1. OrSiSo
Presented by:
Thorben Linneberg
Founder/CEO
AURELIANT PTE LTD

2. The Social Networking Dilemma
Networks Proprietary Social Networking Users
 Active users  Networks own your contacts
Email “hooks” doesn’t work!  You make the discovery
 1 Revenue stream Information Overload
(banners) Janitor
 High churn rate  Reputation
Driven by “triggers”  Time

3. The OrSiSolution
Users Open Social Networking Networks
 Organize  Equal access
You own your contacts From eyeballs to Quality of
We handle the discovery service
 Simplify  Always online
All in one Dynamic access to users
Advanced Filters  Bring audience to SNS
 Socialize Giving the hook back to
the SNS
Intelligent “triggers”
 Get back to the fun
Free to explore and
try new networks!

4. The Product
All in One for your OrSiSo Services
“online” Life
 Calculates Closeness
 Auto Adapt to each users behavior
 Desktop + Mobile
(StarHub partnership)
Patentable IP!

5. The product - Screenshots
1
9

6. Competitive advantage
- Provides meaningfulness
- Not competing on aggregation

7. Business Fundamentals
Multiple Revenue streams
OrSiSo app Mobile Services
 1. Advertising  4. App store
(Sophisticated Demographics) Apple, Nokia and others
Media Exchange/Ad Networks  5.WEB version
 2. Subscriptions Advertising
(PRO version)
 3. Product placements
Personal concierge

8. Strategy & Milestones
2009 2010 2011 2012
BREAKEVEN POINT:
10 Million 741,667 USERS 31 MTHS 10 M USERS
AFTER LAUNCH
OrSiSo Mobile Launch
PAYBACK PERIOD: US$8.9 M
4,491,299 USERS REVENUE
OrSiSo Set top box 40 MTHS AFTER
development LAUNCH
US$6.4 M
NET PROFIT
US$2.4 M
EXPENSES
0
TOTAL REVENUE 5070 72,799 803,543 8,869,385
TOTAL EXPENSES 300,000 782,372 1,343,958 2,439,734
PROFIT (456,394) (709,573) (540,415) 6,429,651
TOTAL USERS 7,436 82,079 905,974 10,000,000
ACTIVE USERS 1,487 16,416 181,195 2,000,000

9. Revenue @ 10M Subscribers
Based on 20% active users!
$ 1.99/month $995,000
1 18 3 $10 $10,800
25 18 3 $10 $270,000
15 18 3 $ 15 $243,000
10 5 $5 $250,000
Total monthly inflow US$1,768,800

10. Management
Management team Board
 Thorben Linneberg/Founder:  Board
Serial entrepreneur 5 MD’s & VP’s of MNC’s
15 years experience 80+ years of experience
6 companies in 5 countries past 10
years
 Ken Mandel (Board advisor)
 Jerome Poudevigne/CTO Shareholder (sweat equity deal)
20 years experience / 9 years Roles & responsibilities
Internet
 Advertising strategy, Distribution
Successfully started and sold an
internet company
VP & MD: Yahoo! SE Asia – Current
 Dr. Heazry Salim/CFO CEO: Neo@Ogilvy Asia Pacific
PhD. Finance VP Digital: OgilvyOne Asia Pacific
 Alastair McAlpine/COO
Technology specialist /14 years
Management consulting, Internet
startups, investment banking &
electronic trading.