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Safety Tips and Best
Practices in Managerial
Reporting
Professor Robert Bloomfield
Johnson Graduate School of
Management
Cornell University

2
Best Practices and Safety Tips

Reporting
Systems are
powerful tools
Here’s how to
use them
effectively…and
safely!
Match Your System to Your Needs

An Organization’s Managerial Reporting
System Should Be Matched to the
Challenges it Faces
No System is Perfect

When you represent 3D info with 2D
reports, you must make compromises
Two Conflicting Goals of Costing Systems

Reporting Margins for
individual products and
services
Reporting Efficiencies for
individual processes
A Process Shop
A Job Shop
Process Shops Emphasize Efficiency
Job Shops Emphasize Margins
Costing System Reference Guide
The Most Important Safety Tip Of The Day
Be Sure to Distinguish Between….

What Counts

& What Gets
Counted
Plato’s Allegory of the Cave
Reality is Composed of ―Forms‖…
…But We See Only Their Shadows
As Socrates puts it in Plato’s Republic:
Performance Measures are Not Performance
Forms (Constructs) and Shadows (Proxies)
Safety Tip: Watch for Measure Management
Campbell’s Law
• "The more any
quantitative social
indicator (or even some
qualitative indicator) is
used for social decisionmaking, the more
subject it will be to
corruption pressures
and the more apt it will
be to distort and corrupt
the social processes it
is intended to monitor."

Measure
Management
• Improving the
measure, rather than
the performance the
measure is intended
to capture
Two common
methods
• Distorting operations
• Distorting reporting
Don’t forget the role of luck!
• I returned, and saw under the sun, that the
race is not [always] to the swift, nor the
battle to the strong, neither yet bread to
the wise, nor yet riches to men of
understanding, nor yet favour to men of
skill; but time and chance happeneth to
them all.
• Ecclesiastes 9:11
Choose Your Poison
Low Motivation
• If you go light on
incentives, will people work
hard enough?
Extra compensation
• If you go heavy on
incentives, you impose risk
on your workers
More detailed
reporting
• You can tie incentives to
better measures, but it isn’t
free!
Choose Carefully Whether to Pay for Outputs or
Outcomes

Output
• The product or
service provided
Outcome
• The intended
result of the
product or service
Why Governments Care

―Bragging about how
many new schools
you’ve built counts for
little until children start
graduating with
economically useful skill
sets.
(Link)
FOCUS ON
RESPONSIBILITY, NOT
CREDIT AND BLAME
Authority, Responsibility, Accountability and
Causal Attribution are all different
Authority is the right
to make decisions
Credit/Blame is a
causal attribution
• Whose actions caused an
outcome?
• Hard even for solo
actors—what about
omitted variables and
measurement error?

Accountability is a
reward or penalty
• You are held accountable
for performance if it
determines your
evaluation/pay

Responsibility is
a set of duties
• Knowing what
is happening
• Explaining
why it is
happening
• Proposing
responses
Some Final Tips
Decentralize authority to those with specific
knowledge
The Hayekian Organization
If we…agree that the economic
problem of society is mainly
one of rapid adaptation to
changes in the particular
circumstances of time and
place….decisions must be left
to the people who are familiar
with these circumstances, who
know directly of the relevant
changes and of the resources
immediately available to meet
them. We cannot expect that
this problem will be solved by
first communicating all this
knowledge to a central board
which, after integrating all
knowledge, issues its orders.
We must solve it by some form
of decentralization (Hayek
1945, p. 524).‖
Chesterton’s Fence
Ivy League
Meets
Real worldGrowth
Build a Culture of
Ivy League content, 100% online, combines real world
projects and expert feedback to drive actionable results for
your organization.

Download your free executive summary of:
IvySales Growth-real world strategies from the
League meets 5 proven

World's Sales Leaders
At eCornell.com/growth
Ivy League

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Equip your leaders and managers with MBA-level, project-based, actionable
learning in over 45 courses and 200+ topics on
leadership, marketing, strategy, sales, and project execution.
Sales & Growth-Focused Content with Real World Application

•

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•

Marketing Strategy

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New Media Marketing

•

Project Leadership

•

Management Reporting: Systems and Strategies

•

Business Strategy: Achieving Competitive Advantage

•

Sales Leadership

www.ecornell.com/goredshift
Thank you for attending – Questions?
Safety Tips and Best Practices in
Managerial Reporting
Professor Robert Bloomfield
Johnson Graduate School of
Management

Cornell University

To contact Robert, please click the following link and
provide your name and email address:

http://www.execunet.com/events?id=9381

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Webinar: Measuring and Improving Business Performance

