Use this step-by-step PowerPoint, Guide and Worksheet explains how to create a customer avatar to improve your marketing and product development.

1. Attract & Engage Your Ideal Clients with a
Customer Avatar (Persona)
A Step-by-Step Tutorial &
Avatar Template
Copyright 2017. Dumont Owen, Dumont &
Associates

2. Let’s talk
Avatars!
What they are: Fictional
characters imbued with the
characteristics of an individual.
A customer or consumer avatar
is one that is imbued with the
characteristics of your ideal
clients and customers:
Copyright 2017. Dumont Owen, Dumont &
Associates

3. Why are Customer Avatars important?
Copyright 2017. Dumont Owen, Dumont &
Associates
A detailed customer avatar helps you:
1. Understand where to focus your marketing.
2. Align your products and services with the
needs and challenges of your specific
niche.

4. More Benefits of a Customer Avatar
Copyright 2017. Dumont Owen, Dumont &
Associates
3. Gain greater credibility and visibility via the
social media platforms where they spend
their time.
4. Generate more traffic, more leads, and
more revenue via social media.
5. Attract more of your ideal clients and
customers.
Generate more traffic, more leads, and more
revenue via social media.

5. Copyright 2017. Dumont Owen, Dumont &
Associates
Name
Demographics
Behavior Patterns
Life style preferences
Motivations
Goals
Values
Interests
Problems
Priorities
Personality characteristics
Make your customer avatar “real”.

6. Hip Tips
• Build an avatar for each product or service you
offer.
• Build only one avatar at a time.
• Update your avatars once a year with any new
insights you’ve developed.
Copyright 2017. Dumont Owen, Dumont &
Associates

7. Build Your Customer Avatar in 3 Steps
1. Start with a very specific niche that would buy
one of your products or services
2. Survey or interview your current clients and
prospects who belong to that group.
3. Use the Customer Avatar Template and
create your Avatar with the data you’ve
collected.
Copyright 2017. Dumont Owen, Dumont &
Associates

8. Sample Questions
– How did you find me?
– What are your biggest challenges?
– What do you like about our services or products?
– What don’t you like?
– What are the factors that persuaded you to buy from
us?
– What products and services or improvements would
be helpful?
Copyright 2017. Dumont Owen, Dumont &
Associates

9. More Sample Questions
Your Current Clients
– What are your key values as related to your
business?
– What keeps you up at night?
– What’s your family income?
– Where do you spend money?
– What’s your favorite news resource?
– What events do you attend?
– What technologies and social media platforms do you
use?
Copyright 2017. Dumont Owen, Dumont &
Associates

10. Don’t Make These Rookie Mistakes
1. Waiting for the results of a survey to build your
first Avatar.
2. Not updating your avatar(s) when you have
more information.
Copyright 2017. Dumont Owen, Dumont &
Associates

11. Your Next Steps
1. Create a list of questions to ask your ideal clients
and customers.
2. Gather your data through surveys or interviews.
3. Based on your feedback, complete the Avatar
Worksheet. Keep your avatar clearly in mind as you
develop new marketing strategies/campaigns and
products/ services.
Copyright 2017. Dumont Owen, Dumont &
Associates

12. Copyright 2017. Dumont Owen, Dumont &
Associates
Dumont Owen, Ph.D. builds personal
brands that help entrepreneurs and small
business owners attract clients and
customers that are a 100% right-fit. A
storyteller at heart,
Dumont Owen, Ph.D. builds Big, Bold, Bad-Ass
brands that help entrepreneurs and small
business owners attract clients and customers
that are a 100% right-fit
As a Certified Master Personal Brand Strategist,
Social Media Analyst and LinkedIn Trainer, she
helps her clients express who they are, what
they do, and how they do it …better than their
competitors.
Contact Dumont: dumont@dumontowen.com
Or schedule a complimentary consultation at
http://bit.ly/2HsumpB