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National Life Group
National Life Group

Social media platforms like Facebook, Twitter, and LinkedIn have experienced explosive growth and now play an important role in marketing for many businesses. Effective social media strategies involve engaging customers through conversations on these channels, listening to feedback, and participating in online communities to build relationships and influence purchasing decisions. It is also important to maintain a consistent presence across social networks and avoid one-time campaigns in order to keep customers engaged over the long term.

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Beyond the Buzz: What can Social Media do for your business? WISE Symposium April 8, 2010 Syracuse, NY
Explosive Growth ,[object Object],[object Object],[object Object],[object Object],[object Object]
What role does Social Media play? ,[object Object],[object Object],[object Object],[object Object],[object Object]
The old vs. new marketing funnel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tearing Down the Walls ,[object Object],[object Object],[object Object],[object Object]
The New Way to Mourn and Commune Jackson dies, almost takes Internet with him June 26, 2009, CNN London Tiger’s Tales bad news for golf…Good news for ‘Net
Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keep the Relationship Alive ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Putting it in Context: Source: from Hubspot Survey Online spend 12% of total ad budgets, but projected to reach 21% by 2014. Source: Forrester Research Of all Social Media, blogging leads in sales generation. Source: Mediapost.com
LinkedIn
Snapshot ,[object Object],[object Object],[object Object]
Building Business Mojo on LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object]
Building Business Mojo on LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Protecting your connections
LinkedIn Applications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook
Facebook & Social Sharing
Who’s on Facebook ,[object Object],[object Object],[object Object]
Facebook population breakdown Source: Mashable.com
Groups, Pages & Community Pages ,[object Object],[object Object],[object Object],[object Object]
What pages are leading on Facebook? ,[object Object]
Network Solutions: Good example of Integration ,[object Object],[object Object]
Facebook stats relevant to businesses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Using Facebook for Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Use Facebook to target your audience ,[object Object],[object Object],[object Object]
Twitter
What is Twitter? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Demographics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Connecting Twitter and Linked In Updates
Twitter and Linked In Accounts
http://localtweeps.com/ Also check out: tweetfind.com
Teusner Wines, boutique wine biz in Australia Eight Tips that You Can Do Too ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SoundBytes ,[object Object],[object Object]
Small Business Twitter Apps to Explore
Small Business Twitterers to follow Adam Ostrow http://twitter.com/adamostrow Editor, Mashable J.K. Glei http://twitter.com/the99percent Editor of 99% blog about making ideas happen Tony Bacigalupo http://twitter.com/tonybgoode Mayor of New Work City, a coworking space in NYC Jon Stokes http://twitter.com/hannibalrex Editor of Ars Technica, a popular technology news site Anita Campbell http://twitter.com/smallbiztrends Editor and Founder of Small Business Trends For more: http://www.openforum.com/idea-hub/topics/money/article/80-small-business-twitterers-you-should-be-following-gregory-go
ChrisBrogan.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Policy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Policy links ,[object Object],[object Object],[object Object]
Other Sites and Sources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you for having me! www.twitter.com/earlegurl www.linkedin.com/in/greenapple http://www.facebook.com/carey.earle [email_address] www.greenapplemarketing.com

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WISE Presentation

  • 1. Beyond the Buzz: What can Social Media do for your business? WISE Symposium April 8, 2010 Syracuse, NY
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. The New Way to Mourn and Commune Jackson dies, almost takes Internet with him June 26, 2009, CNN London Tiger’s Tales bad news for golf…Good news for ‘Net
  • 7.
  • 8.
  • 9. Putting it in Context: Source: from Hubspot Survey Online spend 12% of total ad budgets, but projected to reach 21% by 2014. Source: Forrester Research Of all Social Media, blogging leads in sales generation. Source: Mediapost.com
  • 11.
  • 12.
  • 13.
  • 15.
  • 17. Facebook & Social Sharing
  • 18.
  • 19. Facebook population breakdown Source: Mashable.com
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 28.
  • 29.
  • 30. Connecting Twitter and Linked In Updates
  • 31. Twitter and Linked In Accounts
  • 33.
  • 34.
  • 35. Small Business Twitter Apps to Explore
  • 36. Small Business Twitterers to follow Adam Ostrow http://twitter.com/adamostrow Editor, Mashable J.K. Glei http://twitter.com/the99percent Editor of 99% blog about making ideas happen Tony Bacigalupo http://twitter.com/tonybgoode Mayor of New Work City, a coworking space in NYC Jon Stokes http://twitter.com/hannibalrex Editor of Ars Technica, a popular technology news site Anita Campbell http://twitter.com/smallbiztrends Editor and Founder of Small Business Trends For more: http://www.openforum.com/idea-hub/topics/money/article/80-small-business-twitterers-you-should-be-following-gregory-go
  • 37.
  • 38.
  • 39.
  • 40.
  • 41. Thank you for having me! www.twitter.com/earlegurl www.linkedin.com/in/greenapple http://www.facebook.com/carey.earle [email_address] www.greenapplemarketing.com