SlideShare a Scribd company logo

Social Media for BYU Alumni chapters

•
•
John Dye ( dyejo, inc. )
John Dye ( dyejo, inc. )

Some tips for using social media . . .

Education
1 of 43
Harnessing the power of social media to increase chapter awareness & engagement
Text “dyejo” to 50500
3
SOCIAL MEDIA 101
7
8 Platforms we’ll discuss
10 Social Media 101 Facebook • Over 2 billion users—the most popular social media site • Interact by posting updates, articles, photos, and videos
11 Social Media 101 Facebook functionality • Upload text, photos, and video -People can react through liking, commenting, and sharing • Live Streaming -Users can broadcast live video streams and interact with others in real-time
12 Social Media 101 Facebook functionality • Promoted Posts -Users can pay to have their posts “sponsored” which will allow the post to appear in the desired audience’s newsfeed for a longer period of time. • Stories -Short, user-generated photo and videos that can be viewed, then will disappear after 24 hours. (Similar to Snapchat and Instagram stories.)
13 Social Media 101 Facebook functionality • Page Insights -Provides metrics data, allowing users to monitor page performance
15 Social Media 101 Instagram •  400 million users active daily •  Interact by posting original photos and videos
16
17 Social Media 101 Instagram functionality • Upload photos and video (no text-only posts) -People can react through liking and commenting • Live Streaming -Users can broadcast live video streams and interact with others in real-time
18 Social Media 101 Instagram functionality • Promoted Posts -Users can pay to have their posts “sponsored” which will allow the post to appear in the desired audience’s newsfeed for a longer period of time. • Stories -Short, user-generated photo and videos that can be viewed up to two times and disappear after 24 hours. (Similar to Snapchat and Facebook stories)
19 Social Media 101 Instagram functionality • Post insights on Business Accounts -Get real time metrics on how stories and posts perform throughout the day -Get insights from followers and how they interact with posts and stories -Business information (i.e. hours, location, and phone number) are easy for users to access
ANALYTICS
EVENTS
CONTENT CALENDAR
SOME BEST PRACTICES
27 Social media best practices: Appreciation When social-savvy brands receive accolades from the press or do something noteworthy, they often show appreciation and gratitude in social media posts. Earlier this year, Tesla received the Best Car Award in Germany for the third year in a row, and they showed their appreciation with this tweet.
28 Social media best practices: Milestones Celebrate key milestones with your audience, including reaching X users, securing X customers, reaching X downloads, securing X number of followers, anniversaries, etc. When Piktochart turned five years old, they celebrated the occasion and thank users with this tweet.
29 Best practices: Brand ambassadors Specialized, a global cycling brand, has an ambassador program where they sponsor top cyclists and passionate cyclists all around the world. They even provide social media and personal branding training for their ambassadors. Their ambassadors often mention the brand and use their branded hashtag, #specializedambassador, in their Instagram posts.
30 Best practices: User-generated content Use prompts and incentivize fans to create original content on social media, then share on-brand content from loyal advocates and mega-fans on the official page.
ADVERTISING
32 Best practices: Ads Hands-on demonstration of advanced targeting capabilities with paid
CUSTOM AUDIENCES
Facebook UsersIdentified Group (e.g., BYU Alumni, etc.) Identified Group on Facebook How Custom Audiences work Identify certain key groups on Facebook
CRM john.smith@gmail.com jane.doe@gmail.com fredflintstone@gmail.com john.smith@gmail.com john.doe@gmail.com fredflintstone@gmail.com CRM john.smith@gmail.com john.doe@gmail.com fredflintstone@gmail.com john.smith@gmail.com jane.doe@gmail.com fredflintstone@gmail.com
CRM john.smith@gmail.com jane.doe@gmail.com fredflintstone@gmail.com john.smith@gmail.com john.doe@gmail.com fredflintstone@gmail.com W X Y W Z Y CRM john.smith@gmail.com jane.doe@gmail.com fredflintstone@gmail.com john.smith@gmail.com john.doe@gmail.com fredflintstone@gmail.com W X Y W Z Y
CRM john.smith@gmail.com jane.doe@gmail.com fredflintstone@gmail.com john.smith@gmail.com john.doe@gmail.com fredflintstone@gmail.com W X Y W Z Y CRM W X Y W Z Y
CRM john.smith@gmail.com jane.doe@gmail.com fredflintstone@gmail.com john.smith@gmail.com john.doe@gmail.com fredflintstone@gmail.com W X Y W Z Y CRM john.smith@gmail.com fredflintstone@gmail.com john.smith@gmail.com fredflintstone@gmail.com W X Y W Z Y
How could BYU Alumni use Custom Audiences? One of the biggest strengths of Custom Audiences is reaching a targeted group with a specific message at an appropriate time
President Samuelson “We must never forget that we figuratively eat fruit grown on trees we did not plant, drink from wells we did not dig, learn and live in buildings we did not build, and are warmed by fires for which we did not provide fuel.”
THANK YOU

