DXN in Obtainer Magazin (English)

Ganoderma lucidum,
King of Herbs
FUNGUS OF
THE CENTURIES
Ganoderma lucidum,
King of Herbs
FUNGUS OF
THE CENTURIES
F R O M M Y S T E R Y T O S C I E N C E
SPECIALEDITION

2    OBTAINER WORLDWIDE
editor´s note//
COVER
Ganoderma lucidum -
a macrofungus in the
Chinese art and mythology
and today‘s studies. In the
present issue we have evaluated
the effects of the Ganoderma L.
and its dietary supplements.
Health Is Wealth
Perhaps the three words which you have just
read seem to you to make up a very unlikely
combination of subjects. And yet health and
wealth are surely two of the most important
things in life. Think of health as a financial
asset, just like stocks and bonds. It decreases
the odds of costly medical bills today and/
or later in life. Without good health, you can't
earn an income and build wealth. Health and
wealth are thus both important resources
for living a happy and successful life.
HEALTH AND WEALTH ARE RELATED IN MANY WAYS.
Research data indicate that four factors strongly predict hap-
piness and well-being in most cultures: health, economic sta-
tus, employment, and family relationships. Studies indicate
that people are happier when they are healthy, employed,
married or in a long-term committed relationship, and finan-
cially secure.
Are you looking for ways to enhance your abundance of health
and wealth? You are invited to explore this special edition of
our OBTAINER magazine on the malaysian company DXN for
effective alternatives that address everyone who wants to dis-
cover health and wealth.
MERELY AN ABSENCE OF DISEASE DOES NOT NECES-
SARILY MEAN THAT YOU ARE HEALTHY. It’s true that
sometimes diseases strike us when we least expect it even
when we do everything right as far as staying healthy is con-
cerned. Indeed, a wise man once truly said “Health is Wealth”,
for there is nothing worse than feeling ill at ease. Illness and
diseases not only make you dependent on others, they also
rob you of your zest for life. Why not take measures to ensure
a long, happy, self sufficient and healthy life? What if in addi-
tion to transforming your finances and your health, you also
became part of a community of people engaged in making a
positive difference on the planet. Would that interest you?
Well, now you have a choice, it´s not only an option. Find
out more about DXN! It is my sincere hope that you will find
help, information and resources that will help you in making
informed decisions about your process of improving health and
creating wealth. Better health and wealth is truly your decision.
BESTWISHESFORFUTURESUCCESS. BEHEALTHY,
WEALTHY,ANDHAPPY!LETHEALTHCREATEWEALTH.
Michael Sander
Founder of OBTAINER MEDIA

OBTAINER WORLDWIDE    3

content//
6 GANODERMA LUCIDUM
A therapeutic fungal biofactory
The biological activities reported of preparations from
Ganoderma are remarkable and given most emphasis
herein as distinct from structure/activity information.
20 NETWORK MARKETING
Marketing of the future - Marketing has long
been transformed from an operational marketing
instrument into universal “social engineering.” A web
made up of relationships, networks and interactions
has come to guide the whole of economic life.
28 SUCCESS STORY
Bhanu Bhakta Dhamala - After working in his
profession for 10 years it became clear to Bhanu Bhakta
that he wouldn’t be able to realize any of his dreams if he
continued doing what he had been doing.

38 MORINDA CITRIFOLIA
Noni - From Polynesian healers to health food
supplements . The knowledge on the chemical
composition of Noni fruit has considerably
increased over recent years. A number of in vitro
and, to a certain extent, in vivo studies demonstrate
a range of potentially beneficial effects.
32 DXN INCENTIVE TRIP
Nepal - A complimentary trip of 5 nights & 6 days
to Nepal organized by DXN Middle East was an
unforgettable experience for the DXN Achievers
across the Gulf.

COVERSTORY
Fungus of the

No other fungus on the planet exhibits such a wide
range of effects and possible applications nor is used
as a natural remedy for so many health problems as the
Reishi, which, when translated, means “the mushroom
of immortality”. Above all else, it has proven itself as an
elixir in the maintenance of good health and also leads
to a noticeable improvement in vitality!
e Centuries
R
eishi (lat. Ganoderma lu-
cidum) really is something
special. Being neither a
plant nor animal, Reishi
has been placed - as well as all other
fungi/mushrooms - in a kingdom of its
own called Myceteae. Reishi is, first and
foremost, a food. It is of the fungi class,
a mushroom that grows on dead tree
stumps and logs. It has amazing proper-
ties for health and vitality.While Reishi
has been used in China for centuries, it’s
rather new to the rest of the world. Due
to its tremendous health benefits, use is
escalating. Its bioactive substances are
of extreme importance not only from a
pharmacological point of view but also
in nutritional-physiology. The substanc-
es contained within this mushroom are
so well combined that they ensure high
biodiversity and efficacy (exploitability
of a substance in the body). According
to folklore, Reishi has been used in Asia
as a natural remedy for thousands of
years. Ganoderma lucidum is its scien-
tific name, it’s known as Reishi in Japan
and is called Ling Zhi in China. This
name signifies the huge appreciation
people had and continue to have for this
Ling Zhi is an
integral part of
culture and the arts
on the Orient. Since
the first Chinese
dynasty, paintings,
embroideries,
buildings, and
sculptures of the
gods and immortals
have depicted Reishi
as a symbol of
divinity, longevity
and good fortune.
Ganoderma lucidum - King of Herbs

