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Leveraging the Facebook phenomenon and other social media in Real Estate
- 5. contact Me
text dyejo to 50500
john dye
801.631.4736
johnd@fluid-studio.net
www.fluid-studio.net
twitter @dyejo
free service provided by
http://contxts.com
©Fluid Studio, 2010
- 7. how many have heard of facebook?
twitter? linkedin? youtube?
©Fluid Studio, 2010
- 8. how many are on facebook?
twitter? linkedin? youtube?
©Fluid Studio, 2010
- 11. We all have a circle of influence.
people are influenced by those they trust
©Fluid Studio, 2010
- 12. CIRCLE OF CONCERN
WHAT YOU CARE ABOUT.
WHAT YOU CAN DO
SOMETHING ABOUT.
CIRCLE OF INFLUENCE
©Fluid Studio, 2010
- 13. viral Marketing
CIRCLE OF CONCERN
WHAT YOU CARE ABOUT.
WHAT YOU CAN DO
SOMETHING ABOUT.
©Fluid Studio, 2010
CIRCLE OF INFLUENCE
- 14. +
=
viral Marketing
©Fluid Studio, 2010
- 15. people do not Want to be sold to.
they Want to interact and be heard
©Fluid Studio, 2010
- 17. you cannot control the conversation,
but you can participate in it
©Fluid Studio, 2010
- 19. although social Media is “one-to-Many” broadcast
Marketing, at the end of the day real results Will occur
When “one-to-one” relationships are forMed
©Fluid Studio, 2010
- 21. 4 p’s
product
©Fluid Studio, 2010
- 22. 4 p’s product, price
©Fluid Studio, 2010
- 23. 4 p’s product, price,
place
©Fluid Studio, 2010
- 24. 4 p’s product, price
place, proMotion
©Fluid Studio, 2010
- 26. 3 r’s
relevant
©Fluid Studio, 2010
- 27. 3 r’s relevant, real
©Fluid Studio, 2010
- 28. 3 r’s relevant, real, responsive
©Fluid Studio, 2010
- 29. 4 r’s relevant, real, responsive,
relationship
©Fluid Studio, 2010
- 30. social Media roi : socialnoMics
http://www.youtube.com/watch?v=ypmfs3z8esi
©Fluid Studio, 2010
- 32. deMographics of facebook users
october 2009:
females 18-25 led facebook’s demographic categories, adding
over 700,000 monthly active users to over 12.8 million.
©Fluid Studio, 2010
- 33. deMographics of facebook users
october 2009:
females 18-25 led facebook’s demographic categories, adding
over 700,000 monthly active users to over 12.8 million.
Women over 45 showed strong growth, while increases
in males over 35 were lower.
©Fluid Studio, 2010
- 34. deMographics of facebook users
october 2009:
females 18-25 led facebook’s demographic categories, adding
over 700,000 monthly active users to over 12.8 million.
Women over 45 showed strong growth, while increases
in males over 35 were lower.
facebook is still growing most quickly percentage-wise
amongst users over 45 – an interesting demographic trend that
started earlier in 2009.
©Fluid Studio, 2010
- 39. general tips
1. the Most effective facebook fan pages are
updated on a regular basis With neW content.
©Fluid Studio, 2010
- 40. general tips
1. the Most effective facebook fan pages are
updated on a regular basis With neW content.
2. if there's actually evidence that the page
adMinistrator is visiting regularly and
interacting With the coMMunity, the More engaged
fans Will be (check out the Wall on dell's page).
©Fluid Studio, 2010
- 41. general tips
1. the Most effective facebook fan pages are
updated on a regular basis With neW content.
2. if there's actually evidence that the page
adMinistrator is visiting regularly and
interacting With the coMMunity, the More engaged
fans Will be (check out the Wall on dell's page).
3. pages Work best When they are less about
"Me, Me, Me" and More about "you, you, you"
(custoMer-centric).
©Fluid Studio, 2010
- 42. general tips
4. be a good MeMber of the coMMunity: proMote
others even More than you proMote yourself.
linking and proMoting others is a nice Way to
shoW you care about others and can set you
up as an “expert” in the field.
©Fluid Studio, 2010
- 43. general tips
4. be a good MeMber of the coMMunity: proMote
others even More than you proMote yourself.
linking and proMoting others is a nice Way to
shoW you care about others and can set you
up as an “expert” in the field.
5. the creative Material of your Message should be
soMething that people Want to share virally
With others. Make it neWsWorthy, controversial,
tiMely, iMMediately useful, or even huMorous.
©Fluid Studio, 2010
- 44. general tips
4. be a good MeMber of the coMMunity: proMote
others even More than you proMote yourself.
linking and proMoting others is a nice Way to
shoW you care about others and can set you
up as an “expert” in the field.
5. the creative Material of your Message should be
soMething that people Want to share virally
With others. Make it neWsWorthy, controversial,
tiMely, iMMediately useful, or even huMorous.
6. don't spaM—Wrap your self-proMotion in
©Fluid Studio, 2010
soMething of value to others (custoMer-centric).
- 45. When used correctly, blogs and
social netWorks are poWerful
tools that
broaden your real estate knoWledge
strengthen your online (and in-person) reputation
can expand your clientele
©Fluid Studio, 2010
- 46. by the tiMe a prospect contacts a realtor,
studies shoW they have been looking at real estate
on the Web anyWhere froM 10 to 40 hours.
©Fluid Studio, 2010
- 47. savvy realtors are getting ahead of the
inforMation curve by using the poWer of the internet
to attract Qualified prospects!
