Research Of CUT the ROPEʼs Marketing Mix.
Product
Cut the rope is a series of physics-based puzzle
video games which were ...
Price
Cut The Rope can be downloaded for free as a trial,
however there is only so many levels that you can complete
befor...
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Cut the rope

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Cut the rope

  1. 1. Research Of CUT the ROPEʼs Marketing Mix. Product Cut the rope is a series of physics-based puzzle video games which were developed by russian producers called Zepto Lab. It currently can be played on several different platforms and devices including iphones, android and computer. The aim of the game is to feed the red and orange candy balls to to the green monster who is called Om Nom, all the whilst trying to collect the 3 stars which are in each level. As of 2012, the game been downloaded over 100 million times. Placement
  2. 2. Price Cut The Rope can be downloaded for free as a trial, however there is only so many levels that you can complete before it will ask you to buy the full version for £0.69 Promotion Popcorn Promotion Studio Licensing has negotiated a new promotional partnership for Zeptolabʼs “Cut the Rope” that will bring the appʼs main character, Om Nom, to popcorn pails in Canada.The new partnership with Kernels Popcorn begins rolling out at retailers this month.At launch, each popcorn pail also includes a Cut The Rope grab bag filled with the collectible mini-figures, called Nommies, as well as special access to new levels in the game app. Burger King Brand Deal In march 2013, a marketing deal was confirmed between Burger King and Zepto Lab. This deal with feature Burger King selling cut the rope toys within their children's meals. This will also include a unique online digital experience with codes which they can activate on any cut the rope devise. Merchandise This merchandise that is made for cut the rope, mainly consists of children's toys. These are sold in toy shops such as toyʼrʼus, as well as online.

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