If you want to capture the attention of your visitors and stay in the competition, try using Ambient Video Backgrounds.

1. Pros and Cons of Ambient
Video Backgrounds

2. If you want to capture the attention of your visitors and stay
in the competition, try using Ambient Video Backgrounds.
Ambient Video Backgrounds are eye-catching
without being intrusive.

3. But the question is, should you use it?
We’ve broken down the pros and cons of Ambient
Video Backgrounds.

4. The Pros
Because you need creativity and dedication to be able to
come up with ambient video backgrounds, having one
already sets you apart from the competition.

5. The Pros
Video Backgrounds express
where words fail; helping you
convey your message through
captivating imagery.

6. The Pros
Ambient video
backgrounds allow you to
personalise information
and encourage audience
interaction, as you are
able to engage them
through fascinating visual
experiences.

7. The Pros
Videos are attention
grabbing. High-resolution
videos with clear details will
make it a lot easier for your
audience to notice something
they might be interested in.

8. The Cons
Ambient video backgrounds,
like other media, have
limitations.

9. The Cons
Creating videos takes a lot of
preparation. You need to
crystallise the idea because
you cannot proceed unless you
have something ready to put
across.

10. The Cons
They are not ideal for search
engines. Though Google is
quickly evolving with regard to
how they index videos, text
content still rules the game.

11. The Cons
Uploading and editing a
video is time consuming. You
need to prepare your materials,
optimise the visual effects, and
edit it.

12. The Cons
• Video backgrounds are
inappropriate for
certain topics such as
lists of properties,
detailed research work
and extensive articles.

13. The Cons
Some browsers are not
video compatible. Users
on such browsers may
only see an error message
instead of the video
background, and your
viewers won’t get your
message.

14. Despite these weaknesses,
today’s online market calls for
them because they’re the next
big thing in web design.

15. Deliver video backgrounds that are optimised for
speed and appealing to your potential customers.
Article originally appeared on eTraffic Web Design blog: http://www.etrafficwebdesign.com.au/pros-and-cons-of-ambient-
video-backgrounds/