Digital Marketing Courses In Pune- school Of Internet Marketing
Predictions from the front-line of B2B Marketing 2016
1.
2. …were mad about content
…got down and dirty with social
…professed the virtues of
inbound AND outbound
…wrestled with marketing
automation
…laughed in the face of the
adblockalypse
…and finally moved from
outputs to outcomes…
If 2015 was the year
B2B Marketers…
4. #1
IT WON’T BE ABOUT THE
PATH TO PURCHASE,
BUT PATHS TO PURCHASE
5. The days of the
‘typical’ B2B buyer
are long gone.
6. The B2B buying cycle has
splintered
into lots of decision-
making moments at every
stage of the funnel.
7. In 2016, it will be all
about winning the
micro-
moments*
*aka. micro-yesses
Google Micro-
Moments report
8. Persuading buyers
and influencers to:
• Watch your video
• Click that social link
• Open your email
• Share the infographic
• Read your guide
• Interact with your site
Etc…
Engaging with your brand
11. Look at it this way,
B2B buyers can’t go
anywhere these days
without being
awash
with content.
Image source: Flickr, Mark Smiciklas
12. So if they spare a moment to:
Think of it as a privilege.
…skim
…read
…watch
…share yours
13. [74% say they have
even less time to
review content
than last year]
Do them a favour
DemandGen
Content Prefs
Report
14. Ruthlessly edit yourself
If you can’t be bothered to:
Read your 12 page report
Sit through your 3 min video
Wade through your infographic
How the hell can you
expect your audience to?
24. There’s never been a better
opportunity to create an
emotional connection
with your brand.
25. In 2016, don’t just
think experiences.
Think immersive
experiences.
26. Video just got
that bit more
interesting
IDG says 61% of B2B
buyers watch mobile
videos relating to work
(we think it’s more)
IDG Global
Mobile Study
Findings
57. #1 IT WON’T BE ABOUT THE PATH TO PURCHASE, BUT
PATHS TO PURCHASE
#2 ANOTHER MORE INTERESTING BRAND WILL ONLY
EVER BE A CLICK AWAY
#3 STRATEGIC MARKETERS WILL THINK IN TERMS OF
CONTENT PACKAGES
#4 2016 WILL BE THE YEAR OF DOING IT WITH FEELING
#5 BUYERS WILL WANT TO LISTEN – SO BE THE BRAND
THAT GETS HEARD
#6 IT WON’T BE ABOUT DESTINATIONS, BUT PIT STOPS
#7 THINGS WILL START TO TALK TOGETHER AND BE A
WHOLE LOT MORE ACCOUNTABLE
#8 IT’S LAST CHANCE AT THE MOBILE SALOON
8 Predictions for 2016