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Dynamic Publishing
A content-centric approach to learning personalization




Summary                                                    favor a Dynamic Publishing roadmap
                                                           interoperating with potentially -any LMS or
The need for a content-centric strategy to                 delivery portal already in place.
corporate training and learning
personalization to address various converging              Why a content-centric approach?
business pressures has been emerging in
                                                           Today, knowledge has the primary
recent years.
                                                           characteristic of being highly distributable,
Distributed software architectures support                 practically anywhere both within and outside
effective publishing and learning strategies by            an organization. Continuous changes in laws
focusing on organizational business goals and              and procedures, technical product
the needs of key stakeholders in the end-to-               specifications and compliance regulations -
end learning and training scenario.                        especially in highly regulated sectors -
                                                           demand rapid re-distribution of up-to-date
This paper reviews the concept of distributed              knowledge both within and between
architectures and introduces the advantages                organizations. This applies to all knowledge-
of passing from “Static Publishing” to                     related processes within an organization,
“Dynamic Publishing. Dynamic Publishing is an              including but not limited to blended training
innovative approach to content production                  and development initiatives.
and distribution capable of adapting learning
content to the user’s device, platform and                 A sustainable approach to continuous learning
skills. The last part of the paper describes               content production, distribution and
how eXact LCMS may be adopted as a central                 maintenance requires effective workflow
Learning Content Management Solution to                    definition, agile project management,



                                        © eXact learning solutions 2012
Dynamic Publishing - A content-centric approach to eLearning

template-based content development, simple                     to new communicative and formative needs
though effective tagging and classification,                   resulting from globalization, among other
ease of content/asset retrieval and reuse, as                  changes to business processes in the last
well as highly efficient overall asset                         decade. It reduces costs of traditional training
management policies.                                           and enables more effective knowledge
                                                               distribution channels. It also addresses the
Field staff needs access to up-to-date                         challenges faced by distributed and dynamic
material on demand, while the training and                     organizations, such as multi-brand course
learning organization must control the                         catalogues, multi-language learning programs
consistency and quality of all material that                   and multi-device delivery channels.
circulates in its complex, geographically
dispersed operations. This results in a strong                 Finally, a large number of content producers
need for a single-source, centralized content                  need to integrate content management with
strategy for every growing or emerging                         different delivery platforms and HR solutions.
enterprise.                                                    During this transition, mixing and matching
                                                               various authoring and delivery architectures
Digital information is undergoing a major                      and formats will be necessary.
change thanks to the proliferation of new
distributive models. These models will not                     Content and delivery strategies
only reform the way that information has
                                                               Adopting a content-centric strategy is key for
been distributed for the past ten years, but
                                                               those organizations that rely heavily on
will also become the ideal channels for
                                                               content within their learning and training
reaching communities that require training,
                                                               processes. Those may include organizations
which is increasingly personalized and social
                                                               acting in highly-regulated sectors or having
in nature.
                                                               global, multi-language and geographically
Implementing a solid content strategy is of                    dispersed operations.
paramount importance to support blended
                                                               A solid publishing strategy generates a high
learning processes. Blended learning responds

                                            LMS or LCMS?
 LMS                                                       LCMS
 Simply stated, a Learning Management System               A Learning Content Management System (LCMS) is a
 (LMS) is a learner–centric system that focuses on         content–centric system that focuses on the authoring
 the management of learning processes, from                and management of content to be used - and possibly
 planning to delivery and accounting.                      reused - during learning processes
 LMSs are about learners and organizations - the           LCMSs are about creating, storing, reusing, managing
 logistics of managing learners, learning activities,      and delivering personalized learning content from a
 and the competency mapping of an organization.            central digital repository. Users, such as
 These systems manage and track the relationship           administrators, authors, instructors and subject
                                                           matter experts, create new or upload existing
 between the users and learning activities, including      instructional content, upload existing third party
 progress on different activities, as well as the          content, manage revisions, collaborate in content
 competencies and skill-levels acquired.                   projects and so on. LCMSs focus on learning objects
                                                           and content reuse.




                                                      ~2~
                                          © eXact lear ning solutions 2012
Dynamic Publishing - A content-centric approach to eLearning


Lorem ipsum dolor
                                                                                                    Static publishing                                               Lorem ipsum                                       @
Lorem ipsum dolor sit amet,
consectetur adipiscing elit.
                                                                                                   (manual or automatic)                                                                           Lorem ipsum dolor
                                                                                                                                                                                                   sit amet, consectetur
                                                                                                                                                                                                   adipisicing elit, sed
Suspendisse a fringilla justo. Proin                                                                                                                                                               do eiusmod tempor
tempor iaculis turpis et convallis.                                                                                                                                                                incididunt ut labore
                                                                                                                                                                                                   et dolore magna
Class aptent taciti sociosqu ad                                                                                                                                                                    aliqua.
litora torquent per conubia
nostra, per inceptos himenaeos.
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                                                   Additional
                                                    sources                                                                                            Other
                                                                                                                                                     front-end      Lorem ipsum                                      @
                                                                                                                           LMS content server
                                                                                                                                                      systems
                                                                              Digital repository
                                                                                                                                                                     Lorem ipsum dolor sit amet, consectetur adipisicing
                                                                                                                                                                     elit, sed do eiusmod tempor incididunt ut labore et
                                                                                                                                                                     dolore magna aliqua.

                                                                                                                                                     Additional
                                                                                                                                                      delivery
                                                                                                    Manual or Automatic                               portals
                                                                                                    hand-over of content



                                                                         Authoring
                                                                          tool(s)                                                  3rd party LMS

                                                       Authors
                                               Instructional Designers
                                                        SMEs

                                                                                                                                                     Learners
                                                                              Digital repository                                   SCORM              Tutors
                                                                                                                                  rendering        Administrators
                                                                                                                                     and
                                                                                                             Tracking            sequencing
                                                                                                              engine                engine
                                                                             Reporting database

                           Lorem ipsum
     Lorem ipsum dolor sit amet, consectetur
     adipisicing elit, sed do eiusmod tempor
     incididunt ut labore et dolore magna
     aliqua.




                                                                                                   Dynamic publishing
                                                                                            (SCORM Player on LCMS or LMS side)

                                                                                      Figure 1 – Static vs Dynamic publishing

ROI by supporting a content development,                                                                                management of learning processes. It should
repurposing and management model for                                                                                    allow for interfacing modules and exchanging
blending instructional content and traditional                                                                          content packages in standard and shared
training initiatives with the more innovative                                                                           formats.
distance and mobile learning processes (often
referred to as “mLearning”).                                                                                            LCMS-LMS integration strategies
                                                                                                                        With the growth of learning content
All these needs triggered the evolution of
                                                                                                                        production processes within online learning
Learning Content Management Systems
                                                                                                                        processes, cross LCMS –LMS content delivery
(LCMS), which focus on content and all the
                                                                                                                        models are migrating across the three levels
processes around it.
                                                                                                                        depicted in Figure 1.
LCMSs and LMSs are different, but can also be
                                                                                                                        This implies a maturity model from simple
complementary. Together, they form a
                                                                                                                        handover of contents (Static Publishing) to
powerful combination for a robust learning
                                                                                                                        more appropriate strategies for content
platform.
                                                                                                                        linking at learning time (Dynamic Publishing).
Due to the rapid uptake of SCORM standards,                                                                             In a Dynamic Publishing framework, content is
an ideal learning architecture should separate                                                                          held in the LCMS repositories and the LMS
content production, storage and delivery sub-                                                                           activates links to contents at run time, giving
architectures from those dedicated to the                                                                               direct access to single Learning Objects (also




