Tweetchat is an excellent way to engage in meaningful conversations with the right set of people and amplify the whole thing beyond boundaries. While Twitter chats evolve around one hashtag, it's still public—which means the followers of the chat participants will see the hashtag and check what's behind it. This means hundreds of new people learning about the technology and brand and services!
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#A Twitter chat is a public discussion
on Twitter around a specific hashtag
(see: topic).
#Twitter chats are led by a
designated moderator—brand or
individual—who ask questions and
facilitate the discussion at a
predetermined time.
What is TweetChat
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#A Twitter chat is more than just a fun event for you and your followers. From a
business perspective, a Twitter chat is a golden opportunity to connect with and
engage your customers in a meaningful way.
#Hosting a chat shows followers that your business is open, accessible, and
willing to engage with them—rather than just broadcasting content to them.
#By initiating and participating in open conversations with people interested in the
topics you present for discussion, you create opportunities to connect with new
people, including influencers, existing and potential customers, and others in your
field.
Why Host a Twitter Chat?
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#Build authority and establish your brand’s
leadership in your area
#Enable members of your business to be
identified as influencers
#Make new connections with relevant Twitter
users
#Share valuable and informational content
with your audience
#Boost your brand awareness through
increased mentions and discussions
surrounding your brand
Benefits
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#Chat promotion
#Sharing stats and quotes related to
the topic
#Prepare shareable images or quote
graphics
#Build Relationships Outside the Chat
#Highlighting key tweets
#Twitter Reports and hosting.
Process
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Case Study- A discussion on GDPR
(General Data Protection Regulation)-
Hosted on 4th April,2018
GDPRforindia
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#90 minutes live campaign
#Multiple participation
#Phenomenal impressions
in short duration.
#Invaluable content and
communication threads.
Outcome
Outcome variables-Topic, profile and duration
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#Multiple active twitter handles with significant followers in the
community.
#Good community inroads and ability to enroll opinion makers.
#Experience of social media and consistent success.
#Editorial and content support.
#Marketing support.
Greyhead's Advantage