Recommended

Facebook insight terms
Facebook insight termsFacebook insight terms
Facebook insight termsOrlando Web Wizard
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategyJasmine Melendez
 
Harper collins measurement
Harper collins measurementHarper collins measurement
Harper collins measurementLikeable_HC_Training
 
Introduction on how to be social
Introduction on how to be socialIntroduction on how to be social
Introduction on how to be socialJason Kelly
 
Edge rank algorithm
Edge rank algorithmEdge rank algorithm
Edge rank algorithmRavi Singhal
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategyMolly Robinson
 
Taco bell
Taco bellTaco bell
Taco bellJonni Glassman
 
Webinar presentation karmawell getting more out of facebook_post event_5 18 12
Webinar presentation karmawell getting more out of facebook_post event_5 18 12Webinar presentation karmawell getting more out of facebook_post event_5 18 12
Webinar presentation karmawell getting more out of facebook_post event_5 18 12karmawell
 

Recommended

Facebook insight terms
Facebook insight termsFacebook insight terms
Facebook insight termsOrlando Web Wizard
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategyJasmine Melendez
 
Harper collins measurement
Harper collins measurementHarper collins measurement
Harper collins measurementLikeable_HC_Training
 
Introduction on how to be social
Introduction on how to be socialIntroduction on how to be social
Introduction on how to be socialJason Kelly
 
Edge rank algorithm
Edge rank algorithmEdge rank algorithm
Edge rank algorithmRavi Singhal
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategyMolly Robinson
 
Taco bell
Taco bellTaco bell
Taco bellJonni Glassman
 
Webinar presentation karmawell getting more out of facebook_post event_5 18 12
Webinar presentation karmawell getting more out of facebook_post event_5 18 12Webinar presentation karmawell getting more out of facebook_post event_5 18 12
Webinar presentation karmawell getting more out of facebook_post event_5 18 12karmawell
 
Social media optimization
Social media optimizationSocial media optimization
Social media optimizationCreative Logic Marketing Services
 
MCHS social media strategy public
MCHS social media strategy publicMCHS social media strategy public
MCHS social media strategy publicSteven Trockman
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategyKimberly Chin
 
Social media strategy
Social media strategySocial media strategy
Social media strategyArielle Roth
 
Social Media Optimization - Digital Marketing - SEO
Social Media Optimization - Digital Marketing - SEOSocial Media Optimization - Digital Marketing - SEO
Social Media Optimization - Digital Marketing - SEONeeraj Reddy
 
Facebook: Beyond The Fundatmentals
Facebook: Beyond The FundatmentalsFacebook: Beyond The Fundatmentals
Facebook: Beyond The FundatmentalsBusinessOnline
 
"Business Case" for Social Media #2
"Business Case" for Social Media #2"Business Case" for Social Media #2
"Business Case" for Social Media #2Simonsl
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategySarah Katz
 
Shake Shack by Emily Byrne
Shake Shack by Emily Byrne Shake Shack by Emily Byrne
Shake Shack by Emily Byrne Emily Byrne
 
The Ultimate Fan Blog For the Tampa Bucs: New Era in Tampa
The Ultimate Fan Blog For the Tampa Bucs: New Era in TampaThe Ultimate Fan Blog For the Tampa Bucs: New Era in Tampa
The Ultimate Fan Blog For the Tampa Bucs: New Era in TampaThe Ultimate Fan Blog for Tampa Bay Bucs
 
28 Facebook Metrics Every Community Manager Should Track
28 Facebook Metrics Every Community Manager Should Track28 Facebook Metrics Every Community Manager Should Track
28 Facebook Metrics Every Community Manager Should TrackSimplify360
 
The Social Media Analytics Glossary
The Social Media Analytics GlossaryThe Social Media Analytics Glossary
The Social Media Analytics GlossaryCrowdbabble
 
Metrics for Facebook Fan Pages and Ads
Metrics for Facebook Fan Pages and AdsMetrics for Facebook Fan Pages and Ads
Metrics for Facebook Fan Pages and AdsHelen Todd
 
How to Use Pinterest as a Brand
How to Use Pinterest as a BrandHow to Use Pinterest as a Brand
How to Use Pinterest as a BrandStephanie Nuccitelli
 
Social Media and Your RV Dealership
Social Media and Your RV DealershipSocial Media and Your RV Dealership
Social Media and Your RV DealershipHuebnerPetersen
 
Chipotle Social Media Strategy
Chipotle Social Media Strategy Chipotle Social Media Strategy
Chipotle Social Media Strategy Alexis Gerbracht
 
Mera medicare ppt
Mera medicare pptMera medicare ppt
Mera medicare pptRimo Das
 
Social Media Strategy PUR3622
Social Media Strategy PUR3622Social Media Strategy PUR3622
Social Media Strategy PUR3622Lauren Milano
 
Measuring success in social media
Measuring success in social mediaMeasuring success in social media
Measuring success in social mediaEthan Hays
 
