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Pretotyping sw paris_makers_08-05-2015_v1.0

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Slides du workshop sur le prétotyping que j'ai animé lors de Startup Weekend Paris: Maker Editon

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Pretotyping sw paris_makers_08-05-2015_v1.0

  1. 1. Initiation au Prétotyping Startup Weekend Paris Maker Edition Elalami LAFKIH 08/05/2015
  2. 2. Rejoignez la discussion sur Twitter
  3. 3. La loi de l’échec - Episode I La plupart des nouvelles idées échouent sur le marché
  4. 4. Quelques chiffres ✓ ~ (80-90%) de nouveaux produits échouent sur le marché (1) ✓ 4 start-ups sur 5 perdent de l'argent (2) ✓ ~ 90% des applications mobiles ne génèrent pas de revenu ✓ 78% des projets disparaissent dans les 4 années qui suivent (1) Robert Cooper, Winning at New Products (2) Shikhar Ghosh (Harvard Business Schoo)
  5. 5. La loi de l’échec - Suite et fin La plupart des nouvelles idées échouent sur le marché même si elles sont très bien exécutées / réalisées
  6. 6. La Roue de l’Infortune Success Failure
  7. 7. Quelques Echecs Notables “Brillamment Exécutés” ✓ New Coke ou Crystal Pepsi (~ $50M) ✓ Le film “John Carter” ($275M + $100M en marketing) ✓ Google Wave ($20-30M) ✓ Iridium satellite phone system (66 satellites, $6Mrd)
  8. 8. La Cimetière de Google
  9. 9. La Morgue de Microsoft
  10. 10. WTF? Why The Failure?
  11. 11. Comment je peux savoir si j'ai la bonne idée? Ne demandez pas!
  12. 12. Idée Opinion Opinion Opinion Bienvenue Au Royaume des opinions Population 8
  13. 13. Faux Positive Au Royaume des Opinons, chaque idée peut être gagnante
  14. 14. Faux Negative Au Royaume des Opinons, chaque idée peut être perdante
  15. 15. Au fait, c’est quoi le prétotyping?
  16. 16. Dear Mr. Jones, In reply to your letter dated ... $$$$$$$ Le projet Speech-to-Text d'IBM
  17. 17. Le prétotype "Speech-to-Text" d'IBM Dear Mr. Jones, In reply to your letter dated ... X
  18. 18. Echouez rapidement et à moindre coût compulsion à continuer à tout prix Minutes Heurs Jours Semaines Mois Années Temps investis
  19. 19. Quelques techniques de prétotyping
  20. 20. Technique#1: “Le Turc Mécanique”
  21. 21. Technique#2: “Le Pinocchio”
  22. 22. Pretotype It www.pretotypeitbook.com The official book on pretotyping by Alberto Savoia. Only $20.00 Technique#3: “La Fausse Porte”
  23. 23. Minimum Viable
 Product Technique#4: Le MVP
  24. 24. Technique#5: “Le Provincial”
  25. 25. Technique#6: “Impersonator”
  26. 26. Technique#6: “Infiltrator” http://www.youtube.com/watch?v=oVjOMP7ziKA
  27. 27. Le NII et le NIR Le marché cible Echantillon représentatif (~ 100 à 1000)) Temps E (Echantillon) I (Initial) NII: Niveau d’Intérêt Initial NIR: Niveau d’Intérêt Récurrent R1 (week#1) R2 (.. week#2) R3 (..week#3)
  28. 28. Etude de cas: Pretotyper « Mc Spaghetti »
  29. 29. Bob – nutritionniste, a une idée géniale qui consiste à développer une application mobile qui analyse une photo prise d'un repas et donne une valeur nutritionnelle; une sorte de note allant de de "A: saine et nutritive" à "F: Junk food". Appelons l’appli de Bob “Noter Mon Plat” Etude de cas: L’appli Mobile "Noter Mon Plat" de Bob
  30. 30. Apprendre à prétotyper Gratuit sur http://www.pretotyping.fr https://docs.google.com/file/d/0B0QztbuDlKs_bHdnQ2h5dnNvcE0/edit
  31. 31. Merci http://pretotyping.fr/ elalami.lafkih@gmail.com
  32. 32. Sources ▪ http://www.blog-gestion-de-projet.com/wp-content/uploads/ 2012/03/Rapport-observatoire-des-projets-2011.pdf ▪ https://www.belfius.be/NoCMS/doccenter/GUA_04_FR.pdf ▪ http://www.pretotypelabs.com/ ▪ http://pretotyping.fr/ ▪ http://pretotyping.blogspot.fr/ ▪ http://prezi.com/uudu9tuhx7vf/lean-startup-intro ▪ http://edmassassin.com/wp-content/uploads/2014/03/raining- money.jpeg ▪ Certains supports de cette présentation ont été utilisés avec l’accord d’Alberto Savoia

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