How to Millenials Approach Consultation and decision making? AIESEC YouthSpeak Findings
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How to Millenials Approach Consultation and decision making? YouthSpeak Findings - Guiscardo Urso and Benedetta Turrin offered AIESEC's findings based on their global YouthSpeak survey. Fascinating global view of how millennials see the world today and how they are going to shape a better world tomorrow.
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How to Millenials Approach Consultation and decision making? AIESEC YouthSpeak Findings
- 1. How to Millenials Approach Consultation and decision making? YouthSpeak Findings KEYNOTE AIESEC - Giuscardo Urso and Benedetta Turrin
- 2. How do millennials approach, and what do the demand from, interactive decision-making and learning experiences? Global Youth Movement and Youth Insight Survey powered by
- 3. Guiscardo Urso, 25 Current President of AIESEC in Italy Benedetta Turrin, 23 President Elect of AIESEC in Italy
- 5. On September 25th,The 193-Member United Nations General Assembly has formally adopted the 2030 Agenda for Sustainable Development, along with a set of bold, new Global Goals
- 6. The Way the World will be Shaped by 2030 Depends on Us [Youth] YouthSpeak 2.0 Theme of the year
- 7. How can we engage Millennials to take action? YouthSpeak 2.0 Question of the year
- 8. How can we engage Millennials to take action? YouthSpeak 2.0 Question of the year …and the answers given to this question contributes to understand better how to approach millenials and the factors they take into consideration in a decision making process
- 9. DRIVERS IN LIFE What is the decision making process for the millennials? What do they consider first? What drives them in life? In order to answer this question we’ve built the YouthSpeak survey consisted of the following blocks: WORLD IN 2030 How do young people envision their future? What’s the state of the world in 2030? What is important for them by that year? YOUTH FOR GLOBAL GOALS The Global Goals Agenda is a plan for humanity to build a better world in the future. Do young people know about this plan? If yes, from where? What’s their attitude towards the SDGs? LEADERSHIP To mobilise young people to take action, a certain type of leadership is needed. What are the characteristics young people want to see in leaders of today? EDUCATION Education is the most important issue for young people (based on YouthSpeak 1.0). To find the answer to our question, we need to dig deeper to understand what experiential learning means for young people? ENGAGEMENT Where do we find Millennials, whom they trust the most? What’s their attitude towards technology?
- 11. 160 292 responses globally 57 959 ASIA PACIFIC 32 704 CENTRAL & EASTERN EUROPE 25 974 LATIN AMERICA 16 393 AFRICA 14 566 WESTERN EUROPE & NORTH AMERICA 12635 MIDDLE EAST & NORTH AFRICA
- 12. DEMOGRAPHICS
- 13. GENDER 45%55% 65% 35% ASIA PACIFIC 51% 48% CENTRAL & EASTERN EUROPE 55% 45% LATIN AMERICA 45% 55% AFRICA 58% 42% WESTERN EUROPE & NORTH AMERICA 55% 45% MIDDLE EAST & NORTH AFRICA
- 15. DRIVERS IN LIFE Based on the results of the YouthSpeak 1.0 report, Millennials are willing to live a meaningful life. They challenge the status quo, while striving to achieve a bigger purpose and live their life to the fullest. To understand how they want to be engaged to take actions, one must understand their drivers in life.
- 16. Which 3 motives (both internal and external) drive you the most in life? GLOBALLY
- 17. If you could be paid for anything, what would you do? TRAVEL BUILD TEACH HELP *based on the keywords analysis
- 18. What is most important for you in the first 5 years after graduation for your career? GLOBALLY
- 19. WORLD IN 2030 In September this year, the United Nations adopted the new global agenda for sustainable development in New York. The UN member states, governments, business, experts and leaders committed to address 17 global goals in the next 15 years for a better world. Young people will play a key role on the way to make it happen. But what do they envision in 15 years from now?