Social media analytics and measurement tool - Simplify360
Social media analytics and measurement tool - Simplify360Social media analytics and measurement tool - Simplify360
Social media analytics and measurement tool - Simplify360Simplify360
 
Remaining Agile Amidst Seismic Shifts in the Social Media Landscape
Remaining Agile Amidst Seismic Shifts in the Social Media LandscapeRemaining Agile Amidst Seismic Shifts in the Social Media Landscape
Remaining Agile Amidst Seismic Shifts in the Social Media LandscapeMarcel Media
 
Ses sew cz kelly cutler
Ses sew cz kelly cutlerSes sew cz kelly cutler
Ses sew cz kelly cutlerMarcel Media
 

More Related Content

What's hot

MCHS social media strategy public
MCHS social media strategy publicMCHS social media strategy public
MCHS social media strategy publicSteven Trockman
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategyKimberly Chin
 
Social media strategy
Social media strategySocial media strategy
Social media strategyArielle Roth
 
Social Media Optimization - Digital Marketing - SEO
Social Media Optimization - Digital Marketing - SEOSocial Media Optimization - Digital Marketing - SEO
Social Media Optimization - Digital Marketing - SEONeeraj Reddy
 
Facebook: Beyond The Fundatmentals
Facebook: Beyond The FundatmentalsFacebook: Beyond The Fundatmentals
Facebook: Beyond The FundatmentalsBusinessOnline
 
"Business Case" for Social Media #2
"Business Case" for Social Media #2"Business Case" for Social Media #2
"Business Case" for Social Media #2Simonsl
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategySarah Katz
 
Shake Shack by Emily Byrne
Shake Shack by Emily Byrne Shake Shack by Emily Byrne
Shake Shack by Emily Byrne Emily Byrne
 
28 Facebook Metrics Every Community Manager Should Track
28 Facebook Metrics Every Community Manager Should Track28 Facebook Metrics Every Community Manager Should Track
28 Facebook Metrics Every Community Manager Should TrackSimplify360
 
The Social Media Analytics Glossary
The Social Media Analytics GlossaryThe Social Media Analytics Glossary
The Social Media Analytics GlossaryCrowdbabble
 
Metrics for Facebook Fan Pages and Ads
Metrics for Facebook Fan Pages and AdsMetrics for Facebook Fan Pages and Ads
Metrics for Facebook Fan Pages and AdsHelen Todd
 
Social Media and Your RV Dealership
Social Media and Your RV DealershipSocial Media and Your RV Dealership
Social Media and Your RV DealershipHuebnerPetersen
 
Chipotle Social Media Strategy
Chipotle Social Media Strategy Chipotle Social Media Strategy
Chipotle Social Media Strategy Alexis Gerbracht
 
Mera medicare ppt
Mera medicare pptMera medicare ppt
Mera medicare pptRimo Das
 
Social Media Strategy PUR3622
Social Media Strategy PUR3622Social Media Strategy PUR3622
Social Media Strategy PUR3622Lauren Milano
 
Measuring success in social media
Measuring success in social mediaMeasuring success in social media
Measuring success in social mediaEthan Hays
 
Social media analytics and measurement tool - Simplify360
Social media analytics and measurement tool - Simplify360Social media analytics and measurement tool - Simplify360
Social media analytics and measurement tool - Simplify360Simplify360
 

What's hot (20)

Social media optimization
Social media optimizationSocial media optimization
Social media optimization
 
MCHS social media strategy public
MCHS social media strategy publicMCHS social media strategy public
MCHS social media strategy public
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
 
Social Media Optimization - Digital Marketing - SEO
Social Media Optimization - Digital Marketing - SEOSocial Media Optimization - Digital Marketing - SEO
Social Media Optimization - Digital Marketing - SEO
 
Facebook: Beyond The Fundatmentals
Facebook: Beyond The FundatmentalsFacebook: Beyond The Fundatmentals
Facebook: Beyond The Fundatmentals
 
"Business Case" for Social Media #2
"Business Case" for Social Media #2"Business Case" for Social Media #2
"Business Case" for Social Media #2
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
Shake Shack by Emily Byrne
Shake Shack by Emily Byrne Shake Shack by Emily Byrne
Shake Shack by Emily Byrne
 
The Ultimate Fan Blog For the Tampa Bucs: New Era in Tampa
The Ultimate Fan Blog For the Tampa Bucs: New Era in TampaThe Ultimate Fan Blog For the Tampa Bucs: New Era in Tampa
The Ultimate Fan Blog For the Tampa Bucs: New Era in Tampa
 
28 Facebook Metrics Every Community Manager Should Track
28 Facebook Metrics Every Community Manager Should Track28 Facebook Metrics Every Community Manager Should Track
28 Facebook Metrics Every Community Manager Should Track
 
The Social Media Analytics Glossary
The Social Media Analytics GlossaryThe Social Media Analytics Glossary
The Social Media Analytics Glossary
 
