Sport brands are championing innovation to keep up with fast-changing consumer behavior driven by technology. The document discusses how digital fitness helps users make sense of data through competition and social features in a hardware agnostic way. It also notes that sport matters as it increases health and well-being while promoting social mobility through broadened experiences and networks.

1. Digitally Fit
How Sport Brands Champion Innovation

2. ABOUT US

3. WE HELP BRANDS KEEP PACE WITH CONSUMERS
Driven by technology, consumer behaviour is
changing fast

4. OUR PARTNERS

5. WHY SPORT?

6. SPORT MATTERS
…it is proven to increase health and well-being, enrich
citizens’ lives and promote social mobility through
broadened experiences and networks

9. ABOUT ME

10. Geek - Triathlete

11. Breakout
Incremental
Customer
focused
Business
focused
Professionally
Personally
Agency Ego

15. HELP USERS MAKE SENSE OF
THE DATA
(MOTIVATION)

18. COMPETITION
(SELF AND EXTERNAL)

22. SOCIAL FEATURES
(VALIDATION)

25. HARDWARE AGNOSTIC

26. ZWIFT
— Compete with others

27. OBSESS ABOUT CUSTOMER INSIGHT
MEANINGFUL, BEAUTIFUL DESIGN
BUILD A SERVICE NOT A PRODUCT

28. THANK YOU