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                                                                                               © eXact lear ning solutions 2012
Dynamic Publishing - A content-centric approach to eLearning

known as learning units, modules, activities                their own content strategy maturity model,
or, in SCORM terms, SCOs) or to fully fledged               moving from whatever content lifecycle and
SCORM packages. In the latter case,                         workflow setup they might embrace today to
responsibility for playing content, sequencing              a proper dynamic content lifecycle, across
and tracking learners’ experiences and                      different levels of publishing and distribution
proficiencies, as well as administering tests               models of choice.
resides on the content delivery side -
leveraging the need for SCORM play abilities                Let’s see, then, different content publishing
to be directly embedded into the LCMS                       strategies. Assess the pros and cons, what
architectural space.                                        scenarios favor one approach or another - and
                                                            what the cost and effort is for each, both in
The advent of more adaptive formats such as                 terms of system integration work and system
SCORM 2004, Learning Design and Common                      resources.
Cartridge (respectively adding adaptability,
multi-user access, and services-oriented                    Static publishing
integration to learning contents and                        Static publishing is about producing and
assessments) are accelerating dynamic                       storing learning content source data in the
content strategies and trends towards content               LCMS and moving a copy of final learning
separation between LMS and LCMS.                            packages to the LMS for delivery to end users.

By implementing a distributed architecture                  How does “Static publishing” work
offering Dynamic Publishing of contents, with               Content Packages and all resource files
independent SCORM rendering and tracking                    included in each Package are moved or copied
capabilities, digital repositories hosting                  (published) one at a time or in batches from
Learning Objects may expose contents to 3r d                the LCMS or authoring tool to the third party
party platforms using shared taxonomies and                 LMS. Compatibility is assured by the mutual
classification for easier and effective content             support of a shared standard such as SCORM
gathering, selection and personalization.                   content packaging specification. Static
                                                            publishing architectures do not require any
Within such cross-platform integration                      specific integration work to be done on the
scenarios innovative media, location-based                  two systems. Static publishing integrations
and skills-based personalization approaches                 may be summarized as in the following steps:
may be used to customize learning packages
based on the detected media, location and                   •    Learning content is produced, reviewed
skill levels of end users. Figure 2 illustrates                  and signed-off in the LCMS or Authoring
skills-based content personalization                             tool of choice
leveraging Dynamic Publishing across a digital              •    Once ready, learning packages are
repository, holding remediation and                              exported in a standard format (usually
assessment materials, and a competency                           SCORM Packages or AICC course files) and
management and skill gap analysis platform.                      published (“uploaded” or “sent”) to the
An LCMS must support clients in achieving                        target LMS.




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                                       © eXact lear ning solutions 2012
Dynamic Publishing - A content-centric approach to eLearning

                                                                            separation between publishing and
                                                                            training environments.
                                                                       •    Low-level and small-scale need for
                                                                            content updates and content publishing
                                                                            between the LCMS and LMS, where the
                                                                            back-end management of the content is
                                                                            done by a small, dedicated group. Such
•   Learning content is accessed by LMS users                               power users may prefer to apply a manual
    without them requiring direct access to                                 approach to this process.
    the LCMS.                                                          •    Low-budget projects - A more robust
                                                                            integration requires effort in terms of
When to consider “Static publishing”?                                       analysis and development, hence
                                                                            impacting the budget.
Static publishing is a good fit in a variety of                        •    During a Proof of Concept phase when
scenarios including:                                                        simplicity is key. Power users can
• Large-scale implementations, where                                        familiarize themselves with the way the
    learning content only covers a limited                                  two platforms work separately, before
    span of the learning scenario, or where                                 considering the integrated picture. Once
    the technology landscape imposes a hard                                 this is matured, the organization can more




                          Learning     Learning                                         Job
                            Unit         Unit

              Course                                                                    Competency Profile
                 -                     Learning
              lesson                     Unit                              Skill
               plan       Learning                                                      Skill         Skill
                          Package
                                       Learning
                                         Unit                          Skill Level   Skill Level   Skill Level
                                                   REMEDIATION




                                                                       Assessment
                                Metadata



              Course
            catalogues


                                                                                     Skill Gaps




                                     LEARNING OBJECTIVES



                  Figure 2 - The relevanc e of Dy namic linking for Skills-based personalization




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                                           © eXact lear ning solutions 2012
Dynamic Publishing - A content-centric approach to eLearning

    easily be guided to the next stage,                     authoring tools, the LCMS and the target LMS
    automating the process of publishing                    are compliant with a common interoperability
    updates and data synchronization.                       standard such as SCORM, AICC, IMS Content
•   Missing interaction or knowledge of the                 Packaging or Common Cartridge.
    third party LMS in place. If the customer
                                                            Post publishing XML transformations (XSLT) may be
    works with LMS portals with limited
                                                            required in case the LMS imports XML formats,
    technical knowledge about them or, if it is
                                                            which are SCORM dialects or are different from
    not possible to create a liaison between                what is produced by the LCMS architecture by
    LCMS provider and LMS provider.                         default.

Automating the handover of packages                         In such cases the LCMS’s ability to automatically
Implementing “Static publishing” does not                   hook post processing transformation layers to the
require any special integration works since                 workflow status of content is a clear added value.
learning packages can be manually
                                                            What architecture do I need to deploy?
downloaded by the LCMS Administrator in a
                                                            Manual handover:
standard format (usually SCORM Packaging,
                                                            No specific architecture besides the ones
which consists in a zip file containing both
course structure and all needed resource                    necessary to run the two systems
                                                            independently
files), then uploaded by the LMS
Administrator to the target portal of choice.               Automated handover:
Nonetheless, most LCMS and LMS systems                      The two systems should be able to
allow setting up a first level of integration               communicate with each other through a
that may improve (automate) the way content                 standard HTTP channel or web services.
files are transferred from the LCMS to the
LMS.                                                        Pros and Cons of Static publishing
                                                            integrations
Where such integration is in place, course
                                                            Pros:
packages are moved from one system to the
                                                            • Thanks to the adherence of LCMSs and
other through Web Services or other sort of
                                                               LMSs to standards, integration is
APIs available in the two systems. Content
                                                               straightforward.
hand-over may be implemented according to
                                                            • End users never access the LCMS, and no
a “push” (LCMS to publish new packages to
                                                               LMS users need to be registered in the
the LMS) or “pull” (LMS to request available
                                                               LCMS.
updates to the LCMS on a regular base)
                                                            • Hardware sizing on the LCMS side is
modality. Mixed push-pull scenarios can also
be envisaged, leveraging standard integration
protocols such as AICC PENS i .