©Fluid Studio, 2010
- 49. becoMe a "local" expert
placing your knoWledge of a particular area on a
high visibility social netWorking site can lead pros-
pects to your door.
©Fluid Studio, 2010
- 50. becoMe a "local" expert
you need to be Willing to set yourself apart froM
others as an expert in a particular area or niche.
you need a coMMitMent and desire!
©Fluid Studio, 2010
- 51. becoMe a "local" expert
don't just be "fluffy"--give good content and peo-
ple Will reMeMber (and use) you
©Fluid Studio, 2010
- 52. becoMe a "local" expert
utilize video!
• Quick and easy
• Mobile devices can capture, post, and play
• helps seo
©Fluid Studio, 2010
- 55. think like the prospect!
this is a basic tenet of real estate and other types
of Marketing. the difference noW is hoW you’re
getting your Message across to your target Market!
©Fluid Studio, 2010
- 57. Where should you be?
activerain.coM
"our goal is to create a valuable resource of information and
ideas for real estate professionals and their clients."
©Fluid Studio, 2010
- 64. soMe realities to consider . . .
be a great agent first
"you get leads because you're on social media. you close the
transaction because you're a great agent."
Matt Dollinger, real estate performance coach with @properties in Chicago
©Fluid Studio, 2010
- 65. soMe realities to consider . . .
using social Media is like riding a bull—
getting on is the easy part.
©Fluid Studio, 2010
- 66. soMe realities to consider . . .
using social Media is like riding a bull—
getting on is the easy part.
it requires an investment of time–not only researching and
writing, but also reading and engaging
©Fluid Studio, 2010
- 67. soMe realities to consider . . .
there are no prereQuisites–just a desire to try
©Fluid Studio, 2010
- 69. soMe realities to consider . . .
you need a strategy
carve out a certain amount of time each week to spend on
social media
©Fluid Studio, 2010
- 70. soMe realities to consider . . .
you need a strategy
try to "pull" clients to you by sharing valuable information
rather than pushing yourself out to them
©Fluid Studio, 2010
- 71. soMe realities to consider . . .
knoW Where your leads are coMing froM
©Fluid Studio, 2010
- 72. soMe realities to consider . . .
70-20-10 rule
(70%=share/educate, 20%=soft sell,
10%=show you are a real person)
©Fluid Studio, 2010
- 73. key Questions . . .
hoW Much tiMe should i be spending on this?
hoW do i knoW that it's Working?
©Fluid Studio, 2010
- 74. case study
darrin friedMan
branch vice president of the Coldwell Banker
Residential Brokerage office in Chevy Chase, MD
attributes his blog www.cbblogestate.com to helping his
brokerage receive more than $5 million in referrals in 2008.
also had a part in recruiting and luring half of the 70 agents
he has recruited to the company since january 2007.
©Fluid Studio, 2010
- 79. Why do you Want More fans?
©Fluid Studio, 2010
- 80. Why do you Want More fans?
the future is in “earned” Media, not paid.
Facebook and other social networks are
primary platforms for earned media.
©Fluid Studio, 2010
- 81. Why do you Want More fans?
large coMpanies With Well-knoWn brands Will
have associates set up pages and those pages can
often groW to Millions of users organically and
Without Much effort.
sMall to MediuM-sized businesses often cannot
just set up a page and let the people do the rest.
©Fluid Studio, 2010
- 82. Why do you Want More fans?
sMaller and lesser-knoWn brands need to invest
heavily in brand developMent and leverage the
various social Media channels available to theM
to interact directly With their folloWers, fans,
and custoMers.
©Fluid Studio, 2010
- 83. Why do you Want More fans?
the Measure of success should not be Whether
your page boasts 30 or 30,000 fans, but Whether
you have successfully attracted a large nuMber
of targeted fans.
©Fluid Studio, 2010
- 84. tips to add More
Quality fans and folloWers
©Fluid Studio, 2010
- 85. tips
1. use current fans to drive invitations
to your facebook page
©Fluid Studio, 2010
- 86. tips
1. use current fans to drive invitations
to your facebook page
Facebook currently has no limitation on the
number of fans that users can invite to a public
profile. This makes invitations one of the most
important components of generating fans.
©Fluid Studio, 2010
- 87. tips
1. use current fans to drive invitations
to your facebook page
Contests are probably the single best tool for
driving more users to your Facebook page if
you encourage fans to invite their friends.
©Fluid Studio, 2010
- 88. tips
1. use current fans to drive invitations
to your facebook page
©Fluid Studio, 2010
- 89. tips
2. create contests often
©Fluid Studio, 2010
- 90. tips
2. create contests often
Think of new and unique giveaways for those
that push new fans your way
(and reward them often).
©Fluid Studio, 2010
- 91. tips
2. create contests often
Most of the time, it is better to give away more
things more frequently than a large grand prize
every so often.
©Fluid Studio, 2010
- 92. tips
2. create contests often
Examples of potential contests:
©Fluid Studio, 2010
- 93. tips
2. create contests often
Examples of potential contests:
• Ticket giveaways (movies, concerts, etc.)
©Fluid Studio, 2010
©2009 Fluid Studio
- 94. tips
2. create contests often
Examples of potential contests:
• Ticket giveaways (movies, concerts, etc.)
• Restaurant gift certificates
©Fluid Studio, 2010
©2009 Fluid Studio
- 95. tips
2. create contests often
Examples of potential contests:
• Ticket giveaways (movies, concerts, etc.)
• Restaurant gift certificates
• Etc.
©Fluid Studio, 2010