  • 1.
  • 2. Safety Tips and Best Practices in Managerial Reporting Professor Robert Bloomfield Johnson Graduate School of Management Cornell University 2
  • 3. Best Practices and Safety Tips Reporting Systems are powerful tools Here’s how to use them effectively…and safely!
  • 4. Match Your System to Your Needs An Organization’s Managerial Reporting System Should Be Matched to the Challenges it Faces
  • 5. No System is Perfect When you represent 3D info with 2D reports, you must make compromises
  • 6. Two Conflicting Goals of Costing Systems Reporting Margins for individual products and services Reporting Efficiencies for individual processes
  • 12. The Most Important Safety Tip Of The Day
  • 13. Be Sure to Distinguish Between…. What Counts & What Gets Counted
  • 15. Reality is Composed of ―Forms‖…
  • 16. …But We See Only Their Shadows
  • 17. As Socrates puts it in Plato’s Republic:
  • 18. Performance Measures are Not Performance
  • 19. Forms (Constructs) and Shadows (Proxies)
  • 20. Safety Tip: Watch for Measure Management Campbell’s Law • "The more any quantitative social indicator (or even some qualitative indicator) is used for social decisionmaking, the more subject it will be to corruption pressures and the more apt it will be to distort and corrupt the social processes it is intended to monitor." Measure Management • Improving the measure, rather than the performance the measure is intended to capture Two common methods • Distorting operations • Distorting reporting
  • 21. Don’t forget the role of luck!
  • 22. • I returned, and saw under the sun, that the race is not [always] to the swift, nor the battle to the strong, neither yet bread to the wise, nor yet riches to men of understanding, nor yet favour to men of skill; but time and chance happeneth to them all. • Ecclesiastes 9:11
  • 23. Choose Your Poison Low Motivation • If you go light on incentives, will people work hard enough? Extra compensation • If you go heavy on incentives, you impose risk on your workers More detailed reporting • You can tie incentives to better measures, but it isn’t free!
  • 24. Choose Carefully Whether to Pay for Outputs or Outcomes Output • The product or service provided Outcome • The intended result of the product or service
  • 25. Why Governments Care ―Bragging about how many new schools you’ve built counts for little until children start graduating with economically useful skill sets. (Link)
  • 27. Authority, Responsibility, Accountability and Causal Attribution are all different Authority is the right to make decisions Credit/Blame is a causal attribution • Whose actions caused an outcome? • Hard even for solo actors—what about omitted variables and measurement error? Accountability is a reward or penalty • You are held accountable for performance if it determines your evaluation/pay Responsibility is a set of duties • Knowing what is happening • Explaining why it is happening • Proposing responses
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 34. Decentralize authority to those with specific knowledge
  • 35. The Hayekian Organization If we…agree that the economic problem of society is mainly one of rapid adaptation to changes in the particular circumstances of time and place….decisions must be left to the people who are familiar with these circumstances, who know directly of the relevant changes and of the resources immediately available to meet them. We cannot expect that this problem will be solved by first communicating all this knowledge to a central board which, after integrating all knowledge, issues its orders. We must solve it by some form of decentralization (Hayek 1945, p. 524).‖
  • 37. Ivy League Meets Real worldGrowth Build a Culture of Ivy League content, 100% online, combines real world projects and expert feedback to drive actionable results for your organization. Download your free executive summary of: IvySales Growth-real world strategies from the League meets 5 proven World's Sales Leaders At eCornell.com/growth Ivy League 100% Online Real World Collaboration 1:1 Experts 37 Certificates
  • 38. Grow Expertise From Within Equip your leaders and managers with MBA-level, project-based, actionable learning in over 45 courses and 200+ topics on leadership, marketing, strategy, sales, and project execution. Sales & Growth-Focused Content with Real World Application • High-Performance Leadership • Data-Driven Marketing • Marketing Strategy • New Media Marketing • Project Leadership • Management Reporting: Systems and Strategies • Business Strategy: Achieving Competitive Advantage • Sales Leadership www.ecornell.com/goredshift
  • 39. Thank you for attending – Questions? Safety Tips and Best Practices in Managerial Reporting Professor Robert Bloomfield Johnson Graduate School of Management Cornell University To contact Robert, please click the following link and provide your name and email address: http://www.execunet.com/events?id=9381