mushroom. Old Chinese Masters used to say Ling Zhi (“beau-
tiful flower” when translated) could even “wake a person from
the dead and get them back on their feet” and it has therefore
been celebrated for centuries as a symbol of success and joie
de vivre. Ling Zhi is a unique product that bears the proud
title medicine of eternal life. It is a natural organism with re-
cycling properties, which provide it with its own nutrition, as
Reishi never rots and never looses its form, even when dried.
In the Pen Ts’ao Kang Mu (a.D. 1578), China’s most famous
pharmacopoeia, it states that “continued use of Ling Zhi helps
reduce weight and increases life expectancy” (Huang, 1993).
At this time, it was thought the pharmacological effects of Ling
Zhi were due to its color. Ling Zhi actually exhibits many dif-
ferent features, which are dependant upon the region in which
it grows (Jong and Birmingharii, 1992). During the Ming
Dynasty (1368-1644), it was called Qi Zhi or “red mushroom”.
It was said that it was good for the heart (Yeung, 1985). In tra-
ditional Chinese medicine, Ling Zhi is classified in the high-
est class of the tonic. There are many Chinese and Japanese
reports about people with cancer or other degenerative dis-
eases’ embarking on long trips in an attempt to procure Ling
Zhi. According to old tales, Chinese Emperors deployed entire
fleets to find Ling Zhi. It was regarded, even before ginseng,
as the most important imperial elixir in China, the weight of
which was measured in gold due to the rarity of the fungus
(in Japan it was aptly referred to as the phantom mushroom).
When the mushroom was procured, its powers were heralded
COVERSTORY
in poems and celebrated at lavish parties. Finding a Ling Zhi
was always considered a good omen. The mushroom wasn’t
only used as medicine. It served as a talisman and was consid-
ered a symbol of immortality in Taoist circles. In addition, it
was hung above doorways and beds to ward off demons and
evil spirits. As a result, it was also immortalized on porcelain,
jade carvings, jewels, carpets, drawings and pictures.
Reishi - in a genius of its own
The most ancient herbal book in China states: “From the up-
per class of elixirs there are one hundred and twenty kinds,
whose task is to rule like the king. They control the mainte-
nance of human life and correspond to heaven. They are not
poisonous, regardless of what amount or regularity they are
consumed. Do you want to alleviate your body and strengthen
your powers, and do you want to live long without aging, then
use this remedy!” The most important of these was the Ling
Zhi, even before the legendary ginseng. From today’s perspec-
tive, these venerations are easily determinable. As almost
everything that was written about the effects of Reishi in an-
cient China can be backed by present day scientific studies.
Back then, the term “immune system” was not understood.
However, this is what they were referring to when they wrote:
“The Reishi mushroom helps overcome illnesses and increas-
es the life expectancy of humans.” Today it has been proven
that it has preventative effects as well as healing properties.
In any case, it supports the energy system of our bodies and
helps us to remain healthy or to become healthy once again.
Even its exterior is impressive - which often also secures the
mushroom a decorative place in a flower arrangement! The
stem of the young mushroom grows like a finger to a length of
around 15 cm from the substrate, eventually branches off and
often forms a kidney-shaped cap. This cap can be up to 1-3 cm
thick. The stem is initially bright yellow in color but gradu-
ally turns a deep dark red. Extremely impressive, however, is
its shiny almost varnished-like appearance. In earlier times,
the most sought after specimens were those that resembled
antlers. For such an “antler mushroom” vast sums of money
were paid. When dried, the mushroom lignifies. Its consisten-
cy then resembles cork, it has a slightly bitter taste and emits
a pleasant aromatic smell. The red Ling Zhi is considered to
have the most healing properties. This variety is also used for
healing purposes and is grown in cultures.

G
anoderma lucidum has
gained wide popularity as
a health food because of
health-stimulating prop-
erties and valuable health effects. In
its main area of distribution, the moist
costal region of China, the Reishi is rare.
The difficult conditions needed for ger-
mination are reason for this. Reishi place
quite special demands on the air, tem-
perature and humidity. Since the 1970’s,
the optimal conditions for germination
could be replicated under laboratory
conditions. Since then, it has been pos-
sible to cultivate the Reishi that had pre-
viously only been available to a wealthy
class in Asia, therefore, making it acces-
sible to more people. In 1997, worldwide
Distribution and Cultivation
production had already reached 4,000
tons. This meant that around 4 million
people were able to consume Reishi or
Reishi products on a regular basis. Once
rare and expensive, Ganoderma, known
as magical mushroom, is now effectively
cultivated and is readily available.
The structure that we call a mushroom
is, in reality, only the fruiting body of
the fungus. The vegetative part of the
fungus, called the mycelium, comprises
a system of branching threads and cord-
like strands that branch out through
soil, compost, wood log or other ligno-
cellulosic material on which the fungus
may be growing. After a period of growth
and under favourable conditions, the
established (matured) mycelium could
produce the fruit structure which we call
the mushroom. Mushrooms are devoid
of leaves, and of chlorophyll-containing
tissues. This renders them incapable
of photosynthetic food production.
Yet, they grow, and they produce new
biomass. For their survival, for their
growth, and for their metabolism, they
rely on organic matter synthesized by
the green plants around us, including
organic products contained in agricul-
tural crop residues. The organic materi-
als, from which mushrooms derive their
nutrition, are referred to as substrates.
A Reishi farming is both a science
and an art. The science is developed
COVERSTORY

through research, and the art is per-
fected through practical experience.
However, cultivation requires precision.
Indeed, it is not as simple as what some
people often loosely stipulate. It calls
for adherence to precise procedures.
DXN, a company from Malaysia, thus
succeeded in cultivating the Resishi us-
ing rubber wood, rice chaff and water
to form the organic substrate for the
Ganoderma to grow. This method pro-
duces more than 200 kinds of primary
and secondary elements, such as en-
zymes, co-enzymes, amino acids, vita-
mins, carbohydrates and other trace el-
ements which help to improve the crop’s
quality, quantity, growth and resistance
to pests. The mushrooms are cultivated
under extremely hygienic standards in
order to protect them from bacteria and
pet infestations. The mixed substrate
is filled in polyethylene bags, capped
to prevent contamination, then steril-
ized in autoclave at 121 degrees Celsius
for two hours, a process, which doesn’t
destroy the nutrients. After cooling, the
substrate is inoculated with selected
matured spawn under aseptic condi-
tions. The polyethylene bags containing
the inoculated spawn are then placed
in the sheds for a period of ninety days.
In DXN’s sheds, optimal growing con-
ditions are procured at 26-27 degrees
Celsius. Full maturity is indicated, when
the cap is completely reddish brown and
spores are shed on the top of the cap.
Harvesting is done by tight plucking,
holding the root with one hand and pull-
ing up with another and no residual bud
is left after harvesting. As a result, no en-
vironmentally unfriendly factors are to
be reckoned with. After harvesting, the
Reishi mushroom is sliced and dried and
ground to powder.
The DXN Ling Zhi farm covers an
area spanning 34,000 m² and is the
first processing plant for Ganoderma
in Malaysia to be awarded MS ISO
14001:2004 certification from Lloyd´s
Register Quality Assurance since July
2000. This ensures that all activities in
cultivating Ganoderma meet the MS
ISO 14001:2004 standard and com-
ply with legal requirements by the
Department of Environment.
InNovember2007,DXN’sLingZhiFarm
was accredited the Malaysian Organic
Scheme (Skim Organik Malaysia) cer-
tification by Department of Agriculture,
Peninsular Malaysia (Jabatan Pertanian
Semenanjung Malaysia), conforming to
the standards of MS 1529:2001 and of a
certified organic farm.

Worldwide recognition of the vital prop
F
or over 4,000 years, is has been said that the Reishi
posses magical powers - today these powers have
been scientifically proven. The Japanese govern-
ment has added the Reishi to the official list of can-
cer drugs. It may seem surprising that in the Western world
not that much has been known about this popular, acclaimed
natural remedy until recently - after all, in Japan alone cur-
rently over 770 million US Dollars is turned over annually
from products manufactured from Ling Zhi and other healing
mushrooms. There is, however, a simple explanation for this:
Up until recently, only a very limited amount of Ling Zhi was
available. Only over the last few years has it been made pos-
sible to cultivate the mushroom professionally on a large scale
basis. Since then, the number of scientific investigations into
this traditional natural remedy has increased exponentially.
Today it is therefore clear: Ling Zhi is, firstly, completely non-
toxic and as a result can be consumed in any quantity with
no time restrictions. Secondly, as a nutritional supplement, it
can help protect against a large number of illnesses - includ-
ing cancer.
COVERSTORY

