49 examples of Employer Brand storytelling

49 Examples of Employer Brand
Storytelling
Researched and written by:
Adrian McDonagh, Founder/Chief Ideas Officer
&
Becky Cellupica, Marketing & Events ExecutiveEasyWeb Recruitment 2016

Your Employer Brand being shared on social media is
becoming increasingly important in the world of Recruitment.
There are lots of surveys showing crazy high stats for social
media job searches, for example,83% of job seekers use
Facebook to look for a new role, with 40% also using Twitter.
I am a little sceptical of how these results were arrived at and
how applicable they are to the UK jobseeker market. One
claim that can easily be evidenced with some basic searches
is that very few average companies make any real effort to
tell their employer brand story. I know this from my very
recent experience of researching this article which took me
weeks to find the few organisations who make any attempt to
do this.
The multi-nationals and uber-cool internet start ups are
typically excellent at this and place a high value on providing
a real insight into their culture and values. Potential
employees can start to get a real feel for what it might be like
to work in these organisations. We were interested to pull
back the curtain and show examples from organisations who
are not start ups, are UK based and have less than 1,000
staff - what we call an "Everyday Organisation".

Most of the case studies and blog posts you will see around
Employer Brand are written about the larger/cooler companies.
We think the examples below represent some of the most
inspiring stories for the types of organisations who book onto
our training events.
Regardless of the size of your organisation you will have an
employer brand story to tell. We hope these examples will
inspire you to follow these organisations and help you to start
to tell your own employer brand story.

UCAS have created their 'The Grass is
Greener' campaign for their recruitment
strategy. Using this 'catch-phrase' on each
job role photo they post online allows them
to brand their opportunities.
#1. https://twitter.com/UCAScareers/status/773111155317415936 UCAS

#2. https://twitter.com/ImaginationJobs/status/292603717444853760 - Imagination
If you're good with rhyming or if you're
smart with lyrics, then Imagination's
example is great for you.
Using famous lyrics from a Christmas song
to relate not only to the weather but also to
advertise their job openings is simply
genius.

#3. https://twitter.com/LifeAtDennis/status/773899261679370240 - Dennis Publishing
A theme that Dennis often use on their 'Life at
Dennis' Twitter page is a simple statement,
advertising their company as 'awesome'. Themes
are a good thing to have when advertising job roles,
and creating a theme that can be turned into an
image is a good way to support your advert.

#4. https://twitter.com/OpenHouseJobs/status/656411197516967936 - Open House London Ltd
If you're proud of your staff, and if you're advertising
for a more senior role, why not show them off?
This great example from Open House London is the
perfect example. Happy staff, happy life right?

#5. https://twitter.com/LendInvestLife/status/752421294042255360 - LendInvest
Taking hold of the 'showing off your staff' approach,
LendInvest have been doing the same but adding a
little extra something to their postings. Using a
popular hashtag on Twitter will allow your tweet to
be seen by more people, even if it is not directly
related to your job role.

#6. https://twitter.com/RA_careers/status/718473052808441858?lang=en-gb - Royal Academy of Arts
(RA)
Every now and then a job post will provide you with the chance to show some personality. Perhaps the above
tweet for a wordsmith could have been filled with spelling and grammatical errors to grab the attention of all those
prospective candidates.
If it's too much for you to create a theme, or it
simply doesn't fit with your company values,
then using the 'short and simple' approach will
suffice enough. Using crafty words such as RA
have done in this post will tell people exactly
what you are looking for.
IDEA

3 examples of employers
talking about their benefits

#7. https://twitter.com/Riverford_jobs/status/420678521963675648 - Riverford Organic Farms
Riverford advertise some of the finer things in their
employee's lives. I mean, it's free food for staff!

#8. https://twitter.com/TPPCareers/status/773865704932147200 - The Phoenix Partnership (TPP)
TPP like to advertise their company benefits by
posting images on their Twitter page. Images of their
staff, in action, whilst travelling for work. So if you
provide the opportunity for travel at your company,
why not shout about it? It's a great benefit and
people will love to know about it.

#9. https://twitter.com/RedGateCareers/status/766736443926536193 - Redgate
If you provide days out for your team, whether
it's a team building activity or for fun, tell
people. Redgate have got this covered and it
provides a great opportunity to connect with
their candidates who enjoy getting out and
about.

4 examples of employers showing
their staff's life outside
of the office

#10. https://twitter.com/Riverford_jobs/status/578532321604870144 - Riverford Organic Farms
#11. https://twitter.com/RA_careers/status/545907911881658368?lang=en-gb – Royal Academy of Arts (RA)
#12. https://twitter.com/lifeatAdestra/status/773169778357919744 - Adestra
What we're talking about here is showcasing staff parties and events out of working hours. Posting images of
your staff parties, such as Riverford's summer party and RA's Christmas party, is a great way to show how
you care for your staff. An alternative way to do this would be to take an action shot like Adestra. It's quick, it's
simple and can be more inclusive - you're inviting candidates into the action.

