Five trends that comprise the essence of retail today -- quoted and inspired by RetailNext -- compiled by Denise Lee Yohn: 1. Shoppers; 2. Stores; 3. Staff; 4. Supply Chain; 5. Seasonality. Fundamental change requires a change in fundamentals. Start with shoppers and their values and needs, and then move outward through your organization's supply chain, staff, and stores to deliver shopping experiences centered on curation, convenience, and community.