perties of the Reishi

About 20 years ago, a real vital mushroom boom began in the
USA. Here the healing mushrooms were most often used as
nutritional supplements or as slimming products. Crossing on
their way to America, the demand for healing/vital mushroom
products also increased in Germany. Since that time, hun-
dreds of holistic doctors and healers have been using Reishi
as a universal natural remedy in fighting many complaints
and illnesses. Reishi are grown in culture, dried, processed to
capsules, powder or granulate and sold as a supplementary
vital supplement, in support of a healthy diet. In Japan, the
Reishi mushroom is approved as medication in the treatment
of cancer.
Scientific findings impressively depict the potential of this
amazing mushroom. In traditional Chinese medicine (TCM),
it has been utilized as a versatile remedy for quite some time.
Ganoderma Lucidum is known as the “divine mushroom of
immortality” in Japan. “Ling Zhi”, which is also known as
Reishi, is one of the most acclaimed mycoceutics in Asia. The
Japanese doctor, Dr. Fukumi Morishige, observed that con-
suming Ling Zhi / Reishi was of particular benefit over the
course of illnesses that are associated with a lowered immu-
nologic state (e.g. rheumatoid arthritis, chronic bronchitis,
hepatitis).
Important substances in Reishi
Reishi contains vitamins, minerals, trace elements, rough-
age, essential amino acids and secondary substances with
high bioactivity in a unique form. Two groups of substances
are, however, of particular importance. On the one hand, it
is the polysaccharides that can activate the human immune
system, strengthen and stabilize the body’s defense forces and
increase the ability of the body to successfully cope with the
varying attacks from our surrounding environment. On the
other hand, it contains triterpenes, also known as bitter sub-
stances, a group of active natural compounds found in most
plants. As with most beneficial substances in plants, it pro-
tects the plant from microbial infection. The triterpene found
in Ganoderma is known to play various important roles for
the well being of human body. For biochemists and pharma-
cologists, Reishi is a biological “power packet”. It still hasn’t
yet revealed all its secrets and with future investigations more
interesting findings are most definitely to be reckoned with.
“Let your food be your medicine,
and your medicine be your food.”
— Hippocrates, the father of modern medicine
460-377 BC
COVERSTORY

Scientific investigations confirm important
properties of vital mushroom
After successfully cultivating the Reishi, extensive biochemi-
cal and pharmacological investigations into the substances
contained within the mushroom and their medicinal effects
were carried out. Since then, numerous clinical studies have
confirmed many of the traditional uses of the mushroom,
which were gathered over the centuries. It provides people
with an additional high-quality vegetable, and enriches the
diet with high-quality proteins, minerals and vitamins which
can be of direct benefit to the human health and fitness.
The extractable bioactive compounds from the Reishi can
enhance human immune system and improve quality of
life. Studies emphasized by the Professor and Mycologist,
Jan Lelley, in his book The healing power of fungi are being
sited here in lieu of those available: In seven Chinese hospi-
tals, the effects of the Ling Zhi mushroom on both cholester-
ol level and the cardiovascular system were investigated. In
68 % of the patients, a reduction in the LDL cholesterol level
was achieved, after they were administered Reishi for 1 to 4
months. 90 % of those treated also suffered from coronary
heart disease. In more than three quarters of these patients’
ongoing reviews with the aid of an ECG revealed clear im-
provements in their conditions.
The basidiocarp, mycelia and spores of Ganoderma lucidum con-
tain approximately 400 different bioactive compounds, which
mainly include triterpenoids, polysaccharides, nucleotides, ste-
rols, phyto-steroids, fatty acids, proteins/peptides and trace el-
ements which have been reported to have a number of health-
enhancing benefits. Reishi is regarded as healthy food or as so
called functional food. The extractable products from Reishi, de-
signed to supplement the human diet as an enhancement of health
and fitness, can be classified into the category of dietary supple-
ments or mushroom nutriceuticals. Dietary supplements are in-
gredients extracted from foods and herbs that are taken without
further modification. Mushrooms constitute a most rapidly gro-
wing new food category, which the current health-oriented public
is increasingly enjoying.
COVERSTORY

Reishi - a potent pharmacological macrofungus
As before, most of the studies on Reishi are undertaken in
Asia and the USA. Despite great skepticism at the onset, con-
ventional Western medicine and naturopathy has come to ap-
preciate the amazing properties of the vital mushroom. Reishi
has also been added to the American herbal Pharmacopoeia
and Therapeutic Compendium.
Nutritional value of Reishi
The Reishi mushroom has attained an unparalleled reputa-
tion in the Orient as the ultimate herbal substance. To the
Chinese, the nutrition health benefits of mushrooms include
promoting vitality and good health. It is considered a super-
food because it is so highly nutritious. Over 300 reports have
been published concerning the chemical constituents of the
red Reishi. The fruiting body, mycelia and spores of Reishi
contain approximately 400 different bioactive compounds.
This prized fungus contains several health benefits for our
body. As a food, it is rich in protein, contains 18 amino acids,
Potassium (K), Magnesium (Mg), Calcium (Ca), Germanium
(Ge) alongside other essential micronutrients, including vita-
mins and minerals. The potency of Reishi mushrooms is usu-
ally based on its level of triterpenoids. One can determine the
level of this by tasting it. The more bitter it is, the higher the
level of triterpenoids. Because Reishi is a polypore, (a group
of hard, woody, bracket-like mushrooms) it is not eaten, but
cut into pieces and made into a tea. Other popular forms of
delivery are the water extracts and powders. Many people also
use Reishi as a coffee substitute. The DXN products are thus
an ideal way to consume Reishi.

The status of Reishi in the health food industry is unparal-
leled. It is the culmination of the knowledge and wisdom of
the East and West for 5,000 years. Its effectiveness as a health
food has been demonstrated in over 30 years of modern sci-
entific research, therefore proving that Reishi is totally free
from any side-effects. For centuries, Reishi has been regarded
as a symbol of happiness, longevity and even immortality. It
has been gaining in popularity in recent years as a historically
treasured herbal material. In traditional Chinese medicine
(TCM) it’s still regarded as one of the most valuable herbal
treasures to this day.
The secret of success is knowing how to deal with your body to
maintain peak health condition. The dictum Health is Wealth
holds more truth now in a modern context than it did ever
before. While medical science has progressed more than any-
one could have ever imagined in treating disorders and dis-
eases, the real challenge lies in prevention. The answer lies in
looking to a system, which is naturally sustainable and adapt-
able for all conditions and all body systems. Nevertheless, of
course, modern-style research using contemporary scientific
methods is now being carried out into the ways the mush-
room works and into the possibility of using it to promote
health. DXN remains in the forefront of bringing the
benefits of the Reishi to the common man. An old
Arabian Proverb says: “He who has health has
hope, and he who has hope has everything.”
COVERSTORY
While medical science
imagined in treating disord
Dato' Dr. Lim Siow Jin
DXN CEO

e has progressed more than anyone could have ever
ders and diseases, the real challenge lies in prevention.
References
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CS, University of Hong Kong HK

