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Navigating the World of UX

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While the discipline of UX has been around for 20+ years, many are just coming into a knowledge of what UX is and its inherent value. This talk drives a greater understanding of UX and where it fits within design efforts, reviews its various methodologies, and discloses the benefits (seen and unseen) it provides for the business and its users.

Veröffentlicht in: Design
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Navigating the World of UX

  1. 1. NavigatingThe World of UX Darren Hood, MSUXD | April 2018
  2. 2. What is navigation?
  3. 3. What does it take to navigate?
  4. 4. What is your perspective?
  5. 5. UX Professional Product Owner Stakeholder Aspiring UXer General Interest Examples of Perspective
  6. 6. Based on your perspective, what’s in it for you?
  7. 7. Heuristics/UsabilityInformationArchitecture Interface & Interaction Design Research UX Landscape © 2016, Darren Hood. All rights reserved. Nomenclature Information Foraging Wayfinding Taxonomies Information Management Site Maps Pattern Libraries Wireframes Persuasive Design Findability Fitts’ Law NavigationPersonas E-Commerce Iconography Aesthetics Gestalt Theory Contrast Spatial Memory Prototyping Mockups Visual Design Color Psychology Responsive Design Mobile Design Adaptive Design Style Guides Accessibility Scannability Readability Common Convention Consistency Cognition System/Real World Match Intuition Clarity Minimalism Delight Learnability Recognition Guerilla Research Focus Group Moderation Survey Design Ethnography Qualitative Research Diary Studies Needs Analysis Task Analysis Data Synthesis Data Analysis Remote Testing Contextual Inquiry Field Studies First Click Testing Brand Experience (BX) Competitive Analysis Interactive TV Lean UX Email Marketing Agile Methodologies Risk Mitigation Error Recovery Vendor Management Analytics Online Advertising Instructional Design Emotional Intelligence Ergonomics Client Management Internet of Things Pictorial Realism Blended Learning Sound Design Augmented Reality Virtual Reality Interactive Voice Response (IVR) Empathy Gamification TypographyUX Strategy Intercept Surveys Multivariate testing Mixed Method Research Interviewing Qualitative Research Scenarios Heat Maps Customer Experience (CX) Copywriting Simplicity Ease of Use Transparency Efficiency Autonomy Design Thinking Storyboarding Journey Mapping Human-Computer Interaction Information Visualization Key Performance Indicators Affordances Eyetracking Cognitive Psychology Mental Models Design SprintsTactile Interaction Card Sorting Affinity Diagramming Emotional Design Impact Innovation Iterative Design Semiotics Metadata Faceted Search Suggestive Search Content Strategy Cognitive Load Task Flows Statistics Information Scents Content Inventory Annoyances Visual Communication
  8. 8. Information Architecture Methods & Points of Focus • Nomenclatures • Taxonomies • Information foraging Deliverables & Artifacts • Site maps • Content inventories • Wireframes Benefits • Provides structure and organization • Fosters communication of design direction • Optimizes findability of content by users
  9. 9. Heuristics/ Usability Methods & Points of Focus • Ease of use • Heuristic analysis • Cognitive load Deliverables & Artifacts • Readability index report • Task grids/flows • Usability reports Benefits • Identifies up to 90% of design issues • Highlights low-hanging fruit within an experience • Eliminates impact of bias within the team
  10. 10. Interaction & Interface Design Methods & Points of Focus • Visual design • Color psychology • Iconography Deliverables & Artifacts • Style guides • Pattern libraries • Mockups Benefits • Fosters better brand alignment, consistency, and uniformity of designs • Provides first-hand look at designs while minimizing the associated costs • Optimizes communication efforts during project to help confirm buy-in
  11. 11. Research Methods & Points of Focus • Interviews • Competitive analyses • Usability testing Deliverables & Artifacts • Point-of-view report • Mental models • Journey maps Benefits • Confirms touchpoints, user needs, and pain points • Identifies design issues (hopefully) early • Fosters understanding of strategic innovation and direction
  12. 12. WITH THIS INFORMATION, YOU ARE NOW… • More aware of “the trip” • Better equipped to use the correct means • More perceptive about what’s in it for you
  13. 13. Discussion Time
  14. 14. UX Myths
  15. 15. UX Myths
  16. 16. UX Myths
  17. 17. Books
  18. 18. darrenhood@quickenloans.com thankyou.

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