#13. https://twitter.com/JoinArena/status/500228663854772226 - Arena Group
Most organisations have staff days out. Few
organisations take the time to show this type of
update.

showcasing life inside the office

#14. https://twitter.com/lifeatleon/status/765849755771625472 - LEON Restaurants
Why not send a quick picture of your staff in the
office/workplace? Not only does it advertise the
working environment, it also gives candidates the
opportunity to imagine themselves in that
environment.

#15. https://twitter.com/firefishnow/status/743430674804244480 - Firefish Software
Firefish's careers page quite often retweets the
main company's posts, which is fine when it's
relevant. When you have something in the office
which can be exciting for staff, such as a large TV
screen to watch sport, then post it up. It shows
you have a relaxed office environment.

6 examples of celebrating
staff achievements

#16. https://twitter.com/onthebeachjobs/status/743442444545572866 - On the Beach
#17.
https://www.facebook.com/easywebrecruitment/photos/a.10151198784724777.469810.151640049776/10153179732584777/?type=3&theater
– EasyWeb Recruitment
The two above examples from On the Beach and EasyWeb are the perfect ideas on how to celebrate your staff's success and achievements -
celebrate key milestones in their career. One of EasyWeb's values are 'Share our success and reward each other' so we share when one of
our employees has been here for a long period of time. It's also good for internal communications and it shows good retention of staff.

Dennis are back to show us how they care about
their staff and how they are supportive and happy
when their staff achieve awards. Updating your
account with an image from an awards ceremony
shows that you make a fuss of your staff's
achievements.

#19. https://twitter.com/ANCareers/status/626859277676883968 - Anthony Nolan
Anthony Nolan have an Employee sports team
and often share the success of this team online

#20. https://twitter.com/firefishnow/status/740841520211845121 - Firefish Software
#21.https://www.facebook.com/easywebrecruitment/photos/a.10151198784724777.469810.151640049776/10151684228134777/?type=3&the
ater&__mref=message_bubble – EasyWeb Rec
Firefish are seen here congratulating their colleague and his partner on their recent engagement.
Here at EasyWeb we once celebrated our very own Sean marrying our colleague Lena with the whole tam there to
support them (quite literally in Sean's case).
These kinds of posts go a long way to establishing a fun, friendly and caring employer brand.

welcoming new hires

#22. https://twitter.com/UCAScareers/status/729650460102111232 - UCAS
UCAS love their new starters. Show
off how excited and proud you are
with a picture of your latest hires

#23. https://twitter.com/JobsatCareerjet/status/212553501992157185 - Careerjet
If a picture is too difficult to get (or your
staff decide they don't want to be in
one) then a simple text-tweet can
suffice. Including hashtags will allow the
post to be seen further afield.

#24. https://twitter.com/standrewscareer/status/783218615889821696 - St Andrew's Nursing
St Andrew's post is the perfect way to update
your followers about new staff, especially if
you take in a large number. Grouping them
together and uploading an image from an
induction is even better if you have some who
would rather be hidden from sight.

#25. https://www.facebook.com/notes/life-at-easy-web/meet-philippa-drage-one-of-the-few-latest-additions-to-
the-easyweb-team/1412008968816306 - EasyWeb
Here at EasyWeb, a fun and
interactive activity we do with our
new colleagues is give them a
short interview we can post online
with a photo. Hearing first hand
from an employee what it's like to
work for a company and getting to
know people you could potentially
work with goes a long way.

2 examples of company
announcements

#26.https://twitter.com/OntheBeachUK/status/730348131578204160 - On the Beach
If you would like to make your own GIF, try this link.
On the Beach recently turned 12 years old and
wanted to shout about it on Twitter. If they've been
around that long they must be doing something
right, right? Although this is great, a way to improve
this tweet would be to include how much % they
have grown over those years. But bravo for the fun
GIF.
IDEA

If you have a new social media outlet and want to
share it, do what Dennis do and invite people to
follow you via your already established channels.
Here Dennis are sharing their Instagram page on
Twitter, which gives an insight into the type of things
they get up to in (and out of) the office.

shouting about their
office location

UCAS are back and with a great example.
They really like to sell the benefits of their
Cheltenham location which is essentially the
reason behind their "Grass is Greener"
theme. It provides them the opportunity to
'mention' local events, which gains retweets
from them and could promote their company
to potential candidates attending these
events.

Something great that UCAS do is they
share things related to the local community -
this example being food. This is the kind of
thing that's important to relocators.

#30. https://twitter.com/TPPCareers/status/745275430446432256 - TPP
More great updates for relocators - TPP share local
news on their page. It's also great for your internal
communications.