„Marketing is Everything“ was the title of an article by Regis McKenna, probably the
most significant marketing expert in the technology business, published in the “Harvard
Business Review” in 1991. “In the long term every company is dependent on the fact that
its customers speak well of the company and its products,” was his creed. And as early
as 1986 McKenna, then marketing boss of Apple, was convinced “that soon no more
computers will be bought without the customers getting a reference from a trustwor-
thy person in their circle of friends.” “Recommendations and mouth-to-mouth propa-
ganda are the most powerful form of communication in the business world,” is therefore
McKenna‘s conclusion: “More powerful than any other form of promotion and PR.”
NETWORK
MARKETING
OF THE
FUTURE
A
nd indeed marketing has long been trans-
formed from an operational marketing in-
strument into universal “social engineer-
ing.” A web made up of relationships,
networks and interactions has come to
guide the whole of economic life. But where did it begin?
“Marketing” came along with the mass production of goods
that started from the beginning of the 20th century as a result
of industrialization. To position products on the markets and
to awaken the customers‘ desire to buy new strategies were
developed. Information and advertising received a completely
new significance. So marketing was the response to the chal-
lenges facing selling in the industrial age. However, “recom-
mendation marketing” as we encounter it today in the form of
“network marketing” or “multi-level marketing” (MLM) had
not even been born 100 years ago. On the other hand “direct
distribution” did already exist.
Particularly in the distant regions of the USA “traveling sales-
men” were not just a familiar feature of the B2B (business
to business) scene, there were also representatives who sold
their goods – household products just as much as insurance
– directly to the end customers. But all these representatives
were restricted by their “maximum possible sales limit.” W.
Clement Stone, the doyen of the American insurance indus-
try, described this limit in his book “The Success System That
Never Fails”, published in 1962, as follows: “On the morning
after the eventful day when I gained 122 customers I decided
to duplicate myself – i.e. to build up a sales organization. At
the end of that day I was happy but tired. I went to bed ear-
lier than usual and also sold insurance policies in my dreams.
Next morning it became clear to me that I had reached the
upper limit for deals closed personally.” Since this “maxi-
mum possible sales limit” coincides with the psychological
and physical breaking point of the individual sales representa-
MARKETING OF THE FUTURE

tive and it is therefore not possible to stabilize sales figures at
this high level, the direct sales companies sought quite soon
to break through this limit. The first step in this direction was
found quickly – building a sales organization. But at first they
only thought of using the experience and know-how of the
top salesmen in order to train and impart skills to new sales-
men. Since the trainers shared in the turnover of the salesmen
they trained, the “maximum possible sales limit” was broken
through for the first time. In this way the foundation stone was
laid for a development that was to produce more millionaires
than any other idea before or since!
However, first of all the idea had to overcome a few “teeth-
ing problems.” The way the concepts were originally “worked
out” the trainers did not really have any interest in the sales-
men they trained becoming trainers themselves since they did
not earn anything from them anymore when that happened.
This problem found an initial solution through the trainers re-
ceiving an “overhead,” i.e. a commission on the total turnover
achieved by the sales organizations of the executives they had
trained. But very soon it was to become apparent that this too
“fell short,” because the moment a new leader qualified in the
depths of the organization this turnover was lost to the origi-
nal trainer since the executive he had trained could now claim
the “overhead” for himself. Only when the overhead started
to be shared over several levels was a situation reached where
executives had a genuine interest in helping new subordinates
even if they had not personally recruited them. “Multi-level
marketing” (MLM) was born.
The first company that was already using and perfecting this
system in the 1940s was a company called “California Vita-
mins,” which, as can be guessed from the name, was active in
the food supplement field. California Vitamins had recognized
RECOMMENDATIONSAND MOUTH_TO_MOUTH PROPAGANDA ARE THE MOST POWERFUL FORM OF
COMMUNICATION IN THE BUSINESS WORLD

that the “classical chain of distribution” (cf. Fig 1 on p. 24)
was by far not as well-suited to the sale of products in need of
explanation as direct sales where the product was presented
to customers within their own four walls and reached the end
customers from the producer with only one intermediary. In
addition, California Vitamins was the first company to come
up with the idea of selling customers who registered as dis-
tributors the products wholesale and enabling them to benefit
from successful recommendations – the evolution to “net-
work marketing” was complete.
The success of this new method of integrating the customers
into a company‘s marketing was so overwhelming that it im-
mediate found numerous imitators – and just as quickly nu-
merous critics. After all, in those days communications were
far from being as developed as today and the “informed con-
sumer” was far from being a matter of course. A situation that
was exploited by some “black sheep” in order to make a quick
profit with utopian promises. Soon the concepts “snowball
NETWORKING IS EVERYTHINGNETWORK MARKETING OFFERS EVERY PERSON THE OPPORTUNITY TO DEFINE THE
BALANCE BETWEEN PROSPERITY AND FREEDOM FOR THEMSELVES PERSONALLY
system” and “pyramid game” were on everybody‘s lips and
hardly anybody was able to distinguish anymore where legal
and legitimate sales ended and where fraud began.
So in 1975 the time had come: With the “Pyramid Law” the
“Federal Trade Commission” (FTC) sounded the charge
against “structured marketing” as the multi-level marketing
models had also come to be known. The FTC‘s main opponent
was what was already at that time the largest network market-
ing company in the USA, which today is still active in more
than 80 countries and has more than 3 million distribution
partners. After more than four years and legal costs amount-
ing to several million dollars the Supreme Court ruled that the
distribution system used by the company was not an “illegal
pyramid system” but a permissible method of supplying end
customers with a manufacturer‘s products. The criteria dis-
tinguishing legality from illegality (cf. Fig. 2 on p. 25) were
finally clearly defined. This legal decision laid the basis for the
success of network marketing, which since that time has been

