MASTERING
DIGITAL TRANSFORMATION
7
STEPS TO BECOME A
FUTURE PROOF
ORGANIZATION

HEY, NICE TO MEET YOU!
Jo Caudron
CO-CEO
@jocaudron
@jcaudron
jo.caudron@duvalunion.com
Active in digital since 1993.
Entrepreneur involved in 20+ start-ups.
Founding Partner of
Duval Union Consulting
00 32 475 43 80 98

BUSINESS CONSULTANTS FOR A
DIGITAL WORLD.
WE WORK FOR GLOBAL CLIENTS
IN DIFFERENT INDUSTRIES.
WE HAVE A STRONG EUROPEAN
AND MIDDLE-EAST PRESENCE.
WE ARE PIONEERS SINCE 2009.
W E A R E
G H E N T - D U B A I - A M S T E R D A M

REMEMBER THIS?

AND NOW THIS…

THE WORLD IS CHANGING FAST
ARE YOU ABLE TO DEAL WITH IT?

7 STEPS TO TRANSFORM
INTO A FUTURE PROOF
ORGANISATION

UNDERSTAND
D I G I TA L
TRANSFORMATION
1

Digital Disruption is real
EXPECT A SMACK IN THE FACE

You have a
C H O I C E
Digital
Disruption
Modeling
Business
Transformation

You have a
C H O I C E
Digital
Disruption
Modeling
Business
Transformation
Fear
Insight
Direction

1995+
MUSIC
PHOTOGRAPHY
VIDEO RENTAL
…
2005+
PRINT MEDIA
TV
TRAVEL
HR
…
2015+
RETAIL
BANKING/INSURANCE
AUTOMOTIVE
TRAVEL
EDUCATION
TELCO
FOOD/FMCG
HEALTHCARE
…
2025
ALL SAFE HAVENS
WILL BE SUBJECT TO
DIGITAL DISRUPTION
…
WAVES OF DISRUPTION

CUSTOMER RELATIONSHIP
ORGANIZATION
MARKET
& COMPETITION
PRODUCT &
BUSINESS MODEL

CUSTOMER RELATIONSHIP
ORGANIZATION
MARKET
& COMPETITION
PRODUCT &
BUSINESS MODEL
DIGITIZATION

CUSTOMER RELATIONSHIP
ORGANIZATION
MARKET
& COMPETITION
PRODUCT &
BUSINESS MODEL
TRANSFORMATION

SCAN YOUR
ENVIRONMENT
AND DEFINE
IMPACT
2

The relationship with the market changes
New experiences in product, service
& packaging
GLASS HOUSE
THE PACKAGE
THE FROG
THE GATEKEEPERTHE TRAVELLER
THE CYBORG
THE PARTICIPANT
The position in the value
chain changes
New experts and our peers decide
what matters
Mobile gives access to everything,
everywhere, every time
People participate, share and
co-create their future
Technology becomes part of
everything we do
WHEEL OF CHANGE

The relationship is changing
between the organization and the
outside world.
THE GLASS HOUSE
TRANSPARENCY ACCOUNTABILITY PROXIMITY RESPONSIVENESS BI-DIRECTIONAL HUMANIZATION

The Glass
House
Accountability Proximity Responsiveness Bi-directional Humanization AuthenticityTransparency
FINANCE
HEALTH
MEDIA
TRAVEL & HOSPITALITY

The evolution of unbundling and
how this changes your products,
services and go-to-market.
THE PACKAGE
APPIFCATION LONG TAIL SELF-SERVICE SCALABILITYPRICESPEEDPERSONALIZED EXPERIENCEMONOLTHIC/ATOMIC

The Package APPification Long Tail Personalized Experience Speed PriceMonolithic vs. Atomic (Self-)service Scalability
Angry Birds
Twitter,
Facebook
Newspaper Website
CNN online /
app
Blogs
Vertical sites and
specialties portals
Yelo App
Apple TV
Spotify
Sporza.be
LinkedIn,
Monster, ...
eBay
Pinterest, blogs
Weather Pro (iPhone)
Traffic: Waze
YouTube
Twitter,
Facebook
RSS
Breaking
news
In-depth
analysis
Services
Weather
Classifieds
Jobs
Sports
TV
Fun
Specials
Discovery
Culture
Trends &
Lifestyle

The Package APPification Long Tail Personalized Experience Speed PriceMonolithic vs. Atomic (Self-)service Scalability
FINANCE
RETAIL
HEALTHCARE

The position in the value chain is
challenged. You can bypass, or
be bypassed.
BYPASSING VIRTUALISATION FRAGMENTATION OF TOUCH POINTS
THE FROG

The Frog Bypassing Virtualization Fragmentation of touchpoints
Bypassing
If you can sell expensive cars
online, you can sell anything online.

