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Welcome to the Internet Strategies Webinar for the state of Kansas with eTapestry.  (1) We will begin at 10amCST; please use the “chat box” to ask any questions during our call; I will check that frequently during the presentation.  (2) There will be a few minutes at the end where verbal questions are welcome and encouraged!  (3) Please dial-in for the audio portion.
Cate Shaffer eTapestry What’s New Online?? Internet Strategies  to Build Success
For  your consideration…
Your organization  Clients Partners Staff Board Volunteers Time Money Competitors
[object Object],[object Object],Photo credit: Sorin Brinzel
The Rules Still Apply (It’s all about relationships… not technology)
*Estimates provided by ePhilanthropy Foundation Estimate of Giving in 2001 = $550 million Estimate of Giving in 2002 = $1.1 Billion Estimate of Giving in 2003 = $1.9 Billion Estimate of Giving in 2004 = $2.62 Billion Estimate of Giving in 2005 = $4.53 Billion Estimate of Giving in 2006 = $8.15 Billion Estimate of Giving in 2007 = $10.4 Billion Online Giving Estimates*
[object Object],Individuals $229.03  74.8% Foundations $38.52  12.6% Bequests $23.15   7.6% Corporations $15.69 5.1% 2007  charitable giving  Total = $306.39 billion
[object Object],[object Object]
Email vs Letter Relationship Building
[object Object],How To Succeed Online
Be Like Martha or Oprah   ,[object Object]
 
 
Use All Your Tools  Together An Integrated Strategy In Person Meetings Phone Events Blogs Text Messaging Social Networking Sites Your Web Site E-Mail Print Other Tools
Start With A Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Carrie Johnson, Senior Analyst  Forrester Internet Research
Power Of Your Web Site More than 50% said that they would NOT have taken further action if they had not first visited charity Web site Toward e-engagement Nonprofits and Individuals Engaging Online – Kellogg Foundation
A  “before” and “after” example
Privacy ,[object Object],http://www.the-dma.org/privacy/creating.shtml
Needle in a Needle Stack
Advanced Email Database Ecommerce Website Keeping it simple
INTEGRATION is the KEY! Next Steps
Example Plan Sept Oct Nov.  Dec E-Newsletter 9/15 10/15 11/15 12/15 Pre Telemarketing  e-mail 9/20 TM campaign starts 10/1 Year end direct mail  11/20 Year End E-Mail hits 1 and 2 12/20 / 12/28
The Message & The Medium ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Integrate Online and Offline Appeals   ,[object Object]
Use E-Mail & Direct Mail Together
Email Telemarketing
A Targeted Approach
E-Mail  KEY  Functions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Personalized Fundraising Pages Peer Fundraising Online
Results: Personalized Event  Fundraising  ,[object Object],[object Object],[object Object],[object Object]
Personalized Event  Fundraising
What it is and What it Can Mean to Your Organization? Web   2.0
Web 1.0 vs. Web 2.0 Web 1.0  refers to first generation Web-based content that was typically one-way static communication. Web 2.0  refers to second generation Web-based services that emphasizes two-way online collaboration and sharing among users.
Web 1.0 vs. Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Demographics of Internet Users Source:  Pew Internet & American Life Project, 2006 Educational Attainment Education Level Percentage College + 95% Some College 85% High School 67% Less than High School 35%
Online Video Use has Exploded Source: The Wall St. Journal , 2006
Key Take-aways ,[object Object],[object Object],[object Object],[object Object]
"Build, learn, and make mistakes as you go – you'll know more about what you're doing as you're doing it, instead of before you do it." –  Jason Fried, 37 Signals "A lot of our successes don't have anything  to do with anything our executives  thought were a good idea." –  Sergey Brin, Google
Social Networking Boom
Social Networking Boom 1,313 Friends 12,309 Friends 18,047 Friends 25,037 Friends
Social Networking
Social Networking & Video
RSS in Action
What is RSS? ,[object Object],[object Object],[object Object],[object Object]
Video
Podcasts  
Message Boards
Wikipedia Exposure
"Do one thing every day that scares you." –  Eleanor Roosevelt "We have a strategic plan.  It's called doing things." –  Herb Kelleher
Oprah, Would be Proud!
Martha,  Would be Proud!
Other Successes . . .
Other Successes . . . .
“ What is not started today is never finished tomorrow.” -  Johann Wolfgang von Goethe  "If you could do tomorrow over again, would you?" –  Seth Godin
Keys To Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Epilogue ,[object Object],[object Object],[object Object],[object Object]
1. Set up a Gmail Account
2. Post Pics to Flickr
3. Try a Microblog
4. Create a Google Alert
5. Set Up an RSS
6. Share a YouTube Video
7. Really Use Your Cell Phone (Send a text or a video)
8.  Join a Social Network
9. Share PowerPoint Slides (Save a tree or two!)
10. Play a Video Game
Thank you! Cate Shaffer Account Executive [email_address] (317) 336-3967 OR (888) 739-3827 x7378