hastening from one record to the next – and that on a global
scale! Not only in the USA and Canada, Europe and Australia
has network marketing become firmly established but also in
South America and the whole Asia-Pacific region and in the
Middle East and Africa is advancing inexorably.
I
n actuality the process that is totally changing the working
world and society has long started. The increasing mecha-
nization and automation of many aspects of work has sim-
ply made hundreds of thousands of jobs superfluous in the
last decades. There has been one other comparably far-reach-
ing transformation in the past: the “Industrial Revolution,”
which in the 18th and
19th centuries led from
an agricultural to an in-
dustrial society. The rap-
id technical development
has in recent years forced
many people to look
for new jobs in the ser-
vice sector. But even the
transition to the service
society still does not rep-
resent the end of the de-
velopment: Today we are
standing on the threshold
of the Information Age,
i.e. that epoch where
“knowledge” represents
the central value when
it comes to earning a liv-
ing. This is, however, no
reason to stick your head
in the sand, particularly
as – seen historically –
every attempt to combat
progress has been con-
demned to failure. It is more sensible to take advantage of
progress. Just as today machines already take over a lot of
boring and exhausting work and thus create more creative
space for people, with the transformation to a knowledge so-
ciety it is also a case of not losing sight of the primary goal –
the acquisition and distribution of prosperity – and placing
the whole process at the service of humankind.
Prosperity was the watchword of yesterday, is the watch-
word of today and tomorrow it will still be the watchword
of successful business ventures. Prosperity that wants to be
acquired. In the business cycle employers generate funds,
which then flow to employees – not just those of the employ-
ers‘ own firms but also at suppliers, processors and service
providers. With their work these employees secure the pros-
perity of the employers. If this cycle is broken, then prosper-
ity is jeopardized. Today one single company can make large
profits with few employees – and this completely without
suppliers or processors. The Internet and new information
technologies make this possible. For this reason people will
not in future be able to rely on getting a steady job some-
where, but will have to look for their opportunity in other
models of work. The “freelance” and the “temporary worker”
are only two of numer-
ous possibilities that are
gaining more and more
significance. People are
required to reflect on
themselves and their
qualities. Then in the
crisis the opportunity
will indeed be planted
to make good the short-
fall in your wallet using
your own initiative. Here
network marketing may
very well offer a genuine
career opportunity. Be-
cause expensive “high-
power advertising” on TV
and radio has long been
out in many industries
since the ratio of results
to costs is not particu-
larly good. Nevertheless,
the advertising cost of
German companies alone
amounted according to
“Nielsen Media Research,” the leading media research com-
pany worldwide, in 2008 to more than €21 billion and the
trend is upwards.
The sales strategies of network marketing companies mean
they can dispense with such advertising budgets by transfer-
ring the products directly to the end customer – unlimited
timewise (no store opening times) and placewise (world-
wide) – by means of “dialog-oriented distribution channels.”
Costly traditional business is thus avoided. Only the success-
ful recommendations of the distributors, i.e. genuine sales,

are paid for in the form of commissions according to each
company‘s individual remuneration scheme. These “soft
sales” through recommendations and bridge-building are
continuing their forward march. Network marketing have al-
ready done pioneering work here in the past. Today, howev-
er, in the age of “social networking,” when some people have
more “friends” on Twitter or Facebook than some countries
have inhabitants, this form of “person-to-person” promo-
tion is becoming more important with each passing day! In
times when their advertising presence has to become louder,
gaudier and more original in order to draw customers “out
of the woodwork,” network marketing companies are taking
the direct route via “enthusiastic users,” who recommend the
products and services warmly to their friends, acquaintances
and business partners – and that completely free of charge!
Particularly with products that require lots of explanation,
ones that are difficult to sell without extensive information,
a recommendation from a trusted person is all the more im-
portant. The mistake of assuming that marketing is “done
in the marketing department” is a fatal one. Modern mar-
keting is no longer limited to the boundaries of your own
company. It should be understood as a recurrent theme that
pervades and activates the whole organization. But with this
overall perspective marketing can no longer be considered
the exclusive domain of a few particularly experienced mar-
ket experts, such as the product manager or the marketing
manager, or even of the distribution manager or the CEO. It
has long become dangerous to rigidly separate “inside” and
“outside.” Because the customer is becoming more and more
a co-producer of the product, a “prosumer.”
The idea of the company as a system interacting with its
surroundings and of marketing as a co-designer of this life
system leads to a considerably broadened concept of market-
ing. A concept that has long been practiced in the network
marketing industry. Here the variety of markets should not
be ignored. Each market has its own logic that you have to
be able to deal with as with the variety of different forms
of behavior of target groups, market segments, partners and
other participants in the market. An example of this would
be the halal seal of quality (cf. OBTAINER WORLDWIDE,
Issue No. 11/09, pp. 122 ff.) allocated to meat, condiments or
cosmetics and recently also to financial products.
T
oday a good reputation is everything. News and ru-
mors – both positive and negative – spread like wild-
fire through the social networks. However, most peo-
ple do not believe that they have influence on the decisions of
others. Here consider for a moment: How often have you gone
to the cinema, consulted a lawyer or booked a holiday as a re-
sult of a recommendation? It is part of human nature to help
other people and also to give unasked advice when you think
it will be of use to the other person. But also recognition plays
a great role here because, if we are honest, we recommend
something good not only to help others but also to earn grati-
tude and esteem. But who are these “others”? They are what
is called a “network”: the totality of all professional and pri-
Manufacturer
Exporter
Importer
Wholesaler
Customer Advertising Retailer
Intermediary
Fig. 1: Classical sales channel
Manufacturer
Independent
distributor
Customer
Fig. 2: Direct sales channel
24    OBTAINER WORLDWIDE 12/2010

vate contacts. Every single one of us has such a network – and
the primary task of a “networker” consists of activating this
network! Since time immemorial people have made alliances
and joined together. They “network” both for economic and
political reasons as well as social ones. Networks are gaining
significance in both the professional and the private sphere
and here the Internet as a medium of interpersonal communi-
cation is playing an ever more important role in building and
caring for relationships. These changes are also molding the
essence of work. New forms of work emerge, e.g. working as a
freelance in networks, of which “network marketing” is a part.
The network – it is claimed – is the organizational form of the
future and in the private sphere it is gaining significance just
as much as within and between organizations in the realms of
business, politics or civil society.
But for self-confessed networkers that is nothing new. The
task of a networker consists of organizing this networking.
Networking partners share in the turnover generated in these
networks in the form of commissions. People who decide as
small businesspeople to enter network marketing are acting
totally in line with the trend: the number of associates in-
volved worldwide in the direct sales industry rose in the 20
years from 1988 to 2009 from 8.5 million to over 65 million!
At the same time the percentage share of networkers has in-
creased continually so than meanwhile only a maximum of 14
percent of all people working in sales are involved in “classical
direct sales” – and over 86 percent in network marketing.
ILLEGAL
• No product, or product without any utility/demand,
license fee
• Recruitment of new partners earns commissions so that
real sales become irrelevant (bounty)
• The revenues of an authorized dealer are directly
• reduced by the turnover commission for the
• sponsor on the level above
• The products are purchased from the level
• above or are passed from level to level
• with a mark-up
• It is not possible to overtake participants on a higher
level
• “Devil take the hindmost“
• Contract penalties, minimum purchases, expensive
course packages, high entry costs
LEGAL
• Product with utility and demand
• Remuneration in network marketing is dependent on
turnover: commissions only for product turnover
• The contract is concluded with the network marketing
company, settlement takes place centrally through the
company
• The products are purchased directly from the
manufacturer – and this on all levels of the
• hierarchy for the same price
• It is possible to overtake participants on a higher level
• Not the first, but the best is the best
• Start-up costs are low: mostly you acquire a starter kit
for less than €100 or $100 and for that you receive an
equivalent in products, brochures, etc.
12/2010 OBTAINER WORLDWIDE    25

