Lessons Learned from Internal Communities

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The real story behind enterprise social networking at IBM< EMC and Deloitte. Presentation given at Enterprise 2.0 Boston 2009

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Lessons Learned from Internal Communities

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Lee Bryant, Co-founder and Director, Headshift, Keynotes at the Enterprise 2.0 Conference in Boston 2011. Social media monitoring and listening has become a hot topic recently, but cutting through the noise to identify actionable insights is not easy, and current practice often goes no further than the marketing department. This talk will look at how social analytics can leverage internal networks to make sense of customer insights and help drive business improvement.

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Ming Kwan, Global Digital Marketing Manager, Nokia's Keynote address at the Enterprise 2.0 Conference in Boston 2011. Social activities in organizations are currently focused on three, distinct, areas. Internal – Enterprise 2.0, External – consumer engagement and Partner collaboration. This has led to different parts of our organization working on their own social initiatives, creating social silos. We are now connecting insights from our external activities with internal systems to reap the benefits of ownership, visibility & transparency.

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John Hagel, The Power of Pull and Co-Chairman, Center for the Edge, Deloitte & Touche's Keynote presentaion from Enterprise 2.0 Conference in Boston on June 21, 2011. The successful transition to Enterprise 2.0 hinges on explicitly tying social software deployments to performance metrics that matter. But these metrics have an even more powerful, second-order effect: they foster passion among participants in ways that accelerate learning and performance improvement. Weaving together performance and passion gives companies a significant advantage in a world of steadily increasing economic pressure.

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