Metrics for Facebook Fan Pages and Ads
Metrics for Facebook Fan Pages and AdsMetrics for Facebook Fan Pages and Ads
Metrics for Facebook Fan Pages and Ads
 
How to Use Pinterest as a Brand
How to Use Pinterest as a BrandHow to Use Pinterest as a Brand
How to Use Pinterest as a Brand
 
Social Media and Your RV Dealership
Social Media and Your RV DealershipSocial Media and Your RV Dealership
Social Media and Your RV Dealership
 
Chipotle Social Media Strategy
Chipotle Social Media Strategy Chipotle Social Media Strategy
Chipotle Social Media Strategy
 
Mera medicare ppt
Mera medicare pptMera medicare ppt
Mera medicare ppt
 
Social Media Strategy PUR3622
Social Media Strategy PUR3622Social Media Strategy PUR3622
Social Media Strategy PUR3622
 
Measuring success in social media
Measuring success in social mediaMeasuring success in social media
Measuring success in social media
 
Social media analytics and measurement tool - Simplify360
Social media analytics and measurement tool - Simplify360Social media analytics and measurement tool - Simplify360
Social media analytics and measurement tool - Simplify360
 

Similar to Social Media for BYU Alumni chapters

Remaining Agile Amidst Seismic Shifts in the Social Media Landscape
Remaining Agile Amidst Seismic Shifts in the Social Media LandscapeRemaining Agile Amidst Seismic Shifts in the Social Media Landscape
Remaining Agile Amidst Seismic Shifts in the Social Media LandscapeMarcel Media
 
Ses sew cz kelly cutler
Ses sew cz kelly cutlerSes sew cz kelly cutler
Ses sew cz kelly cutlerMarcel Media
 
Scope of Social Media
Scope of Social MediaScope of Social Media
Scope of Social MediaHewett Ripley
 
Leveraging Social Media: Develop your personal and professional brand
Leveraging Social Media: Develop your personal and professional brandLeveraging Social Media: Develop your personal and professional brand
Leveraging Social Media: Develop your personal and professional brandJames Richardson
 
Team 6 Slides: Social Media Marketing in Zappos
Team 6 Slides: Social Media Marketing in ZapposTeam 6 Slides: Social Media Marketing in Zappos
Team 6 Slides: Social Media Marketing in ZapposSiyu Chen
 
CrushIQ: Insights into Facebook Insights
CrushIQ: Insights into Facebook Insights CrushIQ: Insights into Facebook Insights
CrushIQ: Insights into Facebook Insights Mike Schaffer
 
Social Media 101 for Nonprofits
Social Media 101 for NonprofitsSocial Media 101 for Nonprofits
Social Media 101 for NonprofitsBridget Gibbons
 
Creating a Winning Social Media Strategy for Your School
Creating a Winning Social Media Strategy for Your SchoolCreating a Winning Social Media Strategy for Your School
Creating a Winning Social Media Strategy for Your SchoolGerri Baum
 
Making sense of social media - Dansk Netværks Akademi-presentation-1706
Making sense of social media - Dansk Netværks Akademi-presentation-1706Making sense of social media - Dansk Netværks Akademi-presentation-1706
Making sense of social media - Dansk Netværks Akademi-presentation-1706Thomas Müllertz
 
Social Media in the digitalmediamix
Social Media in the digitalmediamix Social Media in the digitalmediamix
Social Media in the digitalmediamix Juan Pittau
 
Social Media in the Digital Media Mix
Social Media in the Digital Media MixSocial Media in the Digital Media Mix
Social Media in the Digital Media MixKSM Digital
 
Social media Marketing Training - Facebook / YouTube Training at BIMTech - Gu...
Social media Marketing Training - Facebook / YouTube Training at BIMTech - Gu...Social media Marketing Training - Facebook / YouTube Training at BIMTech - Gu...
Social media Marketing Training - Facebook / YouTube Training at BIMTech - Gu...Ajay Chhabra
 
Social Media For Small Businesses - Spring 2015
Social Media For Small Businesses - Spring 2015Social Media For Small Businesses - Spring 2015
Social Media For Small Businesses - Spring 2015Bridget Gibbons
 
Social Media Analytics
Social Media AnalyticsSocial Media Analytics
Social Media AnalyticsFarzan Sheikh
 
Biz miz o1 m6_u6.1.r4_s (vl-sdl)
Biz miz o1 m6_u6.1.r4_s (vl-sdl)Biz miz o1 m6_u6.1.r4_s (vl-sdl)
Biz miz o1 m6_u6.1.r4_s (vl-sdl)EmanuelePristera
 
Socialmediainthedigitalmediamix
SocialmediainthedigitalmediamixSocialmediainthedigitalmediamix
Socialmediainthedigitalmediamixtonita131313
 
Social Media Trends Report 2015
Social Media Trends Report 2015Social Media Trends Report 2015
Social Media Trends Report 2015Hellocomputer
 

Similar to Social Media for BYU Alumni chapters (20)