What is usually available off-the-shelf
and what integration work is required?
Manual handover:
No integration work is usually required if the




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                                       © eXact lear ning solutions 2012
Dynamic Publishing - A content-centric approach to eLearning

   usually limited to support the actual                   of choice and a central Learning Content
   publishing team; delivering content to a                Management System (LCMS).
   large community of learners does not
   imply specific requirements on the LCMS                 Dynamic Publishing is about delivering
   side.                                                   learning package contents directly from the
Cons:                                                      LCMS without the need to migrate course
• Duplicated copies of the same content                    contents from one system to the other. This
   items are located in two different                      may happen in two main ways:
   repositories.
                                                                Passing the SCORM package structure to
• Lack of a single central repository able to
                                                                the LMS, linking back learning objects
   assure consistency and effectiveness to
                                                                (SCOs) from the LCMS. The course player
   the content management processes
                                                                would reside on the LMS whilst course
• The two core phases of typical learning
                                                                contents would be streamed live from the
   processes - content publishing and
                                                                LCMS central repository. This way only
   delivery - are disconnected.
                                                                course structures and navigation rules
• Content publishers do not have any
                                                                would be duplicated across the two
   control over the content being delivered.
                                                                systems and the live sequencing of
• Time consuming and risk-prone
                                                                content managed by the LMS resident
   maintenance of the LMS catalogue, issues
                                                                SCORM player
   updating packages on some LMSs, and a
   lack of alignment between the two                            Providing the overall learning content
   systems.                                                     package as a service directly run and
• Does not really solve the problem of                          managed by the central LCMS. In this
   distributed architectures. Read below to                     approach, no duplication occurs (neither
   know why.                                                    course structure nor content files) and the
                                                                learning activity is consistently provided
Dynamic Publishing
                                                                to all front-end learning portals possibly
As noted previously, digital knowledge has the
                                                                connected to the same central LCMS
primary characteristic of being highly
                                                                repository. In this case the live rendering,
distributable. Dynamic Publishing is the way
                                                                sequencing and tracking of contents would
to transform this challenge into a win-win for
                                                                happen on the LCMS, returning grading to
content producers and knowledge consumers –
                                                                the LMS at the end of the learning
a challenge that Static Publishing cannot
                                                                experience.
meet. Indeed, the combination of a central
Digital Repository with an effective single-               We will see in the following the implication of
source content publishing strategy and                     both approaches.
distributed content management processes
may overcome the limitations of traditional                LMS-side SCORM Player
publishing. In this chapter we will show how               In this integration modality, learning packages
to implement a “Dynamic Publishing”                        are published to the LMS in the form of
infrastructure through the integration of your             “skinny packages”. Indeed, the packages
existing Learning Portal and any LMS platform              published to the LMS only include the course




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                                      © eXact lear ning solutions 2012
Dynamic Publishing - A content-centric approach to eLearning

description (“Metadata”) and the course                      content lifecycle, specific “events” and
structure (“Organization”).                                  “status” to the content. These may be used
                                                             to drive integration and Interoperability
This means that content files are not included               across the LCMS and LMS, pushing or pulling
in the package to be imported in the LMS but                 the content at the right time according the
rather the link to the actual location of each               publishing strategy of choice.
Learning Object (or “SCO”) in the LCMS is
provided. This implies that the content files                In particular:
are kept on the LCMS and streamed to the
LMS SCORM Player upon user access. Thus:                     •    The publishing engine leveraging LCMS
                                                                  triggers may be developed by any system
•   Content rendering is done by the LMS                          integrator of choice - based on the
•   SCORM Tracking is performed and                               relevant workflow steps for content
    managed by the LMS                                            handover.
• Tracking reports are provided by the LMS                   •    Single Sign On (SSO) may be required if
• The LCMS mainly acts as a content server                        user authentication and authorization for
This approach requires implementing one of                        material access security is to be enforced
the available solutions to the security issue                     on the LCMS.
known as the “SCORM cross domain issue ii ”
                                                             Complexity and development effort depend
When to consider this solution?                              on the web services and/or APIs available on
This is the option that works best if there is               both the LCMS and LMS.
an existing LMS with adequate SCORM 1.2 or
SCORM 2004 rendering, sequencing and                         What architecture do I need to deploy?
tracking capabilities.                                       A heavier load on the LCMS front end, linearly
                                                             proportional to the number of concurrent
What is available off-the-shelf and what                     users on the LMS, requires an appropriate
integration work is required?                                hardware sizing on the Content Server.
Advanced Learning Content Management
Systems usually offer, off-the-shelf, relevant               Advanced LCMS platforms support a
workflow engines assigning, throughout the                   distributed deployment of LCMS content
                                                             server and application server, so that the
                                                             most appropriate performance can be
                                                             achieved.

                                                             LCMS side SCORM Player
                                                             Using the SCORM Player on the LCMS side
                                                             means that SCORM contents are exposed to
                                                             LMS end users (learners) as learning
                                                             experiences. Since learning packages are
                                                             played through the SCORM Player provided by




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                                        © eXact lear ning solutions 2012
Dynamic Publishing - A content-centric approach to eLearning

the LCMS, all SCORM tracking activity also                   functionality. This option may also be used to
happens on the LCMS side.                                    extend existing LMS platforms with delivery
                                                             capabilities covering mobile and location
In this case, learning packages handed over to               based learning contexts.
the LMS only include course descriptions
(“Metadata”), which are used to populate the                 This integration scenario usually demands a
course catalogue on the LMS, and a unique                    higher integration effort between the LCMS
identifier of the learning package in the LCMS               and LMS, but avoids any cross-domain, SCORM
(usually in the form of a URI - Unique                       interpretation or interoperability issue in
Resource Identifier, or URL - Uniform                        general.
Resource Locator). This is used by the LMS to
identify and launch the course in the LCMS
SCORM Player upon request.

It’s worth highlighting that, from a learning
perspective, learners’ experience happens in
(and is tracked by) the LCMS. Indeed:
• SCORM Tracking happens in the LCMS
• Detailed historical reports are available on
     the LCMS

The LMS gets the required tracking                           What is available off-the-shelf and what
information (usually at course level) from the               integration work is required?
LCMS every time a learning session is                        In addition to the requirements of the “LMS-
completed, or based on parameters defined                    side SCORM Player” architecture described
by each organization (an LCMS may provide                    previously, LMS end users must be registered
several options related to what tracking                     on the LCMS and will access the LCMS
information is exchanged between the two                     environment each time they play a learning
systems, its level of granularity and expiration             package. This implies that:
criteria).                                                   • User credentials are aligned between the
                                                                 two systems (a variety of methods may be
When to consider this solution?                                  available, supporting user alignment
This is the option to consider when the                          across the LCMS and the learning portals
existing LMS has little or no capabilities to                    consuming its content repository)
run, sequence and track SCORM 1.2 or SCORM                   • Tracking data is aligned between the two
2004 content packages. Also, this approach is                    systems (also in this case aggregation level
suggested when the same catalogue courses                        and expiration policies may be defined as
are supposed to be delivered through more                        per client requirements)
than one LMS and a consistent user
experience is requested for learners. In such                The best approach to data alignment strongly
scenarios, an adequate LCMS backup provides                  depends on the global deployment strategy of
embedded rendering, tracking and reporting                   the client organization, relying on the use of




