You set up a Facebook company page, so now what? These
Facebook marketing tips will help you build brand awareness,
gain new leads & connect with customers.
2. With over
ONE BILLION DAILY
Facebook has become a leading marketing tool for businesses
around the globe. However, it takes more than just setting up a
company page to be successful on Facebook.
3. You’ll need to
ROLL UP YOUR SLEEVES
& put some serious work in.
Here’s a rundown of
features to help you reach
your marketing goals…
4. Facebook Ads.
Any business can host a Facebook page, but the really effective
businesses also advertise. Building a Facebook ad campaign not
only helps expand the reach of your company page, but it also
helps promote brand awareness. The best part is the ads give
you the ability to create your own advertisements, with very
robust targeting capabilities.
Facebook Insights is an analytics tool that helps you keep track
of your company page’s engagement, likes, post shares,
comments, and more. This data is crucial not only for
understanding your audience but also to measure the success of
Customers can leave reviews directly on company pages. It is a
great way to boost your brand’s credibility and trust factor with
new customers exploring your page.
Facebook provides a customizable call-to-action button on the
cover photo of your company page. You can use this to
encourage visitors to sign up for your newsletter, or even guide
them to shop your online store. Every company page needs to
take advantage of this feature! It gives those really loyal fans
another way to connect and engage with your brand.
8. Post Scheduling.
Facebook allows you to post content and schedule it for the
exact day and time that you want them to go out. You can bulk
schedule directly on Facebook or use tools like HootSuite
schedule on all your social media accounts.
11. Before we even go near Facebook, we took
some time to figure out exactly what message
we want to share with our followers.
Do we want them to visit our blog? Or just read a
funny blog we found on our lunch break? Clear
messaging helps grab a user’s attention and lets
them know exactly what you want them to do.
13. Don’t be that page. Spread out your posts over
time and avoid overwhelming your followers.
On our Facebook page, we aim for about 3-4
times a week. That way when we post, our fans
know it’s valuable information.
15. All social media channels are built to encourage
conversations. It’s meant to build relationships
Users want to connect with their favorite
brands (that’s kind of why they ‘Like’ your
page… just FYI). Take some time to respond to
their messages and comments.
17. Don’t be afraid to have some fun! Show your
brand’s personality on your page and show off
your company’s unique voice.
We know what you’re thinking… “Man, these are
great tips. I just wish I had a way to quickly
reference this information.”
18. Because we like you
(& since we’re mind readers)
Here’s a free download, JUST FOR YOU!
Facebook Marketing Tips
19. 340 Reading Rd. (Suite West)
Cincinnati, Ohio 45202