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Cates Seminar As Webinar Presentation

  • 1. Welcome to the Internet Strategies Webinar for the state of Kansas with eTapestry. (1) We will begin at 10amCST; please use the “chat box” to ask any questions during our call; I will check that frequently during the presentation. (2) There will be a few minutes at the end where verbal questions are welcome and encouraged! (3) Please dial-in for the audio portion.
  • 2. Cate Shaffer eTapestry What’s New Online?? Internet Strategies to Build Success
  • 3. For your consideration…
  • 4. Your organization Clients Partners Staff Board Volunteers Time Money Competitors
  • 5.
  • 6. The Rules Still Apply (It’s all about relationships… not technology)
  • 7. *Estimates provided by ePhilanthropy Foundation Estimate of Giving in 2001 = $550 million Estimate of Giving in 2002 = $1.1 Billion Estimate of Giving in 2003 = $1.9 Billion Estimate of Giving in 2004 = $2.62 Billion Estimate of Giving in 2005 = $4.53 Billion Estimate of Giving in 2006 = $8.15 Billion Estimate of Giving in 2007 = $10.4 Billion Online Giving Estimates*
  • 8.
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  • 10. Email vs Letter Relationship Building
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  • 13.  
  • 14.  
  • 15. Use All Your Tools Together An Integrated Strategy In Person Meetings Phone Events Blogs Text Messaging Social Networking Sites Your Web Site E-Mail Print Other Tools
  • 16.
  • 17.
  • 18. Power Of Your Web Site More than 50% said that they would NOT have taken further action if they had not first visited charity Web site Toward e-engagement Nonprofits and Individuals Engaging Online – Kellogg Foundation
  • 19. A “before” and “after” example
  • 20.
  • 21. Needle in a Needle Stack
  • 22. Advanced Email Database Ecommerce Website Keeping it simple
  • 23. INTEGRATION is the KEY! Next Steps
  • 24. Example Plan Sept Oct Nov. Dec E-Newsletter 9/15 10/15 11/15 12/15 Pre Telemarketing e-mail 9/20 TM campaign starts 10/1 Year end direct mail 11/20 Year End E-Mail hits 1 and 2 12/20 / 12/28
  • 25.
  • 26.
  • 27.
  • 28. Use E-Mail & Direct Mail Together
  • 31.
  • 32. Personalized Fundraising Pages Peer Fundraising Online
  • 33.
  • 34. Personalized Event Fundraising
  • 35. What it is and What it Can Mean to Your Organization? Web 2.0
  • 36. Web 1.0 vs. Web 2.0 Web 1.0 refers to first generation Web-based content that was typically one-way static communication. Web 2.0 refers to second generation Web-based services that emphasizes two-way online collaboration and sharing among users.
  • 37.
  • 38. Demographics of Internet Users Source: Pew Internet & American Life Project, 2006 Educational Attainment Education Level Percentage College + 95% Some College 85% High School 67% Less than High School 35%
  • 39. Online Video Use has Exploded Source: The Wall St. Journal , 2006
  • 40.
  • 41. "Build, learn, and make mistakes as you go – you'll know more about what you're doing as you're doing it, instead of before you do it." – Jason Fried, 37 Signals "A lot of our successes don't have anything to do with anything our executives thought were a good idea." – Sergey Brin, Google
  • 43. Social Networking Boom 1,313 Friends 12,309 Friends 18,047 Friends 25,037 Friends
  • 47.
  • 48. Video
  • 52. "Do one thing every day that scares you." – Eleanor Roosevelt "We have a strategic plan. It's called doing things." – Herb Kelleher
  • 53. Oprah, Would be Proud!
  • 54. Martha, Would be Proud!
  • 57. “ What is not started today is never finished tomorrow.” - Johann Wolfgang von Goethe "If you could do tomorrow over again, would you?" – Seth Godin
  • 58.
  • 59.
  • 60. 1. Set up a Gmail Account
  • 61. 2. Post Pics to Flickr
  • 62. 3. Try a Microblog
  • 63. 4. Create a Google Alert
  • 64. 5. Set Up an RSS
  • 65. 6. Share a YouTube Video
  • 66. 7. Really Use Your Cell Phone (Send a text or a video)
  • 67. 8. Join a Social Network
  • 68. 9. Share PowerPoint Slides (Save a tree or two!)
  • 69. 10. Play a Video Game
  • 70. Thank you! Cate Shaffer Account Executive [email_address] (317) 336-3967 OR (888) 739-3827 x7378