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                                        © eXact lear ning solutions 2012
Dynamic Publishing - A content-centric approach to eLearning

the learning and testing information (most of                    channels, including any LMS of choice,
which captured by SCORM tracking standard)                       with single sign-on and platform-to-
in the organization (those may be used to                        platform interoperability for accessing and
feed the corporate HR or ERP system, or                          delivering the content to end users.
exported to other talent and performance                         Should you be updating the content often,
management tools).                                               traditional handover of content would
                                                                 require constant and repeated content
What architecture do I need to deploy?                           regeneration, duplication, download and
Setting up the architecture required to use                      upload to transport content between
the SCORM Player provided by the LCMS is                         different systems. This generates heavy
more challenging than the “LMS-side SCORM                        maintainance cycles and maintainance
Player” approach described previously.                           overload. Dynamic Publishing doesn’t
However, it is more powerful. It may allow                       physically move the content but, rather,
implementing “smart” adaptive learning paths                     provides “smart” links to it.
across multiple learning packages and
different delivery devices. There is also the               2. Efficient management of storage space
option of setting up more extensive and                        and bandwidth consumption. Dynamic
detailed tracking reports. The combination of                  Publishing uses “links” to assign content.
proper sequencing and navigation rules (as                     Should you deliver the same learning
defined according to the SCORM 2004                            content to multiple classrooms across
standard), tracking of user performances,                      different LMSs, you could end up with a
assessments and achievement of learning                        proliferation of course copies. Linking
objectives allows designing adaptive learning                  enables you to have just one copy for each
experiences that fit the actual needs of every                 piece of content and uses virtual “links”
learner in every phase of her or his                           to assign it many times to classes and
educational experience.                                        curricula. This produces a saving in disk
                                                               space, congestion and infrastructure
Ten main benefits of Dynamic                                   resources.
Publishing
                                                            3. Flexible re-packaging and re-sequencing
Dynamic Publishing has many benefits for                       of contents. Dynamic Publishing enables
content-centric learning processes, for                        authors and instructional designers to
organisations having the possibility to put an                 create personalized playlists of content by
LCMS-LMS interconnection in place.                             using “links” rather than physicial copies
                                                               of the content. This enables very fast,
Dynamic Publishing offers the following ten
                                                               “drag & drop” composition of new
major benefits:
                                                               learning content “play lists” including
1. Effective maintenance of content                            “links” to more granular objects. In
   updates. Dynamic Publishing uses “links”                    essence, new sequences of content made
   to contents coming from one single                          on-the-fly to accommodate personalized
   content store to be delivered live and                      learning paths may be refactored easily
   transparently into third party delivery                     and rapidly by each instructional designer




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                                       © eXact lear ning solutions 2012
Dynamic Publishing - A content-centric approach to eLearning

   without the need to physically duplicate,                   using standard web services and protocols.
   replicate and reload content into the                       This enables paying or allied subscribers to
   delivery platform.                                          harvest metadata, request content and,
                                                               eventually, launch them using the digital
4. LMS platform independency. Dynamic
                                                               repository’s rendering and tracking
   Publishing protects content investments
                                                               services.
   by taking the content “out” from any
   delivery platform it might be locked into.             7. Innovative business modelling. Points 4,
   Should you want to change to a new LMS                    5 and 6 above underpin the possibility of
   platform and/or should your LMS platform                  new generation business models where
   go out of the market or change model,                     content catalogues may be delivered to
   you already have the content separately.                  third party networks - either on a
   In this case, migration can be much easier                subscription basis or via an alliance
   - even as simple as opening the content                   agreement, with no need for additional
   store to a third party platform.                          platforms.

5. Wider re-usability of contents. Dynamic                8. Innovative Skills personalization
   Publishing, coupled with stand-alone                      solutions. One specific option enabled by
   SCORM players and tracking engines (there                 Dynamic Publishing is skills-based
   are many on the market), enables                          personalization empowered by advanced
   contents to be accessible even without an                 LCMS and Skills & Competency
   underlying LMS. Should you want content                   Management platforms integration (see
   to be delivered and tracked without any                   Table 2 of this document). In this case,
   formal curriculum delivery process, you                   Skills and Competencies may share similar
   may expose dynamically linked learning                    classification taxonomies as those
   contents directly to non-LMS platforms                    classifying assessments and remediation
   such as ERP, CRM or B2B, B2C or B2E                       contents in the content repository. By
   (Business to Employee) solutions. In many                 enabling single sign-on across to the
   cases, dynamically linked content -                       systems, remediation packages may be
   resident in central LCMS repository and                   created automatically on the basis of the
   delivered through a certified SCORM                       skill gaps detected by the competency
   Player capable of SCORM content delivery                  management system. Then learners and
   and a robust SCORM tracking and reporting                 trainees can be enrolled into skills
   engine - may be launched from third party                 remediation learning paths, allowing their
   dedicated systems optimized to the                        skills to be re-assessed after the
   specific client performance support and                   personalized content delivery takes place.
   talent development infrastructure.
                                                          9. Innovative Media personalization
6. Open accessibility of contents. Dynamic                   solutions. Dynamic Publishing enables
   Publishing coupled with an appropriate                    media based personalization through
   digital repository solution may be exposed                integration of the LCMS with Mobile,
   to third party networks and marketplaces                  Location-based or Offline asynchronous




                                                ~ 11 ~
                                     © eXact lear ning solutions 2012
Dynamic Publishing - A content-centric approach to eLearning


                                                                             Static           Dynamic
                                                                                            LMS     LCMS
                                                                      Manual      Autom.
                                                                                           Player   Player
      Content is stored in one single repository                                                       
      Avoids c ontent duplic ation                                                                     
      Supports easy maintenanc e and immediate update of
                                                                                                       
      c ourse c ontents
      Supports easy update of c ourse struc ture and navigation
                                                                                                        
      rules
      SCORM Trac king and performanc e reporting is
                                                                                                        
      c entralized on LCMS side
      Allow s for c entralized trac king of SCORM 2004 learning
                                                                                                        
      objec tives
      Allow s for delivery of SCORM c ontent through portals
      other than LMS (w eb portal, Intranet, CRM, ERP,                                                  
      eCommerc e portal)
      May not require integration betw een LCMS and LMS                                     
      Does not require end user ac c ess to LCMS portal                                    
      Does not require end user lic ense on the LCMS                                 
      Allow s simultaneous delivery of the same c ontents
                                                                                                       
      through different front-end delivery portals
      Ensures c onsistency of user experience thanks to
      c ommon SCORM Player tools in online, offline and                                                 
      mobile learning sc enarios
      Requires implementing a solution for SCORM Cross-
                                                                                             
      domain issue



  delivery platforms. In this case, content                    10. Overall Content Lifecycle Strategy
  may be created with the LCMS authoring                           optimization. All the points above are key
  capabilities and classified according to                         for content-centric learning processes
  specific media, geographic locations                             where scarce resources are dedicated to
  and/or delivery contexts. At run time, the                       content authoring, maintenance and
  content may be assigned to learners by                           updating. A back-end infrastructure based
  third party LMSs or portals, though                              on extensive use of XML technology, a
  physically delivered, rendered and tracked                       Learning Objects philosophy and
  by the back-end LCMS integrated via                              interoperability standards, and integrated
  dynamic linking. This enables the delivery                       at level 3, has a high ROI in terms of both
  process to be independent of the specific                        the content life cycle and strategy
  media and functionality limitations of the                       optimization in the mid-term.
  selected LMS.




