Richard Millington speaking at The Social Conference 2013

1. Using social science
to increase activity
Richard Millington
www.feverbee.com
richard@feverbee.com
@RichMillington

2. The big migration

4. The blueprint

5. Sense of community
Fulfilment Emotional
Membership Influence of needs connection

6. Membership

7. Action Points
Raise the boundary to being an accepted
member
Encourage more personal investments
Rituals/traditions
Use common symbols throughout the
community

12. Influence

14. Action Points
Provide opportunities for members to
have influence
Amplify the influence members do
have

19. Satisfying Needs

20. Emotional connection

21. Action Points
Initiate and highlight the most ‘hardcore’
discussions
Encourage self-disclosure discussions
Allow non-essential/off-topic discussions

26. http://en.wikipedia.org/wiki/Talk:Star_Trek_Into_Darkness

31. People join a community for one reason,
but they participate for another

32. Information Needs

37. Social Needs
Ego
Validation
Efficacy
Self-esteem
Making Friends

38. Shift the balance towards
self-disclosure discussions

42. When people join your community,
socialise them

43. Social Identity Theory
People participate more in
groups that appear successful

46. Richard Millington
www.feverbee.com
richard@feverbee.com
@RichMillington

47. Questions?