- 20. Do you think your society will be in a better or worse state 15 years from now? 68% 32% GLOBALLY BETTER WORSE 64% 36% Asia Pacific Africa 67% 33% 77% 23% Western Europe & North America Eastern & Central Europe 74% 26% Latin America Middle East & North Africa 63% 37% 51% 49%
- 21. Where do you see yourself working in 10 years from now? GLOBALLY ASIA PACIFIC CENTRAL & EASTERN EUROPE LATIN AMERICA WESTERN EUROPE & NORTH AMERICA AFRICA MIDDLE EAST & NORTH AFRICA
- 22. From the respondents that chose “NGOs”, here are the SDGs they would like to work for: ASIA PACIFIC CENTRAL & EASTERN EUROPE LATIN AMERICA WESTERN EUROPE & NORTH AMERICA AFRICA MIDDLE EAST & NORTH AFRICA GLOBALLY
- 23. From the respondents that chose “Government”, here are the departments they would like to work for GLOBALLY ASIA PACIFIC CENTRAL & EASTERN EUROPE LATIN AMERICA WESTERN EUROPE & NORTH AMERICA AFRICA MIDDLE EAST & NORTH AFRICA Health & Human Services 15% International Relations 14% Justice11% 19% 13% 12% International Relations Economics & Business Justice 19% 12% 11% Health & Human Services Education International Relations 19% 17% 14% Justice International Relations Health & Human Services 24% 18% 10% International Relations Health & Human Services Justice 13% 12% 11% Economics & Business International Relations Health & Human Services 18% 17% 11% Education Health & Human Services International Relations
- 24. From the respondents who chose “Small/Medium Enterprise, Business/Social Start up, National/Multinational Corporation”, here are the industries they would like to work for: ASIAPACIFIC CENTRAL& EASTERNEUROPE LATINAMERICA WESTERNEUROPE& NORTHAMERICA AFRICA MIDDLEEAST& NORTHAFRICA BUSINESS SERVICES 18% FINANCIAL SERVICES 9% HEALTH SERVICES 8% BUSINESS SERVICES FINANCIAL SERVICES EDUCATION BUSINESS SERVICES HEALTH SERVICES FINANCIAL SERVICES BUSINESS SERVICES FINANCIAL SERVICES COMPUTER & ELECTRONICS BUSINESS SERVICES FINANCIAL SERVICES AGRICULTURE & MINING BUSINESS SERVICES FINANCIAL SERVICES HEALTH SERVICES BUSINESS SERVICES FINANCIAL SERVICES HEALTH SERVICES 18% 9% 8% 20% 10% 9% 15% 8% 8% 15% 14% 9% 17% 10% 8% 20% 9% 9%
- 25. From the respondents who chose “Academic Institutions”, here are the roles they would like to work in: ASIAPACIFIC CENTRAL& EASTERNEUROPE LATINAMERICA WESTERNEUROPE& NORTHAMERICA AFRICA MIDDLEEAST& NORTHAFRICA PROFESSOR 38% RESEARCHER 27% LECTURER 9% PROFESSOR RESEARCHER LECTURER PROFESSOR RESEARCHER LECTURER RESEARCHER PROFESSOR LECTURER LECTURER PROFESSOR RESEARCHER PROFESSOR RESEARCHER LECTURER PROFESSOR LECTURER RESEARCHER 38% 26% 15% 29% 27% 25% 60% 24% 5% 40% 37% 12% 30% 28% 23% 48% 20% 18%
- 26. When you think about the future of the world, what is your biggest fear? Lack of humanity War Climate change Lack of resources Corruption
- 27. Who do you think has the strongest ability to influence society? ASIA PACIFIC CENTRAL & EASTERN EUROPE LATIN AMERICA WESTERN EUROPE & NORTH AMERICA AFRICA MIDDLE EAST & NORTH AFRICA
- 28. Where do you see the use of technology the most?
- 29. YOUTH FOR GLOBAL GOALS Which issues millennials care about the most? Let’s see if the young generation is aware of the Sustainable Development Goals that were adopted in September, from which channels they learn about it and which issue they choose as their priority.