                                                     ~ 12 ~
                                          © eXact lear ning solutions 2012
Dynamic Publishing - A content-centric approach to eLearning


Using eXact LCMS to implement your                        Additionally, thanks to its set of “eXact
maturity model towards Dynamic                            Player” apps, the eXact LCMS empowers
Publishing                                                Dynamic Publishing integration with any 3r d
                                                          party LMS or learning portal of choice - even
eXact LCMS is the state-of-the-art LCMS                   those not up-to-the date with the rendering
platform from eXact learning solutions which              of latest standards, such as SCORM 2004 or
is installed in more than 100 large                       DITA.
Organizations. It covers the whole learning
content authoring, review and approval                    eXact Player apps are available for delivering
process, from the beginning of concept                    SCORM content on online, offline and/or
definition, storyboarding, development and                mobile blended delivery scenarios, on any
reviewing, to the delivery of SCORM -based                device of the iPhone, iPad and/or Android
learning experiences (SCORM tracked learning              series.
packages) in multiple formats (e.g. HTML,
                                                          Static and Dynamic Publishing integrations
Flash) and scenarios (e.g. ILT, Online and
Mobile learning).                                         (both “push” and “pull”) have been
                                                          implemented for many commercial and open
Today, eXact LCMS enterprise architecture is              source Learning Management Systems (LMS)
one the most powerful solutions supporting                and Virtual Learning Environments (VLE) to
the trend towards Dynamic Publishing within               date, including Plateau™ - now
large publishing, training and learning                   SuccessFactors™, SumTotal™, Saba™,
organizations.                                            Cornerstone On Demand™, e2train™,
                                                          Blackboard™, Sakai™, and Moodle™.
eXact LCMS optionally supports both “static”
and “dynamic” publishing integration                      For additional information on the full eXact
strategies thanks to advanced off-the-shelf               LCMS modules and capabilities please visit
web services, configurable workflow and a                 www.exact-learning.com.
dynamic linking engine that can be used to
trigger both LMS driven requests (pull) or
LCMS centered publication triggers (push) at
the end of a successful content production
process (typically linked to sign-off
procedures).




                                                ~ 13 ~
                                     © eXact lear ning solutions 2012
Dynamic Publishing - A content-centric approach to eLearning



i
   A specification from AICC, named Package
Exchange Specification (PENS) is an example of a
standard handover protocol adopted to notify the
availability of new content packages to import
from an LCMS to an LMS. However, no
standardized way for passing tracking information
across systems has yet been addressed or
released.
ii
   The SCORM cross domain issue arises when the
browser hosting the RTE cannot handle requests
from two different domains). There are a variety
of ways in which the cross-domain issue can be
solvedii. Among them it’s worth highlighting:
• Deploying LMS and Content Server behind a
      reverse Proxy - the Browser “sees” both RTE
      and content files as if they were coming from
      the same domain
• Deploying LMS tracking API’s on the LCMS (or
      content server)




eX ac t learning solutions
eXact lear ning solutions, formerly Giunti Labs, is a leading online and mobile learning content management
and digital r epository solutions provider, offering a wide range of tools and services for content              eXact learning solutions - Headquarters
development, management and delivery, covering:                                                                                   Abbazia dell’Annunziata
•    Content management and digital r epository platforms                                                                Via Por tobello - Baia del Silenzio
•    Mobile lear ning technologies                                                                                         16039 Sestri Levante (GE) Italy
•    Consulting and pr ofessional services
•    Multi-language bespoke learning content production                                                                                Tel +39.0185.4761
The company has over fifteen years of experience and more than 100 clients worldwide. Our technological                              Fax +39.0185.43.347
innovations allow enterprises to improve their organizational per formance, and achieve significant reductions                   w w w.exact-learning.com
in business costs.                                                                                                                       info@ex actls.com




                                                                         ~ 14 ~
                                                            © eXact lear ning solutions 2012

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Dynamic publishing: a content-centric approach to learning personalization

