Business Model Innovation

6. Economic Darwinism
"In the struggle for survival,
the fittest win out at the
expense of their rivals
because they succeed in
adapting themselves best to
their environment."

7. Schumpeter

8. Drucker

13. Firm’s Innovation
Landscape

14. R&D
Open
Methods

15. R&D
Open Business
Models
Methods

16. Is that your best shot?
External
Your resources Your
resources resources
External
resources
External
resources

17. Business Models - Osterwald

18. Osterwald A, Pigneur Y. (2009) Business Model Generation

19. “Innovating the company’s business model itself is part of the company’s
innovation task” - Chesbrough

20. Product Innovation
Nestle Dyson Gillette Polaroid Toyota 3M Crown Cork
& Seal
Product
Innovation?
Key Partners
Key Activities
Key Resources
Cost structure
VALUE
PROPOSITION
Customer
Rrelationships
Distribution
Channels
Text example
Customers
Revenue

21. Business Model Innovation (By Company)
ITunes Wal-Mart McDonalds P&G Better Place Google ALDI
Product
Innovation?
Key Partners
Key Activities
Key Resources
Cost structure
VALUE
PROPOSITION
Customer
Rrelationships
Distribution
Channels
Text example
Customers
Revenue

22. Business Model Innovation – becomes ‘generic’
Department Reality TV Leasing Assembly Line Franchising Party plans Disposable
Store
Survivor
Example Macy’s Subway
Big Brother Singer/Boeing Ford Tupperware BIC/Gillette/HP
McDonalds
Key Partners
Key Activities
Key Resources
Cost structure
VALUE
PROPOSITION
Customer
Rrelationships
Distribution
Channels
Text example
Customers
Revenue