Remaining Agile Amidst Seismic Shifts in the Social Media Landscape
Remaining Agile Amidst Seismic Shifts in the Social Media LandscapeRemaining Agile Amidst Seismic Shifts in the Social Media Landscape
Remaining Agile Amidst Seismic Shifts in the Social Media Landscape
 
Ses sew cz kelly cutler
Ses sew cz kelly cutlerSes sew cz kelly cutler
Ses sew cz kelly cutler
 
Scope of Social Media
Scope of Social MediaScope of Social Media
Scope of Social Media
 
Leveraging Social Media: Develop your personal and professional brand
Leveraging Social Media: Develop your personal and professional brandLeveraging Social Media: Develop your personal and professional brand
Leveraging Social Media: Develop your personal and professional brand
 
Social Media Presentation
Social Media PresentationSocial Media Presentation
Social Media Presentation
 
Team 6 Slides: Social Media Marketing in Zappos
Team 6 Slides: Social Media Marketing in ZapposTeam 6 Slides: Social Media Marketing in Zappos
Team 6 Slides: Social Media Marketing in Zappos
 
CrushIQ: Insights into Facebook Insights
CrushIQ: Insights into Facebook Insights CrushIQ: Insights into Facebook Insights
CrushIQ: Insights into Facebook Insights
 
B2 b social media marketing
B2 b social media marketingB2 b social media marketing
B2 b social media marketing
 
Social Media 101 for Nonprofits
Social Media 101 for NonprofitsSocial Media 101 for Nonprofits
Social Media 101 for Nonprofits
 
Creating a Winning Social Media Strategy for Your School
Creating a Winning Social Media Strategy for Your SchoolCreating a Winning Social Media Strategy for Your School
Creating a Winning Social Media Strategy for Your School
 
Making sense of social media - Dansk Netværks Akademi-presentation-1706
Making sense of social media - Dansk Netværks Akademi-presentation-1706Making sense of social media - Dansk Netværks Akademi-presentation-1706
Making sense of social media - Dansk Netværks Akademi-presentation-1706
 
Social Media Meet and Greet October 2013
Social Media Meet and Greet October 2013Social Media Meet and Greet October 2013
Social Media Meet and Greet October 2013
 
Social Media in the digitalmediamix
Social Media in the digitalmediamix Social Media in the digitalmediamix
Social Media in the digitalmediamix
 
Social Media in the Digital Media Mix
Social Media in the Digital Media MixSocial Media in the Digital Media Mix
Social Media in the Digital Media Mix
 
Social media Marketing Training - Facebook / YouTube Training at BIMTech - Gu...
Social media Marketing Training - Facebook / YouTube Training at BIMTech - Gu...Social media Marketing Training - Facebook / YouTube Training at BIMTech - Gu...
Social media Marketing Training - Facebook / YouTube Training at BIMTech - Gu...
 
Social Media For Small Businesses - Spring 2015
Social Media For Small Businesses - Spring 2015Social Media For Small Businesses - Spring 2015
Social Media For Small Businesses - Spring 2015
 
Social Media Analytics
Social Media AnalyticsSocial Media Analytics
Social Media Analytics
 
Biz miz o1 m6_u6.1.r4_s (vl-sdl)
Biz miz o1 m6_u6.1.r4_s (vl-sdl)Biz miz o1 m6_u6.1.r4_s (vl-sdl)
Biz miz o1 m6_u6.1.r4_s (vl-sdl)
 
Socialmediainthedigitalmediamix
SocialmediainthedigitalmediamixSocialmediainthedigitalmediamix
Socialmediainthedigitalmediamix
 
Social Media Trends Report 2015
Social Media Trends Report 2015Social Media Trends Report 2015
Social Media Trends Report 2015
 

More from John Dye ( dyejo, inc. )

Priorities, Relationships, & Efficiency in Social Media — 5 “Must-Know” Truths
Priorities, Relationships, & Efficiency in Social Media — 5 “Must-Know” TruthsPriorities, Relationships, & Efficiency in Social Media — 5 “Must-Know” Truths
Priorities, Relationships, & Efficiency in Social Media — 5 “Must-Know” TruthsJohn Dye ( dyejo, inc. )
 
5 Simple Steps to Identify and Engage Online Influencers to Promote Your Brand
5 Simple Steps to Identify and Engage Online Influencers to Promote Your Brand5 Simple Steps to Identify and Engage Online Influencers to Promote Your Brand
5 Simple Steps to Identify and Engage Online Influencers to Promote Your BrandJohn Dye ( dyejo, inc. )
 
Launching Content with a Bang: 10 Practical Ways to Help Your Content Quickly...
Launching Content with a Bang: 10 Practical Ways to Help Your Content Quickly...Launching Content with a Bang: 10 Practical Ways to Help Your Content Quickly...
Launching Content with a Bang: 10 Practical Ways to Help Your Content Quickly...John Dye ( dyejo, inc. )
 