  • 1. Dynamic Publishing A content-centric approach to learning personalization Summary favor a Dynamic Publishing roadmap interoperating with potentially -any LMS or The need for a content-centric strategy to delivery portal already in place. corporate training and learning personalization to address various converging Why a content-centric approach? business pressures has been emerging in Today, knowledge has the primary recent years. characteristic of being highly distributable, Distributed software architectures support practically anywhere both within and outside effective publishing and learning strategies by an organization. Continuous changes in laws focusing on organizational business goals and and procedures, technical product the needs of key stakeholders in the end-to- specifications and compliance regulations - end learning and training scenario. especially in highly regulated sectors - demand rapid re-distribution of up-to-date This paper reviews the concept of distributed knowledge both within and between architectures and introduces the advantages organizations. This applies to all knowledge- of passing from “Static Publishing” to related processes within an organization, “Dynamic Publishing. Dynamic Publishing is an including but not limited to blended training innovative approach to content production and development initiatives. and distribution capable of adapting learning content to the user’s device, platform and A sustainable approach to continuous learning skills. The last part of the paper describes content production, distribution and how eXact LCMS may be adopted as a central maintenance requires effective workflow Learning Content Management Solution to definition, agile project management, © eXact learning solutions 2012
  • 2. Dynamic Publishing - A content-centric approach to eLearning template-based content development, simple to new communicative and formative needs though effective tagging and classification, resulting from globalization, among other ease of content/asset retrieval and reuse, as changes to business processes in the last well as highly efficient overall asset decade. It reduces costs of traditional training management policies. and enables more effective knowledge distribution channels. It also addresses the Field staff needs access to up-to-date challenges faced by distributed and dynamic material on demand, while the training and organizations, such as multi-brand course learning organization must control the catalogues, multi-language learning programs consistency and quality of all material that and multi-device delivery channels. circulates in its complex, geographically dispersed operations. This results in a strong Finally, a large number of content producers need for a single-source, centralized content need to integrate content management with strategy for every growing or emerging different delivery platforms and HR solutions. enterprise. During this transition, mixing and matching various authoring and delivery architectures Digital information is undergoing a major and formats will be necessary. change thanks to the proliferation of new distributive models. These models will not Content and delivery strategies only reform the way that information has Adopting a content-centric strategy is key for been distributed for the past ten years, but those organizations that rely heavily on will also become the ideal channels for content within their learning and training reaching communities that require training, processes. Those may include organizations which is increasingly personalized and social acting in highly-regulated sectors or having in nature. global, multi-language and geographically Implementing a solid content strategy is of dispersed operations. paramount importance to support blended A solid publishing strategy generates a high learning processes. Blended learning responds LMS or LCMS? LMS LCMS Simply stated, a Learning Management System A Learning Content Management System (LCMS) is a (LMS) is a learner–centric system that focuses on content–centric system that focuses on the authoring the management of learning processes, from and management of content to be used - and possibly planning to delivery and accounting. reused - during learning processes LMSs are about learners and organizations - the LCMSs are about creating, storing, reusing, managing logistics of managing learners, learning activities, and delivering personalized learning content from a and the competency mapping of an organization. central digital repository. Users, such as These systems manage and track the relationship administrators, authors, instructors and subject matter experts, create new or upload existing between the users and learning activities, including instructional content, upload existing third party progress on different activities, as well as the content, manage revisions, collaborate in content competencies and skill-levels acquired. projects and so on. LCMSs focus on learning objects and content reuse. ~2~ © eXact lear ning solutions 2012
  • 3. Dynamic Publishing - A content-centric approach to eLearning Lorem ipsum dolor Static publishing Lorem ipsum @ Lorem ipsum dolor sit amet, consectetur adipiscing elit. (manual or automatic) Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed Suspendisse a fringilla justo. Proin do eiusmod tempor tempor iaculis turpis et convallis. incididunt ut labore et dolore magna Class aptent taciti sociosqu ad aliqua. litora torquent per conubia nostra, per inceptos himenaeos. Sed ut perspiciatis unde omnis iste natus error sit voluptatem Additional sources Other front-end Lorem ipsum @ LMS content server systems Digital repository Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Additional delivery Manual or Automatic portals hand-over of content Authoring tool(s) 3rd party LMS Authors Instructional Designers SMEs Learners Digital repository SCORM Tutors rendering Administrators and Tracking sequencing engine engine Reporting database Lorem ipsum Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Dynamic publishing (SCORM Player on LCMS or LMS side) Figure 1 – Static vs Dynamic publishing ROI by supporting a content development, management of learning processes. It should repurposing and management model for allow for interfacing modules and exchanging blending instructional content and traditional content packages in standard and shared training initiatives with the more innovative formats. distance and mobile learning processes (often referred to as “mLearning”). LCMS-LMS integration strategies With the growth of learning content All these needs triggered the evolution of production processes within online learning Learning Content Management Systems processes, cross LCMS –LMS content delivery (LCMS), which focus on content and all the models are migrating across the three levels processes around it. depicted in Figure 1. LCMSs and LMSs are different, but can also be This implies a maturity model from simple complementary. Together, they form a handover of contents (Static Publishing) to powerful combination for a robust learning more appropriate strategies for content platform. linking at learning time (Dynamic Publishing). Due to the rapid uptake of SCORM standards, In a Dynamic Publishing framework, content is an ideal learning architecture should separate held in the LCMS repositories and the LMS content production, storage and delivery sub- activates links to contents at run time, giving architectures from those dedicated to the direct access to single Learning Objects (also ~3~ © eXact lear ning solutions 2012
  • 4. Dynamic Publishing - A content-centric approach to eLearning known as learning units, modules, activities their own content strategy maturity model, or, in SCORM terms, SCOs) or to fully fledged moving from whatever content lifecycle and SCORM packages. In the latter case, workflow setup they might embrace today to responsibility for playing content, sequencing a proper dynamic content lifecycle, across and tracking learners’ experiences and different levels of publishing and distribution proficiencies, as well as administering tests models of choice. resides on the content delivery side - leveraging the need for SCORM play abilities Let’s see, then, different content publishing to be directly embedded into the LCMS strategies. Assess the pros and cons, what architectural space. scenarios favor one approach or another - and what the cost and effort is for each, both in The advent of more adaptive formats such as terms of system integration work and system SCORM 2004, Learning Design and Common resources. Cartridge (respectively adding adaptability, multi-user access, and services-oriented Static publishing integration to learning contents and Static publishing is about producing and assessments) are accelerating dynamic storing learning content source data in the content strategies and trends towards content LCMS and moving a copy of final learning separation between LMS and LCMS. packages to the LMS for delivery to end users. By implementing a distributed architecture How does “Static publishing” work offering Dynamic Publishing of contents, with Content Packages and all resource files independent SCORM rendering and tracking included in each Package are moved or copied capabilities, digital repositories hosting (published) one at a time or in batches from Learning Objects may expose contents to 3r d the LCMS or authoring tool to the third party party platforms using shared taxonomies and LMS. Compatibility is assured by the mutual classification for easier and effective content support of a shared standard such as SCORM gathering, selection and personalization. content packaging specification. Static publishing architectures do not require any Within such cross-platform integration specific integration work to be done on the scenarios innovative media, location-based two systems. Static publishing integrations and skills-based personalization approaches may be summarized as in the following steps: may be used to customize learning packages based on the detected media, location and • Learning content is produced, reviewed skill levels of end users. Figure 2 illustrates and signed-off in the LCMS or Authoring skills-based content personalization tool of choice leveraging Dynamic Publishing across a digital • Once ready, learning packages are repository, holding remediation and exported in a standard format (usually assessment materials, and a competency SCORM Packages or AICC course files) and management and skill gap analysis platform. published (“uploaded” or “sent”) to the An LCMS must support clients in achieving target LMS. ~4~ © eXact lear ning solutions 2012
  • 5. Dynamic Publishing - A content-centric approach to eLearning separation between publishing and training environments. • Low-level and small-scale need for content updates and content publishing between the LCMS and LMS, where the back-end management of the content is done by a small, dedicated group. Such • Learning content is accessed by LMS users power users may prefer to apply a manual without them requiring direct access to approach to this process. the LCMS. • Low-budget projects - A more robust integration requires effort in terms of When to consider “Static publishing”? analysis and development, hence impacting the budget. Static publishing is a good fit in a variety of • During a Proof of Concept phase when scenarios including: simplicity is key. Power users can • Large-scale implementations, where familiarize themselves with the way the learning content only covers a limited two platforms work separately, before span of the learning scenario, or where considering the integrated picture. Once the technology landscape imposes a hard this is matured, the organization can more Learning Learning Job Unit Unit Course Competency Profile - Learning lesson Unit Skill plan Learning Skill Skill Package Learning Unit Skill Level Skill Level Skill Level REMEDIATION Assessment Metadata Course catalogues Skill Gaps LEARNING OBJECTIVES Figure 2 - The relevanc e of Dy namic linking for Skills-based personalization ~5~ © eXact lear ning solutions 2012
