emarketing Toronto | e10 | Nice Numbers!
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Business marketing has changed forever. Buyers have changed the way they buy - smart marketers are beginning to changed the way they sell.
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- 7. 83% B2B Buyers Found Their Vendor Online In 2007 Source: EnQuiro/Zoominfo/Marketing Sherpa / SSI Survey 2007 www.e10egency.com
- 9. 32% increase Search continues to grow! Source: blog.compete.com www.e10egency.com
- 10. The consumer has changed the way he/she buys. Have you changed the way you sell? www.e10egency.com
Editor's Notes
- They started in 1998 - just 10 short years ago. AOL and Yahoo had a solid head start. AOL and Yahoo were bought up by media Companies who changed their approach. Mass marketing vs a million markets of one. Hunting for customers vs being hunted by customers.
- Personal computers had 3 stages - games, word processing and spreadsheets & The Internet The Internet has had - email and research, the age of brochureware, Social media (the really big reason to be online)
- The average person is spending 46% of their free time online.
- YouTube has more content than all TV networks put together
- the power of communities
- The scalability of the internet is like nothing we have ever dealt with.
- And where is this all going? We’ve only just begun. Web 3.0 is beginning - a whole new wave of even more useful web applications attracting more people to spend more time online. Google’s future looks bright. How’s yours?
- The key is timing. Even if you have the right person with the right product the buyer must need the product at that moment. We can reach them too early - or too late (after they have purchased a competitor’s product.