Creating a social media strategy by John Jantsch - Duct Tape Marketing

1. Cover image: Poster Web 2.0 All other images courtesy of iStockphoto Let’s Get Social John Jantsch www.ducttapemarketing.com

2. Image: Poster Web 2.0 Creating a social media strategy that works John Jantsch www.ducttapemarketing.com

3. What’s changed?

4. Content

5. Context

6. Connection

7. Community

8. Social media strategy “you can’t approach new media with old thinking.”

9. Ideal interaction social media collections

10. Connection objectives connection vs. action

11. Integration online supports offline

12. Tools

13. Blogging

14. Blogging Typepad, Wordpress, Wordpress MU, MovableType, Drupal, Square Space, Twitter

15. RSS

16. RSS bloglines.com, Google Reader, GoogleNews, YahooNews, aideRSS, mySyndicaat, Feedburner

17. Social news/bookmark

18. Social news/bookmark Digg, Reddit, StumbleUpon, del.icio.us, YouTube, Google Video, Mixx, Small Business Brief, Sphinn

19. Social networks

20. Social networks ecademy, Facebook, mySpace, LinkedIn, Plaxo, Jigsaw, Ryze

21. The Revolution will not be televised ~ Gil Scott Heron