  • 6. Dynamic Publishing - A content-centric approach to eLearning easily be guided to the next stage, authoring tools, the LCMS and the target LMS automating the process of publishing are compliant with a common interoperability updates and data synchronization. standard such as SCORM, AICC, IMS Content • Missing interaction or knowledge of the Packaging or Common Cartridge. third party LMS in place. If the customer Post publishing XML transformations (XSLT) may be works with LMS portals with limited required in case the LMS imports XML formats, technical knowledge about them or, if it is which are SCORM dialects or are different from not possible to create a liaison between what is produced by the LCMS architecture by LCMS provider and LMS provider. default. Automating the handover of packages In such cases the LCMS’s ability to automatically Implementing “Static publishing” does not hook post processing transformation layers to the require any special integration works since workflow status of content is a clear added value. learning packages can be manually What architecture do I need to deploy? downloaded by the LCMS Administrator in a Manual handover: standard format (usually SCORM Packaging, No specific architecture besides the ones which consists in a zip file containing both course structure and all needed resource necessary to run the two systems independently files), then uploaded by the LMS Administrator to the target portal of choice. Automated handover: Nonetheless, most LCMS and LMS systems The two systems should be able to allow setting up a first level of integration communicate with each other through a that may improve (automate) the way content standard HTTP channel or web services. files are transferred from the LCMS to the LMS. Pros and Cons of Static publishing integrations Where such integration is in place, course Pros: packages are moved from one system to the • Thanks to the adherence of LCMSs and other through Web Services or other sort of LMSs to standards, integration is APIs available in the two systems. Content straightforward. hand-over may be implemented according to • End users never access the LCMS, and no a “push” (LCMS to publish new packages to LMS users need to be registered in the the LMS) or “pull” (LMS to request available LCMS. updates to the LCMS on a regular base) • Hardware sizing on the LCMS side is modality. Mixed push-pull scenarios can also be envisaged, leveraging standard integration protocols such as AICC PENS i . What is usually available off-the-shelf and what integration work is required? Manual handover: No integration work is usually required if the ~6~ © eXact lear ning solutions 2012
  • 7. Dynamic Publishing - A content-centric approach to eLearning usually limited to support the actual of choice and a central Learning Content publishing team; delivering content to a Management System (LCMS). large community of learners does not imply specific requirements on the LCMS Dynamic Publishing is about delivering side. learning package contents directly from the Cons: LCMS without the need to migrate course • Duplicated copies of the same content contents from one system to the other. This items are located in two different may happen in two main ways: repositories. Passing the SCORM package structure to • Lack of a single central repository able to the LMS, linking back learning objects assure consistency and effectiveness to (SCOs) from the LCMS. The course player the content management processes would reside on the LMS whilst course • The two core phases of typical learning contents would be streamed live from the processes - content publishing and LCMS central repository. This way only delivery - are disconnected. course structures and navigation rules • Content publishers do not have any would be duplicated across the two control over the content being delivered. systems and the live sequencing of • Time consuming and risk-prone content managed by the LMS resident maintenance of the LMS catalogue, issues SCORM player updating packages on some LMSs, and a lack of alignment between the two Providing the overall learning content systems. package as a service directly run and • Does not really solve the problem of managed by the central LCMS. In this distributed architectures. Read below to approach, no duplication occurs (neither know why. course structure nor content files) and the learning activity is consistently provided Dynamic Publishing to all front-end learning portals possibly As noted previously, digital knowledge has the connected to the same central LCMS primary characteristic of being highly repository. In this case the live rendering, distributable. Dynamic Publishing is the way sequencing and tracking of contents would to transform this challenge into a win-win for happen on the LCMS, returning grading to content producers and knowledge consumers – the LMS at the end of the learning a challenge that Static Publishing cannot experience. meet. Indeed, the combination of a central Digital Repository with an effective single- We will see in the following the implication of source content publishing strategy and both approaches. distributed content management processes may overcome the limitations of traditional LMS-side SCORM Player publishing. In this chapter we will show how In this integration modality, learning packages to implement a “Dynamic Publishing” are published to the LMS in the form of infrastructure through the integration of your “skinny packages”. Indeed, the packages existing Learning Portal and any LMS platform published to the LMS only include the course ~7~ © eXact lear ning solutions 2012
  • 8. Dynamic Publishing - A content-centric approach to eLearning description (“Metadata”) and the course content lifecycle, specific “events” and structure (“Organization”). “status” to the content. These may be used to drive integration and Interoperability This means that content files are not included across the LCMS and LMS, pushing or pulling in the package to be imported in the LMS but the content at the right time according the rather the link to the actual location of each publishing strategy of choice. Learning Object (or “SCO”) in the LCMS is provided. This implies that the content files In particular: are kept on the LCMS and streamed to the LMS SCORM Player upon user access. Thus: • The publishing engine leveraging LCMS triggers may be developed by any system • Content rendering is done by the LMS integrator of choice - based on the • SCORM Tracking is performed and relevant workflow steps for content managed by the LMS handover. • Tracking reports are provided by the LMS • Single Sign On (SSO) may be required if • The LCMS mainly acts as a content server user authentication and authorization for This approach requires implementing one of material access security is to be enforced the available solutions to the security issue on the LCMS. known as the “SCORM cross domain issue ii ” Complexity and development effort depend When to consider this solution? on the web services and/or APIs available on This is the option that works best if there is both the LCMS and LMS. an existing LMS with adequate SCORM 1.2 or SCORM 2004 rendering, sequencing and What architecture do I need to deploy? tracking capabilities. A heavier load on the LCMS front end, linearly proportional to the number of concurrent What is available off-the-shelf and what users on the LMS, requires an appropriate integration work is required? hardware sizing on the Content Server. Advanced Learning Content Management Systems usually offer, off-the-shelf, relevant Advanced LCMS platforms support a workflow engines assigning, throughout the distributed deployment of LCMS content server and application server, so that the most appropriate performance can be achieved. LCMS side SCORM Player Using the SCORM Player on the LCMS side means that SCORM contents are exposed to LMS end users (learners) as learning experiences. Since learning packages are played through the SCORM Player provided by ~8~ © eXact lear ning solutions 2012
  • 9. Dynamic Publishing - A content-centric approach to eLearning the LCMS, all SCORM tracking activity also functionality. This option may also be used to happens on the LCMS side. extend existing LMS platforms with delivery capabilities covering mobile and location In this case, learning packages handed over to based learning contexts. the LMS only include course descriptions (“Metadata”), which are used to populate the This integration scenario usually demands a course catalogue on the LMS, and a unique higher integration effort between the LCMS identifier of the learning package in the LCMS and LMS, but avoids any cross-domain, SCORM (usually in the form of a URI - Unique interpretation or interoperability issue in Resource Identifier, or URL - Uniform general. Resource Locator). This is used by the LMS to identify and launch the course in the LCMS SCORM Player upon request. It’s worth highlighting that, from a learning perspective, learners’ experience happens in (and is tracked by) the LCMS. Indeed: • SCORM Tracking happens in the LCMS • Detailed historical reports are available on the LCMS The LMS gets the required tracking What is available off-the-shelf and what information (usually at course level) from the integration work is required? LCMS every time a learning session is In addition to the requirements of the “LMS- completed, or based on parameters defined side SCORM Player” architecture described by each organization (an LCMS may provide previously, LMS end users must be registered several options related to what tracking on the LCMS and will access the LCMS information is exchanged between the two environment each time they play a learning systems, its level of granularity and expiration package. This implies that: criteria). • User credentials are aligned between the two systems (a variety of methods may be When to consider this solution? available, supporting user alignment This is the option to consider when the across the LCMS and the learning portals existing LMS has little or no capabilities to consuming its content repository) run, sequence and track SCORM 1.2 or SCORM • Tracking data is aligned between the two 2004 content packages. Also, this approach is systems (also in this case aggregation level suggested when the same catalogue courses and expiration policies may be defined as are supposed to be delivered through more per client requirements) than one LMS and a consistent user experience is requested for learners. In such The best approach to data alignment strongly scenarios, an adequate LCMS backup provides depends on the global deployment strategy of embedded rendering, tracking and reporting the client organization, relying on the use of ~9~ © eXact lear ning solutions 2012
