Your Guide to Understanding Facebook's New Timline for Fan Pages.

1. Timeline For Fan Pages
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2. Your Guide to Understanding Facebook's New
Timline for Pages
Introduction – Facebook in 2012
850 million monthly active users
483 million daily active users
425 million monthly active users who’ve used Facebook mobile products
Available in more than 70 languages
Accounts for more than 95% of social networking time on the web
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3. Your Guide to Understanding Facebook's New
Timline for Pages
The New Timlines Layout
Introduced to Pages on Feb. 29th
Grace period until March 31st
All pages switch to the new Timeline layout on March 31st.
Many new changes such as no default landing page, bigger custom page width, large cover
image plus many more
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4. Your Guide to Understanding Facebook's New
Timline for Pages
What's New with Timelines?
Cover Image Friend Feed
Profile Picture Pin Posts
About Section Milestones
App Display Starred Stories
Highlight Feed Private Message
Timeline Navigation Admin Panel
Activity Feed Activity Log
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5. Your Guide to Understanding Facebook's New
Timline for Pages
What's New with Timelines?
1. Cover Image
2. Profile Picture
3. Timeline
4. About Section
5. Apps
6. Highlights
7. Composer
8. Pinned Post
9. Friend Activity
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6. Your Guide to Understanding Facebook's New
Timline for Pages
Cover Image
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7. Your Guide to Understanding Facebook's New
Timline for Pages
Cover Image Restrictions
851 x 315 pixels (min. 399 pixels wide)
Make it stand out; represent your brand well
NO – Price or purchase info
NO – Contact info such as website, ph. no., address
NO – Like or Share references
NO – Calls to Action i.e Click Like, Sign up Now
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8. Your Guide to Understanding Facebook's New
Timline for Pages
Great Cover Image Example
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9. Your Guide to Understanding Facebook's New
Timline for Pages
Profile Picture
180 x 180 pixels – gets resized to 32 x 32 pixels
Follows you around Facebook and the Web
Should be your logo, brand, product or spokesperson
If your brand is you, use a headshot
Can be creatively combined with your Cover Image
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10. Your Guide to Understanding Facebook's New
Timline for Pages
Combining Profile Picture & Cover Image
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11. Your Guide to Understanding Facebook's New
Timline for Pages
About Section
155 characters long
Good to include URL (start with http:// to make it clickable)
If URL is too long, use shortening service (bit.ly)
Should describe your company and what you do
Entire box is automatically
linked to your Info page
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12. Your Guide to Understanding Facebook's New
Timline for Pages
App Display
Only 4 displayed
Users must click the drop down / more arrow
1st one – photos, can’t be changed; others can – make good use of this prime real estate
Thumbnail is customizable – 111 x 74 pixels
Choose thumbnails that encourage the user to click
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13. Your Guide to Understanding Facebook's New
Timline for Pages
Highlight Feed
Allows users ability to choose how they interact with your page
Highlights – what FB deems most important
Posts by Page – only admins’ posts shown
Posts by Others – everyone except admins’ posts. Allows users to see what
others are saying about your brand
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14. Your Guide to Understanding Facebook's New
Timline for Pages
Timeline Navigation
Allows users to easily navigate your page by date
Since users can now dig deeper into your page’s history, make sure you prune
your page
Go through each date in your page’s past and ask,“Does this represent my
company the way I want it to?”
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15. Your Guide to Understanding Facebook's New
Timline for Pages
Timeline Navigation Cont'd
Statistics box appears at the end of each month
Shows what / who the page has liked, how many likes the page has
and how many people are “talking about this” i.e. engaging with your page
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16. Your Guide to Understanding Facebook's New
Timline for Pages
Activity Feed
Activity Feed is the new Wall
Facebook’s Edgerank algorithm decides which stories are to be displayed and which are to be hidden.
Admins can change / edit any post with the little pencil icon at the top right of all posts.
Admins can also disable posting for specific fans in case someone starts spamming your page
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17. Your Guide to Understanding Facebook's New
Timline for Pages
Pin Post
Pinning posts keeps it at the top of your activity feed for 7 days
Use it for important updates, contests, announcements etc
Add links and additional info in the description
Pin posts by clicking pencil icon at the top right of the post
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18. Your Guide to Understanding Facebook's New
Timline for Pages
Friend Feed
Focuses on highlighting the users’ friends’ interaction with the page.
Shows interaction from your fans’ friends
Increases social proof
Feature can be turned off in admin panel
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19. Your Guide to Understanding Facebook's New
Timline for Pages
Milestones
Used to highlight important dates & events
Admins set the date of milestones which enter the timeline at that date
Milestones hold more weight in FB’s algorithm so they will appear in more fans’ newsfeeds
Use for new store opening, new product launch, when you company was founded etc
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20. Your Guide to Understanding Facebook's New
Timline for Pages
Starred Stories
Similar to Milestones but not as big of an event
Any post can be starred so that it stands out
Stretch to fill up entire page (both sides)
Dates can be changed so they appear where you want them to in your page’s timeline
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21. Your Guide to Understanding Facebook's New
Timline for Pages
Private Message
Fans and non-fans can send messages to pages
This feature can be turned on or off
Pages can only respond – not initiate a conversation
Pages can only send 2 messages back for every 1 received
Not to be used to sell – use it to build trust and relationships with your fans
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22. Your Guide to Understanding Facebook's New
Timline for Pages
Admin Panel
Appears at the top of your page
Can be hidden from view
Allows for quick access to stats such as notifications, likes, messages and Insights
Also where you edit your page info and settings
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23. Your Guide to Understanding Facebook's New
Timline for Pages
Activity Log
Allows admins to see page activity broken down by category
Provides admins with easy access to all parts of their page
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24. Your Guide to Understanding Facebook's New
Timline for Pages
Wrap Up
Timelines become mandatory as of March 31st 2012.
Default landing pages / welcome tabs do NOT exist inside the new timelines layout
All apps will function as normal
Custom page sizes have increased to 810 pixels wide
Embrace the changes or become obsolete!
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