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What kind of media institution might distribute your media product and why?
What kind of media institution
might distribute your media
product and why?
AS Media Studies Evaluation Answer By Dylan Peach
What is film distribution? Well it is the process of making a film accessible to the public for
Films can be distributed through Cinema’s, picture houses, TV's, DVD’s, digital downloads and
streaming sites such as Netflix.
Because our film is an independent film, it will most likely be shown at an art house cinema or an
independent cinema. This is because there is no real “demand” for our film however many people
may still want to watch it.
Film Distribution Companies
The main difference between Large film production companies and independent film production companies is the
budget. Generally large production companies have lots of money to spend on advertising and making sure everyone
knows about their film. However more independent film companies have to rely on events such as Film Festivals to gain
recognition and interest toward their film. As we don’t have a big budget we would have to most likely work with a
independent film distribution company in order to make our film.
Large film production company examples Independent film production company examples
The film distribution company for our film
My preferred company to distribute our film would be Marv Films, this is because they have produced two films
which are my personal favourites (Kick-Ass and Kingsman). However these aren’t known for distributing thrillers as
they work with Marvel and make films with them most of the time (Fantastic Four).
The film distribution company I believe will be ideal would be New Line Cinema. This is because of the history of
successful horror/thrillers they have made like ‘Se7en’ and ‘The Conjuring 2’. Added to that their parent
organizations are Warner Bros, one of the biggest Motion picture/entertainment companies in the world. When
people see that an independent film has been distributed by a well known company such as New Line Cinema
they may be convinced to watch it as New Line Cinema have a great reputation for producing good films. Overall
this would mean we could make more money from larger ticket sales, therefore making a profit.
Because our small budget, we would have to rely on people seeing our film at events such as film festivals such as
BFI London Film Festival, Sundance Film festival and Cannes Film Festival. Small films have been picked up at film
festivals and been made huge when big film production companies spot them.
A great example of this are films such as Saw (2004); Saw was snapped by Lionsgate at the Sundance film festival
before it had even premiered and has made over $100 million worldwide and spawned seven sequels on top of that.
Another brilliant example of a film which exploded after being at a film festival is The Blair Witch Project (1999). By
the time it got to the Sundance Festival the film was already rising in popularity after its expertly conducted viral
campaign making people believe the film is a real documentary. The film became a huge success making $249
million worldwide, despite being on a budget of around $25,000.
One more film which was extremely successful after the Sundance Festival was the movie Reservoir Dogs (1992). This
was Quentin Tarantino’s debut picture, which American critics were taken by the combination of pin-sharp dialogue
and explosive violence. After the Sundance the film came to be recognised as one of the finest examples of
Marketing after the film is released
After the film is released we have to think of what we need to do to make sure people watch our
film when its out of the cinema. To do this we need to make sure that the film is easily accessible.
This is by using streaming sites such as Netflix and Now TV to distribute our film. Added to that we
would distribute our film on DVD’s in stores such as HMV and supermarkets such as Tesco. DVD’s are
not that popular anymore as it is much easier to buy the film on something like “Sky TV” for a
quarter of the price to rent for a few days. On top of that the amount of piracy on films recently has
increased as people can copy DVD’s and Blu-ray disks and upload the videos for anyone to watch
for free. This harms the money we get for our film but as its not really being sorted out every film
company experiences this as a norm, which isn’t good but it’s the way it is.