LDS (Mormon) Sunday School Lesson - Helaman 1-5 (A Sure Foundation)
LDS (Mormon) Sunday School Lesson - Helaman 1-5 (A Sure Foundation)LDS (Mormon) Sunday School Lesson - Helaman 1-5 (A Sure Foundation)
LDS (Mormon) Sunday School Lesson - Helaman 1-5 (A Sure Foundation)John Dye ( dyejo, inc. )
 
#Intersect presentation Intersect3.0 John Dye (dyejo) 2015
#Intersect presentation Intersect3.0 John Dye (dyejo) 2015#Intersect presentation Intersect3.0 John Dye (dyejo) 2015
#Intersect presentation Intersect3.0 John Dye (dyejo) 2015John Dye ( dyejo, inc. )
 
P2B Presentation (Power to Become) BYU-Idaho October 2014
P2B Presentation (Power to Become) BYU-Idaho October 2014P2B Presentation (Power to Become) BYU-Idaho October 2014
P2B Presentation (Power to Become) BYU-Idaho October 2014John Dye ( dyejo, inc. )
 
Social Media—Guiding Principles and Application Uses
Social Media—Guiding Principles and Application UsesSocial Media—Guiding Principles and Application Uses
Social Media—Guiding Principles and Application UsesJohn Dye ( dyejo, inc. )
 
Social Media—Guiding Principles and Application Uses
Social Media—Guiding Principles and Application UsesSocial Media—Guiding Principles and Application Uses
Social Media—Guiding Principles and Application UsesJohn Dye ( dyejo, inc. )
 
Social Media—Guiding Principles and Application Uses
Social Media—Guiding Principles and Application UsesSocial Media—Guiding Principles and Application Uses
Social Media—Guiding Principles and Application UsesJohn Dye ( dyejo, inc. )
 
Leveraging the Facebook phenomenon and other social media in Real Estate
Leveraging the Facebook phenomenon and other social media in Real EstateLeveraging the Facebook phenomenon and other social media in Real Estate
Leveraging the Facebook phenomenon and other social media in Real EstateJohn Dye ( dyejo, inc. )
 
Using LinkedIn and other social media to succeed in Real Estate
Using LinkedIn and other social media to succeed in Real EstateUsing LinkedIn and other social media to succeed in Real Estate
Using LinkedIn and other social media to succeed in Real EstateJohn Dye ( dyejo, inc. )
 
Grow Your Real Estate Business with Twitter and other social media
Grow Your Real Estate Business with Twitter and other social mediaGrow Your Real Estate Business with Twitter and other social media
Grow Your Real Estate Business with Twitter and other social mediaJohn Dye ( dyejo, inc. )
 
Fluid Studio Effective Networking Principles (BYU Student Alumni Association)
Fluid Studio Effective Networking Principles (BYU Student Alumni Association)Fluid Studio Effective Networking Principles (BYU Student Alumni Association)
Fluid Studio Effective Networking Principles (BYU Student Alumni Association)John Dye ( dyejo, inc. )
 

More from John Dye ( dyejo, inc. ) (20)

Priorities, Relationships, & Efficiency in Social Media — 5 “Must-Know” Truths
Priorities, Relationships, & Efficiency in Social Media — 5 “Must-Know” TruthsPriorities, Relationships, & Efficiency in Social Media — 5 “Must-Know” Truths
Priorities, Relationships, & Efficiency in Social Media — 5 “Must-Know” Truths
 
5 Simple Steps to Identify and Engage Online Influencers to Promote Your Brand
5 Simple Steps to Identify and Engage Online Influencers to Promote Your Brand5 Simple Steps to Identify and Engage Online Influencers to Promote Your Brand
5 Simple Steps to Identify and Engage Online Influencers to Promote Your Brand
 
Launching Content with a Bang: 10 Practical Ways to Help Your Content Quickly...
Launching Content with a Bang: 10 Practical Ways to Help Your Content Quickly...Launching Content with a Bang: 10 Practical Ways to Help Your Content Quickly...
Launching Content with a Bang: 10 Practical Ways to Help Your Content Quickly...
 
I'm on YouTube -now what?
I'm on YouTube -now what?I'm on YouTube -now what?
I'm on YouTube -now what?
 
Podcasters + influencer outreach
Podcasters + influencer outreachPodcasters + influencer outreach
Podcasters + influencer outreach
 
LDS (Mormon) Sunday School Lesson - Helaman 1-5 (A Sure Foundation)
LDS (Mormon) Sunday School Lesson - Helaman 1-5 (A Sure Foundation)LDS (Mormon) Sunday School Lesson - Helaman 1-5 (A Sure Foundation)
LDS (Mormon) Sunday School Lesson - Helaman 1-5 (A Sure Foundation)
 
MARKETING STRATEGY IN THE AGE OF DIGITAL
MARKETING STRATEGY IN THE AGE OF DIGITALMARKETING STRATEGY IN THE AGE OF DIGITAL
MARKETING STRATEGY IN THE AGE OF DIGITAL
 
Doterra social media presentation
Doterra social media presentationDoterra social media presentation
Doterra social media presentation
 