The future – that now seems certain – belongs to the networks.
Whereas previously – in a market that covered a narrowly lim-
ited area – the danger often arose that networks would topple
into the negative and become a “tangle,” today – in a global-
ized, open world market – the demands on all participants are
above all molded by transparency and openness, which is why
in the sphere of work highly professional behavior is the pre-
condition for business success. Nevertheless, it is not permis-
sible to equate “networking “ with “selling”! In the first place
it is a question of building up a relationship and of anchoring
yourself in people‘s memories through a self-confident and
appealing manner, so that when a suitable opportunity arises
they will remember the networker. Here what is important are
not close friends or family members – what are called “strong
ties” – but rather the “weak ties,” the friends of friends – or
even their friends. It is not so much a question of direct con-
tacts as of indirect ones – the contacts of contacts! That is the
“art of linking.” For those who master this art success is a self-
starter. Anybody at all who is unhappy with their present life
situation will find in network marketing a way that promises
positive change – and this to a great extent independently of
the overall economic situation. In fact the turnover figures of
the large networking companies show that since the start of
the world economic crisis in September 2008 the industry has
been on a course of stable growth – quite the opposite of gen-
eral developments. Job cuts in other industries and wage and
cost pressure on all dependent employees make the network
marketing alternative appear more attractive from month to
month – no matter whether as a second income or as a “full-
fledged livelihood.” Ultimately there is only one single pre-
condition in order to be successful as a networker and that is
the willingness to learn everything necessary for success!
Working in networks is based on trust and cooperation. Trust
arises from being a reliable partner in your network. In a net-
work there is no outside authority that can force you to do
some job or another. That is why it is important that you know
and feel yourself what things are all about before you enter a
collaboration. It should be clear to you which interests coin-
cide and where and what contribution you will be able to make
to it. For this you have to know your own strengths. Then your
contacts and your skills will advance with every step.
Sometimes difficulties will appear and your networking part-
ners will try to draw you into something that is not really your
thing. Then you need the ability to recognize the lines of con-
flict quickly and to find a solution that is satisfactory for as
many participants as possible. To do so you must also make
yourself aware of your skills. You have to know what you want
and what you are able to do. Then it will be easy to define what
you still lack in order to achieve your goal. In this manner you
will acquire a sort of “mental shopping list” that will help you
to take the first steps.
Everything starts with communication. This is much more
than just talking. It is the basis of understanding, clarification,
adaptation and development. In our society many people find
it difficult to really pay attention to others. But only good com-
munication can lead a network to success. When do custom-
ers speak positively about your company? When they get more
than they expect. The magic formula of recommendation mar-
keting and customer satisfaction is “expectation.” Frequently
you do not have to do much research in order to find out what
the customers want and how you can exceed these expecta-
tions. Because quite seriously: As a rule your customers ex-
pect no more than you also expect from other people! These
are the “basic skills” – punctuality, friendliness, honesty and,
of course, flawless performance or a product “that works.”
These basic skills are the “duty” of recommendation market-
ing and without them it will hardly be possible to achieve good
mouth-to-mouth propaganda.
A “better life” does not necessarily mean a bank account worth
millions, a bigger house or a faster car. Network marketing
offers every person the opportunity to define the balance be-
tween prosperity and freedom for themselves personally. This
is probably the real reason why today more and more people
all over the world are living in line with the motto: Networking
is everything!
GOOD REPUTATION IS EVERYTHINGNEWS AND RUMOURS – BOTH POSITIVE AND NEGATIVE – SPREAD
LIKE WILDFIRE THROUGH THE SOCIAL NETWORKS

OBTAINER WORLDWIDE    2712/2010 OBTAINER WORLDWIDE    27

By his own life alone Bhanu Bhakta Dhamala is already proof of how much the world has come
together in recent decades. He was born in India, grew up in Nepal, works today full-time in
the United Arab Emirates and we're reporting about his career in MLM from Germany.
One World, One Mushroom
“Everybody can transform their lives”
SUCCESS STORY
A
fter working in his pro-
fession for 10 years it
became clear to Bhanu
Bhakta that he wouldn't
be able to realize any of his dreams if he
continued doing what he had been do-
ing. If he continued working exclusively
as an employee of a petroleum compa-
ny, his dreams would remain mere aspi-
rations without ever getting the chance
to become reality. The father of three
simply didn't earn enough money. “I
was always broke and counting the days
to my next monthly salary. Hence the
extra income was my motivation to join
MLM,” he told us. Today he conducts his
business after work during his free time.
In December 2002 Bhanu Bhakta
came into contact with network market-
ing for the first time. His first contact
was with the Malaysian company DXN,
which has meanwhile expanded into a
global operation and is represented in
150 countries. “DXN distributes world-
class organic, healthy day-to-day prod-
ucts at affordable prices,” he explained
to us. “There's a generous marketing
plan and people with a professional at-
titude associated with the company.”
Nevertheless, Bhanu Bhakta left DXN
again initially. Other networkers had
made him believe that he could achieve
a higher income with their company.
However, he quickly realized that this
was not the case: “Finally when I experi-
enced they were not favoring me, instead
they were favoring themselves, I started
to concentrate only in DXN again by
quitting the team and that company as
well.” In addition, the efficacy and the
great potential of the products drew
him back to DXN. “And the fact that
the ganoderma mushroom was able to
help me get rid of my allergic sinusitis,
my acidity and my fatty liver also made
me return to DXN,” says Bhanu Bhakta
with a smile.
On top of this his business offers him
a platform to extend his knowledge of
the products and to share it with other
people who are interested in a healthy,
comprehensively supported lifestyle
. The core of DXN's product range is
ganoderma, an Asian mushroom that
has been used in Asian medicine for
thousands of years. It can be used as an
extract or as a powder and supports the
healing of many health problems. So it's
no surprise that in addition to the clas-
sical capsules containing the healing
extract it's possible to find almost every
conceivable opportunity to make use the
healing power of the mushroom in DXN
products from Ganoderma Coffee, via
Ganoderma Vinaigrette to Ganoderma
Toothpaste.
Bhanu Bhakta doesn't just leave
things at exchanging information about
DXN's versatile products: He considers
DXN's system to be just as recommend-
able as it is promising. Anyhow he takes
an extremely favorable view of network
marketing. “Networking helps people
to own their own business with a very
small amount of money and to have a
huge income to transform their lives to-
wards prosperity after a period of time,”
is his verdict, “and DXN enables people
to change their lives.”
Bhanu Bhakta tells of partners who
have never been to school but, never-
theless, have achieved a certain level in
DXN's system and enjoy a handsome
income (more than their salary) every
month along with 2 % international
profit sharing. Some of them have even
become fulltimers to build up their busi-
nesses. “All in all the DXN's success sys-
tem represents a wonderful opportunity
for 'lay people' who'd like to transform
their lives because DXN's marketing
plan is easy to follow,” summarizes
Bhanu Bhakta and adds with regard to
the whole industry: “This system is de-
signed so as to provide maximum ben-
efit to the end consumers and it helps
unemployed people or even housewives
to generate their own income and also to
expand it on a large scale.”
Asked what distinguishes his work
as a sponsor, Bhanu Bhakta answers:
“I stay with people until they can work
independently by guiding them, help-
ing them, motivating them and provid-
ing informative materials and updates
that are supportive for both online and
offline business. However, their own
initiative also plays a decisive role in be-
ing successful in this business.” Bhanu
Bhakta does everything in his power to
support his business partners' own ini-