We know they keep cropping up, but
they really know what they're doing
when it comes to shouting about their
local area. Again, a great post for
relocators, but engaging, mentioning
tagging, and tweeting other local
companies’ gives you access to all their
followers too!

UCAS doing what they do best and
posting about other local events helps
them to achieve more coverage on
Twitter.

sharing their Corporate Social
Responsibility (CSR)

#33. https://twitter.com/JoinArena/status/487508061289189376 - Arena Group
Arena Group like to update their candidates on what
they do for their local community.

If you support a local charity or have a
'charity of the year' like Adestra, share who
they are. If you visit their offices, upload
picture of your staff there helping out and
making a difference.

Dennis continuously post about charity days they
run in-house for staff. Posting images of the food
they bake and the office dressed-up for fundraising
events is a good way to show your support for local
charities as well as your fun office environment. This
one example of Dennis shows their support of the
LGBTQ community, which has the additional benefit
of advertising equality and diversity in the workplace.

Dennis have also incorporated the popular
'#ThrowbackThursday' into their tweets, so
they're reaching more people while also
reminding candidates of what they can get
involved in if they were to join the team.

2 examples of regular monthly
items

#38.https://www.facebook.com/easywebrecruitment/photos/a.10151198784724777.469810.151640049776/10154244503209777/?type=3&t
heater – EasyWeb
If you don't have the time to be thinking about new things to post every month, UCAS have created a staff calendar which shares a picture
from an employee each month. This can help take the strain from you having to find new content.
Something we do here at EasyWeb is post about our 'Employee of the Month', sharing our staff success and showing candidates that they
could be praised for the hard work they do.

engaging with the
days of the week

#39. https://twitter.com/cabana_brasil/status/771634045469941760?lang=en - Cabana
#40. https://twitter.com/LendInvestLife/status/774233697595731968 - LendInvest
Using popular hashtags on Twitter such as '#FridayFeeling' is a fun way of showcasing your company to candidates. It's important to
remember only to post if your values/culture is relaxed/fun.

Get interactive like Adestra, who have started
to post a 'riddle of the week'. This works well
in the office, and with candidates.

#43. https://twitter.com/RA_careers/status/696251890825306112?lang=en-gb – Royal Academy of Arts
(RA)
RA join in with a lot of the 'National Weeks' on
twitter. The example here is from 'Wellness Week',
advertising a range of activities put on for their
employees.

4 examples of
short, quick & fun posts

Something as simple as an email received
can provide material for a quick, simple and
authentic post

#45. https://twitter.com/DennisAdSales/status/765817996883492865 - Dennis Publishing
Dennis are always posting in-office activities and this
is a great example of their staff getting into the spirit
of the Olympic Games this year. If candidates like
what they see, they'll apply

#46. https://twitter.com/cabana_brasil/status/773595537236951042?lang=en – Cabana
Linking posts to popular TV shows as Cabana have
done with GBBO shows candidates that you have
something in common with them - you like what they
like. Even better, Cabana have directly linked this
with their product. If this is something you can do,
we advise you do it.

#47. https://twitter.com/ANCareers/status/634711809962938368 - Anthony Nolan
We have done this ourselves here at EasyWeb and
it works wonders with followers – who doesnt love a
cute office dog? It's fun, it's simple and it's a
guaranteed winner.

2 examples of Employers
sharing bigger posts with
more work

#49. https://easywebrec.wistia.com/medias/t64nq35pty - EasyWeb
Dennis took some more time out of their day and created a GIF/Video which showcases their spirit during the holidays. Now although this
does take longer to create for social media, it's a great way of showing your fun side and what staff can get involved in. We posted our own
Christmas video to Facebook a few years ago as a way to wish our followers a very Merry Christmas.

As you can see from the many examples above, it is easy to build your Employer Brand
online, you just need to make sure that you do it well enough to entice new candidates
through your door. Our top tips are to remember to be honest, be natural, use everyday
language but most importantly to interpret your company's values. It won't work if you
are posting things that have nothing to do with your company. If you're a great place to
work then you need to shout about it a bit more. Our last bit of EasyWeb advice is for
you just to have fun with what you do and enjoy interacting with candidates online.
If you would like to find out more on how to build your Employer Brand, please see below for our
next free training webinar:
Building your Employer Brand by simply telling your Organisation's story
Tuesday 29th November 2016 @ 2:30pm
Originally published at
http://www.easywebrecruitment.com/features/2013-03-18-09-22-50/blog-template/item/103-49-examples-of-employer-brand-storytelling
on 18th October 2016

49 examples of Employer Brand storytelling

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to 49 examples of Employer Brand storytelling

Similar to 49 examples of Employer Brand storytelling (20)

Recently uploaded

Recently uploaded (18)

49 examples of Employer Brand storytelling