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1. Organizational Design and Strategy in a Changing Global Environment Presenter : Eba (eba_mn@hotmail.com) Asia University , Taichung city, Taiwan

2. A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty. Winston Churchill

3. Section 1 Organizational Design & Stratey

5. What is Business Organization? + VALUE + VALUE

6. Core competences Difference of added value input+ VALUE = output input+ value = output

7. What is strategy ? What is Organization’s Strategy ? … Market strategy…. Military Strategy…. Country’s Strategy…

8. The High class Car market The Leader Company of High class Car Market Core Competition Core Competition decision1 decision1 Organization Strategy is a process Mercedes Benz Company Competitor XXX Company

10. Organizational Domain and Core Domain Which domain can WE do business ?

11. Organizational Domain and Core Domain OK…Car industry, specially the highest class car

13. Four Level of Organization strategy Global Strategy Corporate-Level Strategy Business-Level Strategy Functional-Level Strategy

17. Corporate-Level Strategies For Entering New Domain Input Domain (Iron industry, Tire industry) Unrelated Domain (Bank, Travel company…etc) Output Domain (Repair service, Car insurance) Related Domain (Cheapest car industry, Motorcycle) Mercedes Benz Company (High class car industry)

19. Global Matrix Structure Canadian Division Automobile product group Chemicals product group Consumer goods product group North American Area United States Division Mexican Division European Area British Division French Division Pacific Area Japanese Division T aiwan Division

20. Section 2 Globalization

21. Question : What is the definition of Globalization ? Answer : Princess Diana’s Death? Question : How come? (Why?)

22. Answer : An English Princess with an Egyptian boyfriend crashes in French tunnel, Driving a German car with Dutch engine,

23. Driving a Belgian who was drunk Scottish whisky, followed closely by Italian Paparazzi on Japanese motorcycle,

24. treated by an American doctor Using Brazilian medicines. This story is presented to you by Mongolian Using Bill Gate’s technology

25. And you are reading this on my computer (projector) that uses Taiwanese chips and a Korean display, assembled by Bangladesh workers

26. In a China plant transported by Malaysian ships to Taiwan. That is simple definition of Globalization .

27. Outsourcing In sourcing Fabless

28. In sourcing Company Outsourcing Company Fabless Company Organization in the Globalization Nike Co.,LTD “ XXX” TEXTAIL COMPANY Order: 1,000,000 sports shoes Products: 1,000,000 sports shoes

29. THANK YOU