tiative. Although in addition to ware-
houses DXN also sets up its own offic-
es large enough for big gatherings, he
regularly conducts meetings in various
hotels. “Here it's not just to make it
easier for people to understand DXN's
whole concept, but it also helps to cre-
ate closeness to the leaders,” he says
explaining his approach. And Bhanu
Bhakta also holds seminars in hotels.
This is a method that he successfully
learned at his company: “DXN orga-
nizes seminars in hotels by inviting
various leaders from DXN and experts
from prestigious organizations like
Oxford and Harvard. I also duplicate
this to channel the knowledge acquired
from them to the lower levels because
it helps people to be more professional
at an economic cost.”
In addition to seminars and meet-
SUCCESS STORY
ings Bhanu Bhakta has recently start-
ed his own homepage (www.dxn2us.
com), which contains all the relevant
information including forthcoming
training sessions. “On the basis of the
knowledge I've gained from various
leaders and professionals during my
8-year journey with DXN, I've cre-
ated my own materials, which help
people to understand very easily. I
update and distribute them within my
organization from time to time on pa-
per, audio and video CDs and MP3s,”
he told OBTAINER. Occasionally he
holds telephone conferences for those
partners who live far away in order to
provide them with information about
the products, the system and also the
company. “This helps them to clear
their doubts and go forward,” he says.
And on top of that Bhanu Bhakta uses
social media such as Facebook, Twitter
or YouTube to reach and inform people
he doesn't know personally yet. “This
business is a helping business,” he
says, “and this is my inner motivation.
Everybody can transform their lives.”
Through DXN Bhanu Bhakta has
transformed his life on a lasting ba-
sis. Since he has been running his
own business, he has acquired more
and more freedom. And he has got to
know foreign countries. With DXN he's
traveled through half of Asia and the
Arabian region and now he's dream-
ing of Africa, the USA and Britain.
“I'd like to deliver a message through
OBTAINER to the people associated
with MLM: Keep going until you real-
ize your dreams. But you have to be pa-
tient,” he advises our readers, “because
it takes time to succeed.”

“Keep going until you realize your
dreams. But you have to be patient,
because it takes time to succeed.“

INCENTIVE TRIP
DXN Middle East
Travel Seminar Incentive

e Trip 2010 To NEPAL
A complimentary trip of 5
nights & 6 days to Nepal
organized by DXN Middle
East was an unforgettable
experience for the DXN
Achievers across the Gulf.

34    OBTAINER WORLDWIDE34    OBTAINER WORLDWIDE 12/2010
INCENTIVE TRIP

120 DXN Achievers hailing from different GCC
Countries were part of this wonderful excursion which was
conducted from October 22nd
2010 to October 27th
2010.
Groups from different cities in the Middle East had arrived
at Nepal Capital Kathmandu on 22nd October 2010 and en-
joyed an exceptional welcome greeting at the Airport prear-
ranged by DXN Nepal Members & the Tour Agent. Group had
been taken directly for a lunch at one of the most premium
traditional restaurants in Kathmandu where they had enjoyed
a veritable feast of delicious dishes along with live cultural
programmes performed by local artists. Group had checked
into the luxurious Soaltee Crown Plaza 5 Star Hotel and at the
night, a Welcome Gala Dinner had been arranged alongside
the Swimming Pool.
Next Day Morning Group had been taken for a Kathmandu
City tour through the winding roads of the old city and visited
the legendary Durbar Square, which is filled with many Hindu
temples and smaller shrines. The oldest temple building there
dates back about 1,000 years, and the most recent around 200
years. Then the group had visited 'Swoyambhunath Stupa'
which is renowned as the Oldest Statue of Buddha. After the
lunch, Group had visited the ancient city of Bhakthapur and
the members were overwhelmed with amusement by witness-
ing the beauty of traditional Nepal Architecture.
Next Destination was Pokhara; a city surrounded by the
Himalaya Mountains. On the way to Pokhara, group members
had experienced a treasured Cable Car ride to Mankamana
Temple situated at an altitude of 258 meters above the sea
level. Lunch also was really unforgettable as it had been ar-
ranged in a restaurant amidst the thick forest by the side
of a Himalayan river. It was in the night that the group had
checked into Fulbari Resort, Pokhara which is well-known
for its garden surrounds with an eye-catching backdrop of
Himalaya Mountains.

Next Day Morning, Mr. Osler Sto Thomas a very power-
ful motivator from DXN Philippines who had joined the trip
as a special guest, delivered an exceptionally set Motivation
Speech to the Members in the Fulbari Resort Conference
Hall. Then the group had proceeded for the Boat ride through
the picturesque Fewa Lake of Pokhara. After the Boat ride, a
bunch of adventurous people from the group had gone for Para
Gliding and the rest have enjoyed their time in the Mountain
Museum. With a good cause to improve the facilities of the
Mountain Museum, group members have collectively contrib-
uted the amount to buy a LCD Television for the Museum and
handed it over to the Museum Authorities.
Last day in Pokhara, group members had gone to view the
Magical Panoramic Sun rise at Himalaya Mountains and most
of them were spellbound as that was the most beautiful natural
scenery that they had ever witnessed. Group had reached back
at Kathmandu by evening, checked back in to Soaltee Crown
Plaza and directly proceeded to the magnificent Conference
Hall of Crown Plaza for the Conclusion Meeting Organized
by DXN Nepal. Around 70 members from DXN Nepal have
joined the conference along with the Middle East Achievers.
During the conference, Middle East Achievers were really
excited when they were explaining about the trip and each
of them had expressed their immense gratitude towards
DXN Nepal Members for the warm hospitality that they had
shown. At the end of the conference, each group member is
awarded with a certificate and 2 beautiful Souvenir Gifts pre-
sented by DXN and by the Tour Agent. Conference followed
by a scrumptious Buffet dinner.
Final day of the trip was lively and eventful as the group
members had gone for the Mountain Flight to see the tallest
mountains in the world. One hour Mountain flight had gifted
them with a breathtaking close view of the spectacular peaks
including the highest peak in the world Mount Everest . With
the mountain flight, tour programme had come to the wind-
ing up stage.
Even though the whole trip was filled with absolute fun
and bliss, the farewell was really painful. With Tear filled eyes
and shivering hands, group members had hugged each other
before they depart to their respective countries; to the daily
grind of life.
INCENTIVE TRIP

Morinda citrifolia —
From Polynesian healers to
health food supplements
Indian Mulberry, Mengkudu (Malay),
Nonu/Nono (Pacific Islands), Noni (Tahitian)
MORINDA CITRIFOLIA

