13. @dadovanpeteghem #STIMAC
Apple’s Tim
Cook says cash
will be dead for
the next
generation of
kids
http://qz.com/548071/apples-tim-cook-says-cash-will-be-dead-for-the-next-generation-of-kids/
22. @dadovanpeteghem #STIMAC
Sensor-based ‘passive’ buying expected to
make up 15% of all purchases in 2020
http://venturebeat.com/2015/11/12/sensor-based-passive-buying-expected-to-make-up-15-of-all-purchases-in-2020/
34. INFRASTRUCTURE
The 7 layers of
Digital Transformation
Know where to start…
@dadovanpeteghem
CUSTOMER
EXPERIENCE
LEADERSHIP &
CAPABILITIES
PROCESSES
ORGANIZATION
BUSINESS
MODEL
CULTURE
#STIMAC
40. @dadovanpeteghem
Problem Transformation Canvas
PROBLEM
EMOTIONS
SOLUTION
FUNCTIONS
PRODUCT OR SERVICE
CHANGE CURRENCY
(benefits)
TECHNOLOGY
What problem are we solving
and for who?
What are the basic emotions that problem
and solution are addressing?
What is the overall solution
that would fix this problem?
What are the different functions
a customer would expect this
solution to have?
What could eventually be the
product or service that we are
selling?
What technology is most suited
and relevant to build this?
What are the benefits and
are they strong enough to
have people change their
preference?
#STIMAC
50. @dadovanpeteghem
If we don’t create the
thing that kills Facebook,
someone else will.
“Embracing change” isn’t enough.
It has to be so hardwired into who
we are that even talking about it
seems redundant.
The internet is not a friendly place.
Things that don’t stay relevant don’t
even get the luxury of leaving ruins.
They disappear.
Facebook Little Red BookFacebook Little Red Book
#STIMAC
64. @dadovanpeteghem #STIMAC
- Build stronger connections with tech players from Silicon Valley
- Detect trends and identify potential partnerships with start-ups
- Foster digital culture and innovation within AXA Group
- Initiate pilots with the most promising start-ups
"A GARAGE MINDSET IN A CORPORATE BODY"
77. @dadovanpeteghem
THE
QUICK
SHALL
INHERIT
THE
EARTH
Fast is better than slow.
While slow is adding
unnecessary
embellishments, fast is out
in the world.
And that means fast can
learn from experience while
slow can only theorize.
Those who ship quickly can
improve quickly.
So fast doesn’t just win the
race. It gets a head start for
the next one.
Facebook Little Red Book
#STIMAC
79. @dadovanpeteghem
“If you are not
embarrassed by the
first version of your
product, you’ve
launched too late.”
Reid Hoffman
Co-founder LinkedIn / VC
#STIMAC
85. @dadovanpeteghem
“If you can't understand the new world
of digital, fire yourself.
Build an executive team that is digital-
first. Make sure there is a techie on the
board of directors.
If the board has a low digital IQ,
the company will have a low digital IQ”
George Colony
CEO Forrester Research
#STIMAC
86. @dadovanpeteghem
Members of Disney’s Board
Jack Dorsey (CEO, Twitter)
Sheryl Sandberg (COO, Facebook)
Orin Smith (CEO, Starbucks)
Former members:
Steve Jobs (CEO, Apple)
Judy Estrin (former CTO, Cisco)
#STIMAC
89. @dadovanpeteghem
Atif Rafiq, former
Amazon and Yahoo
executive. Now CDO of
McDonald’s since 2013.
“Our objective is to be
ready to move at the
pace consumers are.”
#STIMAC
90. @dadovanpeteghem
McDonald’s has a Digital Transformation
Team with people coming from Facebook,
Yahoo, Microsoft, PayPal, AOL and various
other tech companies.
The team is set to
grow to 200+
employees within the
next year.
#STIMAC
91. @dadovanpeteghem
Daniel Heaf was CDO of
The BBC. He is now SVP
Digital Commerce at
Burberry.
- Reporting to CEO and
responsible for all BBC
Worldwide's digital activity
- Driven digital revenue from 2.7%
to 12.8% of total turnover
- Launched BBCW Labs: BBCW's
start-up accelerator
92. @dadovanpeteghem
INSIDE OBAMA’S STEALTH STARTUP
President Obama has quietly recruited top tech
talent from the likes of Google and Facebook.
Their mission: to reboot how government works.
#STIMAC
93. @dadovanpeteghem
TODD PARK HAS JUST 18 MONTHS
- UNTIL THE OBAMA ADMINISTRATION ENDS -
TO RECRUIT A TECH CORPS OF 500.
“WHAT WE REALIZED
WAS, THIS COULD BE A
RECIPE FOR
SOMETHING LARGER,”
THE PRESIDENT
EXPLAINS. IF THE TECH
TEAM SUCCEEDS, IT
COULD TRANSFORM
AMERICANS’
ATTITUDES ABOUT
GOVERNMENT.
#STIMAC
96. We are underestimating the
urgency to recruit high end digital
talents, no matter their age.
@dadovanpeteghem
This should be your
#1 HR priority for 2016
#STIMAC
100. INFRASTRUCTURE
The 7 layers of
Digital Transformation
Know where to start…
@dadovanpeteghem
CUSTOMER
EXPERIENCE
LEADERSHIP &
CAPABILITIES
PROCESSES
ORGANIZATION
BUSINESS
MODEL
CULTURE
#STIMAC
101. @dadovanpeteghem
Start your transformation
The time is now.
1. Forget ideas, start solving problems
2. Involve everyone
3. Disrupt your own business model
4. Bring digital in the core of your organisation
5. Ship it: a horizon vision and a tomorrow strategy
6. Install digital leadership
7. Introduce agile platforms
#STIMAC