2. Who am I?
● EIR at 500
● CEO/co-founder LaunchBit
(adtech for SaaS, Batch 2, acq
by BuySellAds ‘14)
● Xoogler product marketing
● BSEE Stanford, MBA MIT
Sloan
3. Today’s talk is on
● Overview of email marketing
● Improving your open rate
● Improving your click-through-rate
6. ...but only if you
● Can get signups specifically for your
newsletter
● Have high engagement (open rate / CTR)
● Get scale
● Have high value brand advertisers in your
industry
7. Here are the numbers:
● $20-$50CPMs for email ads
● $100-$300CPMs for dedicated emails
100k subscriber list w/ daily email (at ave
$30CPM) -> $1M revenue per year
8. But use transactional emails for marketing
● Emails should be
○ Dynamic
○ Personalized
○ Differentiated
9. What can transactional emails be used for?
● Keeping your audience engaged
● Nurturing leads via drip sequence
● Thanking your audience