M
orinda citrifolia (noni) is one of the most im-
portant traditional Polynesian plants. Rem-
edies from isolated Polynesian cultures, such
as that of Rotuma, illustrate traditional indi-
cations that focus upon leaves, roots, bark, and green fruit,
primarily for topical ailments. Anecdotally collected Hawaiian
remedies that employ noni fruit illustrate changing usage pat-
terns with shifts in recent times to preparation of juice made
of ripe or decaying fruit.
The knowledge on the chemical composition of Noni fruit
has considerably increased over recent years. A number of in
vitro and, to a certain extent, in vivo studies demonstrate a
range of potentially beneficial effects. The plant indigenous to
India, Malaysia, and Southeast Asia, is a Noni of evergreen
ranging in size from a small bush to a tree 20 or 30 feet high.
Approximately the size of a potato the Noni fruit has a lumpy
appearance and a waxy, semi-translucent skin that ranges in
color as it ripens from green to yellow to almost white. Na-
tive Tahitians recognize it sight unseen because of the fruit’s
rancid smell when fully ripe. This smell decreases some as the
fruit is fermented and the juice is prepared. The taste is also
improved during this processing.
The Kahuna medicine men in French Polynesia and all others
who‘ve already tried the “gift of the gods” once don‘t need to
be convinced of the advantages of regular noni consumption.
They know them from experience! And in this case it doesn‘t
matter whether the beneficial effect of the South Sea fruit is
caused primarily by its high enzyme content, the high propor-
tion of the trace element manganese or the high concentration
of iridoids. In the whole of the Pacific Region since time im-
memorial innumerable myths and legends have been woven
around the bulb-shaped fruit of the “Indian mulberry tree” –
as Morinda citrofolia is also called – and the indigenous peo-
ple have known about its healing power for generations. But
our modern “medicine men” wanted, of course, to know more
about “why”... and in the course of their investigations they
first came across two enzymes they called proxeronine and
proxeronase. Proxeronine is a colloid that, unlike most col-
loids, contains neither sugars, amino acids, nor nucleic acids
and thereby has been overlooked by most biochemists. This
compound initiates the release of xeronine in the intestinal
tract after it comes in contact with a specific enzyme which
is also contained in the Noni juice. This particular chemical
combination is believed to significantly affect cellular func-
tion, which can determine a whole host of physiological re-
actions. The enzymatic reactions that occur with taking Noni
juice on an empty stomach is believed to set cellular repair
into motion.
MORINZHI
Freshly squeezed Noni juice. Enriched with
100% pure and natural Roselle extract to
enhance the nutritional benefits and taste.
2 tablespoons daily

MORINZYME
Fermented Noni concentrate. Highly
concentrated with fermented Noni to
deliver the benefits of natural enzymes.
NONIZYME
Ready-to-drink fermented Noni. Packed in
aluminium can for easier and more convenient
consumption. Formulated using DXN advanced
fermentation process. Enjoy the juice right from
the can! For better result, Noni beverage is
advised to be taken before meal.
2 tablespoons
to a cup of water
This prompted the researchers to undertake further analyses
which granted them new, sensational insights year after year.
For this reason we know today better than ever what exactly
is in the noni and why DXN products achieve such outstand-
ing results. Thus “Morinzhi” contains inter alia manganese, a
trace element that according to scientists supports the main-
tenance of healthy bones, promotes a balanced energy me-
tabolism and protects cell tissue from oxidation damage. In
addition to that the extraordinary amount of secondary plant
metabolites, what are called iridoids, represents a quality fea-
ture of noni products. These plant metabolites, which belong
to the large group of terpenes or isoprenoids, are ascribed in-
ter alia a strong anti-microbial effect.
Noni fruit has excellent levels of carbohydrates and dietary
fiber and is a good source of protein. Noni pulp is low in total
fats. The main micronutrient features of noni pulp powder in-
clude exceptional vitamin C content and substantial amounts
MORINDA CITRIFOLIA

of niacin, iron and potassium. Vitamin A, calcium and sodium
are also present.
The DXN farm and factory located at Bukit Wang in Alor
Setar, Kedah, is far away from pollution. With excellent pro-
duction technology and stringent quality control system, DXN
have been awarded Good Manufacturing Practice (GMP) and
ISO 9001. The Noni fruit is home-grown at the DXN Noni
plantation in a pollution free environment, with appropriate
sunlight and in micro-nutrient rich soil without using pesti-
cides or other harmful intrusions.
The juice is pressed directly from freshly picked ripe fruits
to ensure that its nutrients and active ingredients are at op-
timum level to deliver health benefits. The Morinzhi is made
from pure concentrate, without additives, artificial flavour-
ing, colouring and preservatives and contains 100% pure and
natural Noni juice.
REFERENCES
Wee Yeow Chin, "A Guide to Medicinal Plants", Singapore Science Centre,
1992 (p. 106: description, chemical compounds, uses, photo).
Dr E Soepadmo (ed.), "The Encyclopedia of Malaysia: Plants", Editions
Didier Millet, 1998 (p. 16: seasonality).
Noni (Morinda Citrifolia) by Rita Elkins, M.H.
Noni: Nature's Amazing Healer by Neil Solomon, M.D., Ph.D.
nti-proliferative and antioxidative activities of Thai noni/Yor (Morinda citri-
folia Linn.) leaf extract, Southeast Asian J Trop Med Public Health. 2010
Mar;41(2):482-9.

Moments to Remember
DXN TSIP TRIP TO PARIS
DXN TSIP TRIP TO GENEVA
Over the last two decades, DXN has grown to a worldwide successful multi-level-marketing-
company, providing quality products that are combined with a unique business opportunity.This
is what we are all about.We would like to thank all DXN marketers for their loyalty and refer-
rals.We are extremely passionate about creating inspiring events for our successful members.
Our events and incentives are the expression of our appreciation. Remember those moments
and let them last forever.
DXN MIDDLE EAST - TSIP
TRIP TO EGYPT

DXN TSIP - Costa Serena Cruise
HIS EXCELLENCY HONORABLE TAN SRI DATO’
MUHYIDDIN HAJI MOHD YASSIN, PRESENT
DEPUTY PRIME MINISTER, THE GOVERNMENT
OF MALAYSIA IN DXN DUBAI OFFICE
DATO‘ DZULKIFLI, SNR. TRADE
COMMISSIONER - MATRADE IN DUBAI
RECEIVES EXECUTIVE STARTER KIT
AUSTRALIAN AND PHILIPPINES
TEAM VISIT TO DXN UAE

Moments to RememberMoments to Remember
DXN LEADERS WITH DATO‘ DR.
LIM IN LONDON DURING TSIP
PROGRAMME IN CHAMBER OF COMMERCE - DUBAI

TRAINING PROGRAMME BY PROF. RAJIV LAL,
PROFESSOR - HARVARD UNIVERSITY
TRAINING PROGRAMME BY DR. JEFFREY L. SAMPLER
(OXFORD UNIVERSITY) IN DUBAI - UAE
DXN MIDDLE EAST TSIP TRIP TO CHINA
TRAINING PROGRAMME BY PROF. LALIT
JOHRI - OXFORD UNIVERSITY

Moments to Remember
RECOGNITION NIGHT CEREMONY IN JEDDAH - KSA
RECOGNITION CEREMONY IN SAUDI ARABIA
PROGRAMME IN DUBAICHAMBER OF COMMERCE
TRAINING PROGRAMME IN OMAN

INTERNATIONAL LEADERSHIP TRAINING CAMP IN
GRAND MERCURE HOTEL - AL AIN - UAE
RECOGNITION CEREMONY IN UAE
RECOGNITION CEREMONY IN QATAR
...forever

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