Editor's Notes

  1. And that brings us to our class mascot, whom my wife has dubbed “Daisy”. Daisy is a star-nosed mole. That incredible pink thing covering it’s face is its nose, which is one of the most remarkable feats of nature you’ll see. Countless generations of adaptation have led to a nose exquisitely well-suited to its environment. The star-nosed mole lives in bogs and swamps, in a mix of mud and water. It survives by seeking out and eating small insects as rapidly as it can. It puffs air out of its nostrils and inhales immediately to sniff out its prey, making it the only mammal known to smell under water. The nose is connected so directly to its brain that it can decide within 25 thousandths of a second whether something is food or not, and grasp the food with its tendrils and place it in its mouth in not much longer. With 22 tendrils acting independently, it can sniff out and eat eight bugs every two seconds.Why is Daisy our course mascot? Because a reporting system is an organizations metaphorical nose, helping us sniff out opportunities to increase our profits, reduce our costs, and achieve whatever other goals are most important in our owns bogs and swamps. Daisy reminds us that our organization’s managerial reporting system should be matched to the challenges we face, just like Daisy’s nose.
  2. No reporting system is perfect, for the same reason that a flat map can never perfectly represent a round planet. You’re going to have to stretch or tear the paper somewhere, because you can’t squeeze a 3D surface on to a 2D service. You’ve lost a dimension, so something’s gotta give. Now, mapmakers can choose from many different compromises (called “projections”) to get the most accurate representations of the part of the earth they care about most. The rest will be distorted, but that’s ok, as long no one really cares about those parts.Now, a reporting system takes a huge amount of data and tries to represent it in a few pages of reports so we humans with our tiny brains can understand what’s going on. Just as with the map, you can’t squeeze all that data into so few pages without losing a dimension…or really, many dimensions. So accountants are going to have to make compromises as well.
  3. Here is the list of our options for map design (or, returning to Daisy, nose design). Over the course of the term, we will look at all of these, and you’ll get a sense of which choices are best for which situations.
  4. I responded to this by figuring out what I wanted my students to learn each day, and writing a short essay. That’s turned into this book, What Counts and What Gets Counted. The idea comes directly from philosophy. You see…well, hold onAll videos for this book can be found at:Part I: New Eyes for the Right Nose (7 videos)http://www.youtube.com/playlist?list=PLhj9XCdPnIwaK_GBe4nv_echjjhsWI2AB Part II: Performance Reporting (12 videos)http://www.youtube.com/playlist?list=PLhj9XCdPnIwY4tFjOjwYqPPOMo3XLCucF Part III: Forms and Shadows (11 videos)http://www.youtube.com/playlist?list=PLhj9XCdPnIwa9mmaiJU7F9peyQRmaEjVv Part IV: Accounting Basics (6 videos)http://www.youtube.com/playlist?list=PLhj9XCdPnIwb4rHyNfZflrlFXVjguOtrH Part V: Allocating Overhead (11 videos)http://www.youtube.com/playlist?list=PLhj9XCdPnIwb_T1XwtoQM3cJkJah28me0 Part VI: Capacity and Surplus (17 videos)http://www.youtube.com/playlist?list=PLhj9XCdPnIwbTcr6fB3TVuvVye3n1gFcp Part VII: Coordination (19 videos)http://www.youtube.com/playlist?list=PLhj9XCdPnIwZGVvE8b8n9ebNyBBVNLuR2 Part VIII: Sniffing Out Efficiency (8 videos)http://www.youtube.com/playlist?list=PLhj9XCdPnIwbS2LbZ443HFJxnbHkfFhgj Accounting With Our Bare Hands (15 videos)http://www.youtube.com/playlist?list=PLhj9XCdPnIwY9ea5mc6r7L3c15q50fcVK 
  5. Stuart Varney transcript excerpt:SV: Here’s what Robert Frank wrote: “Contrary to what many parents tell their children, talent and hard work are neither necessary nor sufficient for economic success.” He says success has a lot to do with luck. Professor, do you know how insulting that was? I came to America with nothing 35 years ago and made something of myself, I think through hard work, talent and risk-taking. And you’re going to call that luck.RF: No, I didn’t say that. What I said actually is that if you have a lot of talent and work very hard, you’re probably still not going to be a big success. There’s still a big element of luck.<snip>I reviewed some footage before coming down, and I would say, respectfully, consider the possibility you’re very lucky. 
  6. One of the most famous examples of outcomes used in private-sector contracts.
  7. It might be easy or hard to hit an output target, but at least you know what you need to do: apply effort, skill, time and money in some combination. But you might not have the ability to hit an output target, because others must do their part, and you can’t control them.
  8. Here’s the challenge before you: As you look at your organization, you will see lots of imperfections in its reporting system. Is that a free lunch? Something you can change to improve performance? Maybe. But not necessarily, because we know that systems are imperfect. Maybe we are just seeing the results of an intelligent compromise.