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Small Business Week 2012 - John Jantsch

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Small Business Week 2012 - John Jantsch

  1. 1. 5 Ways to Use Online Tools to Drive Offline Sales Thanks for joining us today, we are excited to celebrate Small Business Week. We will be starting in just a bit – at 11:00am Central. Hashtag: #sbw2012 We will be answering questions at the end of this session. Please submit questions in the comment box. @ducttape - #sbw2012
  2. 2. Thanks to our sponsors: @ducttape - #sbw2012
  3. 3. 5 Ways to Use Online Tools to Drive More Sales @ducttape - #sbw2012
  4. 4. Some telling facts • ROBO is real (Comscore) • Search for local business info online before venturing out – 81% of the 18-34 year-old age bracket – 69% of the 35-59 year-old age bracket @ducttape - #sbw2012
  5. 5. Some telling facts • 44% of online consumers said that one of the most important features a website could add is the ability to speak with someone in the middle of their online research. @ducttape - #sbw2012
  6. 6. And, some more fun facts • Where consumers go first when searching for a local business: (Comscore) – 33% Search Engines – 23% Print Yellow Pages – 22% Internet Yellow Pages – 13% Local Sites – 9% Other (i.e. mobile, social) @ducttape - #sbw2012
  7. 7. What we’ll cover today • Online calls to action • O2O advertising • Networked networking • Local social groups • Online and on the go @ducttape - #sbw2012
  8. 8. 1) Online calls to action • Free pass • Free session • Coupon or trial • Click to call/chat • Schedule now • Directions @ducttape - #sbw2012
  9. 9. Free pass • Form – Wufoo • PDF ticket • Bring a friend/guest @ducttape - #sbw2012
  10. 10. Free session • Form – Wufoo • PDF ticket • Bring a friend/guest @ducttape - #sbw2012
  11. 11. Coupon or trial • Traditional coupon • www.coupontank.com • Sample • Evaluation • Gift certificate • Would you refer us @ducttape - #sbw2012
  12. 12. Click to call/chat • Pricing/quote • Liveperson • BoldChat • Olark • Directions • Inventory • Availability • Content sample @ducttape - #sbw2012
  13. 13. Click to call/chat @ducttape - #sbw2012
  14. 14. Schedule now • Push and pull • GenBook • Schedulicity • ClickBook • Right now •I don’t use the phone • Find the perfect time @ducttape - #sbw2012
  15. 15. Schedule now • Agendize • Appointments • Click to call • Call tracking • Social sharing @ducttape - #sbw2012
  16. 16. Directions • Google Maps • aardvarkmap.net • Batchgeo.com • Turn by turn @ducttape - #sbw2012
  17. 17. 2) O2O advertising • Google Adwords • Google Places • Facebook targeting • Landing pages @ducttape - #sbw2012
  18. 18. Google AdWords @ducttape - #sbw2012
  19. 19. Google Places • Add images • Video • Brands • Print coupons • Mobile coupons @ducttape - #sbw2012
  20. 20. Facebook targeting • Location • Age • Interests • Competitor Image: AllFacebook.com @ducttape - #sbw2012
  21. 21. Landing pages • Specific to ad • Specific to platform • Specific to CTA • Specific to suburb • unbounce • Optimizely • Premise @ducttape - #sbw2012
  22. 22. 3) Networked networking • Connect offline and online • SocialCRM • Leads groups • Referral platform • MeetUp @ducttape - #sbw2012
  23. 23. Connect offline and online • Who’s attending • Ditch the biz cards • Facebook • LinkedIn • Twitter @ducttape - #sbw2012
  24. 24. Social CRM • Connect customers • BatchBook • Nimble • ACT!/Outlook • Rapportive/Gmail @ducttape - #sbw2012
  25. 25. Leads groups • Start your own • Enable technology • localbase • Meet monthly @ducttape - #sbw2012
  26. 26. Referral platform • Recruit specialties • Location interviews • Group blog • Group event @ducttape - #sbw2012
  27. 27. MeetUp • Topicof interest • Community host • Enable marketing • Charge small amount @ducttape - #sbw2012
  28. 28. 4) Local social groups • Own a topic • LinkedIn • MeetUp • Mining data @ducttape - #sbw2012
  29. 29. Own a topic • Not self-interest • Localspin • Community managers • Go offline @ducttape - #sbw2012
  30. 30. LinkedIn • Topic • Recruit • Model • Manage @ducttape - #sbw2012
  31. 31. Mining data • Twitter Search • Twellowhood • Placeblogger • Google Alerts @ducttape - #sbw2012
  32. 32. 5) Online and on the go • Claim your location • Create and test an offer • Be group coupon ready • Create a checkin game @ducttape - #sbw2012
  33. 33. Claim your location • Twitter • Facebook • Bizon LinkedIn • Yelp • Gowalla • Foursquare @ducttape - #sbw2012
  34. 34. Create and test an offer • Foursquare • Newbie • Mayor • Checkin • Flash @ducttape - #sbw2012
  35. 35. Be group coupon ready • Groupon • LivingSocial • Google Offers • Check the attitude • Capture data • Have a club • Think next sale @ducttape - #sbw2012
  36. 36. Create a checkin game • Foursquare scavenger • Instagram punch card • Twitpic contest • Partner loyalty • Not for profit • scvngr.com/builder @ducttape - #sbw2012
  37. 37. Create a checkin game @ducttape - #sbw2012
  38. 38. What we covered today • Online calls to action • O2O advertising • Networked networking • Local social groups • Online and on the go @ducttape - #sbw2012
  39. 39. Prizes from our sponsors: @ducttape - #sbw2012
  40. 40. @ducttape - #sbw2012
  41. 41. @ducttape - #sbw2012
  42. 42. @ducttape - #sbw2012
  43. 43. @ducttape - #sbw2012
  44. 44. @ducttape - #sbw2012
  45. 45. @ducttape - #sbw2012
  46. 46. @ducttape - #sbw2012
  47. 47. @ducttape - #sbw2012
  48. 48. @ducttape - #sbw2012

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