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Social Media's Role for Business Growth

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National Life Group
National Life Group

Presentation to VAWP.com at SugarBush Resort.

Business
1 of 69
Beyond the Buzz: What can Social Media do for your business? VAWP April 14, 2010 SugarBush Resort
Where we’re going today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why do we care? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What role does Social Media play? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is social media? ,[object Object],[object Object]
The old vs. new marketing funnel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tearing Down the Walls ,[object Object],[object Object],[object Object],[object Object]
The New Way to Mourn and Commune Jackson dies, almost takes Internet with him June 26, 2009, CNN London Tiger’s Tales bad news for golf…Good news for ‘Net From www.tigerwoods.com
One of the top social media moments of 2009 ,[object Object],[object Object]
Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keep relationships alive and growing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Putting it in Context: Source: from Hubspot Survey Online spend 12% of total ad budgets, but projected to reach 21% by 2014. Source: Forrester Research Of all Social Media, blogging leads in sales generation. Source: Mediapost.com
Research and listen to the Trends ,[object Object],[object Object],[object Object],[object Object],[object Object]
Game changing questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your web site’s role?
Think of your web site as your Times Square
Your mothership. Your hub.
Think integration
Apply Facebook’s mission to your web strategy
What to think about as you evolve your site ,[object Object],[object Object],[object Object]
Key Questions to Ask ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The World of SEO (as of this second) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web Site Makeovers ,[object Object],[object Object],[object Object]
Using online productivity tools to serve your customers or work with partners or vendors ,[object Object],[object Object],[object Object],[object Object],[object Object]
Top 20 Websites of 2009 from Time magazine ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],You can find this list on www.marketingcharts.com
Breaking down blogging
What makes a good Blog? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Blog? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why Search Engines like Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object]
What every Blog page should have ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs vs. newsletters ,[object Object],[object Object],[object Object],[object Object]
Top Blogs ,[object Object],[object Object]
Search for Blogs by topic and industry ,[object Object]
Blogsearch.google.com – blog search engine
How often to Blog? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogging Platforms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where do you begin? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
If you’re cautious or concerned… ,[object Object]
Let’s look at some of your blogs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Put the top down, enjoy!
Facebook
Facebook & Social Sharing
Who’s on Facebook ,[object Object],[object Object],[object Object]
Facebook population breakdown Source: Mashable.com
What pages are leading on Facebook? ,[object Object]
Facebook stats relevant to businesses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Using Facebook for Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Use Facebook to target your audience ,[object Object],[object Object],[object Object]
Current Facebook Campaign
A Look at some of your Facebook pages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter
What is Twitter? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Basic Twitter Symbols ,[object Object],[object Object],[object Object],[object Object]
Twitter Demographics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Connecting Twitter and Linked In Updates
Twitter and Linked In Accounts
http://localtweeps.com/ Also check out: tweetfind.com
Teusner Wines, boutique wine biz in Australia Eight Tips that You Can Do Too ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Small Business Twitter Apps to Explore
Small Business Twitterers to follow Adam Ostrow http://twitter.com/adamostrow Editor, Mashable J.K. Glei http://twitter.com/the99percent Editor of 99% blog about making ideas happen Tony Bacigalupo http://twitter.com/tonybgoode Mayor of New Work City, a coworking space in NYC Jon Stokes http://twitter.com/hannibalrex Editor of Ars Technica, a popular technology news site Anita Campbell http://twitter.com/smallbiztrends Editor and Founder of Small Business Trends For more: http://www.openforum.com/idea-hub/topics/money/article/80-small-business-twitterers-you-should-be-following-gregory-go
ChrisBrogan.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter accounts in the room https://twitter.com/vivinspired https://twitter.com/roundbarnfarm https://twitter.com/silvertoadvt
Wrap Up & Q&A
Social Media Policy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Policy links ,[object Object],[object Object],[object Object]
Other Sites and Sources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you for having me! www.twitter.com/earlegurl www.linkedin.com/in/greenapple http://www.facebook.com/carey.earle [email_address] www.greenapplemarketing.com

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Social Media's Role for Business Growth

Editor's Notes

  1. Small insurance broker who had punny ads
  2. Remember how it felt when you built your first web site, this is the same road, we’re just in a faster car!