Belgian retailer Torfs and Duval Union Consulting worked together to
design a digital transformation strategy for the company to master
disruption by new players like Zalando.
When setting out the (digital) business strategy for the future of your
company, it’s key to ﬁnd answers on the following three questions:
1. What is happening right now in the world and in retail?
The world is fundamentally changing, and so is the retail industry.
Knowing what causes these evolutions is fundamentally important, the
same way as it is to measure the impact of the disruption on your
We’ve summarized the biggest trends in retail for you to evaluate your
current position and the impact of digital disruption on your business.
2. What will happen in the coming years?
Once you know what is happening, you need to plan ahead by
describing possible future scenario’s and the position of your company
in these storylines. For Torfs, we’ve written 4 possible scenario’s and
labeled the ‘most wanted’ and ‘most likely’ ones.
3. What are we, as an organization, going to do?
In this phase, you’re going to conduct a plan or strategy to master the
threats alongside your way: You need to describe the transformation
mission, vision & strategy, which will be your guide towards the future
and the best way to validate any (digital) business idea.
But it doesn’t stop there.
To ensure that your organization survives the digital future, you’ll really
need to implement ‘digital’ in the core, develop digital leadership and
constantly monitor future trends.
It seems like there’s a lot to do, and there is. But this is not
insurmountable. Start today, give change a chance and disrupt yourself.
Before somebody else does.
Mastering disruption in retail
“The internet is not a friendly place. Things that don’t stay relevant
don’t even get the luxury of leaving ruins. They disappear.”
- Facebook’s Little Red Book