- 30. Do you know what the Sustainable Development Goals (SDGs) are? 46% 55% YES NO ASIAPACIFIC CENTRAL& EASTERNEUROPE LATINAMERICA WESTERNEUROPE& NORTHAMERICA AFRICA MIDDLEEAST& NORTHAFRICA 34% 66% 48% 52% 42% 58% 40% 60% 60% 40% 45% 55% GLOBALLY
- 31. How do you know about the Sustainable Development Goals? ASIAPACIFIC CENTRAL& EASTERNEUROPE LATINAMERICA WESTERNEUROPE& NORTHAMERICA AFRICA MIDDLEEAST& NORTHAFRICA AIESEC31% University26% TV/Radio10% GLOBALLY 35% 19% 11% AIESEC University Friends 31% 30% 14% AIESEC University TV/Radio 31% 23% 11% AIESEC University TV/Radio 32% 24% 11% AIESEC University TV/Radio 39% 24% 9% University AIESEC UN Website 38% 23% 7% AIESEC University Friends
- 32. Choose top 3 Sustainable Development Goals that you would act upon? GLOBALLY 11,5% 16,8% 7,7 % 8,0% 4,5% 5,9% 1,7% 10,1 % 3,5% 2,3% 5,9% 3,8 % 3,8% 3,1 % 6,2% 2,8% 2,0%
- 33. Are you familiar with the Sustainability policy of your country / territory? YES 38% NO 57% 5% I DON’T CARE ASIA PACIFIC CENTRAL & EASTERN EUROPE LATIN AMERICA WESTERN EUROPE & NORTH AMERICA AFRICA MIDDLE EAST & NORTH AFRICA YES 35% YES 57% 8% I DON’T CARE YES 35% YES 61% 4% I DON’T CARE YES 44% YES 52% 4% I DON’T CARE YES 42% YES 55% 3% I DON’T CARE YES 41% YES 55% 4% I DON’T CARE YES 38% YES 51% 11% I DON’T CARE
- 34. LEADERSHIP In AIESEC we believe that Leadership is the fundamental solution to achieve peace and fulfilment of humankind potential. In order to get closer to this vision by 2030, we need young people to step up as leaders to drive positive societal change. Therefore, it is imperative to understand who do young people consider as their role-models as leaders and which characteristics do they value the most.
- 35. 1,9% 1,6% 1,3% 1,2% 1,0% 7,8% 4,5% 3,4% 2,6% 2,5% Name one person whom you consider as a great leader *based on the keywords search
- 36. What is the one characteristic that makes this person a great leader? *based on the keywords analysis DETERMINATION VISION CARE RESPONSIBILITY COURAGE EMPATHY PASSION CONFIDENCE
- 37. ENGAGEMENT It is a universally known fact that for long-term change to be driven, the youth of today have to play a key role in driving that change. But, how do we really sensitise the youth towards issues that matter? How do we get crucial information to reach them effectively so that they listen, and then, act? We attempted to understand what channels of engagement the youth of today rely on!
- 38. Which 3 channels do you use the most to keep yourself informed on a day-to-day basis? GLOBALLY
- 39. What are the 3 most trusted sources you look up to to get information? GLOBALLY
- 40. Which of the statements relates to you the most? 35% 20% 39% 5% 1% I live on my smartphone and I find it convenient I live on my smartphone and I find it harmful I'm not dependent on my smartphone I don't have a smartphone I don't have a mobile ASIAPACIFIC CENTRAL& EASTERNEUROPE LATINAMERICA WESTERNEUROPE& NORTHAMERICA AFRICA MIDDLEEAST& NORTHAFRICA 24% 26% 44% 6% 1% 45% 11% 35% 7% 2% 44% 18% 33% 4% 1% 27% 26% 44% 3% 0% 20% 22% 50% 6% 2% 35% 24% 38% 3% 0%
- 41. EDUCATION Based on the previous YouhtSpeak 1.0 insights : Education is the burning issue for Millennials. We know that millennials prefer experiential learning to have a real hands-on experience. Has the situation changed? Which formats of experiential learning do they prefer and what does it mean for the potential employers and educational institutions?
- 42. What do you see as the biggest benefit of studying in university/college? Acquiring useful knowledge Getting a diploma for a higher status in the society Acquiring skills to prepare for a career Building a network of friends and contacts Becoming self aware on what I want to do next I don't see any benefits 14% 25% 29% 19% 12% 2% GLOBALLY 17% 23% 26% 17% 14% 3% ASIA PACIFIC 13% 20% 28% 23% 14% 3% CENTRAL & EASTERN EUROPE 10% 34% 32% 16% 8% 1% LATIN AMERICA
- 43. What do you see as the biggest benefit of studying in university/college? Acquiring useful knowledge Getting a diploma for a higher status in the society Acquiring skills to prepare for a career Building a network of friends and contacts Becoming self aware on what I want to do next I don't see any benefits 14% 27% 33% 17% 9% 1% WESTERN EUROPE & NORTH AMERICA 11% 31% 29% 17% 12% 1% AFRICA 24% 17% 27% 21% 9% 3% MIDDLE EAST & NORTH AFRICA
- 44. Which one of these practical learning experiences would you like to have in order to grow personally and professionally? GLOBALLY ASIA PACIFIC CENTRAL & EASTERN EUROPE LATIN AMERICA WESTERN EUROPE & NORTH AMERICA AFRICA MIDDLE EAST & NORTH AFRICA