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DESIGNING OUR COMMUNITIES 
A FEW THINGS I’VE LEARNED ALONG THE WAY 
Erik Dahl eadahl@gmail.com @eadahl #isa14
@eadahl 
ERIK DAHL 
Researcher & Design Consultant 
eadahl@gmail.com 
@eadahl 
MWUX 
conference 
www.uxaxioms.com 
Hello!
LET’S LEAVE OUR EVERYDAY REALITY
LET’S TAKE A STEP BACK, AND 
REFLECT
Activity 
Close your eyes 
Activity ACTIVITY 
CLOSE YOUR EYES 
…think of a time in your life when you were happiest.
PITTSBURGH 
Story of getting laid 
off.
COLUMBUS
S0, WHAT IS COMMUNITY?
COMMUNITY
A COMMUNITY IS A SOCIAL UNIT 
OF ANY SIZE THAT SHARES 
COMMON VALUES.
COMMUNITIES ARE THE SOCIAL 
INFRASTRUCTURE SUPPORTING AND 
ENABLING HUMAN ACTION.
A FEW WORDS ABOUT CULTURE
WE MAKE CULTURE, BUT CULTURE 
MAKES US WHO WE ARE.
CULTURE IS: 
BEHAVIOR - WHAT PEOPLE DO 
KNOWLEDGE - WHAT PEOPLE KNOW 
ARTIFACTS - THINGS PEOPLE MAKE AND USE 
JAMES SPRADL...
CULTURE IS SIMPLY WHAT GIVES MEANING TO 
ACTIONS, WHICH IT DOES BY PROVIDING A SENSE OF 
COHERENCE OR PATTERNING AND PREDI...
THE CONCEPT OF CULTURE…MAN IS AN ANIMAL 
SUSPENDED IN WEBS OF SIGNIFICANCE HE HIMSELF 
HAS SPUN, I TAKE CULTURE TO BE THOS...
CULTURE IS A SYSTEM OF SHARED MEANINGS THAT IS 
BASED ON A SIGNIFYING ORDER, A COMPLEX SYSTEM 
OF DIFFERENT TYPES OF SIGNS...
CULTURE IS INTERPRETIVE, AND GENERATIVE… 
CULTURE IS NOT TAXONOMIC. 
OUR COMMUNITIES ARE SITES OF CULTURAL PRODUCTION.
CULTURE INFLUENCES COGNITION… 
BOTH WHAT WE THINK AND WHAT 
WE DO. 
http://www2.psych.Joe Henrich ubc.ca/~henrich/books.ht...
A FEW WORDS ABOUT PROBLEM 
FINDING AS APPLIED TO COMMUNITIES.
PROBLEM 
SOLVERS 
PROBLEM 
FINDERS 
HOW DO I DO 
GOOD WORK? 
WHAT IS 
GOOD WORK?
AS STEWARDS OF OUR COMMUNITIES, 
WHAT DOES THIS MEAN FOR US?
HOW DO WE CRAFT GOOD COMMUNITIES? 
WHAT IS A GOOD COMMUNITY?
ACTIVITY 
WHY DO YOU… 
…join or not? …stay in or leave? …lead or not?
SIX THEMES ABOUT COMMUNITIES 
1. passive → active 
2. be a facilitator 
3. events → community 
4. relationships and networ...
1. PASSIVE → ACTIVE
“WE TEND TO SIT BACK AND ALLOW 
THE HEROIC INNOVATIONS OF OTHERS 
TO JUSTIFY OUR OWN CREATIVE 
PASSIVITY.” 
MICHAEL DILA 
...
14 IND 
MWUX
[ images of 
bayardstown ]
CREATE YOUR OWN PATH AND 
MAKE THE WORLD YOU WANT 
TO LIVE IN!
YOU HAVE TO HAVE A FUTURE VISION
ACTIVITY 
WHAT IS YOUR FUTURE VISION?
VISUALIZE OUR FUTURE IDENTITIES 
Effort before Identity → Identity before Effort
2. COMMUNITIES NEED FACILITATORS, 
NOT JUST LEADERS.
BE A FACILITATOR, SPACE MAKER, 
PATH CLEARER, FRICTION REDUCER, 
AND AN ENABLER
SELL YOUR EXPERTISE AND YOU HAVE 
A LIMITED REPERTOIRE. SELL YOUR 
IGNORANCE AND YOU HAVE AN 
UNLIMITED REPERTOIRE. 
RSW o...
YOU DON’T HAVE TO BE AN EXPERT. 
BE AN EXPERIMENTER.
3. EVENTS → COMMUNITY
FIND YOUR TRIBE
FIND YOUR TRIBE … KEEP IT GOING
4. BUILD RELATIONSHIPS AND 
NETWORKS
THE NETWORK IS THE POWER, 
NOT THE NODE. 
Why Twitter Should Not Algorithmically Curate the Timeline https://medium.com/me...
“COMMUNITIES ARE MORE THAN THE 
SUM OF THEIR INSTITUTIONS AND 
INFRASTRUCTURES — THEY’RE THE SUM 
OF THEIR RELATIONSHIPS.”...
CREATE SPACES FOR OTHER PEOPLE TO 
CONNECT AND GROW.
FOSTER OPENNESS, PARTICIPATION, 
CONNECTION, AND OPPORTUNITIES 
FOR OTHERS.
PUT OTHER PEOPLE FIRST, BE HUMBLE, 
AND BE CURIOUS.
5. EMERGENCE
NAKED STREETS 
A Hans Monderman-designed streetscape in Drachten, Holland without traffic lights, road signs and lane mark...
NAKED STREETS 
emergence 
http://www.fastcoexist.com/3037471/on-a-new-shared-street-in-chicago-there-are-no-sidewalks-no-l...
MEET PEOPLE WHERE THEY ARE.
6. THIS COMMUNITY STUFF TAKES TIME. 
THERE’S NO QUICK FIX.
Amy Jo Kim’s models on cooperative gaming 
http://amyjokim.com/
NOT MY MODEL - From Amy Jo Kim’s work on cooperative game design. http://amyjokim.com/
Newbie 
Regular 
Enthusiast 
Onboarding 
Habit-­‐Building 
Mastery 
NOT MY MODEL - From Amy Jo Kim’s work on cooperative g...
PLAYER STAGES NEEDS 
Enthusiast 
Mastery 
Regular 
Habit-­‐Building 
Newbie 
Onboarding 
Elder 
Leader 
Regular 
Novice 
V...
SIX GUIDING PRINCIPLES FOR 
DESIGNING OUR COMMUNITIES 
1. Take an “active” role 
2. Be a facilitator for other’s success 
...
WHAT YOU GIVE IS WHAT YOU GET, 
SO GIVE MORE THAN YOU TAKE.
THANK YOU! 
Erik Dahl eadahl@gmail.com @eadahl #isa14
No deje de completar su evaluación online 
isa.ixda.org/encuesta 
¡Muchas gracias! 
Designing Our Communities 
Interaction...
CREATE YOUR OWN PATH AND
CREATE YOUR OWN PATH AND
CREATE YOUR OWN PATH AND
CREATE YOUR OWN PATH AND
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CREATE YOUR OWN PATH AND
MAKE THE WORLD YOU WANT
TO LIVE IN!

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