#Intersect presentation Intersect3.0 John Dye (dyejo) 2015
#Intersect presentation Intersect3.0 John Dye (dyejo) 2015#Intersect presentation Intersect3.0 John Dye (dyejo) 2015
#Intersect presentation Intersect3.0 John Dye (dyejo) 2015
 
P2B Presentation (Power to Become) BYU-Idaho October 2014
P2B Presentation (Power to Become) BYU-Idaho October 2014P2B Presentation (Power to Become) BYU-Idaho October 2014
P2B Presentation (Power to Become) BYU-Idaho October 2014
 
Easter Because of Him #BecauseofHim
Easter Because of Him #BecauseofHimEaster Because of Him #BecauseofHim
Easter Because of Him #BecauseofHim
 
Social Media—Guiding Principles and Application Uses
Social Media—Guiding Principles and Application UsesSocial Media—Guiding Principles and Application Uses
Social Media—Guiding Principles and Application Uses
 
Social Media—Guiding Principles and Application Uses
Social Media—Guiding Principles and Application UsesSocial Media—Guiding Principles and Application Uses
Social Media—Guiding Principles and Application Uses
 
Social Media—Guiding Principles and Application Uses
Social Media—Guiding Principles and Application UsesSocial Media—Guiding Principles and Application Uses
Social Media—Guiding Principles and Application Uses
 
Alphagraphics Utah Social Media Seminar
Alphagraphics Utah Social Media SeminarAlphagraphics Utah Social Media Seminar
Alphagraphics Utah Social Media Seminar
 
Leveraging the Facebook phenomenon and other social media in Real Estate
Leveraging the Facebook phenomenon and other social media in Real EstateLeveraging the Facebook phenomenon and other social media in Real Estate
Leveraging the Facebook phenomenon and other social media in Real Estate
 
Using LinkedIn and other social media to succeed in Real Estate
Using LinkedIn and other social media to succeed in Real EstateUsing LinkedIn and other social media to succeed in Real Estate
Using LinkedIn and other social media to succeed in Real Estate
 
Grow Your Real Estate Business with Twitter and other social media
Grow Your Real Estate Business with Twitter and other social mediaGrow Your Real Estate Business with Twitter and other social media
Grow Your Real Estate Business with Twitter and other social media
 
Facebook Essentials for Business
Facebook Essentials for BusinessFacebook Essentials for Business
Facebook Essentials for Business
 
Fluid Studio Effective Networking Principles (BYU Student Alumni Association)
Fluid Studio Effective Networking Principles (BYU Student Alumni Association)Fluid Studio Effective Networking Principles (BYU Student Alumni Association)
Fluid Studio Effective Networking Principles (BYU Student Alumni Association)
 

Recently uploaded

Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingTechSoup
 
Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphThiyagu K
 
mini mental status format.docx
mini mental status format.docxmini mental status format.docx
mini mental status format.docxPoojaSen20
 
Disha NEET Physics Guide for classes 11 and 12.pdf
Disha NEET Physics Guide for classes 11 and 12.pdfDisha NEET Physics Guide for classes 11 and 12.pdf
Disha NEET Physics Guide for classes 11 and 12.pdfchloefrazer622
 
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactAccessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactdawncurless
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdfQucHHunhnh
 
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13Steve Thomason
 
social pharmacy d-pharm 1st year by Pragati K. Mahajan
social pharmacy d-pharm 1st year by Pragati K. Mahajansocial pharmacy d-pharm 1st year by Pragati K. Mahajan
social pharmacy d-pharm 1st year by Pragati K. Mahajanpragatimahajan3
 
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdfBASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdfSoniaTolstoy
 
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...Sapna Thakur
 
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Sapana Sha
 
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...fonyou31
 
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityParis 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityGeoBlogs
 
Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Celine George
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsTechSoup
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfciinovamais
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104misteraugie
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxheathfieldcps1
 

Recently uploaded (20)

INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptxINDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot Graph
 
mini mental status format.docx
mini mental status format.docxmini mental status format.docx
mini mental status format.docx
 
Disha NEET Physics Guide for classes 11 and 12.pdf
Disha NEET Physics Guide for classes 11 and 12.pdfDisha NEET Physics Guide for classes 11 and 12.pdf
Disha NEET Physics Guide for classes 11 and 12.pdf
 
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactAccessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impact
 
Mattingly "AI & Prompt Design: The Basics of Prompt Design"
Mattingly "AI & Prompt Design: The Basics of Prompt Design"Mattingly "AI & Prompt Design: The Basics of Prompt Design"
Mattingly "AI & Prompt Design: The Basics of Prompt Design"
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13
 
social pharmacy d-pharm 1st year by Pragati K. Mahajan
social pharmacy d-pharm 1st year by Pragati K. Mahajansocial pharmacy d-pharm 1st year by Pragati K. Mahajan
social pharmacy d-pharm 1st year by Pragati K. Mahajan
 
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdfBASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
 
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
 
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
 
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
 
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityParis 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activity
 
Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
 

Social Media for BYU Alumni chapters

  • 1. Harnessing the power of social media to increase chapter awareness & engagement
  • 3. 3
  • 5.
  • 6.
  • 7. 7
  • 9.
  • 10. 10 Social Media 101 Facebook • Over 2 billion users—the most popular social media site • Interact by posting updates, articles, photos, and videos
  • 11. 11 Social Media 101 Facebook functionality • Upload text, photos, and video -People can react through liking, commenting, and sharing • Live Streaming -Users can broadcast live video streams and interact with others in real-time
  • 12. 12 Social Media 101 Facebook functionality • Promoted Posts -Users can pay to have their posts “sponsored” which will allow the post to appear in the desired audience’s newsfeed for a longer period of time. • Stories -Short, user-generated photo and videos that can be viewed, then will disappear after 24 hours. (Similar to Snapchat and Instagram stories.)
  • 13. 13 Social Media 101 Facebook functionality • Page Insights -Provides metrics data, allowing users to monitor page performance
  • 14.
  • 15. 15 Social Media 101 Instagram •  400 million users active daily •  Interact by posting original photos and videos
  • 16. 16
  • 17. 17 Social Media 101 Instagram functionality • Upload photos and video (no text-only posts) -People can react through liking and commenting • Live Streaming -Users can broadcast live video streams and interact with others in real-time
  • 18. 18 Social Media 101 Instagram functionality • Promoted Posts -Users can pay to have their posts “sponsored” which will allow the post to appear in the desired audience’s newsfeed for a longer period of time. • Stories -Short, user-generated photo and videos that can be viewed up to two times and disappear after 24 hours. (Similar to Snapchat and Facebook stories)
  • 19. 19 Social Media 101 Instagram functionality • Post insights on Business Accounts -Get real time metrics on how stories and posts perform throughout the day -Get insights from followers and how they interact with posts and stories -Business information (i.e. hours, location, and phone number) are easy for users to access
  • 21.
  • 23.
  • 25.
  • 27. 27 Social media best practices: Appreciation When social-savvy brands receive accolades from the press or do something noteworthy, they often show appreciation and gratitude in social media posts. Earlier this year, Tesla received the Best Car Award in Germany for the third year in a row, and they showed their appreciation with this tweet.
  • 28. 28 Social media best practices: Milestones Celebrate key milestones with your audience, including reaching X users, securing X customers, reaching X downloads, securing X number of followers, anniversaries, etc. When Piktochart turned five years old, they celebrated the occasion and thank users with this tweet.
  • 29. 29 Best practices: Brand ambassadors Specialized, a global cycling brand, has an ambassador program where they sponsor top cyclists and passionate cyclists all around the world. They even provide social media and personal branding training for their ambassadors. Their ambassadors often mention the brand and use their branded hashtag, #specializedambassador, in their Instagram posts.
  • 30. 30 Best practices: User-generated content Use prompts and incentivize fans to create original content on social media, then share on-brand content from loyal advocates and mega-fans on the official page.
  • 32. 32 Best practices: Ads Hands-on demonstration of advanced targeting capabilities with paid
  • 34. Facebook UsersIdentified Group (e.g., BYU Alumni, etc.) Identified Group on Facebook How Custom Audiences work Identify certain key groups on Facebook
  • 35. CRM john.smith@gmail.com jane.doe@gmail.com fredflintstone@gmail.com john.smith@gmail.com john.doe@gmail.com fredflintstone@gmail.com CRM john.smith@gmail.com john.doe@gmail.com fredflintstone@gmail.com john.smith@gmail.com jane.doe@gmail.com fredflintstone@gmail.com
  • 36. CRM john.smith@gmail.com jane.doe@gmail.com fredflintstone@gmail.com john.smith@gmail.com john.doe@gmail.com fredflintstone@gmail.com W X Y W Z Y CRM john.smith@gmail.com jane.doe@gmail.com fredflintstone@gmail.com john.smith@gmail.com john.doe@gmail.com fredflintstone@gmail.com W X Y W Z Y
  • 37. CRM john.smith@gmail.com jane.doe@gmail.com fredflintstone@gmail.com john.smith@gmail.com john.doe@gmail.com fredflintstone@gmail.com W X Y W Z Y CRM W X Y W Z Y
  • 38. CRM john.smith@gmail.com jane.doe@gmail.com fredflintstone@gmail.com john.smith@gmail.com john.doe@gmail.com fredflintstone@gmail.com W X Y W Z Y CRM john.smith@gmail.com fredflintstone@gmail.com john.smith@gmail.com fredflintstone@gmail.com W X Y W Z Y
  • 39. How could BYU Alumni use Custom Audiences? One of the biggest strengths of Custom Audiences is reaching a targeted group with a specific message at an appropriate time
  • 40.
  • 41.
  • 42. President Samuelson “We must never forget that we figuratively eat fruit grown on trees we did not plant, drink from wells we did not dig, learn and live in buildings we did not build, and are warmed by fires for which we did not provide fuel.”