Brief presentation put together for an old meeting on River Island Customer Profile

1. River Island’s
Customer

2. If the River Island customer was a celebrity?

4. The River Island Woman: 18-35,
confident, fashion conscious
individual with a busy lifestyle –
she is a mother, a daughter a
student or businesswoman

5. River Island Man: 18-35, confident, fashion conscious
individual with a busy lifestyle – father, businessman,
construction Worker, sportsman, student, musician...

6. Pastimes and
hobbies

8. Likes new technology in the same way they like new
trends..

9. If the River
Island
customer
drives a car…
fast, stylish,
prestige,
convenient,
durable…
BUT
Second hand