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Enterprise 2.0:
The Impact of Social Media on
  the Modern Corporation




            James Durbin
     Vice President, Social Media
         Durbin Media Group
What You’ll Learn

‣   Social Media is a fancy way   ‣   Third party sources are
    of saying friends sharing         considered objective, even
    information                       when they are not


‣   The Public is looking for     ‣   Social Media has two faces
    information on your               - The personal and
    company outside of                professional. Both impact
    traditional means like job        you directly
    boards, newspapers and
    company websites
                                  ‣   Social Media is a set of
                                      tools, not a destination
Impact of Social Media On the Modern Corporation
Impact of Social Media On the Modern Corporation
Impact of Social Media On the Modern Corporation
Impact of Social Media On the Modern Corporation
Impact of Social Media On the Modern Corporation
Impact of Social Media On the Modern Corporation
Impact of Social Media On the Modern Corporation
Impact of Social Media On the Modern Corporation
Impact of Social Media On the Modern Corporation
Impact of Social Media On the Modern Corporation
Impact of Social Media On the Modern Corporation
Impact of Social Media On the Modern Corporation
Impact of Social Media On the Modern Corporation
Impact of Social Media On the Modern Corporation
Impact of Social Media On the Modern Corporation
Impact of Social Media On the Modern Corporation
Impact of Social Media On the Modern Corporation
Impact of Social Media On the Modern Corporation
Impact of Social Media On the Modern Corporation
Impact of Social Media On the Modern Corporation
Impact of Social Media On the Modern Corporation
Impact of Social Media On the Modern Corporation
Impact of Social Media On the Modern Corporation
Impact of Social Media On the Modern Corporation
Impact of Social Media On the Modern Corporation
Impact of Social Media On the Modern Corporation

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Impact of Social Media On the Modern Corporation

  • 1. Enterprise 2.0: The Impact of Social Media on the Modern Corporation James Durbin Vice President, Social Media Durbin Media Group
  • 2. What You’ll Learn ‣ Social Media is a fancy way ‣ Third party sources are of saying friends sharing considered objective, even information when they are not ‣ The Public is looking for ‣ Social Media has two faces information on your - The personal and company outside of professional. Both impact traditional means like job you directly boards, newspapers and company websites ‣ Social Media is a set of tools, not a destination