1) Mobile devices are always with us and reinvent interaction models through built-in hardware features and personalization.
2) Context is very important for mobile experiences and the best device depends on one's current task and situation.
3) To be successful on mobile, experiences must be simple, context-aware, and leverage the user's existing digital ecosystem and the device's sensors and capabilities.
50. MICRO
TASKING
wake up - check mail
read the news - breakfast
subway - Facebook
Google Docs - at work
on the way home - recipe on the smartphone
account balance - while shopping
in the sofa - game + tv + music + webb +...
60. Think about:
Mobile limitations provides focus - keep it that way!
Prioritize and don´t be afraid to skip features
Focus on the users task and optimize for it
63. Think about:
Think user-goal not platform
Be focused, tie closely to a specific
context
Physical conditions like light, noise
and temperature
Open API’s can do the work for you
65. It´s all
about usage
50
37,5
% 25
12,5
0
Symbian Blackberry Apple Microsoft Android Other
Market share App download and usage Gartner Q1 2010: Market Share
AdMob Operating System Share, May 2010
67. Think about:
Define Your Audience
Look at the downloading and usage pattern
Look at the ecosystem around the app
Always build web for the long-run!!!
69. Multitouch
Camera WIFI
Interface
GPS
Accelerometer
RFID Gyro
Local
Sound storage
recording
Bluetooth Background Video
notifications
70. Think about:
The different terminal sensors are your
connection to the physical world
Only do what can not be done with
usual means, remember the flaws
Use the technology to extend your
product
The development can be costly, try to
use mashups and do careful ROI