The Frog Bypassing Virtualization Fragmentation of touchpoints
MEDIA & ENTERTAINMENT
FOOD
RETAIL & LUXURY

Opinion making is challenged.
New players can dominate the
attention of people.
NEW GATEKEEPERS RECOMMENDATIONS “GOOD IS GOOD ENOUGH” AMBASSADORSHIP
THE GATEKEEPER

The Gatekeeper New Gatekeepers Recommendations “Good is good enough” Ambassadorship
FINANCE
FOOD & RETAIL
AUTOMOTIVE

Primary location and place of
consumption are changing. There is
a need to merge offline and online
THE TRAVELLER
PLACE UTILITY EMPOWERED SELF INSTANT GRATIFICATION NEW WAY OF WORKING CONTEXTUAL AWARENESS

The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness
PLACE OnlinePoS
Hybrid
Omnichannel
(digital entering PoS)
(all functions go digital too)

The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness
FINANCE
RETAIL
HEALTH
GOVERNEMENT

Consumers are uniting. The
power of the crowd can be good
or bad for your organization.
COMMUNITY COLLABORATION POWER OF THE CROWD SHARING ECONOMY
-
THE PARTICIPANT

The Participant Community Power of the crowd Sharing economyCollaboration
Sharing economy
From scarcity
to abundance

The Participant Community Power of the crowd Sharing economyCollaboration
MEDIA &
ENTERTAINMENT
FINANCE
TRAVEL
HEALTHCARE

Technology keeps progressing.
We are only at the beginning of
the digital revolution.
THE CYBORG
INTERNET OF THINGS WEARABLES MONITORINGDATAROBOTICSQUANTIFIED SELF

The Cyborg Wearables Quantified SelfInternet of Things Robotics Data Monitoring

The Cyborg Wearables Quantified SelfInternet of Things Robotics Data Monitoring
MEDIA & ENTERTAIMENT
FINANCE
HEALTHCARE
MOBILITY

GLASS HOUSE
THE PACKAGE
THE FROG
THE GATEKEEPERTHE TRAVELLER
THE CYBORG
THE PARTICIPANT
WHEEL OF CHANGEI SEE THE INNOVATIONS,
BUT WHAT DO THEY MEAN?
WHAT IS THE REAL IMPACT
ON MY BUSINESS?

SEE THE
FUTURE
AND DEFINE A
NORTH STAR
VISION
3

CREATE A FUTURE VISION
OF YOUR INDUSTRY
AND YOUR PLACE IN IT

DEFINE A
TRANSFORMATION
STRATEGY
AND TACTICAL
ROADMAP
4

CREATE NEW
CUSTOMER CENTRIC
BUSINESS
MODELS
5

Stop looking for ideas
Start solving problems

IDEATE PROJECTS TO
MAKE CHANGE REAL
MAP THEIR
PROBLEMS
START FROM
CUSTOMERS
IDEATE
SOLUTIONS

BUILD A NEW
ORGANISATION
WITH A
DIGITAL
LEADERSHIP
6

@jcaudron
FROM AN OUTDATED
MOTHERSHIP

From an outdated
Mothership
TO A MODERN FLEET

From an outdated
Mothership
THE FLEET
NEEDS
GOVERNANCE

DIGITAL LEADERSHIP AT THE TOP… …AND DIGITAL LEADERSHIP IN
THE WHOLE ORGANIZATION

CHANGE
CULTURE
7

@jcaudron
A WORLD OF
UNCERTAINTY

Case Courage
MINDSET
MEANS MANDATE
“license to win”
“license to operate” “license to change”
Capital
BE BRAVE & CHANGE

QUESTIONS? THANK YOU!
@jcaudron - jo.caudron@duvalunion.com
00 32 475 43 80 98

Find my slides on
www.speakersbase.com/jo