-one workshop
meetings with one of the three
researchers present at the
Congress. You can contact
them via the SpotMe app or
sign up in workshop rooms
3C+3D, Level 3!
Obtain practical solutions
for your most important
research challenges and get
advice on your individual
needs. Running constantly
throughout the three main
education programme days
of the Congress, delegates
will have the opportunity to
book 30-minute one-on-one
appointments with Kavitha,
Naimah or Marco.
Use the SpotMe app or
sign up in workshop rooms
3C+3D, Level 3!
Share your ICCA Congress memories!
Post your card to the ICCA 50 wall on Level 3 of the SHICC
fund also supports the Forums
for Young Professionals, held
at industry trade shows EIBTM
and AIME.
Bids for each item are
anonymous and the highest
bid received by Tuesday,
November 5, 2013 at 15:45
local time will win the prize.
Winners will be notified via
their SpotMe App and can
collect and pay for the prize(s)
at the Silent Auction desk.
11. ICCA DAILY IN SHANGHAI 11
Thank you to all volunteers and special
sponsor TTG Asia Media!
You have probably already
met some of our 100
volunteers. They are here to
point you in the right direction
and answer your questions.
These volunteers have been
drawn from two local Shanghai
universities which have
connections to ICCA member
recommendations for local
restaurants and bars, or any
companies plus some junior
staff from ICCA member
companies from Shanghai.
Please do not hesitate to ask
them for any guidance, other
local tourist information. We
would like to express a special
thank you to TTG Asia Media
for sponsoring the volunteer
staff uniforms and the local
area map.
ami
ASSOCIATION
MEETINGS
INTERNATIONAL
P U B L I C A T I O N S
THE DOMINANT FORCE
IN THE INTERNATIONAL
EVENTS INDUSTRY
FOR PROMOTIONAL OPPORTUNITIES, PLEASE EMAIL SALES@CAT-PUBLICATIONS.COM OR TELEPHONE +44 (0)1342 306706
12. 12 ICCA DAILY IN SHANGHAI
Association meetings ‘doubling every ten years’,
Never mind the
jet-lag –
just smile!
Kuala Lumpur team lifts public relations prize
The number of international
association meetings has
increased by 100 per cent
in the last ten years and has
been growing at roughly the
same rate since the 1960s,
according to new statistics.
From 1963-1967 there
were 1,795 internationally-
rotating association meetings
logged by ICCA.
Between 2008-2012, that
number had grown to a healthy
54,844.
ICCA has released the
statistics to coincide with
the publication of a 70-page
document called A Modern
Delegates were forced to
look on the bright side of life,
whether they liked it or not,
when an afternoon session
concluded with a life-affirming
sing song.
The closing scene of Monty
Python’s Life of Brian was
resurrected when effervescent
moderator Roy Sheppard led
members in a rendition of
Always Look on the Bright Side
of Life.
In a highly entertaining
session, How to be Upbeat in
a Downbeat World, Sheppard
managed to sound convincing
when he said being happy was
simply a choice we make.
“Make being upbeat part of
your daily routine”, he said,
noting the amount of time
people devoted to their physical
fitness compared to their
mental wellbeing.
He urged delegates to ‘train’
the voices in their heads that
planted seeds of doubt, likening
the contents of most people’s
minds to a garden that needed
weeding.
“Did you have a teacher at
school who said you couldn’t
sing, and all these years later
the voice in your head still
reminds you?” he asked.
“Just remember these are just
thoughts, opinions, not fact.”
These were Amsterdam RAI,
GlasgowCityMarketingBureau,
Kuala Lumpur Convention
Centre, Seoul Tourism
Organisation and Wonderful
Copenhagen Convention
Bureau. The finalists and the
winner will receive worldwide
acknowledgement and
profiling via ICCA and IMR,
and have the opportunity give
a short presentation on their
PR strategy and campaigns
in a dedicated Media and PR
session.
The judging was undertaken
by IMR editors and ICCA’s PR
staff by evaluating the PR
coverage of ICCA members
over the course of the whole
year. They have been looking
out for strong story-telling, for
high-visibility coverage, for
brand consistency, for crisis PR
and PR that showcases
Kuala Lumpur Convention
Centre’s public relations team
was named winners, of the
first ICCA Best PR Award
yesterday at the ICCA Congress
in Shanghai.
They outscored their rivals
on “consistent creativity”
but also collected points for
the “hard-nosed” way they
evaluated results and proved
return on investment.
The award was presented
by Martin Lewis, chairman of
the Editorial Advisory Board of
International Meetings Review
(IMR), the sponsor of the
award, and he spoke of the
quality of the remaining four
short-listed entries when he
said: “The decision-making
was not easy because all five
of these organisations know
how to use public relations in a
professional and creative way.”
success, covering both
traditional print and web/social
media channels.
ICCA CEO Martin Sirk
said: “Our aim is to help
ICCA members gain the best
possible editorial coverage. We
are sure that our partnership
with IMR on this new award
and the PR tools that we offer
to our members will help to
dramatically improve ICCA
members’ PR performance.”
The judging panel consists
of Martin Lewis, chairman
of International Meetings
Review’s Editorial Advisory
Board and managing editor
of CAT Publications, James
Latham, Executive Producer of
International Meetings Review,
Roger Kellerman of Meetings
International and Mathijs
Vleeming, manager marketing
& PR of ICCA.
History of Association
Meetings, to mark its own
50-year anniversary.
The association cited the
need to spread knowledge
and showcase innovations as
the main drivers behind the
exponential growth, which
showed no let up during the
recent global financial crisis.
CEO Martin Sirk said: “Half
a century is a long period
over which to collect detailed
and consistent information on
any subject, and in the world
of international meetings,
where most countries are still
struggling to obtain even a
partial picture of the current
size and impact of this complex
and fragmented industry, it
represents a monumental
achievement.”
He added: “Now that
we have 50 years of data
to study and consider, the
figures are showing what we
have long believed: that our
world is undergoing a truly
revolutionary period in the
creation and dissemination of
new knowledge and innovation,
and that association meetings
provide an excellent insight
into this dynamic, worldwide
process.”
Roy Sheppard delivered an upbeat
address
The Kuala Lumpur Convention Centre PR team collect their award from Martin Sirk