This presentation explains how eSocialMedia in London delivers training to SME's that allows them to have online business conversations.

1. eSocialFoundation

2. About
eSocialMedia is a ground-breaking social media
consultancy in London.
We have helped some of the biggest global companies
achieve real business value from having online
conversations.

3. eSocialFoundation
eSocialFoundation is a workshop based program
for that gives you the skills and tools to source
talent and clients online and have relevant online
B2B conversations with them.

4. Questions About Social Media
Will this give me:
• Quality Candidates?
• Better Clients?
• Operational Efficiency?
• Brand Awareness?
• Lead Generation?
• Sector Knowledge?
• A Differentiator?

5. The answer to all of these is
YES

6. Why Social Media?
• Business decision makers are time poor with
over 50 hours of backlogged work on their desk.
• Cold calls are ignored by 73% of decision makers
and emails are becoming less and less effective.
• Interrupting online conversations and asking ‘Do
you want a job/deal?’ or ‘Do you have a
job/deal?’ is already a fatigued approach online.

7. Context is King
“90% of buying decisions are based on
Internet research”
- Gartner
“Two out of three decision makers
place more trust in their own research
than in information provided by a
salesperson”
- Market Transformations

8. Social Media: Is it worth it?
• Social media allows you to provide the research
information these decision makers are looking
for and draw them into an online conversation.
• This ‘content’ will also build your credibility,
visibility, brand and reputation.
• eSocialFoundation provides you with the tools
to do ‘Content Driven Marketing’ and have
social interaction online and offline.

9. eSocialFoundation
• eSocialFoundation takes you step by step through a
proven methodology for creating professional, high-value
conversations online based on online content that is
relevant to your target client or candidate
• In five clearly defined steps, it leaves you with all the
plans, tools and techniques you need to build engagement
with your audience
• It is delivered over 4 – 6 weeks.

10. The Process…
This methodology is in five parts:
Plan Infrastructure Listen Target Engage

11. Plan
• We help you set realistic, quantifiable objectives
• These are validated against your available
resources
• The programme is planned according to your
time availability

12. Infrastructure
An optimised Social Media
Infrastructure
• A social website based on a blogging platform
• A ‘content hub’ for your audience
• Brings together the content from all the social channels
• A content warehouse of answers to questions your
audience is asking
• Highly optimised so your audience finds it

13. All your content in one place for your audience

14. Listen
• As a first step, you must MONITOR what is happening in the social
media space.
• We help you build a customised ‘social media monitoring dashboard’
which allows you to understand what people are saying about:
• You and your clients
• Your products or services
• Your competition
• Monitoring will also help you find conversations which you may want
to join or client questions you will want to answer

15. An example monitoring dashboard
Other tabs
display relevant
videos, convers
ations and Google
competitor news
mentions summary
RSS News
feeds
Conversations on
forums
Conversations on
blogs

16. Target
• The key to social media conversation is CONTENT
• Based on what you have learned from the monitoring, we help
you define a CONTENT STRATEGY to build a ‘warehouse’ of
answers for questions your target audience are asking
• Then we help you turn this into a CONTENT SCHEDULE so you
can produce a variety of blogs, videos, etc over the coming
months
• And we show you how to define your TAGGING plan so that this
content can be found and spread throughout the social space.

17. Engage
• Starting Online Conversations
• Online Conversational Etiquette
• How to seed conversations in various conversational spaces
• How to re-use other interesting content
• Best Practice Guides for Blogging, Tweeting, etc
• Using the tools from the infrastructure, combined with
ongoing monitoring, to engage with your audience

18. Support
Support conference calls or webinars are provided after:
1 Week
1 Month
2 Months
We also provide you with full telephone support for the 2 months
following the training

19. eSocialFoundation
So you are left with the tools, techniques and skills for your
ongoing social media interaction.