  • 10. Dynamic Publishing - A content-centric approach to eLearning the learning and testing information (most of channels, including any LMS of choice, which captured by SCORM tracking standard) with single sign-on and platform-to- in the organization (those may be used to platform interoperability for accessing and feed the corporate HR or ERP system, or delivering the content to end users. exported to other talent and performance Should you be updating the content often, management tools). traditional handover of content would require constant and repeated content What architecture do I need to deploy? regeneration, duplication, download and Setting up the architecture required to use upload to transport content between the SCORM Player provided by the LCMS is different systems. This generates heavy more challenging than the “LMS-side SCORM maintainance cycles and maintainance Player” approach described previously. overload. Dynamic Publishing doesn’t However, it is more powerful. It may allow physically move the content but, rather, implementing “smart” adaptive learning paths provides “smart” links to it. across multiple learning packages and different delivery devices. There is also the 2. Efficient management of storage space option of setting up more extensive and and bandwidth consumption. Dynamic detailed tracking reports. The combination of Publishing uses “links” to assign content. proper sequencing and navigation rules (as Should you deliver the same learning defined according to the SCORM 2004 content to multiple classrooms across standard), tracking of user performances, different LMSs, you could end up with a assessments and achievement of learning proliferation of course copies. Linking objectives allows designing adaptive learning enables you to have just one copy for each experiences that fit the actual needs of every piece of content and uses virtual “links” learner in every phase of her or his to assign it many times to classes and educational experience. curricula. This produces a saving in disk space, congestion and infrastructure Ten main benefits of Dynamic resources. Publishing 3. Flexible re-packaging and re-sequencing Dynamic Publishing has many benefits for of contents. Dynamic Publishing enables content-centric learning processes, for authors and instructional designers to organisations having the possibility to put an create personalized playlists of content by LCMS-LMS interconnection in place. using “links” rather than physicial copies of the content. This enables very fast, Dynamic Publishing offers the following ten “drag & drop” composition of new major benefits: learning content “play lists” including 1. Effective maintenance of content “links” to more granular objects. In updates. Dynamic Publishing uses “links” essence, new sequences of content made to contents coming from one single on-the-fly to accommodate personalized content store to be delivered live and learning paths may be refactored easily transparently into third party delivery and rapidly by each instructional designer ~ 10 ~ © eXact lear ning solutions 2012
  • 11. Dynamic Publishing - A content-centric approach to eLearning without the need to physically duplicate, using standard web services and protocols. replicate and reload content into the This enables paying or allied subscribers to delivery platform. harvest metadata, request content and, eventually, launch them using the digital 4. LMS platform independency. Dynamic repository’s rendering and tracking Publishing protects content investments services. by taking the content “out” from any delivery platform it might be locked into. 7. Innovative business modelling. Points 4, Should you want to change to a new LMS 5 and 6 above underpin the possibility of platform and/or should your LMS platform new generation business models where go out of the market or change model, content catalogues may be delivered to you already have the content separately. third party networks - either on a In this case, migration can be much easier subscription basis or via an alliance - even as simple as opening the content agreement, with no need for additional store to a third party platform. platforms. 5. Wider re-usability of contents. Dynamic 8. Innovative Skills personalization Publishing, coupled with stand-alone solutions. One specific option enabled by SCORM players and tracking engines (there Dynamic Publishing is skills-based are many on the market), enables personalization empowered by advanced contents to be accessible even without an LCMS and Skills & Competency underlying LMS. Should you want content Management platforms integration (see to be delivered and tracked without any Table 2 of this document). In this case, formal curriculum delivery process, you Skills and Competencies may share similar may expose dynamically linked learning classification taxonomies as those contents directly to non-LMS platforms classifying assessments and remediation such as ERP, CRM or B2B, B2C or B2E contents in the content repository. By (Business to Employee) solutions. In many enabling single sign-on across to the cases, dynamically linked content - systems, remediation packages may be resident in central LCMS repository and created automatically on the basis of the delivered through a certified SCORM skill gaps detected by the competency Player capable of SCORM content delivery management system. Then learners and and a robust SCORM tracking and reporting trainees can be enrolled into skills engine - may be launched from third party remediation learning paths, allowing their dedicated systems optimized to the skills to be re-assessed after the specific client performance support and personalized content delivery takes place. talent development infrastructure. 9. Innovative Media personalization 6. Open accessibility of contents. Dynamic solutions. Dynamic Publishing enables Publishing coupled with an appropriate media based personalization through digital repository solution may be exposed integration of the LCMS with Mobile, to third party networks and marketplaces Location-based or Offline asynchronous ~ 11 ~ © eXact lear ning solutions 2012
  • 12. Dynamic Publishing - A content-centric approach to eLearning Static Dynamic LMS LCMS Manual Autom. Player Player Content is stored in one single repository   Avoids c ontent duplic ation   Supports easy maintenanc e and immediate update of   c ourse c ontents Supports easy update of c ourse struc ture and navigation  rules SCORM Trac king and performanc e reporting is  c entralized on LCMS side Allow s for c entralized trac king of SCORM 2004 learning  objec tives Allow s for delivery of SCORM c ontent through portals other than LMS (w eb portal, Intranet, CRM, ERP,  eCommerc e portal) May not require integration betw een LCMS and LMS   Does not require end user ac c ess to LCMS portal    Does not require end user lic ense on the LCMS   Allow s simultaneous delivery of the same c ontents   through different front-end delivery portals Ensures c onsistency of user experience thanks to c ommon SCORM Player tools in online, offline and  mobile learning sc enarios Requires implementing a solution for SCORM Cross-  domain issue delivery platforms. In this case, content 10. Overall Content Lifecycle Strategy may be created with the LCMS authoring optimization. All the points above are key capabilities and classified according to for content-centric learning processes specific media, geographic locations where scarce resources are dedicated to and/or delivery contexts. At run time, the content authoring, maintenance and content may be assigned to learners by updating. A back-end infrastructure based third party LMSs or portals, though on extensive use of XML technology, a physically delivered, rendered and tracked Learning Objects philosophy and by the back-end LCMS integrated via interoperability standards, and integrated dynamic linking. This enables the delivery at level 3, has a high ROI in terms of both process to be independent of the specific the content life cycle and strategy media and functionality limitations of the optimization in the mid-term. selected LMS. ~ 12 ~ © eXact lear ning solutions 2012
  • 13. Dynamic Publishing - A content-centric approach to eLearning Using eXact LCMS to implement your Additionally, thanks to its set of “eXact maturity model towards Dynamic Player” apps, the eXact LCMS empowers Publishing Dynamic Publishing integration with any 3r d party LMS or learning portal of choice - even eXact LCMS is the state-of-the-art LCMS those not up-to-the date with the rendering platform from eXact learning solutions which of latest standards, such as SCORM 2004 or is installed in more than 100 large DITA. Organizations. It covers the whole learning content authoring, review and approval eXact Player apps are available for delivering process, from the beginning of concept SCORM content on online, offline and/or definition, storyboarding, development and mobile blended delivery scenarios, on any reviewing, to the delivery of SCORM -based device of the iPhone, iPad and/or Android learning experiences (SCORM tracked learning series. packages) in multiple formats (e.g. HTML, Static and Dynamic Publishing integrations Flash) and scenarios (e.g. ILT, Online and Mobile learning). (both “push” and “pull”) have been implemented for many commercial and open Today, eXact LCMS enterprise architecture is source Learning Management Systems (LMS) one the most powerful solutions supporting and Virtual Learning Environments (VLE) to the trend towards Dynamic Publishing within date, including Plateau™ - now large publishing, training and learning SuccessFactors™, SumTotal™, Saba™, organizations. Cornerstone On Demand™, e2train™, Blackboard™, Sakai™, and Moodle™. eXact LCMS optionally supports both “static” and “dynamic” publishing integration For additional information on the full eXact strategies thanks to advanced off-the-shelf LCMS modules and capabilities please visit web services, configurable workflow and a www.exact-learning.com. dynamic linking engine that can be used to trigger both LMS driven requests (pull) or LCMS centered publication triggers (push) at the end of a successful content production process (typically linked to sign-off procedures). ~ 13 ~ © eXact lear ning solutions 2012
  • 14. Dynamic Publishing - A content-centric approach to eLearning i A specification from AICC, named Package Exchange Specification (PENS) is an example of a standard handover protocol adopted to notify the availability of new content packages to import from an LCMS to an LMS. However, no standardized way for passing tracking information across systems has yet been addressed or released. ii The SCORM cross domain issue arises when the browser hosting the RTE cannot handle requests from two different domains). There are a variety of ways in which the cross-domain issue can be solvedii. Among them it’s worth highlighting: • Deploying LMS and Content Server behind a reverse Proxy - the Browser “sees” both RTE and content files as if they were coming from the same domain • Deploying LMS tracking API’s on the LCMS (or content server) eX ac t learning solutions eXact lear ning solutions, formerly Giunti Labs, is a leading online and mobile learning content management and digital r epository solutions provider, offering a wide range of tools and services for content eXact learning solutions - Headquarters development, management and delivery, covering: Abbazia dell’Annunziata • Content management and digital r epository platforms Via Por tobello - Baia del Silenzio • Mobile lear ning technologies 16039 Sestri Levante (GE) Italy • Consulting and pr ofessional services • Multi-language bespoke learning content production Tel +39.0185.4761 The company has over fifteen years of experience and more than 100 clients worldwide. Our technological Fax +39.0185.43.347 innovations allow enterprises to improve their organizational per formance, and achieve significant reductions w w w.exact-learning.com in business costs. info@ex actls.com ~ 14 ~ © eXact lear ning solutions 2012