Presented at LTE World Summit 2009

1. Killer Applications or Devices
Zahid Ghadialy

2. Explanotech Restricted.
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Killer Devices and Killer Apps
A ‘killer device’ is used to
refer to a mobile device (or
any electronic device for that
matter) that revolutionises
the way a technology is used
and boosts the technology it
runs on.
A ‘killer app’ is used to refer
to a mobile application (or
any computer application)
that is so necessary or
desirable that it proves to be
core value of the mobile
device or platform which it
runs on.

3. Explanotech Restricted
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What makes ‘killer devices’?
Nokia 1100: Over 200
million units sold
Nokia 3310: Over 126
million units sold
Motorola RAZR: Over
50 million
Blackberry: Over 50
Million
iPhone: Over 17 Million
(Mar 09)
LG Chocolate: Over 15
million

4. 4
What is an iPhone?
Call by simply pointing at a name
or number
Create Favourite list from most
frequency called list
Ability to merge calls and create
conference calls
Visual voicemail
Full QWERTY soft keyboard
Photo Library application
Easily Synced to PC/MAC
Quad Band + WiFi
Advanced Sensors
Multiple Apps, Easy to download
and install
Satnav and LBS with maps
New Features recently released:
Copy and Paste
Dialup up from Laptop/PC
MMS
Phone
iPod
Internet
Explanotech Restricted.

5. 5
Is iPhone a ‘killer device’?
NO
Most of the technologies it
uses has already been
available for long time
People use other phones as
well for similar things but
they don’t get enough
publicity
Does not support JAVA –
The most popular
applications platform
YES
It uses the existing
technologies in a new, user
friendly way
Simple to learn and
understand
Mobile Internet revolution
Mobile Apps revolution
New way to find new apps
– 1 Billion Apps downloaded
LBS and GPS
Explanotech Restricted.

6. 6
Top 10 reasons for people owning iPhone
Its cool / Everyone else
owns it / Fashion statement
Easy to use/browse internet
Touch-screen Interface
Lots of Apps
Received as gift from
friend/relative/office
Emails
Facebook
Music (compatibility with
iPod)
Nice/Cheap games
GPS/LBS
Explanotech Restricted.

7. 7
What do users want? - 1
What is the one thing you want from your mobile phone that
you don’t have in your phone right now:
Voice command based operation
Bigger screen
Touch screen
Very Long Battery life
Easy to find (voice activated, even when silent)
Helps you find your way when you are lost
Easier to browse internet
Help find friends/people/love
Health monitoring
Retrieve/Erase all information when phone is robbed
Help to answer basic questions
Show weather/traffic information
Easy to share things (photos, music, videos)
Explanotech Restricted.

8. 8
What do users want? - 2
What is the one thing you want to change in your
current phone:
Bigger Screen
Make it Lighter
Increase battery life
Make it simpler to operate
Make it more secure
Automatic backup of the phone data
Easy to share/print
Easy to search pictures/videos/music
Customisable display
ABCD/QWERTY keyboard
Easy to find when in Silent mode
Easier to be able to synchronise multiple phones
Explanotech Restricted.

9. 9
What do users want? - 3
What do you hate in your existing phone:
Small battery life
Too many clicks to start an application
Very slow
Camera not good enough
– Cant use front camera to take photos
Cant see some websites (Flash/Java/etc.)
Phone/App crash
Browsing through multiple websites simultaneously
Keyboard too small
Too big
Cant install Apps easily
Phone gets unlocked automatically
Cant sync with Bluetooth device
Have to input same information in multiple phones
Explanotech Restricted.

10. 10
‘Killer Qualities’ of iPhone
Killer Qualities
Big Screen
Easy Calling
Fashionable
Touch Screen
Custom Display
Many Apps Easy to use
Easy to learn
Sync with PC
Easy to backup info Easy to browse
Easy to Search
Proven Brand
Easy to purchase
apps
Easy to download
Music and Videos
User in control
Of everything
Explanotech Restricted.

11. 11
iPhone ‘Clones’ and ‘Killers’
Are they succeeding
Samsung Omnia
Overall similar specs and review as compared to
iPhone.
Best selling Windows mobile last 2 quarters
Q1 09 sales of iPhone was about 3.8 million as
compared to all of Samsung phones of 46
million. Omnia sales were 2.5 million units.
Nokia N97
Billed as iPhone killer with 32GB storage
and 5megapixel camera
Reviews of this are far better than iPhone
Just appearing in the markets but its
supposed to exceed the sales of Nokia
5800 XpressMusic which sold 3 million
units in Q1
Explanotech Restricted.

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Krusell’s List of Top-Sellers
2008
1. (-) Apple iPhone
2. (-) Nokia 3109
3. (2) Nokia 6300
4. (-) Nokia E51
5. (-) HTC Diamond
6. (-) Nokia N95 8GB
7. (-) Sony Ericsson K800i
8. (-) Sony Ericsson C702
9. (-) Sony Ericsson K850i
10. (-) Sony Ericsson K53
( ) = 2007 figures
April 2009
1. Nokia 3109
2. (1) Samsung SGH-i900/i910
Omnia
3. (8) Nokia 5800
4. (5) Nokia E71
5. (4) HTC Touch HD
6. (7) Nokia 3120
7. (3) Nokia 6300
8. (6) Nokia E51
9. (-) Sony Ericsson C702
10. (-) Sony Ericsson X1 Xperia
( ) = Last months (Mar. 09) figures
Explanotech Restricted.

13. 13
Nokia 6300: The real ‘Killer Device’
Launched January 2007
20 Million sold in 2007
40 Million sold by Aug. 2008
Still going strong
Explanotech Restricted.

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Conclusion
Killer devices and Killer Apps are necessary to boost
sales but by no means enough
Devices should be made
simple to use.
It should be easier to
Download and Install
Applications.
It should be easy to find
applications that are
installed and also easy to
uninstall them.
Errors should be reported in
simplest possible language.
It should be easy to search
and find applications and
read reviews if possible
It should be possible to see
the app on the screen and
start it with a single click
There should be some way
to report problem with the
app.
New version/updates
should be installed
automatically and all
settings should be preserved
Explanotech Restricted.

15. Old but still relevant

16. Presented by Zahid Ghadialy
© eXplanoTech Ltd.
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