Social Media Measurement
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A detailed overview and case studies of how major brands are monitoring social media and using the information to measure ROI.
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Social Media Measurement
- 1. Social Media Measurement You’ve got your brand into social media, now what?
- 5. So, Just to Confirm…
- 6. They don’t know if social media = sales
- 7. They don’t know if social media = sales
- 8. They don’t know if social media = sales
- 9. Half of my marketing budget doesn’t do anything. I just don’t know which half.
- 11. What Can We Measure?
- 13. Tracking Sales
- 16. Tracking Volume
- 21. What Does that Look Like?
- 26. Measuring What Your Competitors are Doing
- 32. Tracking Social Media ROI
Hinweis der Redaktion
- Problem solving – how is everyone else solving the problem? Douglas Nicol from The Works http://mumbrella.com.au/social-media-crack-cocaine-for-marketers-41735 It was a slightly awkward moment. We are assembled at SXSW, the worlds leading interactive conference and birthplace of Twitter and Foursquare. We’re listening to top social media marketers from some of the biggest brands in the country: PepsiCo, General Mills and Samsung. It’s standing room only. The session is called ‘Marketing budgets have gone social – is it working?’ The marketers spent most of the session talking about what they do rather than the ‘is it working?’ topic. Someone goes and spoils the fun by asking how they all measure the sales impact of their activities. There is rather a lots of paper shuffling, and then an admission that they don’t know. That’s right – by and large they don’t know if social media is driving sales for their brand. They think it is.
- We’re back to that old marketing problem.
- But social media isn’t a billboard or a TVC, there are some things we can track.
- Google URL Builder
- Sandy said ‘they don’t think there’s LOVE for NIVEA’ I look at the Facebook wall and it’s a different story altogether
- I’ve been involved in setting up the monitoring for many brands, happy to answer what’s working